ActiveCampaign Erfahrungen

Als ich mich einmal eingefunden habe in den Prozess, empfinde ich das Handling als einfach

Von meiner Sicht aus und zum heutigen Stand habe ich nichts auszusetzen.

Es ist einfach zu bedienen und hat jede Menge Funktionen die meinem Business helfen zu wachsen

Eine leichte Übersicht über die Aktivität der einzelnen Abonnenten wäre hilfreich, um zu sehen, wer nicht aktiv ist und schon länger keine Emails geöffnet hat

Die Abo-Formulare sind sehr einfach zu erstellen und es gibt viele Connectoren zu CMS sowie anderen Marketing-Tools.

Das Tool hat Probleme mit WooCommerce und so werden Bestellungen fälschlicherweise 7h später in ActiveCampaign getrackt, wodurch Automatisierungen, welche die gekauften Produkte als Bedingung haben, nicht (stabil) funktionieren. Trotz mehrmaliger Nachfrage beim Support seit Monaten keine Lösung. Eine Verzögerung der Automatisierung ist zwar mithilfe von Zapier möglich, aber ändert nichts am Problem. Der Support ist leider nur auf Englisch.

Durch das einfache Anlegen von Automationen erhält der Webseitenbesucher alle wichtigen Informationen per Mouseclick.
Die Kampagnen lassen sich gut planen und die Kunden können gezielt mit Tags kategorisiert werden, so dass die Kampagnen zielgenau funktionieren.

Die Grafische Aufmachung könnte etwas schöner sein bei den Briefen.

Wenn man sich erstmal reingefunden hat, ist das Programm recht übersichtlich. Für mich sind die Automationen sehr hilfreich.

Mir fehlen immer mal wieder Erläuterungen zum Verständnis.

Preis und bereitgestellte Funktionen sind prima. Daher hebt sich AC auch positiv von der meist teureren Konkurrenz ab. Da man eine Paketgröße und dadurch die entsprechenden Funktionen wählen kann, ist ein individuelles Angebot möglich - je nach Nutzen.

Die Benutzerfreundlichkeit ist für Anfänger nicht ganz einfach. Eine Marketing-Kampagne zum ersten Mal zu erstellen dauert daher am Anfang etwas länger. Im kleinen Paket sind nicht alle Funktionen enthalten, wodurch man genau überlegen sollte, was macht braucht und was nicht.

E-Mail Adressmanagement, NEwsletter Versand

Die Befehle in der AUtomatisierung sind teilweise nicth so verständlich

Newsletteranmeldung, Kampagnen. Mailsereien

Sehr komplex. Am Anfang geht es nicht ohne ausgelagerte Hilfe die beazhlt werden muss.

Die Möglichkeiten die Active Campaign uns bietet

Den recht hohen Preis, ab und an etwas zu kompliziert

Die Automatisierung erleichtert den Kontakt zu den Kunden und ich kann mich in dieser Zeit um andere Dinge kümmern.

Dazu kenne ich mich noch zu wenig aus. Für mich dürfte es noch intuitiver bedienbar sein, so dass ich alles alleine erledigen kann. Jedoch habe ich mich auch noch nicht so intensiv schulen lassen.

Formularfunktion, einfache Einbindung in Wordpress

Automation hat für mich nicht funktioniert

ActiveCampaign is the CRM I wish I would have chosen back in 2012 when I went with Infusionsoft. I love the automations. They are intuitive to build, easy to manage, and they flat out work. I love two way SMS via the deep integration with SalesMsg and that the convos get added to the contact record. And finally, I love the Deals feature which is the best and easily customizable sales pipeline software I've ever used.

One tiny thing I'd change is the contact merge feature. I prefer the ability to choose what fields to merge in a contact record instead of being forced to delete one.

The flexibility of the tool is something I really like. It's quite easy to use your own email templates, which are (as long as you keep it simple) completely adjustable as well as responsive. Besides that, the automation part is working like a charm. By using your own tags and fields you can practically do anything you want.

I am still trying to figure out how to set up a link with our current CRM. As ActiveCampaign has their own CRM built in, this is not one of the key futures. For our business however, we only use ActiveCampaign for the e-mail marketing and automations (so only the marketing department is using this tool). The entire company is built on the use of our CRM, so we'd like to see all of the ActiveCampaign data on there for a complete report.

The marketing automation sequences are easy to visualise and build - with options to integrate directly into most CRM solutions for easy lead capture and management. The email deliverability is robust and the pricing model is significantly better value than most in the market for each new 'tier' of contacts.

It would be great to have a live chat function for any quick workarounds however the ticket support is relatively quick to respond (usually <24 hours).

Pricing is excellent, features are great, and the company is very innovative. Overall, I really want the relationship to work.

The automation rules are broken. I have one field update automation that's broken. It's a simple field update automation that says if field a) value = x, then update field b) to be y; however, it's broken and I sent ticket to them ~4 weeks ago. More importantly, I spend all of this time doing the implementation. ,and now their automated emails will not trigger. I submitted tickets to engineering ~4 weeks ago, and I haven't heard a PEEP from the engineers. They are kind enough to give me June service free; however, that's not what i actually want. I want the software to work so that all of the 100+ hours of time I've invested in building landing pages, automations, data imports, etc, can actually be realized.

ActiveCampaign is a powerful and versatile email marketing and customer relationship management (CRM) platform. It offers various features that have helped my business automate and streamline our marketing, sales, and customer service processes.

Learning curve: ActiveCampaign has a lot of features and can be complex to use at first. It took some time to learn how to use and set up advanced automation campaigns and segmentation.

Active Campaign is arguably one of the best email marketing software options available, providing all the necessary features without any limitations, including complex list segmentation.While the initial price may seem steep, once you begin using Active Campaign, you'll recognize how cost-effective it can be for sizable companies with thousands, if not millions, of subscribers.Moreover, the software comes with comprehensive support whenever you require assistance.

Active Campaign may not be as robust as other email marketing software such as MailChimp and Aweber. While it doesn't offer pre-made templates, they are provided free of charge.Compared to MailChimp and Aweber, the customization options in Active Campaign are relatively limited.Additionally, the list segmentation capabilities may not be as powerful. However, for most users looking to send emails to their list, this is not a significant concern.

All-in-one platform for email marketing, automation, and sales CRMUser-friendly and intuitive interfaceAdvanced automation and segmentation capabilitiesIntegrations with popular tools and platformsAffordable pricing plans and flexible options.

Limited design customization options for email templatesNot as well-known as other marketing automation toolsSteep learning curve for complex automation workflowsLimited phone support for lower-tier plansLimited A/B testing options for emails.

I love the automation layout and the different options in which a campaign can go. I love the fact that you can customize and email campaign for every contact but still do one email blast. Adding the CRM software has been a serious gamechanger for me and my clients

The cost is sometimes just out of affordability for clients

A good tool for marketing and campaign management, its price is very reasonable compared to other platforms. Its customer support is excellent, it helps a lot in automating sales and contacts, and it is easy to use. Customers are awarded points with the possibility of winning. Professional email marketing.

Sometimes an error email may be sent. Templates need to be developed and in better forms. Although it is easy to use, you may need some practice at first.

I use it daily and its great! Has everything you need for a small business and I've also used it in my old work where we got really intricate with it. Sometimes its a bit glitchy but it slowly gets over itself. All round - good software!

The glitches... sometimes it will reset itself. Also you have to put a bit of effort into creating your own template.

AC is very easy to use and to set up. It’s more intuitive than most similar products we’ve tried. When it works right, it’s great.

Software like this is complex, and things inevitably break or have bugs. We have used most of the major platforms out there, and they all have periods of bugs and issues. Once you run into it, the only question is this: will support be there to help? Not AC support, not if it’s lunchtime.

What I like most about Active Campaign is for the incredible power it gives you, it is fairly simple to use. Active Campaign allows you to deploy the most complex and profitable email marketing strategies known today such as deploying Soap Opera Sequences. They have a very convenient mobile app that they improve every year. They are also run by passionate people, that care about making an impact. It also doesn't hurt that getting started with Active Campaign is very affordable.

What I like least about this software is the email editor is still fairly clunky to use. It's not terrible. But recently there have been a few other new contenders with much more fun to use email editors such as Convertkit. However, Active Campaign's power and development roadmap keep me using Active Campaign over Convertkit. Active Campaign integrates with almost everything.

This is high-end marketing automation at mid-market pricing. If you want to automate marketing to a high-degree and with great sophistication, AC allows you to do nearly anything - yet at a price point similar to email marketing tools with little or no automation. That's why I chose Active Campaign and why I stick with it.

For all of its technical sophistication, there are a few weak points around basics. Its email creation interface feels dated and the handling of image assets is clunky and horrid. Creating restore points and undo is flaky and unreliable. And what makes all this so bad is that users have logged these points for several years as top requests and AC has not addressed them. Instead they add fancy functionality. The basics of everyday use matter and the experience spoils the software for me.

I like how easy it is to use the different mechanisms of ActiveCampaign. The tagging system is easy to use and really helps to organize my list. It also makes it so I don't have to create multiple lists and duplicate emails. I also have to say, their customer support has been awesome. Their chat support people will send me step by step screen shots on what to do and even record video for me to watch them set things up and explain how to do something. I mean seriously, their support is 5 star.

They also have a really good API system. I am able to connect different pieces of software to ActiveCampaign so my contacts or organized as they come in.

I don't really have anything to add here. It's easy to use and the support is fantastic.