Later Erfahrungen

Analytics for Instagram have been extremely useful with hugely detailed pictorial charts covering demographics, optimum posting times, best hashtag use.
I also like the drag and drop feature of uploading new images and videos.

If you forget a channel or select too many, mid-point of writing a post, then you have to start over, which is a tad annoying.

How easy it is to use, that it's an industry standard, and the extra features in the subscription are actually worth the price. The free version is accessible to people new to social media marketing, which makes it easy for anyone to get social media marketing/communications experience. The interface makes it easy to visualize when posts are scheduled, which photos have or haven't been used yet, and which social networks the posts are scheduled for. On top of that, I love that each post can be customized based on a platform's post guidelines and, if you have different demographics for each network, you can tailor your first caption to whatever audience you're trying to appeal to.

The only issue I ran into with Later is trying to authorize Later to log into Facebook mostly because we have multiple admins on the organization's page. We ended up resolving it by finding out the only person allowed to authorize the two apps to combine info is the person with the email address tied to the Later account. It's a hassle to keep in mind, but a small one that can be relieved easily.

I like the flexibility it has to post and schedule different types of content for Instagram. I really like that you get a preview of your posts and you can plan them out so far ahead.. You actually get a link you can share of your planned posts so other people can see it. My favorite part of later is that you can post directly to Instagram, it allows you to tag people and tag locations. This software also gives you analytics, allows you to pull content from others via hashtags and searches, and it allows you to add other users as contributors.

I currently don't like that you can't auto publish carousel photos but I think that's more of an Instagram API issue than anything else.

I like that you can house your unused photos and that it lets you know how many posts you've used a certain photo in. So if I post it to say Pinterest, FB, and Twitter it will say it's been used 3 times. This helps me manage a huge bucket of content. I really enjoy being able to see the whole upcoming week's posts at a glance and move them around easily if needed.

Sometimes uploading photos glitch out. You are limited by file size so often times I have to go to the internet to edit them using Pixlr etc. Also you can't see further back than a few weeks on the calendar on the free plan. That is tough.

I love the easy set up when you sign up for an account and the fact that it saves you so much time scheduling posts for Instagram! The basic account is also FREE which is amazing! Also, they have a great blog full of valuable content!

I wish it had a way to integrate with more apps, like google drive, canva or adobe. It would just make it easier to create posts and send them over through some sort of integration. I would also like to be able to post to Facebook, Twitter, LinkedIn, Pinterest etc. with Later, For now they are just and Instagram platform.

I love that it allows you to post on Instagram stories, which is why I initially purchased a paid plan.

It's a bit tricky to use and not the most user-friendly. I haven't been able to dive too deep into the tutorials but I hope to have time soon enough.

Later is quite useful to have an idea of what your progression is in terms on followers and reactions.
What I like the most about it is the preview option that lets you have a better idea of how your posts would look like . There aren't many other apps that offer you such a useful view.
Obviously we also like the fact that lets you schedule all your posts and in general is very intuitive and easy to use. I like how it relays on visual structures to plan your feed.
It doesn't overcomplicate things which is very handy.
Customer service is also really good.

All the analytics part of it is really helpful. However, I think it would improve if it could give more details about the overall engagement of our profile. This means it would be great if we could have graphics that sum up all the reactions ( reactions for our stories, posts and clicks on our link all together).
One thing I would also improve is to allow the option of uploading more than one still per post. At the moment every time we want to post a few pictures together we need to do it through out phone.
I'd also add predictive text when it comes to tag or mention any of our contacts (at the moment you have to enter the full name of everyone, an it takes way longer than doing it though Instagram, specially when you need to tag a lot of people).
I'd also like to have the option for adding text to our stories. At the moment Lates lets you crop or apply filters to your stories but it doesn't let you add text or gifs as you would do directly on Instagram.

I loved the suggested hashtag feature, saves so much time when posting to Instagram! It's also a very easy-to-use software for scheduling feed posts and stories.

The price for multiple accounts is what has moved me to Facebook Business Suite. With a real estate company, we have multiple agents with social media, and it's too much of a cost when there's a free option for multiple accounts.

I like that Later has a ton of helpful tips and information to help my business stay up to date with trends and changes/updates in social media.

I can't seem to auto publish evvvvery post on evvvery platform, I would like to be able to auto publish literally everything from stories to reels to permanent posts, and on every platform from the usual Facebook and Instagram to YouTube, Pinterest, TikTok and LinkedIn

It was extremely easy to schedule posts on several different accounts and manage media assets. Instagram analytics were also helpful in growing the company's following. It offers a lot of useful features for a relatively low price.

It could certainly use more detailed analytics for platforms other than Instagram and TikTok. I also wish there was a way to duplicate/clone posts. When managing pictures and images, it does not store the original file, and when editing pictures for different platform, there is no way to save custom settings.

Easy to use. Free plan for smal companies

It's really more expensive than others tools in pro plan. Om free plan they don't have option to publish videos.