Veritone Attribute Erfahrungen

Veritone gives my radio customers peace of mind knowing that they are able to track the impact of their campaign. One of the most common radio objections has always been "how do I track it," with Veritone I have a concrete answer to that question.

The learning curve is a bit steep. There are so many features that I still have to learn the ins and outs of.

In my world, attribution is vital. The Achilles Heel to nearly all broadcast media has been that. Being able to sit across the table from someone juggling a massive marketing budget and pushing them to our side of the fence with this software has made closing business that much easier. Especially in a world where digital dollars are eating out more and more of advertisers' spends. Knowing that we can even drill down to effective copy length, days and stations makes us and the buyer feel like we're making savvy, well-informed decisions instead of "well, I listen to this station so therefore everyone does" ones. We've been able to peel off a large amount of business from other stations with data like this.

Sadly, while all of the above make for great talking points, it is KILLING me how poorly the software matches up with our logs. I have always been fine allowing a margin for error as the 1's and 0's of the software tries to speak to multiple different programs, but when it's off by 50%+? That's wholly unacceptable. I used to think it was how I was setting the campaigns up, but I've walked through it with multiple people now and there doesn't appear to be anything wrong with it. Not to mention, often my ISCIs can't be found in the ad search. It's to the point where I just wait a couple weeks and send the logs off to customer service to have you do it for me. That obviously can't be worth your time, and it certainly isn't worth mine or my clients'. Until perhaps the last 6 months or so, I used Veritone almost daily, but until this is corrected, I simply can't put hours of my week into pressure testing my campaigns.

I love that I am able to provide a snap shot into my advertisers marketing campaign to show him how we can measure his Return and success. This also helps us tweak aspects along the way to help get to my advertisers goals. Its been a positive experience thus far.

Setting up this feature seems to be a hassle for many. Not sure where the disconnect is but many advertisers are hesitant to share the contact information of the person who handles their google analytics or websites. When the link is forwarded there are issues. And there are always questions and concern from my advertisers when they receive the link. I never received this much push back with the old leads RX software we used to use so Im not sure if there is wording in the email that alerts my advertisers to be weary but it just seems odd.

Showing current client the web lift and being able to compare daypart and being able to show with data which station and creative is performing better has been huge for maintaining current business and renewing radio plans. Veritone also serves as a great selling point for advertisers new to radio who are nervous about not seeing a return on investment.

Client should be able to have their own access to the attribution page. It's inconvenient having to send daily screenshots to advertisers signed up for Veritone.

Web attribution for radio using Veritone is one insight into how a campaign is performing. Where awareness marketing has historically been difficult to track, Veritone Attribute helps clarify campaign, station allocation, day parts and creative effectiveness. I also like the ease of pulling campaign performance reports.

Can be cumbersome to deploy because it depends on a clients access to Google Analytics. Typically, we can work around these issues. In some cases, it allows us the opportunity to setup Google Analytics for them which further positions us as a valued partner.

The concept is great. It has the potential to be an incredible resource and tool.

The site can be buggy. I have had to reach out to costumer support more than I would like.

It's easy to pull airchecks and they offer great reporting

Nothing to complain about - it's user friendly and the customer service is great

I like the depth of the data that's available. I like that you can manipulate the reports to show data on a weekly and monthly basis rather than just daily.

The interface is clunky at best. It takes forever for data to load. Customer service is only available via chat, and because the chat window cannot be minimized during use which often obscures what we need to look at.

TOp feature is new users and lift % for all connected clients. I love the turn key reporting too!

Consistency of pulling ALL names/spots so all campaigns are set up the same.

Sharing web response from marketing campaign has been vital to prove success of media plans.

It can be difficult to navigate and not all data is relevant to clients.

Veritone is easy to setup and has great reporting for clients.

Some of the setup can be tricky with the way you have to select terms to run reporting.

Veritone attribution stage looks incredible, and isn't muddled to peruse by customers. The produced reports look phenomenal, and clean. No altering needed for the style.

Sometimes the instrument didnt't read complete radio promotions or GA in a correct manner. The help group assisted us with this load of issues yet I might want to utilize the instrument working perfectly well indeed.

Visibly pleasing. Like the availability of the info hover (giving methodology to each data point). Ability to compare web traffic is very useful.

Interface is too hard for AEs to use. FIRST VIEW should be overlay of spots + web traffic. Many people give up before they can find it.

Love doing the reports and sending to the client to go over.

Better picking up live versus recorded commercials.

Great on reporting, the responsiveness from the support staff is unmatched, done in minutes

the dashboards load really slowly, that's my only con

It provides measured analytics to my clients to determine the success of specific creative as well as consumer engagement.

In some aspects not all the content is captured initially that results in sending the content via Excel. Hour long show content isn't easily captured.

The 30 day compare feature
Live reads can be tracked now.

Confusing to learn, customer support is not good unless you get a manager and involved

It's easy to use and mostly intuitive. Can download specific reports which make it easy to share

Sometimes there are access issues that took a long time to resolve with tech support.

Attribution reporting provides a valuable look in the effectiveness of radio for driving website traffic

Most attribution reports when first setting up have errors and require a message to a Veritone rep to look into and make adjustments so the reporting is accurate.

I do like the attribute weblift reports.

Client watchlist is too confusing and not user friending to set up.

Clients see the value! Helps be back up my broadcast strategy!

Time it takes to update- would love to see attribution same day!