Meltwater Erfahrungen

Used this to track client placements, as well as find contact details for reporters / editors. Easy to navigate, and our team could easily customize the specific dashboards.

Definitely can need some training to get up and working. We had our account managers come in to train up the team.

The filtering of relevant articles is unmatched by competitors. Also able to track multiple brands in the same account.

The report dashboard isn't as intuitive as I would like. There are lot of analytics that can be done but a bit difficult to set up exactly as I wanted the data to present.

Here is a good software. The person can easily see the map of any place in its device and use it.

The quality of the map of the software is not so high that I can tell it to myself very clear.

I'm happy with that how a tool like Sysomos can be so amazing! It is great at monitoring media mentions and pull data from everywhere.
There are many sub-tools of Sysomos which are helpful in finding the relevant search results of the quiries you're looking for.

You need to work further to build the right search queries so to gather only high-quality and relevant results from searches.

I used the Search function of Sysomos for sourcing influencers for digital marketing campaigns. I really enjoyed using this tool, I found it very user-friendly and never encountered any issues nor bugs when using it. It works mostly on the boolean search function and you can also do social listening, map out influencers, and search by keywords/phrases in a user's Twitter bio. I found the tool super accurate and never encountered any issues using it. There's a lot more you can do with this tool but this is mainly what I used it for.

I have no real cons for this tool. Just brush up on your boolean stuff!

I like that you can go up to 2 years back to get news stories

The social listening component is a little lacking, I would only recommend this for news stories/media stats

Meltwater has a veritable boatload of functionality that allows media professionals to track coverage, pull reports, and boost PR presence.

The only downside here is the learning curve. There's a vast amount of functions, but they can be difficult to remember. Ample training is needed to get a full grasp, but once that's compelte it's a really valuable tool.

It's easy to use and offers a robust contact list for reporters and media outlets. The daily reports are also helpful in seeing media mentions and areas of interest.

The customer service and their business practices are just unethical and deceptive. I caution anyone who is considering meltwater to understand that they will be automatically renewed for the next year if they don't give 90 days notice. Where is this listed? In a URL you have to click on that's buried in your agreement they send you. They don't separate it out, highlight it, or tell you anywhere else. Their customer service and management couldn't care less that they dupe you into another year at thousands of dollars. I wouldn't give this company the time of day, let alone my business ever again. Avoid at all costs.

Thanks to its interface and content, it is very easy and functional, saving time and work. And one of the plus aspects is that it's free.

Although it is incomplete, it gives sufficient information.

They have an extensive journalist database and their social media platform is great. Can connect several different clients' accounts and schedule posts and the metrics are great

Their sales team is extremely aggressive. Only hear from account reps when it's time for renewal and after you sign up they go silent when you have an actual issue.

Sysomos has historically been a top choice for major brands -- especially in the early days of social listening. They were an earlier provider of advanced listening software that offered a lot of functionality to help forward thinking brands finally make sense of how social media conversations could help them market better. Even today, they have a wide range of features that, at least partially, integrate together

They've lost a few steps over the last 3-4 years. Couple a piecemeal corporate history (acquired by PRnewswire, then spun off as an independent operating entity) with an acquisition-based strategy for refreshing their product set and your left with a somewhat integrated grouping of product offerings from messaging to on-demand search to ongoing listening that, in theory, could help you centralize social media operations with a single vendor. In practice, none of their standalone solutions would survive alone in the wild against more agile, innovative competition. Even full-suite users find data consistency challenges continuing to surface alongside a continued requirement to separately log into several distinct solutions

It helped organize and visually represent data for our online presence, determine how to expand our product line, and track customer sentiment.

It is quite robust. If you really get it going you can track industry activity as it starts to trend.

It took a while to learn. There are videos to assist, and but the system is quite robust.
It is on the pricey side.

The ease with which to send a press release on the National newswire.

The more options they add to the program the more expensive it becomes - there is a lot that I am unfamiliar with nor have the time or money to explore.

Most relevant features are related to the fact that we could (relatively) easy see how our messages (key ones) were taken over by the media and the way these were interpreted. The universe around key topics and the geographical span.

Reports for certain topics. Not a digest with all media impacts, but a narrative, to also include metrics for positive/negative/neutral articles.

There are some cool feautres in Meltwater, like being able to search history by specific keywords and dates and exlcusions, and getting email notifications that we can set up for when certain words or our brand is mentioned. It also worked for us to schedule out social posts.

There are some complications in getting up social posts - sometimes it wouldn't properly tag the person we were trying to tag in our post, and you can't go back and edit a post after it's done to tag the person. Sometimes it almost feels like there are too many features that are difficult to learn to use, and not enough help to properly learn how to use the software. It shouldn't be that complicated.

I think it is way over-priced for what you get, and there are competitors much better matched for our needs.

one of the most comprehensive listening platforms. what i love is that i can see all of the data and get unlimited data runs. Analytics its catching up with the competition, but still has some way to go. a lot of filer options are now available

Sentiment analysis is not good, but the option to manually override the tag is helpful. they should have used sysomos's algorithm. lacks any demographics data within the main tool. you need to subscribe to a partner portal to get insights (which is somewhat worth it)

Not a lot to say. Overall we very disappointed by the too.l

Poor quality of the journalist user base. Lots of bounces when we write emails. Also abusive legal close to renew your contract with a 3 months notice period for a simple SAS and the sales person comes to you sending the invoice for the next period 2,5months before it ends. Finally, a customer service/success which is very pushy to always subscribe to very pricy solution and taking a yourself a lot of time with un-needed presentations. As a start-up manager of more than 20 employees, I was very disappointed by Meltwater services.

Meltwater is indispensable for any startup looking to gain insights into the PR side of marketing. We would be lost without it.

There is a lot of information that sometimes can be overwhelming but once you get the hang of it it is easy to use.

I liked the customized dashboards and reports for media clips and the way you could sync with social media. I used this for a real estate company and was able to follow conversations about moving to the area and ping people with the real estate company info. It was very helpful for lead gen.

There are almost too many features. I found the customer support great but also necessary because the product could feel clunky and there is a lot to figure out. Steep learning curve for sure.