Cision Erfahrungen

As a PR professional, Cision is vital to me. I use it everyday and it can be a huge help in identifying targets across the globe. They are always updating the platform and making it easy to save and search lists.

I don't like how when you use the quick search, having the right spacing of the publication name is important to finding the publication. Additionally, cision will sometimes kick you out of the platform while you are working on lists and those lists wont get saved and you have to start all over. The look and feel of the platform is a little outdated and could use a refresh.

I use Cision at least on a weekly basis to search for media coverage for a multitude of clients. What a lifesaver. It does an amazing job to find media coverage worldwide and some stuff on social media.

It takes a while to set up for each client. Thank god that Cision support helps with this. Sometimes connecting with your Cision rep is difficult and takes time. Their social media coverage needs some work but they have made strides.

I worked with Vocus for years and loved it. They had a massive, easy-to-search database, great integration and awesome customer service. But Cision is a sham. Their database is a joke. I usually have to manually add the outlets I want to reach. Their customer service reps are very poorly trained and can't answer simple questions, and parts of their site are often down. The company seems to have been broken into small parts that are not integrated. It's clunky, ineffective and a waste of money.

Yes. The search function is needlessly complicated. The database is very shallow. Cision and PRweb are not really integrated. And customer service is virtually nonexistent.

Cision allows us to track the online conversation surrounding a certain topic, and allows us to keep a pulse on how our company and products are being discussed.

Sentiment is an issue. Cision automatically grades content as positive, negative, or neutral, but it is FAR from a perfect process. Often times, certain trigger words result in something being graded a certain way, but the context is not interpreted. For instance, a headline may read "XYZ platform prevents bad customer experiences" but because the Cision software sees "bad customer experiences" it is automatically graded as a negative sentiment, despite being positive. This creates a decent amount of manual effort to sort through all content.

Useful database of media contacts, very helpful in identifying key contacts as we moved into new markets.

Unfortunately, with the changing landscape of journalism and the disappearance of "beat" reporters, the usefulness of the product decreased for us.

The only pro that we can think of is the simplicity of submitting your release online. It seemed simple enough. Also their 1800 customer service was helpful with technical questions.

We started with PR Web and they wanted to sell us the services from PR Newswire, their promise was that they will have a better reporting, better chance to have press releases picked up by media, etc. -- We sent out a first press release and the results were terrible. The report was pretty much the same as PR Web, which is an automatic publication from their partners on sites that are really not reputable at all. They even have personal blogs listed. -- When we contacted the representative in charge of our account he said "Your press release had great results" and then he suggested we create a google alert to see where our press release was published.
We tried this service with the idea that it would be better than paying a free lance PR agent in México. We paid for 1 release double of what we paid the agent in a whole month and we absolutely regret joining this service. -- It might work for other areas but for Mexico it absolutely does not work. The WORST part is the lack of willingness to help the client resolve the problem. They offered no solutions or help.

Cision works when you want to find a specific reporter's email; i.e. you know their name and publication. It's also helpful in figuring out the email formats of different publications.

It's not very intuitive. If you type in the name of an outlet, for example, all outlets that have any part of the words used in the query will appear. Results require a lot of manual sorting to figure out what is relevant to your search and what isn't.

Cision is a great resource to have when evaluating media outlets and using it as a database to access contacts of these media outlets

Hard to navigate, UVM seems overly inflated, and not all the outlets are accessible online. Also, when searching for outlets its hard to navigate because the online version of news is considered a separate outlet from the paper or magazine version, when they're owned by the same entity.

I use this software in my work in PR, and find it useful for finding information needed regarding media outlets and media contacts.

I find that often the information is out dated when it comes to numbers, emails, etc.

This software has everything you need for PR management I one spot: press releases, contact lookups, media monitoring. This is the premium system to use.

The media monitoring alerts can be a little tricky to setup and remove.

Cision is the most popular media database out there. It has the ability to do a lot of things. You can search for all types of media contacts, build lists, etc.

My experience is mixed, however, as I find it a bit hard to use for basics like searching or building a list. It's also expensive. I'd consider alternatives before purchasing.

I love how it can easily create media lists, with very little time. It is great to use in a pinch to find media target contact information

The user experience seems to be a little outdated. The look and feel of the software could definitely use a more modern update

Reporter database constantly updated, new features including social accounts and connections to other reporters covering similar topics are great

Sometimes can be hard to find niche outlets or outlets without clearly defined roles for staff to pitch

So easy to search for the right people. Wouldn't be able to find these journalists and PR people by using a simple web search. So it's really great for PR activity. Great for getting content out there.

I wouldn't exactly call this software cheap. Although excellence should come at a price! Initial training was also a bit confusing.

PRWeb and PRNewswire market share drove our usage (we got upsold into trying Cision Cloud).

There is some value in having filterable media contact lists....but not at their price points.

Horrifically bad value for money - our worst software purchase of 2017. We left.

"Unified cloud" was 100% overhyped. Rolled out with unclear UX, broken features

Too many of the media contacts emails bounce.

Many of lists are poorly scrubbed - you end up with random contacts that don't fit the segment you are targetting.

"Account managers" are useless at solving issues - lots of back and forth by email with no resolution.

I liked that it had a huge directory of contacts to look up and is very easy to use. I looked up specific contacts and the program had it.

It's a bit old school in it's design. It definitely could use a refresh. Also, contacts should be updated frequently.

Cision is an invaluable asset when it comes to building media databases quickly and effectively. I manage public relations across different countries, and this tool helps me save a considerable amount of time and resources. Not only it provides journalists' names, contact details, interests and social media accounts: Cision also offers outlet stats, including readership and ad rates, as well as editorial opportunities. A great aid when it comes to pitching the right story to the right journalist.

Cision's database is vast but it's not complete. Not all media contacts are actually working and updated, so there's a certain probability to get few bounce emails. Another minus is that it does not provide a list of the journalists' latest published articles - a functionality offered by Cision's competitors, which is extremely helpful when pitching to the media -.

It's very comprehensive and has great customer support. You actually get an account manager which is helpful when you are first setting yourself up on the platform.

The cost is obviously a bit prohibitive but they have volume discounts. The process of uploading a release can also be a bit daunting with so many things and add-ons that you can use.

The product is a publicists' dream, making it easier than ever to find media contacts and new outlets

The platform can be slow, there isn't much mobile presence and sometimes the contacts and insights are outdated

We use if for clipping and media listening. Very useful and easy to use, the dashboards and powerBI tools make it easy to customize

It's a little hard to understand at first, but then you get to enjoy it.

It's pretty easy to use. There are TONS of results and it's a very large database. There are a lot of ways in which you can break down your search (locations, topics, keywords, names, etc.)

The topics are pretty broad and it often leads to pitching the wrong journalist. There's no way to truly see what the person writes about.

As someone who is in the younger crowd, this is useful to me because when I started, I was unsure about how to reach who I needed to. Helped me immensely!