Social media marketing for creation, publication & listening
Adobe Social, an Adobe Marketing Cloud solution, is a social media marketing tool that uses social and marketing data to create, analayze and manage social media campaigns. Adobe Social offers one solution to create social content, disseminate content to the right audiences and analyze business results.
Adobe Social can be used for management and governance, listening and moderation, publishing, building applications, as well as social campaign tracking and analytics. Adobe Social can be used across the entire campaign lifecycle, from developing a strategy and setting objectives, and building relationships with online communities, to measuring engagement and identifying areas for improvement.