Hotjar Erfahrungen

Hotjar
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532 Bewertungen
- Branche: Gesundheit, Wellness & Fitness
- Unternehmensgröße: 2–10 Mitarbeiter
- Wöchentlich für Mehr als 2 Jahre genutzt
-
Quelle der Bewertung
Gesamtbewertung
- Preis-Leistungs-Verhältnis
- Bedienkomfort
- Kundenbetreuung
- Weiterempfehlungsquote 9.0 /10
Gute Erfahrungen mit Hotjar und zufrieden.
Bewertet am 8.10.2024
Ich bin zufrieden mit der Nutzung von Hotjar. Wir interessieren uns dafür, wie die Kunden auf der...
Ich bin zufrieden mit der Nutzung von Hotjar. Wir interessieren uns dafür, wie die Kunden auf der Webseite agieren, was wir mit Hotjar recht gut nachvollziehen können.
Vorteile
Einfache Handhabung der Tools; tolle Möglichkeiten, die Kundenansichten zu sehen; Preisleistung ist gut.
Nachteile
Bisher hab ich nichts Negatives erlebt. Auch das Basispaket ist schon hilfreich und wir nutzen es bereits seit 3 Jahren. Also wir haben keine schlechte Erfahrung gemacht.

- Branche: Einzelhandel
- Unternehmensgröße: 51–200 Mitarbeiter
- Wöchentlich für Mehr als 2 Jahre genutzt
-
Quelle der Bewertung
Gesamtbewertung
- Preis-Leistungs-Verhältnis
- Bedienkomfort
- Kundenbetreuung
- Weiterempfehlungsquote 10.0 /10
I can't imagine how you do CRO without Hotjar
Bewertet am 4.3.2023
We have had an excellent experience with Hotjar. It has made our user studies very simple and we...
We have had an excellent experience with Hotjar. It has made our user studies very simple and we have learned SO MUCH about how our customers interact with our website. This has made it infinitely easier for us to streamline our UI and buying process.
Vorteile
It is very simple, it works exactly as you expect it to, it is easy to set up and configure, and WOW is it ever powerful. It is literally like someone turning a light on when you are doing conversion rate optimization work. No more guessing. Now you can study user behavior and see EXACTLY how they are responding to your designs, UI/UX and interfaces. We have literally made MILLIONS of extra dollars once we started using Hotjar.
Nachteile
There is little we don't like about Hotjar. It just works (and it is easy to use).
In Betracht gezogene Alternativen
SmartlookGründe für den Wechsel zu Hotjar
Hotjar had more features, tons of good reviews, and we had several word of mouth recommendations that was the way to go. We thought it had much more to offer than Smartlook.
- Branche: Marketing & Werbung
- Unternehmensgröße: 2–10 Mitarbeiter
- Wöchentlich für Kostenlose Testversion genutzt
-
Quelle der Bewertung
Gesamtbewertung
- Preis-Leistungs-Verhältnis
- Bedienkomfort
- Weiterempfehlungsquote 8.0 /10
Leading Heatmaps Tool
Bewertet am 3.2.2023
Vorteile
Hotjar is very intuitive and easy-to-use for both website heat maps and website sessions recording, they also offers an amazing knowledge base to help users maximizing the benefits of Hotjar.
Nachteile
The pricing is a little bet expensive and the plus plan offers access to 100 daily sessions only, I think it should be increased to be 300 at least.

- Branche: Freizeit, Reisen & Tourismus
- Unternehmensgröße: 201–500 Mitarbeiter
- Täglich für Mehr als 2 Jahre genutzt
-
Quelle der Bewertung
Gesamtbewertung
- Preis-Leistungs-Verhältnis
- Bedienkomfort
- Kundenbetreuung
- Weiterempfehlungsquote 8.0 /10
Great little tool for starting your UX research
Bewertet am 14.8.2019
I would be surprised if there was a CRO or UX team that hasn't heard of Hotjar. It's a great little...
I would be surprised if there was a CRO or UX team that hasn't heard of Hotjar. It's a great little tool, especially given the price, but it doesn't allow enough flexibility to be your main on-site research tool. It's really good for starting out and doing some basic research. Sweet and simple! I guess marketers could benefit the most from this!
Vorteile
Price. Simplicity of implementation. Good customer service. The scrollmaps and polls are my favourite, and only features I use.
Nachteile
Potentially slows down the site. Loads the entire js even when only running a poll, so puts unnecessary load on the page speed.
Forms have nearly never worked on any of the websites I have used it on. Funnel I don't really use - I don't see the point really. Free GA will still be far better and more useful at that.
Polls have very simplistic targeting methods. Adding one or two new targeting triggers would be awesome...but they haven't released any new features in ages.
Heatmaps are still very simple with no ability of segmenting the data.
I can't complain for the really accessible prices they have been able to maintain though!
Antwort von Hotjar
Hey Ioana!
Thanks so much for leaving this review and sharing your thoughts on Hotjar.
Following up your feedback - we're always focused on minimizing any increased page load time with the Hotjar script on your site. Have you checked out this resource? https://help.hotjar.com/hc/en-us/articles/115009335727-Will-Hotjar-Slow-Down-My-Site- If you're having trouble please reach out at support@hotjar.com and we can take a look with you.
There's new targeting and filtering functionality on the product roadmap :) https://help.hotjar.com/hc/en-us/articles/115012303268-Product-Roadmap Stay tuned for that!
All best,
Alex
- Branche: Non-Profit-Organisation Management
- Unternehmensgröße: 11–50 Mitarbeiter
- Wöchentlich für Kostenlose Testversion genutzt
-
Quelle der Bewertung
Gesamtbewertung
- Preis-Leistungs-Verhältnis
- Bedienkomfort
- Kundenbetreuung
- Weiterempfehlungsquote 5.0 /10
Hot jar application is best application
Bewertet am 1.11.2024
About hotjar experience well and good for real
About hotjar experience well and good for real
Vorteile
About hot jar application look videos and create
Nachteile
In the hot jar application we can see feedback of videos

- Branche: Konsumgüter
- Unternehmensgröße: 1.001–5.000 Mitarbeiter
- Täglich für Mehr als 2 Jahre genutzt
-
Quelle der Bewertung
Gesamtbewertung
- Preis-Leistungs-Verhältnis
- Bedienkomfort
- Kundenbetreuung
- Weiterempfehlungsquote 9.0 /10
HotJar is an awesome tool for studying websites and optimizing!
Bewertet am 22.8.2019
Overall HotJar is a great platform and I am one of their biggest advocates. I would recommend...
Overall HotJar is a great platform and I am one of their biggest advocates. I would recommend HotJar to anyone looking to enhance their understanding of on-site traffic and conversion.
Vorteile
At each company that I have worked for, I always bring up HotJar as a solution they should implement as soon as possible. It is so easy to use and allows for such a comprehensive view of the customer experience that it's a loss to NOT use it! I love that it can capture click data, scroll depth, and even user interactions on the website. There is so much valuable information to be pulled from the data!
Nachteile
There are two things that I'm a little bummed out about with HotJar. One issue is that they recently removed cross-domain tracking. This was a great benefit and we used it often, so not having it is tough. They also have a limit on the height of the pages that can be captured, 1500px. Our pages are slightly larger so we lose some detail on the report that we would have otherwise had.
In Betracht gezogene Alternativen
Crazy EggGründe für den Wechsel zu Hotjar
Primarily I was familiar with HotJar so it was an easy choice.Antwort von Hotjar
Hey Akande,
Thanks so much for taking the time to review Hotjar! It's great to read that you're getting a lot of value from the tool :)
It's indeed the case that we removed cross-domain tracking in light of our continued commitment to privacy-by-design. I'm sorry to hear that working with the tool is a bit tough without this - we'd like to help if we can! Do reach out to us at support@hotjar.com if you've got questions.
Following up your note on the height of captured pages for Heatmaps - we do have a 15000px limit, but if it's a pain point I'd definitely suggest using the Suggest a Feature function in-app to let us know what you need :)
All best,
Alex
- Branche: Marketing & Werbung
- Unternehmensgröße: 51–200 Mitarbeiter
- Wöchentlich für Mehr als 2 Jahre genutzt
-
Quelle der Bewertung
Gesamtbewertung
- Preis-Leistungs-Verhältnis
- Bedienkomfort
- Kundenbetreuung
- Weiterempfehlungsquote 9.0 /10
The best heatmap software
Bewertet am 11.3.2024
Vorteile
The best parts of Hotjar are the intuitive heatmaps, and visitor recordings, that offer deep insights into user behavior and user interaction based on real visitor data. Once you've implemented the tool - it's easy to of use to get all the data information from your users and visitors, to do research or to improve your website experience.
Nachteile
The only issue besides the learning curve could include the sampling limits on larger sites, which may prevent you from getting a complete picture of visitor behavior.
In Betracht gezogene Alternativen
MouseflowZuvor genutzte Software
Crazy Egg- Branche: Design
- Unternehmensgröße: Selbstständig
- Täglich für 6-12 Monate genutzt
-
Quelle der Bewertung
Gesamtbewertung
- Preis-Leistungs-Verhältnis
- Bedienkomfort
- Kundenbetreuung
- Weiterempfehlungsquote 9.0 /10
By far, the best tool of this type!
Bewertet am 24.11.2023
Hotjar has been an important tool for our start-up, to user test different features on our website...
Hotjar has been an important tool for our start-up, to user test different features on our website and monitor them.
Vorteile
I've been using Hotjar for months and it's been a critical tool in finding important bugs on our website and fixing them quickly!
Nachteile
Perhaps the price model isn't something that favours start-ups.
- Branche: Konsumgüter
- Unternehmensgröße: 2–10 Mitarbeiter
- Wöchentlich für Mehr als 2 Jahre genutzt
-
Quelle der Bewertung
Gesamtbewertung
- Bedienkomfort
- Weiterempfehlungsquote 10.0 /10
Perfect to test your website for the user experiance
Bewertet am 9.5.2024
Vorteile
Easy set up and I quickly got results that led to positive changes in my website
Nachteile
Sometimes bots come into my website and use the limited amount of screen captures for the heatmap
- Branche: Finanzdienstleistungen
- Unternehmensgröße: 1.001–5.000 Mitarbeiter
- Wöchentlich für Mehr als 2 Jahre genutzt
-
Quelle der Bewertung
Gesamtbewertung
- Bedienkomfort
- Weiterempfehlungsquote 8.0 /10
Powerful tool when paired with web analytics data
Bewertet am 31.10.2023
Vorteile
Session recordings are great when trying to get in your users' shoes. You can get valuable insights which you wouldn't think of looking at web data.
Nachteile
I miss filtering that used to be available in the free version.
- Branche: Bekleidung & Mode
- Unternehmensgröße: 2–10 Mitarbeiter
- Wöchentlich für Mehr als 1 Jahr genutzt
-
Quelle der Bewertung
Gesamtbewertung
- Preis-Leistungs-Verhältnis
- Bedienkomfort
- Weiterempfehlungsquote 8.0 /10
Track Customer Engagement
Bewertet am 24.11.2023
Vorteile
Hotjar is great for seeing which pages my customers interact with the most & how long they stay on those pages.
Nachteile
It's a little pricey just for the heatmap feature.

- Branche: Logistik & Lieferkette
- Unternehmensgröße: 501–1.000 Mitarbeiter
- Täglich für 6-12 Monate genutzt
-
Quelle der Bewertung
Gesamtbewertung
- Preis-Leistungs-Verhältnis
- Bedienkomfort
- Weiterempfehlungsquote 8.0 /10
Excelent but a little expensive
Bewertet am 3.6.2022
Very great experience, but with the actualization the manual heatmaps are off :(
Very great experience, but with the actualization the manual heatmaps are off :(
Vorteile
The heatmaps and recording are so critical to create a UX centered product in all the organization
Nachteile
The recordings daily are not configurable, and it´s necesary when you need to track more or lees sessions
Gründe für den Wechsel zu Hotjar
Because of widgets and features to add conditionals- Branche: Marketing & Werbung
- Unternehmensgröße: 2–10 Mitarbeiter
- Monatlich für Mehr als 1 Jahr genutzt
-
Quelle der Bewertung
Gesamtbewertung
- Preis-Leistungs-Verhältnis
- Bedienkomfort
- Kundenbetreuung
- Weiterempfehlungsquote 8.0 /10
Great Heat-mapping Software
Bewertet am 23.4.2020
Hotjar has shown us critical user flow errors in the websites we manage, and has provided the...
Hotjar has shown us critical user flow errors in the websites we manage, and has provided the information necessary to make calculated adjustments to our UI, resulting in a decrease in bounce rate and an increase in conversions and revenue. We definitely have ROI with our Hotjar spend.
Vorteile
Hotjar is very easy to setup. Simply signup, install the JS snippet, configure your recordings and you're off & running. The heatmaping tool is good, and the ability to record user sessions is nice when auditing user flow and customer activity on a website. We have derived some very insightful optimizations from Hotjar, which have ultimately impacted our bottom line & generated more revenue for our company.
Nachteile
The heatmapping visual report uses a generic resolution to capture the website image. The heatmap overlays are good, but we often need to re-capture a website snapshot, or reach out to support to get the map to match the click heatmaps. It is a minor annoyance, but overall the tool is very good at heatmapping and providing user flow and web traffic insights.
Warum Hotjar gewählt wurde
PriceZuvor genutzte Software
Crazy EggGründe für den Wechsel zu Hotjar
For our use-case, Hotjar filled our feature requirements at a better price than it's competition.Antwort von Hotjar
Hi,
Thank for taking the time to review Hotjar.
It's good to hear that you found Hotjar helpful in optimizing your websites.
If you want to reach out to me at sharon.biggar@hotjar.com, I'd like to send you a small thank you for your review.
Cheers,
Sharon from Hotjar
- Branche: Marketing & Werbung
- Unternehmensgröße: 51–200 Mitarbeiter
- Wöchentlich für Mehr als 2 Jahre genutzt
-
Quelle der Bewertung
Gesamtbewertung
- Preis-Leistungs-Verhältnis
- Bedienkomfort
- Weiterempfehlungsquote 9.0 /10
Must have for qualitative research
Bewertet am 16.12.2019
Hotjar does exactly what I need: gives context to the issues I see in GA, and allows me to get into...
Hotjar does exactly what I need: gives context to the issues I see in GA, and allows me to get into the mind of the user with greater depth.
Vorteile
Heatmapping offers a whole new dimension of user behavior analysis, and Hotjar brings that to the masses. Installation is easy, setting up heatmaps is a snap, and results analysis is an easy task with the Hotjar interface. This has saved more of my precious time for true analysis, rather than setup and configuration
Nachteile
On the smaller Hotjar plans, the cap at creating 3 heatmaps at a time feels restrictive. Often, I'd prefer setting up more heatmaps and using fewer of the other features available (surveys and polls). If there were plans I could recommend that only contained the right services for my clients (ex: heatmaps only for small clients, fullstack for larger ones), I would 100% do it.
Crazy egg also has a sweet Chrome plugin which is not close to being replicated by Hotjar.
Gründe für den Wechsel zu Hotjar
At least at the time of decision, Hotjar was much more intuitive than Crazy egg, as well as being more reasonably priced. Hotjar also responds better to being used by an agency and having multiple containers for various sites.Antwort von Hotjar
Hey Trevor, thanks for the review!
Super to hear you're getting a lot of value from Hotjar.
You can get unlimited heatmaps on our plus and business plans.
You can find more information here
https://www.hotjar.com/pricing
Thanks again,
Denis from the Hotjar team
- Branche: Buchhaltung
- Unternehmensgröße: 501–1.000 Mitarbeiter
- Wöchentlich für Mehr als 1 Jahr genutzt
-
Quelle der Bewertung
Gesamtbewertung
- Preis-Leistungs-Verhältnis
- Bedienkomfort
- Kundenbetreuung
- Weiterempfehlungsquote 10.0 /10
The Hotjar review
Bewertet am 4.11.2023
It has been awesome as i have been able to collect feedback and improve my department in my company.
It has been awesome as i have been able to collect feedback and improve my department in my company.
Vorteile
It enables me to check analytics of the surveys i put up thereby enabling me to collect feedback on areas that i feel need changes
Nachteile
Their customer support is slow and takes a long time to respond to customers
- Branche: Einzelhandel
- Unternehmensgröße: 51–200 Mitarbeiter
- Wöchentlich für Mehr als 2 Jahre genutzt
-
Quelle der Bewertung
Gesamtbewertung
- Preis-Leistungs-Verhältnis
- Bedienkomfort
- Kundenbetreuung
- Weiterempfehlungsquote 7.0 /10
Good heatmap system
Bewertet am 4.10.2023
Vorteile
I really love the recordings that you can do! Highly recommended for website optimization.
Nachteile
Sometimes there is to many features so it is hard to find what you want. And there is always a worry about performance of our site.
- Branche: Internet
- Unternehmensgröße: 11–50 Mitarbeiter
- Monatlich für Mehr als 2 Jahre genutzt
-
Quelle der Bewertung
Gesamtbewertung
- Preis-Leistungs-Verhältnis
- Bedienkomfort
- Weiterempfehlungsquote 10.0 /10
Best tool of its kind in the market
Bewertet am 9.11.2023
Vorteile
Easy to implement, good quality features. Everything works as you expect it.
Nachteile
Nothing really, it's a good product. Would use again.
- Branche: Marketing & Werbung
- Unternehmensgröße: 11–50 Mitarbeiter
- Monatlich für 1-5 Monate genutzt
-
Quelle der Bewertung
Gesamtbewertung
- Bedienkomfort
- Weiterempfehlungsquote 8.0 /10
Great Heatmaps
Bewertet am 11.6.2024
The benefits of using this tool is well worth it.
The benefits of using this tool is well worth it.
Vorteile
Using Hotjar to create heatmaps has been really helpful for us to understand how to help our clients with their websites as well as showing the clients what we need to do and why.
Nachteile
Sometimes there can be too much information — too much of a good thing can make it tricky to sort through it all.
- Branche: Marketing & Werbung
- Unternehmensgröße: 2–10 Mitarbeiter
- Wöchentlich für 1-5 Monate genutzt
-
Quelle der Bewertung
Gesamtbewertung
- Preis-Leistungs-Verhältnis
- Bedienkomfort
- Kundenbetreuung
- Weiterempfehlungsquote 10.0 /10
Best friend of user-friendly websites
Bewertet am 21.3.2023
I am woring in marketing and advertising industry and I use hotjar to find what products are most...
I am woring in marketing and advertising industry and I use hotjar to find what products are most interesting for customers and how are they behaving on the site while shopping. I solved several problems on site in our company and for our clients thanks to this tool.
Vorteile
I can perform marketing analysis and find the issues to improve the website for customers to make their experience on the site easy and pleasant
Nachteile
It takes some time to understand how to analyze heat maps and it requires a big amount of users to cisit the site to find the problems and schemes
- Branche: Medienproduktion
- Unternehmensgröße: 2–10 Mitarbeiter
- Wöchentlich für 6-12 Monate genutzt
-
Quelle der Bewertung
Gesamtbewertung
- Preis-Leistungs-Verhältnis
- Bedienkomfort
- Kundenbetreuung
- Weiterempfehlungsquote 6.0 /10
Hotjar Review
Bewertet am 18.2.2023
Vorteile
Hotjar is a great tool for getting heatmaps of your website. And it can also be used for a other purposes as well like website monitoring, getting user feedback and analysing user experience. It has a ton portable f features.
Nachteile
Although there are lot features, it may not be easy to deploy it on your website. They can make this process a little bit simpler so that everyone can do it.
- Branche: E-Learning
- Unternehmensgröße: 11–50 Mitarbeiter
- Wöchentlich für Mehr als 1 Jahr genutzt
-
Quelle der Bewertung
Gesamtbewertung
- Preis-Leistungs-Verhältnis
- Bedienkomfort
- Kundenbetreuung
- Weiterempfehlungsquote 6.0 /10
A heatmapping software that does the job
Bewertet am 27.7.2022
It was overall good, but unfortunately not the best. Which is why we have made the switch.
It was overall good, but unfortunately not the best. Which is why we have made the switch.
Vorteile
That it was priced quite cheaply to others. I think we received a discount too so I felt the relationship there was amazing.
Nachteile
The heatmapping wasn't entirely accurate. It couldn't go beyond certain limits. Our website uses advanced code to be created but the heatmapping couldn't pick it up and forced us to do it manually.
Gründe für den Wechsel zu Hotjar
At the time, it was due to price.- Branche: Internet
- Unternehmensgröße: 2–10 Mitarbeiter
- Monatlich für Mehr als 2 Jahre genutzt
-
Quelle der Bewertung
Gesamtbewertung
- Preis-Leistungs-Verhältnis
- Bedienkomfort
- Weiterempfehlungsquote 10.0 /10
The best insight you can get into the use of your website
Bewertet am 13.2.2023
This takes the guesswork out of UX testing. The session recordings offer true insight into your...
This takes the guesswork out of UX testing. The session recordings offer true insight into your users' experience and quickly demonstrates where improvements should be made.
Vorteile
Simple to implement this just works, giving you heatmaps and session recordings for true insight into how people use your site.
Nachteile
I'd like to be able to access my hotjar session recordings directly from Google Analytics. I think at the moment it only works the other way around.

- Branche: Marketing & Werbung
- Unternehmensgröße: Selbstständig
- Wöchentlich für Mehr als 1 Jahr genutzt
-
Quelle der Bewertung
Gesamtbewertung
- Preis-Leistungs-Verhältnis
- Bedienkomfort
- Kundenbetreuung
- Weiterempfehlungsquote 10.0 /10
It is very good, here we can see how our prospects interact, and study them
Bewertet am 31.5.2022
I use it to analyze the clients, with the heat map that favors me a lot and is easy to use, and the...
I use it to analyze the clients, with the heat map that favors me a lot and is easy to use, and the behavior within the page, I can record the data, and it gives me the necessary information of each client
Vorteile
I like it, it is quite complete in tools used for heat maps, conversion, among others, we can identify the problem and thus solve it, through characteristics, visitors and funnels
Nachteile
I do not like that they have put a limit on the height for pages that are captured, and that the forms have not worked

- Branche: Verbraucherdienste
- Unternehmensgröße: 11–50 Mitarbeiter
- Wöchentlich für Mehr als 2 Jahre genutzt
-
Quelle der Bewertung
Gesamtbewertung
- Preis-Leistungs-Verhältnis
- Bedienkomfort
- Kundenbetreuung
- Weiterempfehlungsquote 10.0 /10
An effective tool for monitor your website's content and more!
Bewertet am 14.2.2022
I have been using HotJar in all my website projects to monitor user browsing activity.
I have been using HotJar in all my website projects to monitor user browsing activity.
Vorteile
I like the fact that this platform is easy to use and has a freemium offering. This provides a great ROI for us.
Nachteile
Customer support and implementation guidebooks are not that great and can be better highlighted. Also, I don't see any notifications about product updates and the latest trends.

- Branche: Marketing & Werbung
- Unternehmensgröße: 51–200 Mitarbeiter
- Täglich für Mehr als 1 Jahr genutzt
-
Quelle der Bewertung
Gesamtbewertung
- Preis-Leistungs-Verhältnis
- Bedienkomfort
- Kundenbetreuung
- Weiterempfehlungsquote 10.0 /10
Awesome for user recordings and heat-maps
Bewertet am 18.2.2020
The tool is really helpful to better understand your user's experience.
The tool is really helpful to better understand your user's experience.
Vorteile
The insights we got from Hotjar were instantly used by our team. We understood our user's journey and pain points better after reviewing the heatmaps and screen recordings.
Nachteile
It's fairly expensive. We operate 16 different websites and we only have Hotjar setup on one of the brands because of the cost.
Antwort von Hotjar
Hey Brent
So happy to hear that you found instant value with Hotjar and that it helped you to understand the user's journey better. You are right - once you know the pain points, you can address them a lot easier!
With regards to pricing, perhaps it might be better for you to be on a plan that caters for more than 1 site? Do you want to email support@hotjar.com or submit your query here> https://help.hotjar.com/hc/en-us/requests/new?ticket_form_id=360000665794&pricingagencies and we can see if we can help suggest a better option for you?
Hope this helps!
Thanks so much again for your kind review.
Bee @ Hotjar