The #1 cloud platform for digital marketing
Responsys Interact allows to plan, execute, optimize, and manage marketing campaigns and multi-stage programs across every digital channel. With Interact Campaign, it’s easy to create, test, and execute your digital campaigns across every channel, including email, mobile, social, the web, and display. And only Responsys gives you the power to create individually tailored messages at massive scale.
On December 20, 2013, Oracle announced that it had entered into an agreement to acquire Responsys, the leading provider of enterprise-scale cloud-based business to consumer (B2C) marketing software.