Demandbase One Erfahrungen

Demandbase has a seamless UI that makes it easy to work in. I don't expect sales to actually log into the platform, so the salesforce integration is really helpful.

The CPM is high for the DSP - I would love to see that come down.

DemandBase is easy to use and has some great reporting features to measure trend over time for your target accounts.

The ad-serving capability is manual (meaning you have to provide their team with all of the assets and lists and their team sets up the campaigns and manages them. I have used other tools in the past (e.g. 6Sense and Terminus) where they just allow you to run the campaigns directly from their platform, which seems easier and faster.

The most impactful features is the ability to personalize experiences by being able to create custom lists with many different filters/selectors. The lists created can also be integrated with our marketing systems such as LinkedIn/Marketo which is crucial for our lead generation. The reporting aspect is also great since our sales and marketing teams can measure success by tracking engagement at different journey stages. Lastly, our CSM is great and we always get the best support we need from her.

While our CSM support is great, I feel that technical support and solutions from their engineers are not quick to respond and thorough enough.

This is a really useful tool for our sales teams in terms of seeing if their prospects are engaged. Really valuable from a sales and marketing perspective.

I really wasn't impressed with the reporting aspect. Not simple at all and a rather confined process.

There are so many insight about what companies are doing and how they are interacting with your site. The visibility is so helpful with my day to day.

I do not always agree with the rankings, but It is never an issue

We can divide accounts into various stages based on the customer journey and target them using personalised ads with Demandbase. It helped us to shift to Account Based Marketing

If an account name or domain is not in the Demandbase system it can't target that account.

I come from a digital marketing background and I can't get enough of the data and insights Demandbase provides. Being able to see which companies and accounts are actively searching for our solution helps our team make very timely touch points.

I wish I could add more keywords to track. If I had more flexibility there I'd love it.

Shows if your prospects have been engaging with your site. Really helpful.

Nothing at the moment. It's a great product.

The obvious positive is that the information they provide is extremely valuable. For marketing, understanding when people are looking for information on your product on and off your site is the holy grail. The problem is that this product does not make it easy to utilize this information outside of paid ads.

Poor documentation, weak implementation consultants, shoddy integrations with Salesforce and Pardot, hardly any reporting functionality to make the information easy to access and understand. Support staff is not familiar with the product.

We be been using DemandBase for almost 6 months and have had great success with the tool. Our sales people live the insights into prospects and current customers which allowed a them to act proactively.

That we can only operate it in incognito mode which is frustrating. Also it can sometimes be glitchy but not enough to be annoying.

See which prospects are engaging with your website or researching relevant articles.

Supposed to get real-time alerts through Slack, but my alerts don't work.

I liked that we could see which companies in certain geographic areas were looking for our products and then be able to tailor messaging to their needs

It is very expensive, and therefore we had to cut it.

Easy to navigate user interface. Excellent, high impact results. Friendly and informative sales staff.

For an early stage company with tight budgets, it is expensive to get started and make it worthwhile to use.

I like the "promise" of finding audiences, attract and engage them, track their interests and personalize the interactions.

The CS ans after-sales service is horrible.