Overall HotJar is a great platform and I am one of their biggest advocates. I would recommend HotJar to anyone looking to enhance their understanding of on-site traffic and conversion.
At each company that I have worked for, I always bring up HotJar as a solution they should implement as soon as possible. It is so easy to use and allows for such a comprehensive view of the customer experience that it's a loss to NOT use it! I love that it can capture click data, scroll depth, and even user interactions on the website. There is so much valuable information to be pulled from the data!
There are two things that I'm a little bummed out about with HotJar. One issue is that they recently removed cross-domain tracking. This was a great benefit and we used it often, so not having it is tough. They also have a limit on the height of the pages that can be captured, 1500px. Our pages are slightly larger so we lose some detail on the report that we would have otherwise had.
Thanks so much for taking the time to review Hotjar! It's great to read that you're getting a lot of value from the tool :)
It's indeed the case that we removed cross-domain tracking in light of our continued commitment to privacy-by-design. I'm sorry to hear that working with the tool is a bit tough without this - we'd like to help if we can! Do reach out to us at firstname.lastname@example.org if you've got questions.
Following up your note on the height of captured pages for Heatmaps - we do have a 15000px limit, but if it's a pain point I'd definitely suggest using the Suggest a Feature function in-app to let us know what you need :)
My overall experience has been good so far. Initially, we were worried about the user insights and heatmaps to test the pages/CTA'S for better campaigning of our products. But, as soon as we started utilizing the set of tools from Hotjar we are so happy that we are able to find a quick solution for problem that helps our business grow and provide our customers with a GREAT CUSTOMER SERVICE!
Have been using Hotjar for more than a couple of years and is the opinion on the tool
1. Hotjar has a very simple and easily accessible dashboard that has Heatmaps, Visitor recordings, Funnels created, Active polls, Surveys, and Recruiters.
2. Heatmaps have really helped us understand the landing pages and test various parameters for many of our marketing/advertising campaigns.
3. Visitor recordings and monitoring are soo good that helped us understand and rectify the issues that users come across. This has really helped our engineering/technical team in identifying the bug and fixing it ASAP thus resolving our customer issues quickly.
4. Had some experience on using the funnels as well which gave us some ideas on how to better modify the landing pages and we were able to understand the content.
5. The polls part has also added value to our business by letting us know on what the visitors are missing on our website.
6. The pricing of this tool is reasonable that students, enthusiasts and start-up companies can easily afford it. We have started with Basic Free Forever plan and later upgraded to Plus plan once our website started getting some good amount of traffic.
7. Multiple filter feature saves our time in analyzing the important pages and metrics.
8. Being a member of the customer success team for a couple of SAAS products I analyzed and learned some good metrics that helped our business grow.
9. Hotjar can be used by any team member like Digital Marketers, Support Agent
Although I do not have any cons in my mind regarding this tool I would just like to suggest the Hotjar team to give us quick response for any queries/ issues by providing instant live chat option.
From a marketing point of view it is an absolute necessity to know which areas of your webpage does your visitor interact with most and what can you do to create more engagement. It is also essential for a marketeer to undestand which pages of portions of a page leads to users bouncing off the site. I used to use google analytics for most of my analytics works it simply did not work. That’s when I found hotjar and it was the thing of my dreams. It let me see usign heatmeaps the exact areas where users are interacting with most and allowed us to create suer polls right on the site for users to tell us what they would like us to add to the site.
Though no one should mind paying for such a great tool, and its offers a lot of features for free, some of them like unlimited storage of analytic reports will only be available to paying users, but thats only fair as far as I am concerned. Apart from this I have never found any other issue with their application.
Hotjar shortcuts hours of quant research by letting you SEE what's happening on your web pages, and HEAR a users thoughts. Priceless if you're in the business of designing web pages that serve your users better.
It's a one-stop shop. No need for expensive subscriptions to multiple tools. Everything you need to understand your visitors is at your fingertips. The only condition for success is that you actually use it!
Very difficult to think of a disadvantage. It's cheap. Fully featured. Customer support is great. Perhaps the fact that you can't run a/b tests too. But there's plenty of other great tools for that.
I've been a beta user and I've now been using Hotjar for over 2 years (even have the tshirt to prove it). While other tools such as Zoho PageSense, MouseFlow and Inspectlet do a similar job, Hotjar makes it dead-simple. Heatmaps and visitor recordings are a godsend, next to regular anayltics. And every single feature is free? That's beyond crazy!
- Heatmaps and visitors recordings work like a charm and provide a great deal of information.
- If Google Analytics tells you what and how many, Hotjar tells you why: polls make it easy to gather user feedback.
- Using all of its features, you can get a better grasp into why people don't fill in a certain form or don't buy a product.
- Some features are blocked behind a paywall.
- Organization of sites and companies can get confusing at times.
- Not all descriptions make it clear what a specific feature does.
We've used hotjar to identify navigational, organizational, and functional issues on our website that crop up in actual use, issues that may not appear in our daily use or testing. It allows us to see how users are interacting with our site and collect user feedback, and that lets us find ways to improve the experience
Using hotjar is like being able to stand next to your users and watch them use your site. This gives you actionable insight that many times numbers alone may not be able to tell you. And if you are someone who isn't comfortable sifting through analytics, it makes it extremely simple to identify potential problem areas in the user experience that you, being familiar with the site, might miss. The features are all sufficiently developed to be able to handle most straightforward tasks. Also, Hotjar is (at the time of this writing) very affordable for what you get out of it. My primary site is a local home goods retailer. We mostly use the session recording and heatmapping features, in addition to the poll feature. There are other features, such as the conversion funnel tracking, survey feature, and others. Although we don't use those much, the solution more than worth it for the recording and heatmapping. Their support is also fast and helpful.
There aren't many things to not like about Hotjar. I suppose one of the issues I have run into is that the conversion funnel tracking tool doesn't seem to accurately report metrics for us. I've never bothered to try and get this fixed since we use other methods to evaluate conversion funnels anyway. Otherwise, I haven't encountered any notable issues.
Hotjar has allowed us to test ideas with web design. It helps confirm the effectiveness of certain visual cues, the flow of information and the effectiveness of the overall sales funnel by showing us exactly where the viewers attention is going on our web page. It has been an essential source for our overall analytics and critical to our design process.
Hotjar adds a much-needed type of analytics to your arsenal. It allows you to see exactly what your page-viewers (potential buyers) are doing, seeing and spending time on your landing page or funnel. It allows you to test different design cues or features and see how your targets react.
Also, the pricing is very convenient. Having this tool for free up to 200 pageviews per day is huge.
it's just one of those tools that you need if you want to build new landing pages and help them convert.
The only issue I've had with this tool thus far is sometimes the screen recordings come out laggy or completely black, but this happens rarely. Other than that, it's been very informative and a great addition to our toolset.
Hotjar is incredibly easy to setup. The learning curve is basically flat. The product is cheap and has a great free version.
It can slow down your website without you noticing it. Look at Google Developer Tools, the time to interactive value.
Hey there Luca,
Thanks so much for taking the time to leave us a review, we appreciate it! Brilliant to hear you find the tool easy to use.
Following up your feedback on site speed - have you had a look at this resource? https://help.hotjar.com/hc/en-us/articles/115009335727-Will-Hotjar-Slow-Down-My-Site-
On average the initialization of Hotjar has a minimal impact on the page being usable (around 0.01 seconds) and adds around 0.3 seconds to the overall page completion. In the article I link above we also dive into some more factors to consider about speed testing.
Most importantly - we'd love to help if you're finding this is causing any issues at all! :) The team is available at email@example.com.
As a web designer this tool allowed me to track activity of the first users and detect things like: resposive problems, image problems, where the users are lost, where the users dont click and why, where the use leaves my website and why and what the user experience was overall.
My experience with this tool has been almost fantastic, I would recomend it to every webmaster.
Hotjar is a very useful app, integrated with websites will allow you to track the heatmaps and every action the user made, divided by device and showing every data you can need and even more. It also has the hability to record every action of the user or track a funnel performance, I recommend this tool specially to optimize websites, because it will allow you to know where exactly the user is lost.
What I dont like if this software is that I would like to advice users that they are going to be recorded somehow but it doesnt have that option. I would also make a simpler design for admin the websites, right now it can be a little messy for new users.
Within an hour of integrating it into our site and CRM (which took only minutes), we were getting recordings of user visits and heat maps, greatly increasing our ability to quickly improve the performance of our website and marketing campaigns.
What DON'T I like about this software is more like it. I'm blown away that there's not more reviews for HotJar and am very happy to have spotted this opportunity to give them some love.
HotJar is easily the best value-to-price behavior mapping software of its kind, and I've used and shopped for several of them. That pretty much sums it up. From heat mapping to visitor recordings to polling functionality, I simply haven't had to look for another solution since I found it, and it is much more cost-effective than its competitors. Its integrations that we have implemented have worked splendidly, as well. 5 stars, hands down.
I'm only listing "cons" because I have to to submit this review. Some of its user interface wasn't completely intuitive to me at first but I overcame it quickly and don't think it's fair to expect every software program to not come with a little bit of a learning curve. Within a couple of days I was navigating it fluidly.
I would be surprised if there was a CRO or UX team that hasn't heard of Hotjar. It's a great little tool, especially given the price, but it doesn't allow enough flexibility to be your main on-site research tool. It's really good for starting out and doing some basic research. Sweet and simple! I guess marketers could benefit the most from this!
Price. Simplicity of implementation. Good customer service. The scrollmaps and polls are my favourite, and only features I use.
Potentially slows down the site. Loads the entire js even when only running a poll, so puts unnecessary load on the page speed.
Forms have nearly never worked on any of the websites I have used it on. Funnel I don't really use - I don't see the point really. Free GA will still be far better and more useful at that.
Polls have very simplistic targeting methods. Adding one or two new targeting triggers would be awesome...but they haven't released any new features in ages.
Heatmaps are still very simple with no ability of segmenting the data.
I can't complain for the really accessible prices they have been able to maintain though!
Thanks so much for leaving this review and sharing your thoughts on Hotjar.
Following up your feedback - we're always focused on minimizing any increased page load time with the Hotjar script on your site. Have you checked out this resource? https://help.hotjar.com/hc/en-us/articles/115009335727-Will-Hotjar-Slow-Down-My-Site- If you're having trouble please reach out at firstname.lastname@example.org and we can take a look with you.
There's new targeting and filtering functionality on the product roadmap :) https://help.hotjar.com/hc/en-us/articles/115012303268-Product-Roadmap Stay tuned for that!
Stumbled across Hotjar after paying way too much with another company. Hotjar is the best thing on the market for price, hands-down.
It is easy to use, easy to set up, and you can be recording users, generating heat maps, and collecting polls from day one.
We used Hotjar primarily for recordings and polls. Recordings are crisp, easy to watch, and I love that you can add notes to the video WHILE you are watching. And then save those notes for other people on your team to see later.
The polls feature is great. Many options for when the poll launches. Hotjar makes it easy to analyze your data, or export it and analyze it on your own.
The only downside is that Hotjar cannot record what happens inside an iframe. Such a bummer if you really need to see how your users interact.
It's been crucial in giving us clarity in how people interact with our website, whether or not they're seeing essential pieces of content, and make design decisions based on that data.
We switched from CrazyEgg to Hotjar over a year ago, and haven't looked back. At the time, CrazyEgg didn't offer user videos (videos of people using our website) and Hotjar did, so we switched over.
What I love most about Hotjar is that it's not just providing insights about how our users click and scroll via heatmaps, but I can gather more qualitative data by setting up polls or video recordings as well.
The "share this heatmap" feature (where I can get a unique link to a heatmap that I can share with anyone on my team -- regardless of if they have access to Hotjar or not) is super handy as well. It helps me collaborate with our user researchers or send data to other teams (I sit on the web marketing team) when I find insights that they'd find valuable.
I wish I could have more flexibility with the design and branding of the polls. The few times I've added one to our website, it looks a little frankenstein-y in comparison to the rest of our design.
Overall great experience! Really helps us see the functionality of our website through the eyes of the user.
Kind of crazy there's a service that exists that literally captures video of the user's time on your website! It's like a video recording of each session. We can see exactly where the mouse goes, and which landing pages they're going to, and where they last are before leaving our site
Wish the recording gave us more info on the user. I know that's probably a violation of privacy, but it would be cool! That way we could reach out to them directly to see if they had any questions or needed help finding the right product
I use Hotjar to analyze load times and user journey on my website. This has really helped me see how far users are going through the site and which pages are more successful. I've also learned which call to actions are getting the most traction.
I love being able to track users as they access and view my website. The heatmaps are very informative and useful for A/B testing with the site.
I wish that the software provided more information about website visitors. The biggest downside is that I am unable to use the heatmap functionality for the email signup popup that is located on the site. I would like to be able to see what user's behavior looks like there.
We are capturing feedback from our members right after they make a donation to our organization. This is a great way for us to know why our members support the organization. Being able to more accurately attribute them to individual members in our CRM would be very beneficial.
We are only using this tool for post transaction surveys. Creating a quick survey and linking it to a landing page is very quick and easy. There are no widgets to install, you simply feed the tool the landing page URL and it will link the survey to the page. When your user hits the page, a request that they take a survey pops up. You are given the option to perform the pop-up on page load or with a slight delay. I can set up a new survey and link to it in under 10 minutes - and I can clone other surveys (though it is a little difficult to find this option). The documentation is pretty well done and has been helpful.
The tool is not geared toward automation of the results. You can't edit a small typo in your questions, any changes and the tool automatically creates a new question and I believe deactivates the other. This means your results are now split into two columns. While I understand the logic behind this, there should be a way to simply edit a typo. I wish there was a way to have an internal name for the surveys so I can easily identify what and when I used a specific survey. I also wish there was a way to archive the results so that I am not reviewing already reviewed answers. I'm hoping there will be a more open api in the future so I could pass in an account id and pull the data directly from Hot Jar into my CRM.
I've used 3 heatmap software using my own server and cloud hosted, but Hotjar is the best by far. The one i used that is server hosted gets a warning from services like Google Ads and Google Tag Manager.
Heatmaps, user recordings and polls are very easy to set up once your code is installed. By the way i recommend you install the tracking code using Google Tag manager which has a tag ready for hotjar, you only need to input your ID. Heatmaps are very useful when it comes to understand user behaviour and user experience. Also this software does not generate any warning from advertising networks and is 100% compliant with GDPR.
It automatically does not track 100% of traffic (but i think you can set up to track 100% traffic). Also sometimes is hard to go to see your settings if you have multiple business (eg: if you are and agency and your setting up heatmaps for your clients).
- Recordings are great and can tell you a lot on where our users are having trouble
- Heatmaps - teaches us where are they looking and what components are getting traction
- Incoming feedback - THE BEST feature for interacting quickly with your customers (also very recommended to generate their responses to Zendesk)
- Love using pools - you will be surprised how good it works if you ask the right question in the right time
- Very responsive and professional customer support
- Affordable business plan
- Advanced feature - link between recording ID to the Incoming feedback - this way you can match the feedback/complaint to the actual users' behavior on your site/product
- The conversion funnel could be improved
- Live chat could be a major plus (can potenialy replace intercom )
Ability to see where customers were interacting most with my pages and watch videos of their actual visits
Lack of more identifiable information (which is understood) prevents us from better assisting customers who had issues but may not have reached out to our customer service team. Also, having to manually restart capturing in increments of 1,000 / 2,000 visitors
Thanks so much for taking the time to review Hotjar. Great to read about the valuable insights you're getting from the tool!
Following up your point about identifying customers - keep an eye on our roadmap for new functionality which will help with this: https://help.hotjar.com/hc/en-us/articles/115012303268-Product-Roadmap
(There's a survey link on that roadmap page which asks about what kind of use you'd make of this functionality - if you have a minute, we'd love to get your thoughts)
Many thanks and all best,
This particular software is literally a major insight for me and how people use my site I love it!
The powerful thing about Hotjar is that it can track and record session when potential customers visit my site. What attracted me to Hotjar was noticing how many major companies that I follow and use in business have deployed Hotjar. It made me think along these lines instantly: Does it have a free trial? Is it affordable? Is it subscription based or do I have to purchase a license? I was able to say "yes" to all of these.
It was difficult for me to find any cons for this one. The only thing I can see for improvement is once the trial is ended, there is an option to continue with where I started or downgrade to free plan. Once I chose the option, a page says let's get started. It's a bit confusing because unless I notice on desktop the little green button pop up to the right that says plan changed successfully, I would have attempted to start over.
The software is simple to use - easy to instal, setup and run experiments and analyse data
There are many products on the market that boast a significant difference - this is quite similar to many of the others
Thanks so much for leaving us a review. Great to hear that you find Hotjar easy to use :)
I always highly recommend HotJar as the first step in developing any tech stack. It's free, simple to implement and overall provides great insight into how users are navigating your website. On it's own, HotJar is rather limited but as part of a larger data strategy, it fits in perfectly.
Easy-to-use and provides immense value for it's cost (there's a free version for smaller companies). HotJar acts as a perfect complement to Google Analytics. Heatmapping and video recording provide a level of depth that Google Analytics can't provide and allows companies to truly understand their customers' experience.
Hotjar serves a very specific niche: the ability to better understand how a user navigates your website. It's hard to scale (there's a limited amount of video recordings you can have) and heatmaps only give you general, top-line insights.
It isn't free, but at the same time, it is worth the money. Easy to implement and the value is there for the cost.
I love Hotjar for the heatmaps, user session recordings, conversion funnels analysis, and the detailed analytics. This is a great tool to help make the analytical data come to life with visuals. You can record sessions and analyze them to them make adjustments for future visitors. Can't beat the great data that you get from this tool!
A great tool that allows us to capture heatmap data that is quick and easy to setup. Using the system is also very user-friendly. A worthy alternative to other solutions currently out there in the market.
It's easy to setup and use- especially since it's all done in the cloud. You'll start collecting data in minutes. Over time, we have been able to make actionable changes to our software's website homepage based on the click/hover insights generated by hotjar after months of activity.
They email you practically every day asking you to upgrade. I appreciate that they offer a variety of solutions at a relatively low price, but getting contacted regularly makes its a little overwhelming. I had to un-subscribe to receiving emails from hotjar to get peace of mind!
I'm using it now for 3 years already and enjoy using it daily, the features I'm using are not just the visitor's recordings but also the pools, the heatmap tool, and the funnels this all together.
I liked the polls features by far, it allows me to capture more leads by customers asking questions and I can get back to them and do a follow up series on them :)