--- description: Ausführliche Erfahrungsberichte zu Mailchimp mit detaillierten Infos zu Funktionen, Preisen und Bewertungen. Verschaff dir einen schnellen Überblick zu Benutzerfreundlichkeit, Vor- und Nachteilen & vergleiche Mailchimp mit ähnlichen Produkten. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Mailchimp Erfahrungen, Kosten & Bewertungen | GetApp Deutschland 2026 --- Breadcrumb: [Startseite](/) > [E-Mail-Programme](/directory/306/email-management/software) > [Mailchimp](/software/8268/mailchimp) # Mailchimp Canonical: https://www.getapp.de/software/8268/mailchimp Seite: 1 / 705\ Weiter: [Nächste Seite](https://www.getapp.de/software/8268/mailchimp?page=2) > MailChimp ist eine Marketing Automation-Plattform, mit der Nutzer E-Mail- und Anzeigenkampagnen mit E-Mail-Vorlagen, Zielseiten und mobiler App erstellen, senden und analysieren können. > > Bewertung: **4.5/5** von 17604 Nutzern. Top bewertet für **Weiterempfehlungsquote**. ----- ## Kurzstatistiken und Ratings | Metrik | Bewertung | Detail | | **Gesamt** | **4.5/5** | 17604 Nutzerbewertungen | | Bedienkomfort | 4.4/5 | Auf Basis der Gesamtbewertungen | | Kundenbetreuung | 4.2/5 | Auf Basis der Gesamtbewertungen | | Preis-Leistungs-Verhältnis | 4.4/5 | Auf Basis der Gesamtbewertungen | | Funktionen | 4.4/5 | Auf Basis der Gesamtbewertungen | | Empfehlungsprozentsatz | 80% | (8/10 Weiterempfehlungsquote) | ## Über den Anbieter - **Unternehmen**: Intuit - **Gegründet**: 1983 ## Gewerblicher Kontext - **Startpreis**: 12,29 € - **Preismodell**: (Kostenlose Version verfügbar) (Kostenlose Testversion) - **Zielgruppe**: Selbstständig, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+ - **Bereitstellungen und Plattformen**: Cloud, SaaS, webbasiert, Mac (Desktop), Windows (Desktop), Android (mobil), iPhone (mobil), iPad (mobil) - **Unterstützte Sprachen**: Deutsch, Englisch, Französisch, Italienisch, Portugiesisch, Spanisch - **Verfügbare Länder**: Australien, Brasilien, Deutschland, Frankreich, Indien, Italien, Kanada, Portugal, Singapur, Spanien, Vereinigte Staaten, Vereinigtes Königreich ## Funktionen - A/B Testing - API - Abgebrochene Verkaufsprozesse wiederherstellen - Abmeldungen-Datenbank - Abonnementverwaltung - Abonnenten-Management - Aktivitäts-Dashboard - Aktivitäts-Verfolgung - Alarmfunktion / Benachrichtigungen - Angebot in sozialen Medien - Anpassbare Berichte - Anpassbare CTAs - Anpassbare Felder - Anpassbare Formulare - Anpassbare Vorlagen - Antwortraten - Antwortvalidierung - Archivierung & Aufbewahrung - Automatische Antworten - Automatisierte Terminplanung ## Integrationen (210 insgesamt) - 123FormBuilder - 40Nuggets - AWeber - Accelo - Accumulus - ActiveCampaign - Acuity Scheduling - AdRoll - Administrate Training Management - Adobe Commerce - Agile CRM - Aircall - Airtable - AlertBot - AllClients ... und 195 weitere Integrationen ## Optionen für Kundensupport - E-Mail/Helpdesk - FAQ/Forum - Wissensdatenbank - Telefon-Support - 24/7 Live-Support - Chat ## Category - [E-Mail-Programme](https://www.getapp.de/directory/306/email-management/software) ## Ähnliche Kategorien - [E-Mail-Programme](https://www.getapp.de/directory/306/email-management/software) - [E-Mail Marketing Software](https://www.getapp.de/directory/307/email-marketing/software) - [Marketing Automation Tools](https://www.getapp.de/directory/308/marketing-automation/software) - [All-in-One-Marketingplattformen](https://www.getapp.de/directory/310/online-marketing/software) - [CRM Software für Kleinunternehmen](https://www.getapp.de/directory/4959/small-business-crm/software) ## Alternativen 1. [HubSpot Marketing Hub](https://www.getapp.de/software/20444/hubspot-marketing) — 4.5/5 (6230 reviews) 2. [Brevo](https://www.getapp.de/software/91466/brevo) — 4.6/5 (3446 reviews) 3. [ActiveCampaign](https://www.getapp.de/software/2348/activecampaign) — 4.6/5 (2561 reviews) 4. [MailerLite](https://www.getapp.de/software/10156/mailerlite) — 4.7/5 (2259 reviews) 5. [Constant Contact](https://www.getapp.de/software/90578/constant-contact) — 4.3/5 (2923 reviews) ## Nutzerbewertungen ### "Easy to use Newsletter Software" — 5.0/5 > **Mandie** | *5. März 2026* | Kunst & Handwerk | Empfehlungsbewertung: 10.0/10 > > **Vorteile**: Its so easy to use. Just drag and drop. Its easy to add photos, text boxes and I like the template options that make it easy to create and not start from scratch. > > **Nachteile**: The price has gone up over the years, making it a little less affordable for small businesses. Sometimes, I click on a box in the newsletter to change the text and have to remember to go to the right side to edit the text. > > I've been using Mailchimp for years. Its easy to use. Probably the easiest newsletter tool I've used over the years. Its easy to send test messages and schedule a send. ----- ### "Reliable, Polished, and Worth It" — 5.0/5 > **Angela** | *9. April 2026* | Konsumgüter | Empfehlungsbewertung: 9.0/10 > > **Vorteile**: Honestly, the biggest draw for me is the pure "plug-and-play" nature of the platform; I can jump into the drag-and-drop editor and have a professional-looking newsletter ready to send in under twenty minutes. Mailchimp’s interface feels like home, especially with the AI Content Optimizer giving me actually useful suggestions for my subject lines. I’m also a huge fan of how it plays nice with other apps I use. At the end of the day, it’s that balance of total reliability and a clean user experience. > > **Nachteile**: While the platform is great, I definitely have to keep a close eye on my contact count every month to make sure I don't get hit with automatic overage charges. > > Overall, my experience with Mailchimp has been really positive, mostly because it just works. The interface is clean, the integrations are seamless, and it honestly feels like the most professional tool in its class. I also have to give a shout-out to their customer support; their chat support has been quick, patient, and actually helpful. If you have the budget for it, it’s a solid, high-quality engine for your marketing that won't let you down when things get busy. ----- ### "New to Mailchimp" — 3.0/5 > **Violet** | *24. April 2026* | Kunst & Handwerk | Empfehlungsbewertung: 6.0/10 > > **Vorteile**: I like that it has easy to use templates and that I can save all my information and contacts easily. > > **Nachteile**: I dislike that the platform itself is not as user friendly as I would like it to be and there are too many options that look too similar within their templates. > > I recently started using this program for my new email newsletter, so far it has been a learning experience to navigate the platform but I have been able to send out professional looking newsletters each month to all my subscribers. It's very much a tool I needed for my small business and I'm grateful as well for the affordable pricing. ----- ### "Powerful, Feature-Rich, and Worth the Investment" — 5.0/5 > **Verifizierter Rezensent** | *13. April 2026* | Pharmazeutika | Empfehlungsbewertung: 8.0/10 > > **Vorteile**: Mailchimp stands out for its enormous range of functionality. It gives you everything you need in one place, from email marketing and automation to segmentation, landing pages, and reporting, which makes it a very complete platform for serious marketing work. The interface is polished and easy to navigate, especially considering how much is packed into the product. For teams that want a mature, reliable tool with a lot of depth, it delivers impressive capability. > > **Nachteile**: The main downside is the premium pricing. While the platform is clearly powerful, the cost can feel high compared with some alternatives, especially as your list grows or you need access to more advanced features. It’s not that the pricing is unreasonable for what you get, but it can still be a limiting factor for smaller businesses or anyone watching budget closely. That said, the quality does help justify the expense to a degree. > > Overall, Mailchimp has been a very strong 5-star experience because it combines breadth, usability, and reliability in a way that few competitors match. The feature set is genuinely impressive and makes it easy to manage more complex marketing needs without piecing together multiple tools. Even with the higher price point, it remains a premium platform that feels well built and capable. ----- ### "A Review of Mailchimp’s Email Marketing Tools" — 5.0/5 > **Radha** | *30. März 2026* | Rechtsberatung | Empfehlungsbewertung: 10.0/10 > > **Vorteile**: What I liked most about Mailchimp is its user‑friendly interface and ease of use. Creating email campaigns is straightforward, with clear workflows, drag‑and‑drop templates, and helpful prompts that make it accessible even for beginners. I also appreciated Mailchimp’s automation and audience management tools. Features like automated email sequences, audience segmentation, and performance analytics make it easy to target the right audience and track campaign effectiveness without needing advanced technical knowledge. Overall, Mailchimp stands out for combining powerful marketing features with simplicity, making it a strong tool for small businesses and users who want professional‑looking email campaigns without a steep learning curve. > > **Nachteile**: What I liked least about Mailchimp is its pricing structure as your contact list grows. Costs can increase quickly once you exceed the free or lower‑tier limits, which can feel restrictive for small businesses or users with growing audiences. I also found some limitations in design flexibility and automation depth unless you upgrade to higher‑tier plans. Certain advanced features—such as more complex customer journeys, detailed segmentation, or customization—aren’t as accessible on basic plans. Additionally, the interface, while beginner‑friendly, can sometimes feel crowded or unintuitive when managing multiple campaigns, audiences, or settings. Overall, while Mailchimp is powerful and easy to start with, cost escalation and feature restrictions can be frustrating as your marketing needs become more advanced. > > My overall experience with Mailchimp has been largely positive. It’s a reliable and beginner‑friendly email marketing platform that makes it easy to create, manage, and send professional‑looking campaigns. The drag‑and‑drop editor, pre‑designed templates, and clear workflows make day‑to‑day email marketing straightforward, even without extensive technical or design experience. I found the automation, audience segmentation, and analytics especially valuable. Being able to track open rates, click‑throughs, and engagement helps refine campaigns and understand what works. The onboarding guidance and built‑in tips also make it easier to get started and stay organized. That said, as needs grow, pricing and feature limitations become more noticeable. Costs can rise quickly with larger contact lists, and some advanced automation or customization requires higher‑tier plans. Overall, Mailchimp is a strong, dependable tool for small to mid‑sized businesses and individuals, offering a good balance between ease of use and marketing functionality, particularly for users starting or managing moderate‑scale campaigns. ----- Seite: 1 / 705\ Weiter: [Nächste Seite](https://www.getapp.de/software/8268/mailchimp?page=2) ## Links - [Auf GetApp anzeigen](https://www.getapp.de/software/8268/mailchimp) ## Diese Seite ist in den folgenden Sprachen verfügbar | Sprache | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Strukturierte Daten