TapClicks Erfahrungen

I love that there is seamless data integration from all of our advertising platforms, that there's a variety of ways to show the data, and their support team is top notch.

We have had problems with data not showing correctly in our reporting platforms vs. in TapClicks due to differing attribution windows. In addition, TapClicks isn't set up for granular direct-response data reporting across multiple pixels/tags.

Tapclicks is really great in some aspects. They provide lots of platform options for data connectors, and I like the smart connector feature to create your own, and the automation features. The ability to make custom, comprehensive reports is great, and it was pretty easy to set up and get running with it, but...

The platform is very glitchy. It seems like every month there is some feature that isn't functioning properly and that gets very frustrating. That said, their support is great! They are very responsive and helpful.

Easy to use and a very short learning curve. The releases of new features TapClicks are helpful.

Data widgets can be clunky to work with and there's often data discrepancies depending on the ad server you use.

It imports data from DSPs like Centro, TapClicks, Google - all while featuring data from Google Analytics and other vendors we use for digital services for clients.

We've had a consistent issue with importing third party audience data from Centro. It's been something we've desperately needed, but with the last 3 months of updates hasn't been addressed. There's no timetable.

The customer service we've received has been outstanding. We feel heard and, more importantly, understood. When there are problems (less often) or when we request additional enhancements (more often), they get taken care of...for real. It's amazing.

The things that are limited by the Facebook API make data matching challenging. Medium-to-high learning curve. Documentation could be a lot better.

What I liked more was the ease of use of the software and how easy it was to request features. Support was always very helpful and open to hearing new ideas and adding them onto the roadmap.

What I liked least was that the features and functions were slightly limited such as not being able to change colours of graphs.

It's ability to combine different sources of traffic and advertising platforms, along with custom data, to create reports for determining Return On Ad Spend

Needs more integrations with other CRM's such as Ontraport and Infusionsoft

I love our rep! She is very helpful. And i love the schedule part of the reporting

There are so many places that you have to make sure are correct. All the layers sometimes cause issues.

Obviously analytics and tracking is essential for any digital business. We utilize this software to monitor all of our digital efforts, including Facebook, Instagram, Google Analytics, etc. I think they offer a decent array of plug ins. It's not super cumbersome to navigate and the scheduling report feature is a major plus.

I do think that this software is lacking in several categories. Firstly, the data points for social media plug ins are not super relevant. TAP doesn't pull much data from Instagram other than follower count. Some important Facebook kpi's are also missing.

I like that we can use Tapclicks to create an integrated marketing report of all of our efforts for our clients.
I like that we can set up custom dashboards for clients to view their data.

The technology breaks very often. The discrepancies in data from Google and Facebook with TapClicks is unacceptable. We rely on tapclicks to be accurate. Having to compare the data from tapclicks to the data in the Google or Facebook is time consuming.
Customer service is lacking as well.

TapClicks has a lot of great reporting features which add values to our services for our clients. It is easy to add data. They are constantly upgrading to make their product more user friendly and to provide better data

Sometimes the downside of the frequent updating is difficulty finding frequently used applications, but TapClicks is happy to hear constructive criticism and uses it in future updates.

The amount of time and manual work to make sure reports are consistent with the same formats etc. The automated reports are great, and clients love it too. Dashboards are good. The automation to pull everything and change all data depending on the client and date ranges.

Sometimes it can be fairly glitchy and the exporting to PowerPoint format is not the greatest. A lot of the time the document will be different once exported from TapClicks to PowerPoint which is frustrating. Data sometimes is not the most accurate.

TapClicks is very flexible. You can create a multitude of reporting profiles and have reports scheduled in any variety. We schedule reports to go to our clients once per week so they can see how they're doing.

The user interface is great, but at times it can be a bit hard to navigate. I don't think all the white space is being utilized to its maximum potential.

I have used TapClicks now with two different jobs. I like how diverse it is and can be used in many different areas of business.

There are occasional glitches we run into as a team. Very slow to respond (circle of death) data sometimes inaccurate.

TapClicks has transformed how our company does business, both internally and externally. It has positioned us as a modernized and efficient thought-leader, and gives us a competitive advantage we did not have previously. We are smarter, leaner and more agile.

Implementation can be difficult at times, especially when using non-standard data sources to import.

Pretty easy dashboards that are easy to make and most of all are simple.

It's a bit slow. Sometimes you have to wait a really long time for things to load.