Salesforce Marketing Cloud Erfahrungen

Das Tool hat unser Marketing auf ein neues Level gehoben und sehr viele Prozesse vereinfacht.

Es ist recht teuer und die Implementierung ist aufwendig.

I like to go over every data points very easily

I do not like the limits on the reports, it's up to 4.

provides different reports in an instant which help analyze team perfomance

unable to find explanation or description/meaning/formula of a report

For me Salesforce Marketing Cloud has wide range of features and capabilities, including:Email Marketing: enables businesses to create, send, and track email campaigns.Mobile Marketing: enables businesses to create and send SMS and push notifications to customers.Social Media Marketing: enables businesses to manage social media accounts, publish content, and engage with customers.Advertising: enables businesses to create and manage advertising campaigns across multiple channels, including social media, search engines, and display networks.So in a nutshell it has all the bells and whistles, i need for my business.

For this Salesforce Marketing Cloud product, here are just some of the some issues i and a few others have. Complexity: Salesforce Marketing Cloud is a sophisticated platform that can be challenging to set up and configure, especially for businesses without prior marketing automation experience.Price: Salesforce Marketing Cloud can be expensive, particularly for small and medium-sized businesses. The cost of the platform can increase rapidly as businesses scale up their marketing activities.Technical Skills: i personally believe to take full advantage of Salesforce Marketing Cloud's capabilities, businesses need to have skilled developers and technical personnel who can customize the platform and integrate it with other systems.User Interface: Some members have found the user interface of Salesforce Marketing Cloud to be outdated and less intuitive compared to other modern marketing automation platforms.Support: Some of us have reported difficulty in getting timely and effective support from Salesforce's customer service team.Limited Reporting: Some users have also reported limited reporting and analytics capabilities compared to other marketing automation platforms.It's worth noting that our criticisms are not universal, and many businesses have found Salesforce Marketing Cloud to be an effective and valuable platform for their marketing activities.

great software and viable. Is very easy to use and effective

dont really have a con as yet as only started trialing

User support options were diverse and efficient management was possible in both HR and marketing. Quick updates and relatively easy tools have increased convenience during work, making it easy to view and quickly feedback reports, especially during programs or events within the company.

Sometimes, bugs occurred and it took a while to organize the data due to diverse options, but it was good that the data was maintained in detail and accurately.

Salesforce Marketing Cloud has brilliant features and a friendly customer support team.
Salesforce Marketing Cloud has been so amazing.

I do not dislike Salesforce Marketing Cloud at all.

Single most amazing CRM system available for email campaigns.

This tool unfortunately comes with a huge cost, not only to buy but also to maintain.

With salesforce I’m able to understand my customers unique needs.

It was a bit hard to understand it first, but at once I got into it everything just flowed freely. I honestly had no idea how I had a business without it.

Easy to use, user friendly interface. Good lead system

It’s expensive when compared to others in the market

Discount i like the discount that given to the costumer i really do like this site

The way it is excellent for identifying leads, and hopefully acquaints these leads with services, etc..

A bit too technical at times, but that could be on me @ my knowledge

- Good customer support- User friendly interface- Comprehensive features

- nothing much, the tool is really good

Great storage of data. Able to look at analytics and properly guage information.

Doesn't have any automation. Have to take time to put in data

The ease of using the software and ease of going back on old customers

The spam some days is little much. At first a little glitchy with our system

Very robust system. I use the email studio platform the most, followed by SMS studio. These platforms provide enterprise level email and sms deployment and campaign management.

Very expensive to implement and use, but at the enterprise level, it is one of, if not the top player.

The experience so far on the platform has been outstanding. As the platform increased in the level of engagement, we needed to introduce the right market tools to the business and this is were salesforce comes in. The campaigns were able to reach the right audience. The email functionality is great as well.

The only con will be the pricing as it is a bit on the hefty side.

Salesforce Marketing Cloud integrates seamlessly with Salesforce CRM, providing a comprehensive view of customer interactions across multiple channels and offers advanced segmentation and personalization capabilities, allowing businesses to deliver targeted and relevant content to their customers it also provides a comprehensive platform for multi-channel marketing automation, including email, mobile, social media, and web.

Can be expensive for small businesses and startups, as it is primarily designed for enterprise-level businesses, it may have limited integrations with other tools.

I love how easy the platform is to understand

Nothing negative really stood out to me as a big factor.

I like the the platform is available to every day people

Price sometimes it can hard to pay those fees

assistance in managing the customer base, improving contacts and processes

the time it takes to understand process configuration is long. the multitude of options makes it difficult to find your way around without instructions

Allows us to send the same email to multiple people at once

I wish there were more integrations with our CRM to record bounced/unsubscribed emails

- It is an excellent piece of software for social media marketing, lead generating, email management, and efficient email generation.- It's convenient because it's a one-stop shop. I have access to all I require to succeed in my current environment.

There is no negative feedback or downside for this software. It helped us a lot in many things like content management, email marketing, social media marketing, etc. Excellent Tool!

Salesforce Marketing Cloud is a powerful tool for businesses looking to create personalized, targeted, and engaging marketing campaigns across multiple channels.

sometimes for new user it is difficult to manage and it takes time to apply the filters

It aids in the automation of all marketing processes across all channels such as email, web, and mobile. It's analytics and reporting capabilities allow you to measure and optimize the performance of campaigns and ads, resulting in lower marketing costs.

When you send a test email to get a sneak peak as a recipient, it takes a long time to be delivered to your inbox, which is inconvenient. Furthermore, SFDC has a diverse product portfolio, even within each of their services. As a result, before using the tool to it's full potential, some training is required.