ROIVENUE Erfahrungen

We can evaluate every test in marketing (marketing spend increase, freeshipping, improved product page, different pricing,..) and learn from in. It is very easy to evaluate tens of ecommerce sites within literally few minutes.

Setting up traffic channels would be better if sitespeed is faster.

It helps us to track our investments and match it with performance of marketing campaigns, also make an attribution view. Sales data are exact because of connection to ERP system, also we can see Marketing Profit which means that we can optimise all the campaigns in dependence to real margin. System is well automated and safe your time. Traditional ROAS method (we ran before) is good but doesn't count with margin and is focused on the ratio between revenue and marketing spend - that's not enough for nowadays marketers.

Sometimes it slower and I have to wait for results.

I liked all kinds of reports to DataStudio. I used analytics prospector, that helped me analyze gaps in our campaignes.

It is great tool, maybe a bit expensive. But it does a lot of things for its price.

The most useful feature for our company was integration data from all marketing platforms. Roivenue is the right tool for this purpose, wide scale of connectors with many export options is exactly what we need. The second most important thing is well-designed attribution modeling including custom models. After upgrade to Roivenue2 there is also very comfortable work on frontend.

Considering we are not standard ecommerce sales, there are some limitations in using few features, because of problematic data integration. UI bugs may be a little disturbing but this should be a temporary issue as Roivenue2 is a relatively new environment.

We usy Roivenue mostly for one reason and that is they are one of few apps that provides a lot of connectors to marketing sources and also has a mutimple ways to export the data. You can add dozens of marketing sources and pair it with Google Analytics and have a clear view of your bussines costs to roivenue ratio. They newly provide export to Google Data studio so you can easily vizualise the data. Or you can just view the raw data at their app if necessary.

Basically just one thing and that is the problem with exporting a lot of data is really problematic here, having 20+ Google Analytics accounts exported to GDS is really problem and every reload takes a few minutes to view the graphs.

Customer support, easy to use, a new look at data,...

Nothing important. Maybe little user experience issue.

We like to use roivenue to compare attribution models in different dimensions. The system is well designed and easy to use.

Roivenue is time consuming to implement, but it's to be expected, it's an ongoing process.

We like the easiness of onboarding and overall experience.

They could have more marketing connectors

There are plenty of tools on the market that share similar functionality - ads costs, multi touch attribution. Roivenue is tailored for marketing specialists (you can upload costs of freelancers, set budgets, targets) and this is where the tool shines.

More connectors (especially to marketplaces), site speed

Great insight into your customer story.
Valuable data about your conversion and non conversion paths.
Variety of attribution analysis.

More variable date range would be great.

Most of all I like compact overview.

Nothing

Very "easy to use" attribution platform.

Nothing important. Maybe little user experience issue.

It’s a very intuitive platform at an affordable price. The setup is easy and has great support. It provides the ability to slice and dice the data and compare different attribution views at a granular level.
It gave us the confidence to push channels that otherwise were deemed low-performing according to the Google Analytics default attribution. With great results!

Eagerly waiting for their app integration.

Roivenue attribution model helps us to divide the overall marketing budget into channels and campaigns with reference to reach the client's performance goals.

Considering the high market volatility caused by COVID, it is not easy to report the added value of this tool comparing annual or monthly results.

Easy to use data-driven attribution with fast support

sometimes there are long delays in the update