Mailchimp

Marketing-Automatisierungsplattform für E-Mail und Werbung

Gesamtbewertung

4,5 /5
(16.152)
Preis-Leistungs-Verhältnis
4,4/5
Funktionen
4,4/5
Bedienkomfort
4,4/5
Kundenbetreuung
4,2/5

92%
haben diese Anwendung empfohlen
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16152 Bewertungen

Alexander
Gesamtbewertung
  • Branche: Internet
  • Unternehmensgröße: 2–10 Mitarbeiter
  • Täglich für Mehr als 1 Jahr genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 9.0 /10

Sehr geschätztes Mailchimp-Team

Bewertet am 25.3.2023

Insgesamt bin ich aber sehr zufrieden mit Mailchimp und würde die Plattform jedem empfehlen, der nach einer starken und zuverlässigen E-Mail-Marketinglösung sucht.Vielen Dank und weiter so!

Vorteile

Ich möchte Ihnen heute für Ihre fantastische E-Mail-Marketing-Plattform danken. Seit ich Mailchimp als mein bevorzugtes Tool für die Erstellung und den Versand von Newslettern und anderen E-Mail-Kampagnen entdeckt habe, hat sich meine Arbeit deutlich verbessert und erleichtert.Ihre Plattform ist nicht nur äußerst verlässlich, sondern auch benutzerfreundlich und intuitiv. Ich schätze die zahlreichen Optionen zur Personalisierung und Anpassung von E-Mails an meine Bedürfnisse und die meiner Kunden. Außerdem haben mir A/B-Tests und umfangreiche Analysefunktionen dabei geholfen, meine Kampagnen kontinuierlich zu verbessern.Herausragend ist auch der Kundensupport von Mailchimp. Bei Fragen oder Problemen habe ich immer schnelle und kompetente Hilfe erhalten. Das schätze ich sehr und es hilft mir, mich als Kunde bei Ihnen wohl zu fühlen.

Nachteile

Als negativ empfinde ich jedoch die manchmal undurchsichtige Preisstruktur. Hier würde ich mir in Zukunft eine klarere Darstellung wünschen.

Lars
Gesamtbewertung
  • Branche: Medienproduktion
  • Unternehmensgröße: 1.001–5.000 Mitarbeiter
  • Wöchentlich für Kostenlose Testversion genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Weiterempfehlungsquote 7.0 /10

Wahrscheinlich eins der einfachsten Newsletter-Systeme

Bewertet am 17.3.2021

Insgesam nutze ich Mailchimp bei mehreren Projekten, da es schnell einsatzbereit ist und bei weniger Empfängern sogar kostenlos ist. Insbesondere der gute Editor und die vielen Individualisierungsmöglichkeiten überzeugen mich.

Vorteile

Mailchimp ist das einfachste Newsletter-Programm, das ich kenne. Insbesondere der Editor macht es einem sehr einfach, ansprechende Newsletter zu gestalten.

Nachteile

In Punkto Datenschutz ist das Programm für Anwender in Deutschland nicht unbedingt die erste Wahl, hier gibt es mittlerweile bessere Alternativen mit einem vergleichbaren Funktionsumfang.

Johanna
Gesamtbewertung
  • Branche: Unternehmensberatung
  • Unternehmensgröße: 2–10 Mitarbeiter
  • Monatlich für Mehr als 2 Jahre genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Weiterempfehlungsquote 8.0 /10

Software im Wandel

Bewertet am 11.11.2022

Vorteile

Mailchimp ist in unser CRM-System Daylite integrierbar.

Nachteile

Es werden sehr viele Funktionen angeboten, welch über die Hauptnutzung des E-Mail-Marketing hinausgehen.

Meikel
Gesamtbewertung
  • Branche: Design
  • Unternehmensgröße: Selbstständig
  • Wöchentlich für Kostenlose Testversion genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 4.0 /10

Günstiges Tool

Bewertet am 25.10.2022

Für kleine Liste eine gute Alternative und kostenlos zum starten.

Vorteile

Das man kostenlos starten kann und für eine kleine Liste Ideal.

Nachteile

Die Handhabung ist lernintensiv und man muss sich schon damit auseinandersetzen.

Pedro
Gesamtbewertung
  • Branche: Marketing & Werbung
  • Unternehmensgröße: 2–10 Mitarbeiter
  • Wöchentlich für 6-12 Monate genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 9.0 /10

Automation of emails necessary for companies and for those who are starting to market

Bewertet am 6.8.2021

Overall experience with the tool is very good, it was helpful in all aspects I needed.

Of course, a free plan always has limitations, but the paid plan also presented some points that in my work model were essential.

But it is still an extraordinary and well-recognized tool.

I know a lot of people who use it and don't give up.

I still recommend it to many entrepreneurs who are starting out in online sales.

Mailchimp is worth it. If you need, make a quote and call the service and you will be very well attended.

Vorteile

MailChimp appeared to me by chance,

And I chose to use it for my work.

A great option for those just starting out or for small, medium or large companies that need to automate contact with their customers.

Pluses: It's totally intuitive and has a top-notch layout.

It caught my attention when I created some Landing Pages and came across several models. Totally free.

Totally accurate and timely email sequence.

Another positive point is the number of users that we can store in the free plan, up to 2ooo contacts, this for those starting out is even too much.

The tools are multi-channel, essential for any service.

In other words, a complete and articulated tool to meet any and all online ventures, whether affiliated companies or e-commerce.

Whether consulting a plan or making a budget, support and service are accurate and attentive.

intuitive tool;

excellent usability;

great cost / benefit;

very good delivery rate;

lots of free features (A/B testing, email automation and integrations)

good educational content.

Nachteile

It really is great marketing software though, even
there is automation,

The features are basic;

tool all in English and
it is not possible to create landing pages optimized for a higher return.

You don't have the ability to manage a sales funnel, just trigger a broadcast if you need to send an offer.

However, it is still useful for any service or company.

Joseph Clogene
Gesamtbewertung
  • Branche: Internet
  • Unternehmensgröße: 2–10 Mitarbeiter
  • Täglich für Mehr als 1 Jahr genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 9.0 /10

MailChimp: our favourite tool for creating professional emails".

Bewertet am 25.3.2023

Increase sales: Mailchimp allows you to send personalised emails to specific mailing lists, which can help increase conversion rates and sales.Improve customer retention: With email automation, you can send targeted messages at key moments in the customer experience, such as birthdays or subscription expiration dates, to improve customer retention.Save time: With pre-designed templates and automation features, Mailchimp can help save time in creating and sending emails, allowing you to focus on other aspects of the business.Increase brand awareness: By regularly sending quality emails to interested subscribers, you can increase your brand awareness and strengthen your positioning in the minds of your customers.Save money: Mailchimp offers pricing plans tailored to the needs of each business, saving money compared to more expensive email marketing solutions.

Vorteile

Combining smooth design with powerful features, MailChimp allows users to create and send emails to their contact list with as few as a few clicks of the mouse. The advanced email marketing tool is easy for businesses to make the most of. It is easy to use, affordable and has an intuitive user interface. MailChimp also allows users to access advanced campaigns, including A/B testing, automations, detailed campaign performance reports, integrations with third-party tools and more.

Nachteile

High cost: for large mailing lists, costs can be quite high, which can be a disadvantage for small businesses or non-profit organisations with limited budgets.

May
Gesamtbewertung
  • Branche: Einzelhandel
  • Unternehmensgröße: 501–1.000 Mitarbeiter
  • Täglich für 6-12 Monate genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Bedienkomfort
  • Weiterempfehlungsquote 7.0 /10

Easy peasy email marketing

Bewertet am 27.3.2023

Vorteile

Super easy to use as it is pretty simplified. Has great templates to use, making it really fast to customise and email out campaigns.

Nachteile

Doesn't provide advance email marketing tools but good enough for what it is.

Zahid
Gesamtbewertung
  • Branche: Internet
  • Unternehmensgröße: 201–500 Mitarbeiter
  • Täglich für Mehr als 2 Jahre genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 9.0 /10

Mailchimp: All-in-One Marketing Platform for Small Businesses

Bewertet am 2.3.2023

Overall, I have generally positive experiences with Mailchimp, citing its ease of use, robust features, and reliable performance. However, some users have experienced issues with customer support and deliverability.

Vorteile

Some pros of Mailchimp include its user-friendly interface, customizable templates, automation workflows, integration with other platforms, and reporting and analytics tools. It also offers a free plan for small businesses.

Nachteile

Some cons of Mailchimp include limited automation features on the free plan, higher pricing compared to some competitors, occasional deliverability issues, and restrictions on certain industries and content types.

In Betracht gezogene Alternativen

Constant Contact, ActiveCampaign und AWeber

Gründe für den Wechsel zu Mailchimp

I may choose Mailchimp over alternative products for several reasons, such as its user-friendly interface, customizable templates, comprehensive automation workflows, reporting and analytics tools, and integration with other platforms. Additionally, its free plan is attractive to small businesses, and it offers advanced features for larger businesses.
Travis
Gesamtbewertung
  • Branche: Maschinerie
  • Unternehmensgröße: 11–50 Mitarbeiter
  • Täglich für Mehr als 2 Jahre genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 9.0 /10

Great for Email Marketing and Campaign Analytics, not so great for List Management

Bewertet am 13.4.2023

Overall, my experience with Mailchimp has been positive. The detailed analytics have also been helpful in refining my email marketing strategies. However, the pricing can be a downside for businesses with larger lists, and the limitations on the free plan may not be enough for some.

Vorteile

User-friendly interface: Mailchimp has a clean and intuitive interface that is easy to navigate, even for those without much technical expertise.Customizable templates: Mailchimp offers a range of pre-built templates that can be customized to fit a business's specific needs and branding.Good analytics: Mailchimp provides detailed analytics on email campaigns, including open and click-through rates.Integrations: Mailchimp integrates with many other tools and platforms, including e-commerce platforms, CRMs, and social media.

Nachteile

Pricing: Mailchimp can become expensive for businesses with larger lists, as pricing is based on the number of subscribers.Limited features on the free plan: While Mailchimp does offer a free plan, it is somewhat limited in terms of features and functionality.Integrations: I really wish Mailchimp would be able to integrate seamlessly with Google Sheets to sync the campaign report data. Such as syncing the contacts who opened/clicked on a specific email campaign into Google Sheets to be able to share that data with a sales team.

In Betracht gezogene Alternativen

Constant Contact und Sender
Rishabh
Gesamtbewertung
  • Branche: Personalwesen
  • Unternehmensgröße: 201–500 Mitarbeiter
  • Wöchentlich für Mehr als 2 Jahre genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 10.0 /10

Level Up Your Digital Marketing with Mailchimp Email Marketing Software

Bewertet am 7.4.2023

Mailchimp has proven itself time again as an invaluable tool in helping generate more leads via digital marketing efforts – be it through effective integration with other platforms like social media or simply providing excellent email automation tools tailored specifically towards small businesses like mine; there’s no doubt that working with Mailchimp has enabled me maximize my return on investment while saving both time & money in the process! Additionally, the platform allows you to easily export lists for importing into other platforms like Google Ads or Facebook Ads making managing multiple campaigns significantly less time consuming than ever before! In addition to these fantastic features, Mailchimp makes collecting payments easier than ever with integrated payment solutions connected directly within the platform itself – no extra apps required!

Vorteile

As an independent business owner, I have come to rely on Digital Marketing Leads to provide me with quality leads that turn into real customers. I have been using the service for over a year now and the results speak for themselves - my sales are up significantly compared to where they were before. When looking for digital marketing services, one of the main things I wanted was a reliable system that could send out email campaigns and follow-up messages automatically. Mailchimp provides just this – it's easy to use interface allows you to quickly create eye-catching emails and helps you segment your customer base in terms of their interests and preferences. With automated follow-ups triggered when prospects take certain actions (like clicking on links or visiting specific pages) within your emails, it ensures no lead is left behind! The detailed analytics allow me to track how many people opened my emails, who clicked through them and what kind of action resulted from each campaign so that I can fine-tune future mailings.

Nachteile

The customer support team at Mailchimp is also top notch – highly trained professionals answer all queries promptly ensuring issues are resolved as soon as possible without any hassle. They even provided me with advice about best practices which helped improve click-through rates considerably!

Hazem
Gesamtbewertung
  • Branche: Design
  • Unternehmensgröße: Selbstständig
  • Täglich für Mehr als 2 Jahre genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 8.0 /10

"Streamline Your Email Marketing with Mailchimp: A Comprehensive Review"

Bewertet am 30.3.2023

Overall, Mailchimp is a comprehensive and affordable email marketing platform with a user-friendly interface and a wide range of features. While there are some limitations, the platform is an excellent choice for small to medium-sized businesses that need a powerful but easy-to-use email marketing solution.

Vorteile

1- Easy to use: Mailchimp's user-friendly interface makes it easy for users to create and manage email campaigns without any technical knowledge. 2-Affordable: Mailchimp's pricing plans are competitive, and the free plan allows small businesses to get started with email marketing at no cost.3- Integrations: Mailchimp integrates with a range of other platforms, including Shopify, WooCommerce, and Salesforce, making it easy to sync customer data and streamline marketing efforts.4- Comprehensive features: Mailchimp offers a wide range of features, including email campaigns, automation, landing pages, surveys, and more.

Nachteile

1- Limited customization: Mailchimp's templates and landing pages are customizable, but the platform has some limitations when it comes to customizing design elements and HTML coding.2- Inconsistent support: Some users have reported inconsistent support experiences, with some issues taking a long time to resolve.3- Limited reporting: Mailchimp's reporting features are comprehensive, but some users have reported that they are not as detailed as they would like.

Biswajit
Gesamtbewertung
  • Branche: Computer-Software
  • Unternehmensgröße: Selbstständig
  • Täglich für Kostenlose Testversion genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 5.0 /10

"Mailchimp: A Comprehensive Email Marketing Tool for Businesses of All Sizes"

Bewertet am 23.3.2023

Vorteile

Users may develop, send, and track marketing emails, newsletters, and campaigns using the well-known email marketing platform Mailchimp. Its user-friendly interface makes creating and sending email campaigns simple for even non-technical users. Here are some features of Mailchimp that consumers particularly enjoy:Simple to use UI: Users can effortlessly develop email campaigns with Mailchimp's drag-and-drop tools and user-friendly, intuitive interface.Templates that can be customised: Users can choose from a variety of configurable templates provided by Mailchimp to build their email campaigns. These templates are simple to alter so that they correspond with the user's branding and messaging.Automation: With Mailchimp's automation tools, users may create automated email campaigns depending on events like the addition of a new member to a mailing list or the completion of a purchase.Analytics: Mailchimp offers in-depth analytics so users may monitor the effectiveness of their email campaigns. Data on open rates, click-through rates, and other statistics are included.

Nachteile

Despite being a well-liked email marketing software, Mailchimp might use some work. The following are some aspects of Mailchimp that people have complained about:Pricing: Those who need sophisticated capabilities like automation or those who have larger mailing lists may find Mailchimp's pricing to be prohibitively expensive.Restricted Automation: Users have noted that while Mailchimp does include automation options, they are fairly constrained when compared to competing email marketing solutions. The automation procedures may be more versatile and adaptable, according to some users.Restricted email design possibilities: Although offering a large selection of editable templates, some customers believe that Mailchimp should provide greater freedom and design options when it comes to producing and modifying emails.Customer support: Some customers of Mailchimp have complained about poor response times or unhelpful support workers.

Daniel
Gesamtbewertung
  • Branche: Computer-Software
  • Unternehmensgröße: 51–200 Mitarbeiter
  • Monatlich für Mehr als 1 Jahr genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 8.0 /10

Very useful Email Marketing Tool

Bewertet am 2.4.2023

Overall, I would highly recommend Mailchimp to anyone looking to improve their email marketing efforts. The platform offers a wide range of features and capabilities, including a user-friendly interface, automation options, and analytics and reporting tools. Whether you're a small business owner or part of a larger organization, Mailchimp can help you create effective and engaging email campaigns that drive results

Vorteile

Mailchimp is an amazing email marketing tool that allows you to create beautiful and effective campaigns, automate your emails, and analyze your results.One of the things I love about Mailchimp is its ease of use. The platform is user-friendly, and you don't need any technical knowledge to create professional-looking emails. The drag-and-drop editor makes it easy to customize your templates, add images and videos, and create engaging content.

Nachteile

Limited Customization , Limited Support: While Mailchimp does offer support through email and chat, some users have reported that the response times can be slow, and that the support team is not always able to resolve issues satisfactorily

Philip
Gesamtbewertung
  • Branche: Computer-Software
  • Unternehmensgröße: Selbstständig
  • Wöchentlich für 6-12 Monate genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Bedienkomfort
  • Weiterempfehlungsquote 9.0 /10

Templates that works

Bewertet am 26.3.2023

Vorteile

I particularly like the fact that I don’t need to create new email templates from scratch. I suck at design, so I particularly enjoy the beautiful email templates.

Nachteile

I am relatively ok with the features. Although, I am not the type to criticize a product.

Ian
Gesamtbewertung
  • Branche: Bau
  • Unternehmensgröße: 11–50 Mitarbeiter
  • Täglich für Mehr als 2 Jahre genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 6.0 /10

Good, but could be great.

Bewertet am 17.3.2020

Overall this is a good beginner Email Marketing Platform.

Vorteile

What I like most about Mailchimp are its easy-to-use features. Mailchimp is a little more expensive than other Email Marketing Platforms (they charge based on the size of your list) so that's something to consider. The automation and segmentation features are rather basic, so if you plan to implement a more robust automated campaign or you're looking for ways to incorporate other marketing channels like social media or PPC than Mailchimp falls short.

Nachteile

Mailchimp offers pretty limited and basic training or tutorial videos. What they do offer isn't really much help to Digital Marketing professionals. Additionally, Mailchimp's support is HORRIBLE!

In Betracht gezogene Alternativen

Constant Contact, ActiveCampaign und Klaviyo

Warum Mailchimp gewählt wurde

Klaviyo offers significantly more features, options, and automation.

Zuvor genutzte Software

Klaviyo

Gründe für den Wechsel zu Mailchimp

Price and easy-to-use. We have since grown out of Mailchimp.
Greg
Gesamtbewertung
  • Branche: Marketing & Werbung
  • Unternehmensgröße: 2–10 Mitarbeiter
  • Wöchentlich für Mehr als 2 Jahre genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 9.0 /10

Packed with Features, MailChimp is the best choice for list management and digital marketing

Bewertet am 21.1.2020

Our overall experience has been fantastic and we've gotten great results from using the features available. We've done everything from creating sign-up popups for use on our website, installed a sign-up form on social media platforms, and then created drip campaigns to multiple segments of our list. The reporting and data that we get back from Mailchimp is also incredibly helpful, and we've been able to create follow-up campaigns for people who either did or did not interact with previous emails very easily.

Vorteile

The robust feature set related to list management is where Mailchimp truly shines. The ability to bring people into our list, tag them based on where they came from, and then automate custom drip campaigns to each of those segments of our list is a powerhouse feature that has made a big difference in our business. Mailchimp does all of this affordably and also allows us to create emails that look great.

Nachteile

Sometimes the sheer number of features available can make it a little harder to find just what you want to do. As the platform has grown, adding new features at a rapid pace, it's inevitable that the user interface will get more confusing. In recent years, the learning curve to use Mailchimp well has increased a bit, but it's still something that even a beginner can use and pick up relatively quickly.

Melissa
Gesamtbewertung
  • Branche: Non-Profit-Organisation Management
  • Unternehmensgröße: 11–50 Mitarbeiter
  • Wöchentlich für Mehr als 1 Jahr genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Weiterempfehlungsquote 10.0 /10

Great for Beginners

Bewertet am 30.1.2021

Overall we have had a great experience with Mailchimp. We plan to grow and implement and use more of the features as we learn how to use them and as our organization grows. I regularly recommend mailchimp to others.

Vorteile

We started using Mailchimp for our non profit so we could move from text only emails to pretty designed emails. I love the Mailchimp email templates and we were able to personalize it to reflect the branding of our organization. To be honest we only use a small part of what Mailchimp is actually capable of. Every few months as we have time to investigate we test out new features. Many areas that scared us at first (A/B testing, segmentation, etc.) were actually very easy to implement and the basic instructions provided by Mailchimp were all I needed. If I wanted more information, I found that the internet was full of great video tutorials as well.

Nachteile

I don't love the reporting....but I have't taken time to see if there are better ways to customize our reporting either. So that might be user problems. I also wish it was easier to adjust the template areas from 1 to 2 or 3 columns without needing to create a whole new template.

In Betracht gezogene Alternativen

Squarespace und Emma

Warum Mailchimp gewählt wurde

We wanted to be able to design our emails to be more visually appealing.

Zuvor genutzte Software

Gmail

Gründe für den Wechsel zu Mailchimp

In the end we chose Mailchimp because everyone we know is using it.
Verifizierter Rezensent
Gesamtbewertung
  • Branche: Marketing & Werbung
  • Unternehmensgröße: 11–50 Mitarbeiter
  • Wöchentlich für Mehr als 2 Jahre genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 10.0 /10

My Absolute Favorite EMSP

Bewertet am 21.11.2019

I have had an overall GREAT experience with MailChimp. As with any product there will be things that come up, but I have never had a problem with getting them resolved easily and timely with their Customer Service options whether it be through Chat or Email. One of the most significant qualities I have noticed about MailChimp's customer service over all the other EMSP's I've worked with is that THEY WILL ADMIT WHEN SOMETHING IS THEIR FAULT! It is unheard of with these types of companies but they do it, and I have gained so much respect for them as a company because of that.

Vorteile

What I love most about MailChimp is the amount of services you get for absolutely NO cost. There are endless possibilities of things you can do with this application, and the user interface beats all the others. It is very easy to maneuver and understand for even the most beginner email marketer. The reporting features are phenomenal and with them you are able to provide designer looking reports to clients without even touching them. As a graphic designer, the template creator is definitely the best one I've seen as fair as email marketing applications go, plus they have a variety of pre-designed templates to use that are again, COMPLETELY FREE. I could go on and on about everything I love about MailChimp.

Nachteile

The one con I have with MailChimp is that it's been hard for me to get used to their recently updated interface, I feel like the terminology and layout makes a little bit less sense than the old interface, but I could also chalk that up to just being comfortable with what I'm used to. Also (and this is hardly a con) when you have a free version of the application, it does require your emails to be sent out with the MailChimp logo at the very bottom of the email. I say this is hardly a con because with everything they are giving you for free it makes sense that they want to try to advertise.

In Betracht gezogene Alternativen

Salesforce Marketing Cloud

Zuvor genutzte Software

Adestra

Gründe für den Wechsel zu Mailchimp

Mostly convenience, ease of use, and price. Also because I had a lot of experience using the product at a previous job.
Jacob
Gesamtbewertung
  • Branche: Marketing & Werbung
  • Unternehmensgröße: 11–50 Mitarbeiter
  • Monatlich für 6-12 Monate genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 10.0 /10

Top Email Marketing Software

Bewertet am 24.2.2020

I'm a big fan of MailChimp. It's my go-to email marketing software for 100% white-hat projects. The whole process is so simple. You have an email list that you upload as an audience. You then go to the campaign section to set up a proper email automation campaign. Within that build, you have the ability to use their visual editor and functions in order to easily write/design the campaign and test it in a real mail client. Unlike some of the other email marketing software, there are not EXTRA features/functionalities that you would rarely need. This decreases the confusion and noise. Big plus!

Vorteile

- Easy to set up VERY quickly
- WSWYG Visual Editor is super easy to use
- They're constantly coming out with new functionalities like landing page design, integration with running paid ads, etc.
- Setting up full automation is relatively easy compared to other email marketing software out there
- You can edit multiple emails in multiple tabs which makes copy/paste even easier (other software only lets you have 1 tab open at a time)
- It's free up to 2,500 contacts!

Nachteile

- Support can be a bit unresponsive at times when you've broken one of their terms/policies (even when it happens by accident and you're not sure what you did wrong even to trigger it)

In Betracht gezogene Alternativen

ActiveCampaign, GMass und GetResponse

Warum Mailchimp gewählt wurde

GetResponse is also a great email marketing software, and DOES have some extra functionalities like SMS automation that is not included (at least as far as I am concerned) with MailChimp, however the user interface is far less comfortable and logging in to my account sometimes was even very buggy.

Zuvor genutzte Software

GetResponse

Gründe für den Wechsel zu Mailchimp

Best user interface, free for first 2500 contacts, can start sending out emails in literally less than 1 hour of work.
Verifizierter Rezensent
Gesamtbewertung
  • Branche: Non-Profit-Organisation Management
  • Unternehmensgröße: 11–50 Mitarbeiter
  • Wöchentlich für Mehr als 2 Jahre genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 8.0 /10

It's ubiquitous because it's pretty good at sending emails

Bewertet am 15.7.2020

I like Mailchimp's corporate social responsibility, I've had a good experience the one time I called their customer service, and it's pretty bug-free for the most part. I don't think it is the future of communication, so I'll be curious to see how the product evolves, but we're sticking to it for now at my work.

Vorteile

I appreciate that Mailchimp has the functionality to build an email based on templates, or based on HTML. I find it easy to import email addresses as needed, I think there's a healthy emphasis on preventing spam, and I like the tagging and group features. I also like the demographics that it displays, the emphasis on A/B testing, and the predictions about the best time at which to send the email. I have very rarely made mistakes in my sends, and that I can attribute to the great testing features.

Nachteile

I wish it weren't so challenging to navigate between sections for multivariate emails and the old version of the website. I have run into issues setting up automated series such as for a welcome series of emails. I wish it were easier to export the data I myself put into Mailchimp without having administrator status. Finally, I dislike being warned about the possible cost of importing new data every time I do so, as that's not my responsibility to worry about in my role. Instead, I want to be celebrating our list growth!

Jeremiah
Gesamtbewertung
  • Branche: Bekleidung & Mode
  • Unternehmensgröße: 2–10 Mitarbeiter
  • Wöchentlich für Mehr als 2 Jahre genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 10.0 /10

My Go-to for email marketing

Bewertet am 24.1.2020

Mailchimp has been my go-to for 5+ years and I see no reason to change that now. It's simple, easy-to-use, and affordable.

I also care about who I work with. From what I can see as an outsider looking in, they have a great company culture. I once found a mistake in their API documentation and they sent me a free t-shirt! Most companies aren't willing to spend money just to say thanks, and I think that says something about the culture and character of the company.

Vorteile

Easy to setup: I've used Mailchimp in the launch of dozens of brands and digital products. Mailchimp is so easy to setup; I can literally have an account up and running, collecting email addresses within 20 minutes.

Great free option: One of my favorite things about Mailchimp is the fact that you get up to 2,000 contacts for free. Having that as an option (particularly for new businesses) is absolutely critical in making sure you can measure ROI from the platform before you start investing a lot of money.

Easy to use: Mailchimp's forms, email templates, list management, etc. is all so simple. In the rare case you can't do something you want via the Mailchimp admin, it can probably be done via the API. Mailchimp has also done an exceptional job of integrating with 3rd party platforms to make sure you can easily maximize your email collection.

More than just email marketing: In the last few years Mailchimp has started offering additional features outside of email campaigns, like Facebook ads and card mailing services. I personally don't think they're as good as Mailchimp's email service, but I am sure they'll improve over time.

Nachteile

In the last couple of years Mailchimp has made some changes to their pricing structure that I don't particularly love:

1) Pay as you go features have become more limited compared to their monthly plans.
2) Monthly rates have increased (although that's bound to happen at some point).
3) They now include some social platform contacts in your allotted contacts (i.e. you pay for them like they're email contacts).

As well, Mailchimp automatically increases your bill when you cross over your plan subscriber threshold. I'm not a huge fan of that, but I suppose I prefer it to them just disabling collection of new contacts.

In Betracht gezogene Alternativen

Constant Contact, WordPress und AWeber

Gründe für den Wechsel zu Mailchimp

Ultimately it was the free plan that made me choose Mailchimp. None of the other platforms gave me lifetime free usage for a smaller number of subscribers.
Ben
Gesamtbewertung
  • Branche: Hochschulbildung
  • Unternehmensgröße: 11–50 Mitarbeiter
  • Täglich für 6-12 Monate genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 10.0 /10

A User-Friendly, Cost-Effective Choice

Bewertet am 1.9.2020

I'm extremely satisfied with MailChimp and I know our company has benefited from it. We're saving money every year while also exceeding the quality we were previously accustomed to.

Vorteile

When I started at my company, they were using a different email management platform. At the expiration of our contract, I shopped other options and was familiar with MailChimp from use at a previous company. It was, without a doubt, the standout choice. The price, user-friendly interface, and no contract made it leaps and bounds above other options.

Nachteile

With other email platforms, it usually involved signing a contract or creating some kind of time obligation. As such, I was accustomed to being assigned a day-to-day contact or point person for any of my concerns, questions, etc.
With MailChimp, actually speaking to someone without already having an account seemed next to impossible. I think having someone to speak to when setting up a new account would have been nice to make sure we were covering all the bases and starting off on the right foot. That said, they do have support forums that have tons of information, if you're up to reading for an extended period of time.

In Betracht gezogene Alternativen

ActiveCampaign, Emma und AWeber

Warum Mailchimp gewählt wurde

MailChimp was cheaper, easier to use, and didn't require a contract.

Zuvor genutzte Software

Emma

Gründe für den Wechsel zu Mailchimp

The interface and customization were some of the first things to stand out. Beyond that, it came down to best value and not requiring a contract.
Randi
Gesamtbewertung
  • Branche: Marketing & Werbung
  • Unternehmensgröße: 2–10 Mitarbeiter
  • Täglich für Mehr als 2 Jahre genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 10.0 /10

Mailchimp is my go to for newsletter marketing especially for setting up a new business

Bewertet am 21.9.2019

Mailchimp overall is the easiest newsletter service. They connect with with websites such as Mailchimp and Shopify which are pillars in the industry. The plugins I have to use are simple to install. At times other newsletter services are more difficult to connect with a website. I start all my clients up with Mailchimp and they are all very pleased. Your interface is simple enough for a beginner to catch on to, but now with your growing features a real whiz can get in there and create a robust email marketing experience.

Vorteile

I've been using Mailchimp since I think Mailchimp was invented. Mailchimp is way easier to use than most of the other newsletters services out there. It's easy to import your lists, set multiple kinds of audience lists. I like that you're keeping up with the other services and added automations and tags. I find it very easy to build nice looking newsletters too. I always start any of my clients with Mailchimp first. You're the most user friendly interface. Pro-free to start under a certain number of subscribers too! You now have most if not all of the features a growing organization with a deep marketing strategy would need.

Nachteile

My biggest cons was that I found originally years ago you did not have all the features thatsome of the other competitors had. AWeber had better automative responses/ journeys/scheduling capabilities that your service years ago did not offer. So when I started with you I did have times when I did have to switch softwares for growing clients who had other needs. You now have those features so I find I can start with Mailchimp and stick with you now for the long haul.

In Betracht gezogene Alternativen

Constant Contact, Campaign Monitor, Keap und AWeber

Gründe für den Wechsel zu Mailchimp

Mailchimp is always my go to. The main reason: I find you're the easiest interface, it's fast/easy for me to setup and to make nice looking emails.
Evelyn
Gesamtbewertung
  • Branche: Medienproduktion
  • Unternehmensgröße: Selbstständig
  • Weitere für Mehr als 1 Jahr genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 10.0 /10

Best option for mailing automatization

Bewertet am 8.11.2020

I started using Mailchimp a few years ago for my wedding photography business, we were two users and found it very easy to work both on the software, plan marketing campaigns, client following mail and newsletters, it let us know if the mails were open with a certain time and if not we were given the option to resend them. Now I'm also using mailchimp for my personal blog and it makes the process very easy as I have my subscribers list already there and I just add up while it grows.

Vorteile

Mailchimp is very easy to use and has a free option for freelance or people starting their business or community. I tried other mailing software but mailchimp is the one that gives more options on free and starter account. It offers segmentation options, automatization and what I love the most are the templates for any kind of mailing campaign. It helps a lot with newsletter to easily send them, track the reading and opening and growing the subscribers.

Nachteile

It is easy to use but not so intuitive in the beginning, it takes a little bit of time to understand the interface and how it works. The mobile app do not offer a lot of options, yet is a very nice mailing option.

In Betracht gezogene Alternativen

Zoho Mail und Bitrix24

Warum Mailchimp gewählt wurde

Mailchimp is much more friendly and easy tu use.

Zuvor genutzte Software

GetResponse

Gründe für den Wechsel zu Mailchimp

It has free options for my personal projects, and I find it easy to use specially with the email templates.
Madison
Gesamtbewertung
  • Branche: Krankenhausversorgung & Gesundheitswesen
  • Unternehmensgröße: 51–200 Mitarbeiter
  • Wöchentlich für Mehr als 2 Jahre genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Weiterempfehlungsquote 10.0 /10

My Favorite Email-Builder

Bewertet am 3.12.2020

I love Mailchimp. When I started at a new company last year, I convinced them to switch from their previous program to Mailchimp for email building because it just provides a better product. They've been ecstatic and we find ourselves using it more and more. At all of the companies/organizations I've been privileged enough to work for that use Mailchimp, it has been a critical tool in marketing, sales, and communication. I cannot speak highly enough of it, and I recommend it to anyone and everyone.

Vorteile

Mailchimp is the best email builder I've ever used. I've worked in many other programs over the years but none work as seamlessly or have the same visual result as Mailchimp. In addition, the audience management feature is accessible and easy to use, and their analytics are incredible learning tools. That being said, my experience with Mailchimp is primarily only in the email builder, and I have not done enough with their other marketing features to be able to speak on them.

Nachteile

There are only a few features about Mailchimp that are lacking, but they pale in comparison to the power and capabilities of the entire platform. I would love the option to use an image as a background in an email, I would love to be able to add attachments to an email (i.e. a PDF, image, or another document), and I would love to be able to embed a wider range of items into the "code" widget (i.e. a pdf book-flipper like Flipsnack, or a video embedded from a site other than YoutTube, like Wistia). However, overall my experience with this plaform and its capabilities is overwhelmingly positive, and these are only small critiques and wish-list items.