Adobe Analytics Erfahrungen

Interface is quite intuitive and easy to navigate after getting used to the design. It also provides a lot of customization options that can be incorporated, provides a good idea of where to spend time updating a site and was also the first to point out the warning signs, such as tracking problems, the filter tabs are another important point of the tool, with the possibility to filter among many metrics, create segments and quickly access the sections that we use the most. Since I've been working with the tool with other platforms, the possibilities have become endless.

Some views and reports are limited to 50 pages. However, the most important thing for us is the lack of Google reference data, which is where the vast majority of our search traffic comes from. We are not sure what users are looking for before entering our site.

Strong custom capabilities if your team is able to integrate, extremely detailed segments and KPIs recorded.

Very hard to implement, custom reports are confusing for non-power users. Customer support and implementation team is weak. Over promise and under deliver.

Adobe Analytics is a very professional tool that is immensely useful in any company, its functions are considerably necessary to better manage information, among the most notable advantages is its simple interface to understand and the pleasant and easy-to-use work environment, of the same So, we like the depth we can reach when reporting marketing campaigns and, finally, I love the configuration and speed with which I can log in and get the latest analysis of our company's website.

Adobe Analytics is a very complete and easy-to-use tool, I can't find something I don't like about this amazing software.

I have been using AA since it was Omniture/Site Catalyst. It is extremely feature-rich and can collect and analyze web metrics in so many ways. To be honest, I have barely been able to truly scratch the surface of the latest version of AA. Dashboards are easy to create and use. The ability to send web metrics reports in a number of formats is great.

I think I may have been passed by as far as the features go. AA has become slightly too complicated for me. I use it the same way I did 10 years ago - and that is fine for me. But it can do so much more now that it is almost confusing for me. I can't imagine a completely new user trying to use it for the first time.

Impressed by the tool and the detailed insights of the site performance. Data visualizations are interactive and the reporting capabilities are comprehensive.

Hard to compite with other 'de facto standard' tools with more documentation and unofficial support.

Great user interface , allowing me find my way around my dashboard seamlessly. Enabling me export every graphic format , filter my data according to metrics , segments,sections etc Its Analysis Workspace dashboard has been amongst my favourite part of this program, as it provides me with an intuitive environment to build and modify reports.

Has a long learning curve , thus to use this tool ; you must either have a prior knowledge of this program or have an in-house team to train you to use this tool.

Use this software daily to keep track of our website visitors.

The inability to track content beyond one link at a time.

Easy on the eye user interface, data is presented very easily too. This tool also allow us export graphical reports made presented by Adobe in any format of choice.

Has a steep earning curve, and requires a product expert specialist to train our staffs to use Adobe analytics, and it doesn't come cheap.

To collect statistics on the operation of sites and their attendance, Adobe Analytics, I use in parallel with Google Analytics and only then I manage to get a complete picture on which to plan the development and promotion of my web projects. In general, the product allows me to study marketing activity and create tasks for our marketers. In addition, I work with a lot of projects, so for me it is extremely important that the paid version of Adobe Analytics has no restrictions on the amount of information processed and the number of requests sent.

At the beginning of my use of Adobe Analytics, it was difficult for me to understand the interface and to study all the icons and icons. So if you first encounter a program, you will have to work hard to master all the functionality.

I love how powerful this tool can be when you truly understand how to use it. It can allow you to understand your site metrics as well as marketing metrics incredibly well when done right. It also have a very flexible dashboard that allows you to create whatever you need.

I dislike how we can hardly ever match up our data to our marketing campaigns. That creates a lack of trust from our teams in the tool.

Adobe can get down to the details when analyzing web traffic. The solution is a strong solution for anyone wanting to understand in-depth customer journeys.

Its not for the novice. It takes a good deal of training to use the software. I would love it if it did a better job at hot spots and click-paths. It can be expensive.

We have been using Adobe Analytics for two years and it has been great. It can provide great insights on customer interactions with out website.

We dont have any issues with the software. We have learned a lot of new ways to track out customers from their support which is super helpful.

It enhance customizationFlexibility and convenient

Abit expensiveDefault rate is Abit low 120 request per minute

Adobe Site Catalyst Solution is a web analytic solution created for businesses, large enterprises, non-profits. freelancers & many more. It is highly recommendable solution available in market for collection, analysis, evaluation & reporting of internet data.

It has a nice interface and presents the data in an easy to understand way. In addition, the possibility of downloading any type of graphic in different formats makes the task of reporting much simpler. The filter tabs are another high point of the tool, with the possibility to filter between many metrics, create segments and quickly access the sections that we use the most.

One challenge I see is the speed of the platform. At times when you are working with real time data or big data sets the platform seems to lag a bit. Sometimes it is difficult to work with if this problem occurs frequently.
Secondly, though it is supported all over the word, however available in no language other than English.

Very powerful and customizable. Integrates well with other tools, including other Adobe Marketing Cloud (AMC) products.

A little pricey, so not well-suited for smaller businesses who may be better offer with a free service like Google Analytics. Takes a while to learn how to use all features.

It's familiarity since the overall feel retains many elements from when it was still Omniture SiteCatalyst. I also enjoyed the ability to easily report on growth (or not) over a period of several months or weeks and be able to showcase each month in a spreadsheet

The overall clunkiness it's retained since it was Omniture SiteCatalyst. I've seen that it's also now experimenting with real time metrics but perhaps seem to be playing catch up with Google Analytics.

We install Adobe Analytics system at some of our client sites to collect detailed statistics. Based on the information received, you can significantly improve the main indicators: conversion, time spent on the site, behavioral factors.

The first serious drawback of Adobe Analytics is the inability to view visitors' actions on the site. The second minus is no tool for making predictive analytics.

Drag and drop functionality makes the tool one of the best to use since its easy for everyoneData is easily visualized with this toolTracking

It really expensiveit's complicated to learn if your not patientIt should have a better documentation

Adobe Analytics allows for easy setup of intricate dashboards that accurately reflect our digital data. In this manner, it makes it a breeze to get that data to the right people in an easy to view and understandable format.

The learning curve is a bit steep for dashboard setup and control, but once you've got it down, this product can work wonders.

This Adobe software has a lot of functionality that other softwares don't. If you're willing to pay a premium for a good product, this is the one.

This product has the biggest learning curve when compared to other similar products. There are different nuances that are important to understand.