
Salesforce Marketing Cloud Account Engagement
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628 Bewertungen

- Branche: Informationstechnologie & -dienste
- Unternehmensgröße: 501–1.000 Mitarbeiter
- Täglich für 6-12 Monate genutzt
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Quelle der Bewertung
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- Weiterempfehlungsquote 10.0 /10
Amazing tools.
Bewertet am 27.9.2018
My experience was for the most part positive. Pardot is powerful and reliable, I found it to be...
My experience was for the most part positive. Pardot is powerful and reliable, I found it to be useful for the most part, they just need to revise the e-mail marketing tools and it will surely become a market standard.
Vorteile
Even though it might seem a little bit complex to use, Pardot gets easier as you learn how to use it, it has a very intuitive structure that anyone can learn on the fly, with a clean dashboard and well -labeled banners/icons combined with a sleek graphic interface.
The automation efectiveness is impressive and compelling, and its multi-platforms capabilites are beyond any other competing alternative, specially how it connects with Social Media and Salesforce.
You can instinctively customize how it manages the data feed, giving away a set of rules that Pardot follows beautifully, filtering everything at your command with great results.
It is probably the most complete and fully integrated Marketing Automation software in the market, with the nicest set of tools necessary to supply all your necessities and more.
Nachteile
Pardot is rather expensive and probably not suitable for small enterprises.
The e-mail managing/creation/customization interface needs to be worked out, even though it works great most of the times, it tends to have issues with Gmail servers. Sending e-mail templates gets complicated, specially because it has a tendency to crash when some custom coding is involved; this usually forces you to adapt to something that does not bug the system instead of doing what you are actually adapted to.
Even though mostly everything is user friendly, the e-mail marketing tools are over complicated, it might deliver the results you're looking for but it will cost you a lot of toggling.
- Branche: Informationstechnologie & -dienste
- Unternehmensgröße: 201–500 Mitarbeiter
- Täglich für Mehr als 2 Jahre genutzt
-
Quelle der Bewertung
Gesamtbewertung
- Preis-Leistungs-Verhältnis
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- Kundenbetreuung
- Weiterempfehlungsquote 9.0 /10
The best Marketing Automation tool out there!
Bewertet am 25.7.2020
The experience so far has been nothing short of exceptional. We have been using Pardot since the...
The experience so far has been nothing short of exceptional. We have been using Pardot since the last 5 years and have been able to facilitate amazing co-ordination with the Sales and Marketing teams. The automation Pardot provides also helps generate reports to measure Campaign ROI and overall lead generation.
Vorteile
Pardot is unmatched in its ability to automate your marketing activities. The Engagement Program features it offers is probably the best in the market and allows you to design Customer journeys with customization based on the customer attributes as well as engagement. The WYSIWYG builder allows you to build beautiful email templates and Landing pages for Lead generation and Lead nurturing. It also integrates seamlessly with Salesforce CRM and a wide variety of 3rd party applications.
Nachteile
Pardot allows you to create multiple leads with the same email address. This is a compulsory feature and causes issues with duplicate and bad data. You need to make sure the data is cleansed regularly.
Gründe für den Wechsel zu Salesforce Marketing Cloud Account Engagement
We were already using Salesforce CRM so it made sense to use Pardot as it would be easier to integrate with our CRM. Also, Pardot had many features that Mailchimp and Hubspot lacked (Engagement Studio, Grading etc.)- Branche: Transport/Güterfrachtverkehr/Schienenverkehr
- Unternehmensgröße: 501–1.000 Mitarbeiter
- Täglich für Mehr als 2 Jahre genutzt
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Quelle der Bewertung
Gesamtbewertung
- Bedienkomfort
- Weiterempfehlungsquote 6.0 /10
Gets the job done
Bewertet am 21.12.2021
Pardot gets the job done, but it could definitely be better. I would recommend Pardot for smaller...
Pardot gets the job done, but it could definitely be better. I would recommend Pardot for smaller businesses that may just be starting out. If you are a larger company, I recommend either Marketo or Pardot.
Vorteile
Creating emails and landing pages are easy once you have templates that are built out. If you are not familiar with how to build templates, it may be difficult for you to use Pardot, as there is no drag and drop feature. The automation rules make it really easy for us to integrate into Salesforce, which we love. It's also very simple to create custom fields, which was important for us.
Nachteile
The reporting feature in Pardot is subpar. It is extremely difficult to report on our marketing activities with their current reporting structure. There is no way to create a custom report, making it very difficult for our team to track ROI. Probably the biggest downside to using this platform.
- Branche: Computer-Software
- Unternehmensgröße: 2–10 Mitarbeiter
- Wöchentlich für 1-5 Monate genutzt
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Quelle der Bewertung
Gesamtbewertung
- Preis-Leistungs-Verhältnis
- Bedienkomfort
- Kundenbetreuung
- Weiterempfehlungsquote 9.0 /10
Marketing software for large companies.
Bewertet am 21.7.2023
As the company started to handle more complex numbers, it was necessary to have a software...
As the company started to handle more complex numbers, it was necessary to have a software according to the needs and this one was able to meet the expectations.
Vorteile
The number of customers it can handle is surprising, justifying its price. It also allows you to measure the results of each marketing campaign. In the long run it reduces costs to acquire new customers.
Nachteile
The cost makes it an unviable option for small and medium-sized companies, even with the most economical plan. It is a slightly complex software, so it requires qualified personnel.
- Branche: Informationstechnologie & -dienste
- Unternehmensgröße: 51–200 Mitarbeiter
- Täglich für 6-12 Monate genutzt
-
Quelle der Bewertung
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- Preis-Leistungs-Verhältnis
- Bedienkomfort
- Kundenbetreuung
- Weiterempfehlungsquote 10.0 /10
Strong Marketing Automation Tool! Highly recommended for SME and Mid Range Businesses
Bewertet am 2.11.2021
Overall I loved it. It's easier to use and the LIGHTNING EXPERIENCE IS AMAZING!!! It has the modern...
Overall I loved it. It's easier to use and the LIGHTNING EXPERIENCE IS AMAZING!!! It has the modern look and feel. I am going to stay with Pardot for a long time. Truly recommend it!
Vorteile
In-house integration with SFDC. Easier to manage. Not complicated. It has similar functionality as the other major peers like Hubspot and Marketo and it was easier to learn and start working on it.
Nachteile
Lead routing is not available. I am looking for in-built round-robin routing functionality.
In Betracht gezogene Alternativen
Marketo EngageWarum Salesforce Marketing Cloud Account Engagement gewählt wurde
Price and getting in-house integration with our current CRM SFDC.Zuvor genutzte Software
HubSpot Marketing HubGründe für den Wechsel zu Salesforce Marketing Cloud Account Engagement
Pardot is already owned by SFDC and our CRM is SFDC. We wanted a seamless and in-house integration which makes process management easier. Customers using SFDC as CRM can really benefit with Pardot as a Marketing automation tool.- Branche: Öffentliche Sicherheit
- Unternehmensgröße: 201–500 Mitarbeiter
- Täglich für Mehr als 1 Jahr genutzt
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Quelle der Bewertung
Gesamtbewertung
- Preis-Leistungs-Verhältnis
- Bedienkomfort
- Kundenbetreuung
- Weiterempfehlungsquote 10.0 /10
DNV GL US team member's review
Bewertet am 29.1.2021
Pardot is a Salesforce Marketing extension, and I really liked to use both applications. There are...
Pardot is a Salesforce Marketing extension, and I really liked to use both applications. There are different API connectors that can be used to integrate other software I use, like webinar software.
Vorteile
Easy to send emails and track activity. Reporting is very easy with all important data right on the dashboard and on the campaign canvas.
Nachteile
Possibly, templates can be created and WYSIWYG editor used, but we programmed emails in html, which was really time consuming.
- Branche: Computer-Software
- Unternehmensgröße: 11–50 Mitarbeiter
- Täglich für 1-5 Monate genutzt
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Quelle der Bewertung
Gesamtbewertung
- Preis-Leistungs-Verhältnis
- Bedienkomfort
- Kundenbetreuung
- Weiterempfehlungsquote 7.0 /10
Pros and cons of Pardot
Bewertet am 24.7.2019
Better than mail chimp for professional businesses, but can be overly complex at times.
Better than mail chimp for professional businesses, but can be overly complex at times.
Vorteile
I like that you can create renderings and very interactively build emails.
Nachteile
It can be very complex to do little tasks, like adding in a photo. Not to mention if you want to change the template, you need to have CSS/HTML background.

- Branche: Marketing & Werbung
- Unternehmensgröße: 2–10 Mitarbeiter
- Täglich für 6-12 Monate genutzt
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Quelle der Bewertung
Gesamtbewertung
- Preis-Leistungs-Verhältnis
- Bedienkomfort
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- Weiterempfehlungsquote 0.0 /10
Pardot was a real life nightmare
Bewertet am 19.11.2019
I spent hundreds of hours in their knowledge base trying to figure out what I didn't know. I...
I spent hundreds of hours in their knowledge base trying to figure out what I didn't know. I watched videos, did trailheads galore, paid for the top tier level of support only to be handed off to various Pardot support agents who were based out of other countries never getting any of my issues resolved or my questions answered. After getting one aspect of the technical side set up I was informed I had to pay additional monthly fees due to an API issue. I had advised the salesperson of my challenges and concerns with implementing myself which he downplayed and disregarded. It was a complete waste of time and resources for our organization.
Vorteile
I loved the demo given to me by an expert who sold me on the ease of the technical set up and use of Pardot.
Nachteile
The technical setup was far too technical for me. The cost was over SENSITIVE CONTENT HIDDEN a month and we never got it up and running after 7 months of trying. They later recommended using a third party company for technical implementation as it was too technical for a somewhat technical person. Our developer and technical team members did not have the time to implement themselves as it was a full time position to setup technically.
In Betracht gezogene Alternativen
HubSpot Marketing Hub- Branche: Computer-Software
- Unternehmensgröße: 51–200 Mitarbeiter
- Täglich für Mehr als 1 Jahr genutzt
-
Quelle der Bewertung
Gesamtbewertung
- Preis-Leistungs-Verhältnis
- Bedienkomfort
- Weiterempfehlungsquote 6.0 /10
Easy to use CRM
Bewertet am 28.3.2023
We used it for lead management snd monitoring and Salesforce's easy UI and short learni g curve...
We used it for lead management snd monitoring and Salesforce's easy UI and short learni g curve made that convenient
Vorteile
User friendly interfaceMultiple lead management optionsReports were easily generated and saved without any issues
Nachteile
If the information was captured wrong due to some reason, debugging took timeInitially learning curve difficult
- Branche: Telekommunikation
- Unternehmensgröße: 11–50 Mitarbeiter
- Täglich für Mehr als 2 Jahre genutzt
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Quelle der Bewertung
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- Weiterempfehlungsquote 5.0 /10
Has potential but very complex to set up and manage
Bewertet am 13.10.2017
Vorteile
This can be a good tool to use for automation as you can import contacts and add them to lists and drips fairly easily. It's also good for integrating with custom forms and landing pages and you can create custom campaigns, links etc. High level, it really helps connect everything together from the first visit (including the pages they viewed) and every subsequent touchpoint from then on (but reporting on this falls into the "Cons").
Nachteile
Pardot is a difficult tool to set up and manage and their support through the process is quite limited. Their chat seems to fill up by 9 am, and although they offer courses to train you how to use their product, they charge for it. Although it is a powerful tool, their reporting capabilities are very behind, and while they capture every touchpoint, there is no way to roll up that data to gather insights or report on it.
- Branche: Computer-Software
- Unternehmensgröße: 51–200 Mitarbeiter
- Täglich für Mehr als 1 Jahr genutzt
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Quelle der Bewertung
Gesamtbewertung
- Preis-Leistungs-Verhältnis
- Bedienkomfort
- Kundenbetreuung
- Weiterempfehlungsquote 7.0 /10
Salesforce integration oversold, but excellent in its own right
Bewertet am 9.12.2018
Vorteile
Pardot is one of the better marketing automation/nurturing product aimed at mid-sized businesses. It's greatest strength is its integration with Salesforce (which will be discussed more in "cons"). With relative simplicity, it can be connected to the CRM, so that contacts can easily sync two-ways, and even custom objects can be brought through for segmentation purposes with just a couple of clicks.
Tracking and automation is very well thought out and easy to use. The product has a straightforward method of tracking campaign results and attribution, all of which can then be pushed into Salesforce for comprehensive reporting on prospect-to-purchase management and measurement.
Pardot's greatest strength lies in its ease of use. No marketing automation software is going to be SIMPLE, but Pardot shines in the consistency between its many functions. Nothing feels tacked-on or different from other tools. If you can create a campaign, you can create a complex segmentation rule, and you can manage your social media posts, as it all works identically.
The marketing automation function, Engagement Studio, has gone through substantial recent updates and I consider it best-in-class for ease of use and functionality. If true automation is your #1 concern, this is a great choice.
Lastly, support is excellent. Salesforce Trailblazer is fantastic for self-guided-training, the documentation is up-to-date and accurate, and support tickets are answered promptly and knowledgeably. If you are experienced in systems of these sorts, you will quite likely not need to take advantage of any external training (or SF's accelerator options).
Nachteile
Pardot is a Salesforce product, and its integration is excellent, but it is just that - an integration. Pardot works like a third party service connected with Salesforce, as opposed to a native extension. Lists are synchronized, along with the sort of bugs and frustrations that come with bi-directional synchronization, and some Salesforce functions (notably custom objects) are not as fully fleshed out as one might hope. In some ways, other solutions do a better job synchronizing with Salesforce. That said, Pardot's setup is the simplest I've used, and having unified support for CRM and marketing automation is also a tremendous advantage when I do run into any hang-ups.
Also, while Pardot's feature set is great, some of its tools are in need of substantial upgrades to keep up with the competition. Its WYSIWYG email and landing page tools aren't responsive and are far outclassed in ease of use by Mailchimp and other lower cost options (although if you're comfortable with HTML and developing your own templates, it's not bad at all). It is progressively being updated and modernized, but it obviously takes time, and there can be minor frustrations when you see other tools that are smoother or more approachable. But I have never found this to set a limit on what's possible, only an opportunity for things to be faster and easier for less-expert users.
- Branche: Computer-Software
- Unternehmensgröße: 11–50 Mitarbeiter
- Täglich für Mehr als 2 Jahre genutzt
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Quelle der Bewertung
Gesamtbewertung
- Bedienkomfort
- Kundenbetreuung
- Weiterempfehlungsquote 6.0 /10
Pardot is somewhat sophisticated
Bewertet am 29.9.2020
Great tool - has more sophisticated features than less expensive tools, but is more complex to use.
Great tool - has more sophisticated features than less expensive tools, but is more complex to use.
Vorteile
Easy to build and send emails, manage contacts, track lists/segmentation, and built automation. You can also setup scoring/grading to see your interest/lead interest.
Nachteile
The integration with Salesforce is a bit confusing, and they change the way it's implemented with every release. This causes issues with clients trying to launch all users at once on Pardot, and ensuring they have the right licensing.
In Betracht gezogene Alternativen
Salesforce Marketing CloudWarum Salesforce Marketing Cloud Account Engagement gewählt wurde
More functionalityZuvor genutzte Software
MailchimpGründe für den Wechsel zu Salesforce Marketing Cloud Account Engagement
better tool
- Branche: Computer-Software
- Unternehmensgröße: 201–500 Mitarbeiter
- Täglich für Mehr als 1 Jahr genutzt
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Quelle der Bewertung
Gesamtbewertung
- Preis-Leistungs-Verhältnis
- Bedienkomfort
- Weiterempfehlungsquote 7.0 /10
Easy to start, harder to master
Bewertet am 4.8.2020
Great to up your inbound marketing game through strong prospect tracking and seamless sync with...
Great to up your inbound marketing game through strong prospect tracking and seamless sync with Salesforce CRM. It's easy to get started with the basics of what Pardot offers but there are more powerful features which can be harder to understand and use.
Vorteile
Great integration with Salesforce CRM as expected. Lots of guides, resources are available along with an active community.
Nachteile
Multiple ways of accomplishing the same results make it a tad bit confusing. Also, in-built connectors are limited as compared to some of the other alternatives.
Warum Salesforce Marketing Cloud Account Engagement gewählt wurde
To move to the Salesforce ecosystemZuvor genutzte Software
HubSpot Marketing HubGründe für den Wechsel zu Salesforce Marketing Cloud Account Engagement
Integration with SFDC, pricing structure.- Branche: Computer-Software
- Unternehmensgröße: 10.000+ Mitarbeiter
- Täglich für Mehr als 2 Jahre genutzt
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Quelle der Bewertung
Gesamtbewertung
- Preis-Leistungs-Verhältnis
- Bedienkomfort
- Kundenbetreuung
- Weiterempfehlungsquote 9.0 /10
Easy to use , great UI and powerful
Bewertet am 29.1.2020
the experience of using pardot was great. it's highly intuitive and powerful which makes the...
the experience of using pardot was great. it's highly intuitive and powerful which makes the learning curve for less technical yet more visual users really short.
Vorteile
1) it's a really robust marketing automation platform with lots of capabilities but wrapped around a super easy UI
2) deep integration within the salesforce CRM and echo system (you can also use 3rd party salesforce tools from the app exchange to trigger things such as SMS via the SFDC campaign function )
3) slick customer journey canvas that is highly visual
4) fairly priced (in comparison with the other MA vendors)
Nachteile
1) only works with Salesforce (professional edition and above ) so if you're using a different CRM that wont really work for you, or rather be a standalone
2) it would be great if there were more native connectors to it.

- Branche: Internet
- Unternehmensgröße: 501–1.000 Mitarbeiter
- Weitere für Mehr als 2 Jahre genutzt
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Quelle der Bewertung
Gesamtbewertung
- Bedienkomfort
- Kundenbetreuung
- Weiterempfehlungsquote 9.0 /10
Great Quality Marketing Automation System for B2B Marketers
Bewertet am 31.1.2020
Pardot is by far my favorite Marketing Automation system I've used. They have great support...
Pardot is by far my favorite Marketing Automation system I've used. They have great support articles, a large user community that you can utilize, and you can trust that the software will actually work.
Vorteile
I love how easy it is to start automated workflows, send autoresponders based on contact engagement and do all around data tracking. The integration with Salesforce allows for easy data maintenance and gives a high quality hand off between marketing and sales. The engagement and information on all campaigns your leads and contacts are apart of can easily be viewed on the Salesforce records for quick access for Sales to see. Custom redirects are also one of the best features that Pardot has because you can utilize them on all SoMe platforms for prospect tracking and provide more quality on certain links on your website.
Nachteile
The customer support team for Salesforce and Pardot is not great. It can take months for them to get back to you. Which, could highly impact your automations if you can't solve a problem. You're better off asking the Pardot community via Twitter or a Salesforce Community for any questions you have.
- Branche: Non-Profit-Organisation Management
- Unternehmensgröße: 11–50 Mitarbeiter
- Täglich für Mehr als 1 Jahr genutzt
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Quelle der Bewertung
Gesamtbewertung
- Preis-Leistungs-Verhältnis
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- Weiterempfehlungsquote 8.0 /10
Pardot for Non Profits
Bewertet am 23.5.2022
Vorteile
As a small non profit, being able to have a tool with a lot of automation enables us to be a lot more efficient in terms of marketing campaigns, news letter management, and integrated forms with our CRM and analytics. Our productivity would not be as high as an organization without Pardot as a tool.
Nachteile
The Salesforce - Pardot integration can be very finicky and requires a lot of maintenance to ensure it's working properly. For instance, we are having issues reading opportunities and have been back and forth with the customer support team to figure out to resolve the issue for 2 weeks now
- Branche: Automotive
- Unternehmensgröße: 501–1.000 Mitarbeiter
- Täglich für Mehr als 1 Jahr genutzt
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Quelle der Bewertung
Gesamtbewertung
- Preis-Leistungs-Verhältnis
- Bedienkomfort
- Kundenbetreuung
- Weiterempfehlungsquote 9.0 /10
Excellent in marketing
Bewertet am 11.2.2021
A multipurpose product has many uses which can work in different ways and solve different types of...
A multipurpose product has many uses which can work in different ways and solve different types of organizational problems depending on the type of department that executes it and the different purposes that each user gives it. It allows immediate integrations with the Salesforce group, thus giving an integration capacity that results in greater efficiency within the organization.
Vorteile
There are different characteristics that make Pardot a very interesting product, for example the different drip campaigns that you can carry out from this product triggers and in sales funnel actions and they are generating very good profits in our profit. in turn, the product has an excellent return on investment thanks to the good management of the campaigns it allows.
Nachteile
Not everything is perfect within the product and has failures that reduce efficiency and the new star usually creates a lot of disagreement and even leads to exasperation, due to the lack of a simple and efficient user interface and that navigation through the platform It tends to be time consuming and make small errors that delay product use.
- Branche: Marketing & Werbung
- Unternehmensgröße: 2–10 Mitarbeiter
- Täglich für 6-12 Monate genutzt
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Quelle der Bewertung
Gesamtbewertung
- Bedienkomfort
- Weiterempfehlungsquote 10.0 /10
Great if You Also Have Salesforce and a Sales Team
Bewertet am 14.8.2020
Overall I really like Pardot because it syncs with Salesforce and allows us to automate tasks that...
Overall I really like Pardot because it syncs with Salesforce and allows us to automate tasks that help the sales team make timely follow ups specific to the actions a recipient takes. For example, if a recipient opens an email and downloads a specific guide we can automatically let the sales person know that person downloaded that specific guide and to follow up on it.
Vorteile
Pardot is perfect for companies that use Salesforce and also have a multiple person sales team. It has advanced automation features, and allows you to send emails from sales reps and insert dynamic content to make that email from the rep seem personalized. Dyamic content can be anything from the typical first name, company name, to custom dynamic content that's unique to whatever your needs are. Because Pardot syncs with Salesforce it also allows you to assign sales members tasks based on behaviors the recipients of the emails are taking which is great for strategic and timely sales follow up.
Nachteile
The email editor could be better and easier to use. There isn't an undo button which is very frustrating. If you need to undo something you pretty much have to start over.
- Branche: Informationstechnologie & -dienste
- Unternehmensgröße: 2–10 Mitarbeiter
- Täglich für Mehr als 1 Jahr genutzt
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Quelle der Bewertung
Gesamtbewertung
- Preis-Leistungs-Verhältnis
- Bedienkomfort
- Kundenbetreuung
- Weiterempfehlungsquote 10.0 /10
Great B2B Software with Integraitons!
Bewertet am 1.8.2019
Pardot is an excellent B2B software that integrates seamlessly with Salesforce. We use Pardot for...
Pardot is an excellent B2B software that integrates seamlessly with Salesforce. We use Pardot for countless client to send email blasts manually and automatically, send both one-one and list emails, and setup form handlers on websites that track immediately into Pardot and Salesforce. It is a valuable tool to have for marketing efforts, especially when using Salesforce!
Vorteile
I love its integrations with Salesforce, the ability to access from the Salesforce interface, and the ease of use!
Nachteile
I don't really have any cons at the moment.
- Branche: Unterhaltungselektronik
- Unternehmensgröße: 51–200 Mitarbeiter
- Täglich für 6-12 Monate genutzt
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Quelle der Bewertung
Gesamtbewertung
- Preis-Leistungs-Verhältnis
- Bedienkomfort
- Kundenbetreuung
- Weiterempfehlungsquote 8.0 /10
Pardot marketing tool
Bewertet am 2.11.2018
Overall, I am really happy we went with Pardot it has been a great marketing tool and allowed our...
Overall, I am really happy we went with Pardot it has been a great marketing tool and allowed our company to create content and reach an audience we could not have even come close to without it.
Vorteile
I love the ability to have insight into customer activity and to create marketing campaigns. From a marketing perspective Pardot is an amazing tool. However my role is in more of a sales role so I tend to lean on the features of Salesforce much more. I appreciate the tie into sales force and how I am able to create reports and customer lists very easily in Pardot. It has greatly expanded the communication that I am able to have with customers. I work closely with the marketing team to delivery targeted messages which we were unable to do in the past.
Nachteile
My biggest frustration comes from the Salesforce/Pardot relationship. I wish that the terms in salesforce were the same used in Pardot, it is a bit of a learning curve especially when you are getting up to speed and working within two different departments. For example campaigns in salesforce are completely different than campaigns in Pardot.
- Branche: Computer-Software
- Unternehmensgröße: 51–200 Mitarbeiter
- Täglich für Mehr als 2 Jahre genutzt
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Quelle der Bewertung
Gesamtbewertung
- Preis-Leistungs-Verhältnis
- Bedienkomfort
- Kundenbetreuung
- Weiterempfehlungsquote 7.0 /10
Great for enterpries
Bewertet am 16.8.2019
Great tool that speaks very well with Salesforce and an essential tool in our marketing department.
Great tool that speaks very well with Salesforce and an essential tool in our marketing department.
Vorteile
Easy to set up and use. Many customization options and high quality.
Nachteile
Suppot is a bit cumbersome and takes too long.
In Betracht gezogene Alternativen
HubSpot Marketing HubGründe für den Wechsel zu Salesforce Marketing Cloud Account Engagement
Better Salesforce integration
- Branche: Informationstechnologie & -dienste
- Unternehmensgröße: 10.000+ Mitarbeiter
- Täglich für Mehr als 1 Jahr genutzt
-
Quelle der Bewertung
Gesamtbewertung
- Preis-Leistungs-Verhältnis
- Bedienkomfort
- Kundenbetreuung
- Weiterempfehlungsquote 10.0 /10
The best marketing automation tool if you use Salesforce CRM
Bewertet am 9.6.2022
On the whole, my experience with Pardot has been a pleasant one, and I'd suggest it to others. A...
On the whole, my experience with Pardot has been a pleasant one, and I'd suggest it to others. A fantastic tool for us, it has helped us create new leads, move prospects through the sales funnel in an automated method, and so on and so forth It's been fantastic for us, and I enjoy the creative aspect of automating processes. Make sure you know that it's not all rainbows and butterflies. We overestimated how long each project would take to complete.
Vorteile
The lead deck feature provides us with real-time information on the activities of our prospects. Customer service is excellent. It's simple to use, and it's quite customizable. As a Salesforce product, it's really easy to integrate with the CRM.
Nachteile
Pardot does not have a very educational welcome to learn how to use the program and you have to see tutorials and training on other platforms to learn how to use it. Once you learn it is excellent Pardot
- Branche: Gesundheit, Wellness & Fitness
- Unternehmensgröße: 51–200 Mitarbeiter
- Täglich für Mehr als 1 Jahr genutzt
-
Quelle der Bewertung
Gesamtbewertung
- Preis-Leistungs-Verhältnis
- Bedienkomfort
- Kundenbetreuung
- Weiterempfehlungsquote 5.0 /10
Customer service sorely lacking, but a solid tool
Bewertet am 5.11.2019
Vorteile
I liked that it was an all-in-one tool and building workflows was very easy.
Nachteile
The customer service was subpar. We had a fairly substantial $25k contract and still did not have access to any telephone support. We could only use chat support and their chat was often unavailable. This was the primary reason we ended up transitioning to a new product.
In Betracht gezogene Alternativen
Marketo Engage- Branche: Informationsdienst
- Unternehmensgröße: 201–500 Mitarbeiter
- Wöchentlich für Mehr als 2 Jahre genutzt
-
Quelle der Bewertung
Gesamtbewertung
- Bedienkomfort
- Weiterempfehlungsquote 6.0 /10
Expensive and UI left much to be desired
Bewertet am 26.4.2022
The only reason we've stayed with Pardot this long is because of its connectivity with Salesforce....
The only reason we've stayed with Pardot this long is because of its connectivity with Salesforce. It helps to have visibility into a prospect's engagement from both platforms. It plays a critical role in our email marketing initiatives and capturing and managing MQLs that come through our website forms. Building and segmenting our audience lists.
Vorteile
Creating customized email templates and nurture campaigns. Easily setup A/B testing for any email send. The ability to slice and dice your segments so you can get more granular with contact lists. Integrated well with many of the other platforms (GoToWebinar) and social media accounts (Twitter, Facebook, LinkedIn) we used. Obviously with Salesforce too.
Nachteile
Compared to other email management tools, Pardot is expensive and the UI feels outdated. Unless you spend a lot of time reading their resources and tutorials, it isn't intuitive. The Pardot forms is also confusing. They have forms and form handlers and there should be a better way of combining the two to make things simple.

- Branche: Fluggesellschaften/Luftfahrt
- Unternehmensgröße: 201–500 Mitarbeiter
- Täglich für Mehr als 1 Jahr genutzt
-
Quelle der Bewertung
Gesamtbewertung
- Bedienkomfort
- Weiterempfehlungsquote 7.0 /10
Does all that you need but at a price
Bewertet am 5.3.2019
Lead capture. Lead scoring. Email drip funnels. Email marketing. Connecting with Salesforce.
Lead capture. Lead scoring. Email drip funnels. Email marketing. Connecting with Salesforce.
Vorteile
The software is solid, reliable and the feature set covers all I have needed so far in my marketing and lead generation. I use it primarily for forms, lead capture, email newsletters, drip funnels and lead scoring.
The close integration with Salesforce means the sales team can answer their own questions and see what we are doing with leads.
Nachteile
The companies I work with that use Pardot are mid-size. Their use is as much about future proofing their systems as its features. However, for smaller companies, it would suggest that it is too expensive for their immediate needs.
The interface can be complicated but that is due to the big feature set. If you have used other marketing automation software you can use this easily.