theTradeDesk Erfahrungen

TTD has brought in the revolution for ad programmatic in terms knowing which ad campaigns has to be run, so that we could get proper understanding of what people like and dislike about the product and it's quality.

UI/UX plays a crucial role in understanding the platform that has to be used in order to create proper insights. So, in this sector I could see a bit of improvement.

Tradedesk has a robust number of data segments and options to tie in your own data segments as well. It is one of the most wide ranging DSPs that I have found so far. Customer Support is helpful and timely in responses as well.

Reports can be slow to load and run, the platform also struggles in my opinion to let you visualize campaign performance quickly.

Trade desk is one of the more well know DSP in the industry. They offer the full spectrum of features including video, display, retargeting, audience, etc. I used the platform extensively when I was at a larger agency since we did high volume (for media spend).

When I transitioned to a smaller company the Trade Desk wasn't an option since there was a high cost of entry which you needed to commit to monthly. The monthly min was a "use it or lose it". There are a few companies that have build their business on their technology geared to smaller companies (they change a monthly fee plus ad spend), but it wasn't Trade Desk customer support who told me about this - they had told me to go to a managed provider who still had a large monthly min you had to commit to.

Automated pacing is wonderful! Frees up time for optimizing.

Bulk edit options limited for campaigns. I have several clients that run several campaigns and they change flight dates. It would be nice for that to be a bulk edit feature.

I hate that you can't make more then 1 bulk edit in ad groups at a time, If you make a bulk edit for ad groups you make 1 then it unmarks all of your ad groups and you have to remark and go back into the bulk edit menu. It would be great if we could bulk edit, bulk edits lol.

This DSP is probably that be that most aligns with what a trading desk platform should be like. Built to replica features of the stock market.
Although not a wall garden DSP with exclusive data, what TTD has over even the war garden is features and easy of use. Their data and vendor integrations to run CTV, audio, or even mobile app campaigns beyond just regular display or video is ahead of even wall gardens like google and amazon.

Scale isn't an issue as there's data integrations to scale through probabilistic model partnerships.

Would say cost, if you pay attention closely, each feature within the TTD platform has a cost.

The Trade Desk platform is feature-rich from its DMP of data segments to PMP library to optimization features. The client service team is another strong front for TTD and readily available to support any inquiries.

TTD is best in class. The pricing is on the high end, but well worth the value you get in product quality and media buying results.

Allows team to expand to different DSPs than just using the leader in the space. Offers stronger customer support and encourages the team to try new and innovative tactics.

Does not always have the scale or buying power of competitors, but other advantages typically overweigh this.

DSP utile pour certains inventaires.
Super qualité de service.

Peut-être compliqué à prendre en main au début

theTradeDesk give you access to an abundance of ad platforms and placements and a wealth of targeting options.

The platform can be difficult to grasp to begin with, but their support team is very helpful and will help you set up your campaigns to ensure success.

Product features up to date and new innovation

Reporting features such as API can be improve

Easy to use with tons of channels to buy media. Strong control over bidding, similar to what you would get from Google Ads.

More features around optimizing ads and DCO.