Bloomreach Erfahrungen

Bloomreach ist einfach zu verstehen und kann auf alle individuellen Bedürfnisse des jeweiligen Unternehmens angepasst werden.

Das Tool zum Aufbauen von E-Mails könnte noch mehr Features bieten.

gute und einfache Navigation wenn man eine Kampagne aufbaut

man kann Analyse nicht vertrauen (Üffnungsrate ist mehr als 100%)

I like the ease of use of the asset builder and the email builder. Scenarios as well are logically laid out and I have throughly enjoyed the course I have taken through Bloomreach Academy

We currently have a data implementation issue, but I am not letting it get in the way of using the tool as much as I possibly can whilst it gets fixed in the background

Email Marketing campaigns are easy to set up. Afterward, it's easy to analyze the results. To set up Email Marketing flows its also pretty easy - maintaining them too.

To build Reports is still a bit complicated but its improving.

Amazing tool with many different features... imposible to pick only few.

Lack of real-life tutorials (not just lengthy documentation on your website).Missing proper user flow/funnel tools and a simplified way to modify dashboard data by changing just one attribute line, for example, the website URL.Please note that I am aware of the existing funnel/flow tools, but Google Analytics is still far more superior.

Bloomreach is a great tool and we are enjoying all of its capabilities and features. I love webhooks, it's an ultimate tool to do any kind of workaround. I appreciate the Q4 roadmap and can't wait to use the new features.Reporting is not black box which I love that I can set it up and counts with whatever data are important to our company. Visibility to the data results is so helpful.

Simultaneously, Bloomreach is too complex which makes it difficult to focus on our efforts. SDK could support more apps for one instance. OOTB is not possible. We need to deal with the workaround and framework outline for integration. What I would improve on Bloomreach?There is a room for more parts where to implement jinja. For experienced users there are some limitations to be more free in instances management.For reporting - I wish I could download the dashboard and work with the data externally.We miss a storage possibilities for retrospective upload of datas for the system events. We want to rely on this more and it could be solved via environmental variables (profile and project attributes and conditions).

I enjoy this tool is self-service and I don't have to depend on IT. I can access easily our customer data. Bloomreach is a platform with limitless possibilities on orchestration with the right conditions. I love the flexibility of the tool. Documentation is very helpful. Dashboards are visually effective for me. I like how Bloomreach is innovative and following, maybe even setting trends we can explore and take advantage of. Bloomreach listens to our feedback. Minimalistic assess approach is something we'd like to explore.

As we are insurance company, we are missing Bloomreach's integrations for other communication channels e.g. phone calls (call centre), post, etc. I'd like to see more detailed insights to multichannel orchestration for offline comms. We are able to adjust our campaigns but I would love to get from Bloomreach more visibility how to make this. The partner agency is supporting our integrations and ongoing processes.I completed the Academy fundamentals course - my experience with the tutor was disappointing, the person seemed to be off with the knowledge they shared with our class.

Bloomreach is able to do almost everything what we need in our CDP system. His competitors are very complicated to set up and to operate without knowledge. We are also able to use Bloomreach throughout company from call centrum to our board management. As for data collecting/reporting or for better customer care. There is big advantage that we can also use it for marketing. Incredible tool and easy to operate.

I would like to know more about specific roadmap. If I miss something on the platform, I would like to suggest change and be informed if this change would be implemented within roadmap in next app release. But it is minority according to the fact what could Bloomreach do for us in case of SaaS.

Bloomreach is a very user friendly platform. You'll easily create scenarios & campaigns, set logics, edit templates and see the automated dashboards for each campaign. Also the support team is very fast and useful when you have any problem.

Reports feature sometimes could be ver overwhelming and not that user friendly.

Bloomreach is a tool for complex campaigns, I like analytics, ease of use and scenario building, AI features are good to have.

AI features are good, but could improve for analytics and recommendations. We are missing more in-depth data insights for campaign automation. Surveys could improve.

It's simple to create and steer powerful marketing campaigns using Bloomreach.It delivers digital customer experiences across multiple channels.It is manage customer data with this tool.It simple to create and manage web contents using this tool.

Bloomreach is has comprehensive and wide range of features and functionalities hence it has a steep learning curve.

Extremely easy to use, everything is intuitive, the templates are responsive and the customer support is superb. Very powerful tool far beyond expectations.

To be fair, there's nothing I can complain about this ESP. They're just that good, my work is so much easier thanks to them.

Au lieu de payer pour un CDP, un ESP, un CRM etc etc, Bloomreach permet d'avoir tout ca en un seul outil.

Les rapports visuels sont limites a certains formats (Table ou chart), le tracking des visites sur le site. Car elles sont liees au cookies, on a moins de visibilites dessus

It is an incredibly well-designed and well-featured software. The scenario builder concept is brilliant and much of the user interfaces were accessible and not terribly daunting despite how feature-rich the software is. Their support team and account managers who we worked with were all fabulous, responsive, and knowledgable.

Exponea is constantly developing and growing, which is great, but a con that comes with that is that some of the newer features would have kinks that needed to be worked out. However, they are always responsive to troubleshooting and putting in updates when needed. Just part of the territory of being on the cutting edge.

The dashboard is easy to use and full of features

Sometimes the reporting section can be confusing but practice makes perfect

Detailed overview of each user.Customizable weblayers.Collaborative account support.Integrations with the main advertising platforms.Visual flows help creating atuomations.A lot of webinars and case history sharing.Bloomreach academy is very useful.

Implementation and some developments required a consultancy agency to manage the settings.

Lots of features, easy to use, fast customer support

Maybe add a search engine and use a catalog as an index?

I use it daily. Mostly for analytical and reporting purposes. You can import data from many sources (brick-and-mortar branches, call centre, mobile app). We can approach the data directly through Google Big query with Power BI. Exponea has also Funnels, Flows where we can see the data in a graphic way and use it for example in Dashboard for a quick look.
Also we use it for sending automated & customised emails, creating weblayers which customise the website for particular users, integration with advertising systems Google Ads and Facebook ads.

I encounter only one small issue and that is reporting abilities in Exponea interface (for example row limit 10 000 for the report or limited options for data visualisation)

Easy to generate marketing automation scenarios

The data analytics dashboard and options are limited

It's fairly easy to use. Offers a wide range of features, making some apps we've used before redundant.

I feel that adding lots of new features is making the suite too complex for some use cases. Also, the pricing is now quite steep.