Singular Erfahrungen

We love Singular here for as an attribution provider as well as cost aggregator. We are able to do what used to take a team of 15 data engineers a couple years back now with 0.5 data engineer and half of a technical marketing analyst. Cost aggregation layer makes thing simpler and easier to manager. The availability of the data pipelines to tie marketing data back to product data is awesome.

Delays in pipeline, especially for Facebook, not enough granularity at sub-campaign level ROI calculations but overall still a great experience.

The analytics feature is solid. While the data can be a bit slow to load, all the data is there and ready to use. The visualizations are easy to read and last but not least: customer service is AMAZING!

Data can be bit slow to load, UI could be a bit better but overall very pleased with the software!

The following things make it a good product:- Fraud detection which helps understanding the reliability of the product.- Helps understanding the click tracking for click fraud.- With web conversions being tracked now, it helps understanding the performance of the website.- Extremely detailed creative analysis also available with creative clustering. - Source level data easily available with both standard and custom metrics.

- There are many analysis that can be done, which people aren't aware about- Little off tracking and the reasons for over-reporting cannot be determined.- Less suggestions given by the team

• Very good Analytics features (despite some initial data inaccuracies)
• Excellent ETL — all the data is pushed directly to our database
• Excellent support
• A willingness to include us in their product roadmap — our feedback and needs matter

• Some initial hiccups (from both sides) lead to sometimes inaccurate data
• Some ETL table schemas could be improved

The training provided during onboarding and the way the UI is designed makes this tool very intuitive for a marketing person to use for reporting, optimisation and setting up fraud protection.

No major downsides for our use case - personally, I'd like to have some capabilities I got used to in other marketing analytics platforms like regex, but we learned prior to integrating that it was disabled for end user by design, and in the end it was not critical for us.

Ease of use and ability to make custom events for tracking
Ability and ease to add many platforms

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Very easy to use and very convenient. Allows easy campaign analysis and management. Great costumer service.

Sometimes there are some data issues, but they are usually quickly resolved

After implementing Singular to most our partners, day-to-day operation was vastly improved. Visibility of results increased and our decision-making process has been made a lot easier and effective. Vast customization options for specific business cases. Their solution for SKAN campaigns is ahead of the rest of the market.

The loading time of data using the interface isn't the best, but had improved. Only recently more options to build internal dashboards were made available (making the website a lot more useful).

Incomparable level of support. Best in the market.

Should be nice to have incrementallity measurement and conversion assistant measurement.

We've been leveraging Singular to simplify data aggregation across various marketing partners, and data destinations and their api support have given us easy ETL flows to match up ad network data with onsite activity for return on ad spend calculations. Customer and engineering support have also been very fast, engaging, and thorough!

No cons around our current use cases.

endless options but easy to use/configure

the team is open to building new features which is great

easy to set up and allow advertisers to work with any scale of adnetworks

once a while data delay but could be adnetworks' issues

a good way to connect your spending with the mobile networks

sometimes the connection with your mobile networks fails

Here in Singular some features like Creative, SKAdnetwork and Fraud Prevention are the amazing features that some of the others competitor MMP did't providing these full flag features.

Singular Integration process is easy and user friendly regrading app adding or remove from its dashboard, All others feature ETL and Automation alert are also amazing. But I think there is source app and county base campaign's mapping issue that singular need to make advance that conflict according to best AI.

1) Singular checking data for gaps, errors, ... works very well
2) Creative reporting is easy to set up thanks to user friendly flow
3) Buyer/user journey is tracked thoroughly

Data isn't always perfectly accurate - some things need to be taken with a grain of salt. However, the team was always very open and receptive for feedback and is quick to solve any issues.

I can see all the data i want, i can create dashboards which are easy to create and use

sometimes the dashboard is not workeing, delay in cost data

- ease of use
- it supports almost all ads platforms
- variety of product it offers

would be great if you can add deduping features for attribution data across platforms

Very relevant and adaptive to our needs as mobile marketers

Sometimes too much data to the point where some things are irrelevant anymore for our actual needs.

Easy to use platform. Creative section with a very convenient reports. Great team.

Needs more flexibility with populate data to a specific metrics

The product is fairly easy to use. Once you know your way around it's very simple to use and save reports.

The UI could be slightly improved/better defined so you know where to go for things first. The saved reports feature gets cluttered very quickly, and it can be tough to tell which is your most recent saved report if they are all named the same.