Adobe Analytics Erfahrungen

Adobe Analytics ist eine umfassende und leistungsstarke Webanalyse-Plattform, die Unternehmen dabei unterstützt, tiefere Einblicke in ihre Kunden und deren Verhalten zu gewinnen. Die Plattform bietet eine Vielzahl von Tools und Funktionen, mit denen Nutzer Daten sammeln, analysieren und präsentieren können.Eines der bemerkenswertesten Merkmale von Adobe Analytics ist die Möglichkeit, Daten aus verschiedenen Quellen zu kombinieren und in einer einzigen Ansicht zu analysieren. Das erleichtert die Verwaltung von Daten und ermöglicht es Benutzern, schnell und einfach wertvolle Erkenntnisse zu gewinnen.Darüber hinaus bietet Adobe Analytics eine Vielzahl von Berichtsoptionen und Dashboards, die es Benutzern ermöglichen, ihre Daten auf einfache und leicht verständliche Weise zu präsentieren. Dies erleichtert die Zusammenarbeit innerhalb von Teams und trägt dazu bei, dass alle Stakeholder auf dem gleichen Stand sind.Insgesamt ist Adobe Analytics eine hervorragende Wahl für Unternehmen, die tiefere Einblicke in ihre Kunden gewinnen möchten. Die Plattform ist robust, leistungsstark und bietet eine Vielzahl von Funktionen, mit denen Nutzer schnell und einfach wertvolle Erkenntnisse gewinnen können.

Ein möglicher Nachteil von Adobe Analytics ist der hohe Preis. Die Plattform ist eher für größere Unternehmen und Organisationen konzipiert, die über das Budget verfügen, um die hohen Kosten zu decken. Für kleinere Unternehmen oder Einzelunternehmer kann der Preis jedoch prohibitiv sein. Ein weiterer möglicher Nachteil ist, dass die Plattform eine steile Lernkurve hat und es Zeit und Aufwand erfordert, um alle Funktionen und Möglichkeiten von Adobe Analytics zu erlernen. Für Benutzer, die keine Erfahrung mit Webanalyse haben, kann dies eine Herausforderung darstellen. Schließlich kann die Komplexität der Plattform auch dazu führen, dass es schwierig ist, schnell auf bestimmte Daten oder Einblicke zuzugreifen, insbesondere wenn man nicht genau weiß, wo man suchen muss.

The 'Workspace' offering becomes a "go to" for both explorative and more regular reporting. The drag 'n' drop nature of the tool allows for swift setting up of dimensions and metrics. This output can then be simply "eyeballed", or extracted out into CSV/PDF for further analysis.

On occasion the dashboarding options are less user friendly, especially when dealing with stakeholders who might not have a login to the tool. 'Google Data Studio' offers a more visual dashboarding tool for sharing with colleagues, either via a hyperlink or through scheduled emails. The graphing/sharing options are also more appealing in Google Data Studio.

Adobe Analytics, in my opinion, is the must-have analytics solution for large, complex organizations where the digital space is a part of their business. This tool is feature-rich beyond belief, containing more options for data analysis and customization than you can imagine! There are many things I like about Adobe Analytics; these are the top items:* Endless ways to organize and report on data, customizing it for each business unit’s need – the more relevant the data is to them, the easier it is to understand and act on it to optimize digital programs. * Adobe Analytics has a robust report building tool directly within the tool’s UI, but you also can opt for an Excel plug-in to pull data directly into a spreadsheet, or even opt for an on-screen heat map for a quick view of certain stats* Adobe is more geared toward supporting large organizations (you have to pay for that support, of course), but if you need help figuring out how to measure or analyze a specific thing, they can help you work through it, assist in troubleshooting, or generally just jump in where needed* Adobe Analytics has far superior reporting when it comes to tracking eCommerce, as they have pre-built set up configurations geared for this* Adobe Analytics does lifetime data storage (Google Analytics will not store beyond 2 years), which means you can more accurately forecast and track performance over a long period of time

Each time I rave about how much of a fan I am of Adobe Analytics, I occasionally will hear from those who maybe work for a smaller company or one that doesn't have a complex digital implementation that they think it is too pricey and has way more features and tools than they need. For these, maybe it's not the right solution for you. After all, there are free solutions like Google Analytics (GA) out there if all you need is a very simple analytics toolkit... just be sure to fully research what GA offers and what it doesn't, so you don't have any unfortunate surprises later on. I'm not entirely anti-Google Analytics, it definitely does have use cases that make sense. Small start-up organizations, ones with very simple and straightforward online channels, etc. I will admin that Adobe Analytics does have a much bigger learning curve than simpler solutions, as it is more complex and robust and there's a lot to ramp up and comprehend. If I had to chose one personal "con", that would be it. If I didn't use a feature for a while, I would find that it wasn't always intuitive to remember how to do it, but luckily I was generally able to ask a colleague or easily find the information online.

Strong custom capabilities if your team is able to integrate, extremely detailed segments and KPIs recorded.

Very hard to implement, custom reports are confusing for non-power users. Customer support and implementation team is weak. Over promise and under deliver.

Adobe Analytics is great at what it does since you can use its insights to obtain accurate and reliable information. A good dashboard is essential for using the tool while you are operating on it. My whole website visitors data has been recorded and used to create dashboards that will help me make better marketing choices. I was able to monitor several data points sequentially with Adobe analytics, unlike GA.

In comparison to other platforms on the market, it is expensive. New tags or metrics that must be deployed have an additional cost associated with them. For small and medium-sized enterprises, not advised.

Interface is quite intuitive and easy to navigate after getting used to the design. It also provides a lot of customization options that can be incorporated, provides a good idea of where to spend time updating a site and was also the first to point out the warning signs, such as tracking problems, the filter tabs are another important point of the tool, with the possibility to filter among many metrics, create segments and quickly access the sections that we use the most. Since I've been working with the tool with other platforms, the possibilities have become endless.

Some views and reports are limited to 50 pages. However, the most important thing for us is the lack of Google reference data, which is where the vast majority of our search traffic comes from. We are not sure what users are looking for before entering our site.

Adobe Analytics is a very professional tool that is immensely useful in any company, its functions are considerably necessary to better manage information, among the most notable advantages is its simple interface to understand and the pleasant and easy-to-use work environment, of the same So, we like the depth we can reach when reporting marketing campaigns and, finally, I love the configuration and speed with which I can log in and get the latest analysis of our company's website.

Adobe Analytics is a very complete and easy-to-use tool, I can't find something I don't like about this amazing software.

Easy to understand the dashboard, Accuracy of data, tracking, etc...

As of now I have not faced such thing regarding the tool.

Impressed by the tool and the detailed insights of the site performance. Data visualizations are interactive and the reporting capabilities are comprehensive.

Hard to compite with other 'de facto standard' tools with more documentation and unofficial support.

Adobe Analytics is wonderful in it's job, you can find proper and true information with it's insights. It is important to have nice dashboard to use the tool while you are working on it.

To be hones, I am glad to use Adobe Analytics but it is quite slow while you are surfing around the section. They should optimize the tool about it's speed.

I love how data collection with Adobe Analytics is made easy including all complex segmentations.

Even though it's one of the best tools, it still has limitations in terms of user's ability to modify data to their need.

1. Kind of page view and Interaction tracking it provides is unmatched.
2. Adobe Omniture dashboard is very easy to use and an excellent report generator.
3. Large array of custom events provided by Adobe is another great help.
4. For years, Adobe Analytics has been our best partner for video and Live content tracking.
5. Being an Employee of one of the biggest Media and Entertainment company of the world, I have enjoyed working on Adobe Anayltics and have used many features if not all.
6. Their scope is so huge that it takes a decade to make use of all of them, but thumbs up to them.

1. Now a days Organizations are mving to VHL (video heartbeat tracking) from regular Video tracking of Adobe beacons.
2. Testing VHL is a real pain with Charles proxy or other debugging tools.
Although Adobe has launched an in-house tool to validate them, but we are still away to use that.
3. Also, Processing rules is a good feature by Adobe, but it actually creates problems for QA teams. since all variables looks good to them but later they are sometime messed up due to the processing rules.

Adobe Analytics has colossal out-of-the-crate investigation, and notwithstanding that, is exceptionally very much intended to be modified to a client's specific business needs. He said that organizations will have the capacity to decide precisely what change measurements are appropriate for them and guide out everything on their site, enabling them to get an awesome comprehension of their clients.

Platform is very best in class and effective, which implies that it accompanies incredible many-sided quality as far as route and utilize. In that capacity, he prescribes having a committed contractual worker to actualize it to have the capacity to boost its maximum capacity. Else, he advised that it won't be taken a toll effective to utilize it as it accompanies a robust sticker price.

I love how powerful this tool can be when you truly understand how to use it. It can allow you to understand your site metrics as well as marketing metrics incredibly well when done right. It also have a very flexible dashboard that allows you to create whatever you need.

I dislike how we can hardly ever match up our data to our marketing campaigns. That creates a lack of trust from our teams in the tool.

I liked all the integrated tools and features. You can get different views and customer segments and then setup specific metrics to track what your customers are doing or what you think they are doing.

There is a big learning curve to using Adobe Analytics, especially if you are used to programs like Webtrends or Google Analytics.

Adobe can get down to the details when analyzing web traffic. The solution is a strong solution for anyone wanting to understand in-depth customer journeys.

Its not for the novice. It takes a good deal of training to use the software. I would love it if it did a better job at hot spots and click-paths. It can be expensive.

It is flexible for customization and its data is easy to export. It does not have any limitations on data filtering like Google Analytics does. It provides a good variety of dimensions, metrics and data analysis options. Its segmentation is intuitive that helps when breaking down data for a particular product.

Its online channel is slower as compared to its desktop application. Along with being dev dependent, its extensions building for launch is difficult. It learning curve is steep and pro-level skills are needed to get hands-on on it. It is expensive for smaller businesses and licensing is an issue.

Pretty intuitive to use. I mostly use the Workspace to create new reports, and the drag-and-drop features really made it easy to understand and build. The built-in reports are also great.

Actually a bit difficult to sign on initially. Had some trouble understand hit, visits, and visitors, and I don't think the help page really gave a good explanation. Also segments were a big confusing as well. Also there weren't a lot of support about how to use report builder with excel.

In general, I liked the experience of exploring the application. It allows you to organize a batch check, which saves time. The main advantage of the program - there are no restrictions on the amount of data.

I can not single out any significant drawbacks. The program meets all the requirements of a productive site analysis. Easy to use and has good integration with the rest of the company. In fact, for SEO specialists this is already a standard application.

Very powerful and customizable. Integrates well with other tools, including other Adobe Marketing Cloud (AMC) products.

A little pricey, so not well-suited for smaller businesses who may be better offer with a free service like Google Analytics. Takes a while to learn how to use all features.

It's familiarity since the overall feel retains many elements from when it was still Omniture SiteCatalyst. I also enjoyed the ability to easily report on growth (or not) over a period of several months or weeks and be able to showcase each month in a spreadsheet

The overall clunkiness it's retained since it was Omniture SiteCatalyst. I've seen that it's also now experimenting with real time metrics but perhaps seem to be playing catch up with Google Analytics.

We install Adobe Analytics system at some of our client sites to collect detailed statistics. Based on the information received, you can significantly improve the main indicators: conversion, time spent on the site, behavioral factors.

The first serious drawback of Adobe Analytics is the inability to view visitors' actions on the site. The second minus is no tool for making predictive analytics.

Adobe Analytics offers an easy interface with customizable features and reports. We started with little background and were able to pick it up as a team and incorporate it into our daily use.

There is some setup involved, which was a little cumbersome. But, once that foundation was laid, it was easy to use.

Great user interface , allowing me find my way around my dashboard seamlessly. Enabling me export every graphic format , filter my data according to metrics , segments,sections etc Its Analysis Workspace dashboard has been amongst my favourite part of this program, as it provides me with an intuitive environment to build and modify reports.

Has a long learning curve , thus to use this tool ; you must either have a prior knowledge of this program or have an in-house team to train you to use this tool.

I like the numerous options available in Adobe Analytics. This software allows you to make the workflow more organized, facilitating the work of the team by a set of convenient marketing functions.

Because of the huge functionality initially software may seem quite complicated. For comfortable use it is necessary to know the special terminology.