
Salesforce Marketing Cloud Account Engagement
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634 Bewertungen

- Branche: Informationstechnologie & -dienste
- Unternehmensgröße: 501–1.000 Mitarbeiter
- Täglich für 6-12 Monate genutzt
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Quelle der Bewertung
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- Weiterempfehlungsquote 10.0 /10
Amazing tools.
Bewertet am 27.9.2018
My experience was for the most part positive. Pardot is powerful and reliable, I found it to be...
My experience was for the most part positive. Pardot is powerful and reliable, I found it to be useful for the most part, they just need to revise the e-mail marketing tools and it will surely become a market standard.
Vorteile
Even though it might seem a little bit complex to use, Pardot gets easier as you learn how to use it, it has a very intuitive structure that anyone can learn on the fly, with a clean dashboard and well -labeled banners/icons combined with a sleek graphic interface.
The automation efectiveness is impressive and compelling, and its multi-platforms capabilites are beyond any other competing alternative, specially how it connects with Social Media and Salesforce.
You can instinctively customize how it manages the data feed, giving away a set of rules that Pardot follows beautifully, filtering everything at your command with great results.
It is probably the most complete and fully integrated Marketing Automation software in the market, with the nicest set of tools necessary to supply all your necessities and more.
Nachteile
Pardot is rather expensive and probably not suitable for small enterprises.
The e-mail managing/creation/customization interface needs to be worked out, even though it works great most of the times, it tends to have issues with Gmail servers. Sending e-mail templates gets complicated, specially because it has a tendency to crash when some custom coding is involved; this usually forces you to adapt to something that does not bug the system instead of doing what you are actually adapted to.
Even though mostly everything is user friendly, the e-mail marketing tools are over complicated, it might deliver the results you're looking for but it will cost you a lot of toggling.
- Branche: Informationstechnologie & -dienste
- Unternehmensgröße: 51–200 Mitarbeiter
- Täglich für 6-12 Monate genutzt
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Quelle der Bewertung
Gesamtbewertung
- Preis-Leistungs-Verhältnis
- Bedienkomfort
- Kundenbetreuung
- Weiterempfehlungsquote 10.0 /10
Strong Marketing Automation Tool! Highly recommended for SME and Mid Range Businesses
Bewertet am 2.11.2021
Overall I loved it. It's easier to use and the LIGHTNING EXPERIENCE IS AMAZING!!! It has the modern...
Overall I loved it. It's easier to use and the LIGHTNING EXPERIENCE IS AMAZING!!! It has the modern look and feel. I am going to stay with Pardot for a long time. Truly recommend it!
Vorteile
In-house integration with SFDC. Easier to manage. Not complicated. It has similar functionality as the other major peers like Hubspot and Marketo and it was easier to learn and start working on it.
Nachteile
Lead routing is not available. I am looking for in-built round-robin routing functionality.
In Betracht gezogene Alternativen
Marketo EngageWarum Salesforce Marketing Cloud Account Engagement gewählt wurde
Price and getting in-house integration with our current CRM SFDC.Zuvor genutzte Software
HubSpot Marketing HubGründe für den Wechsel zu Salesforce Marketing Cloud Account Engagement
Pardot is already owned by SFDC and our CRM is SFDC. We wanted a seamless and in-house integration which makes process management easier. Customers using SFDC as CRM can really benefit with Pardot as a Marketing automation tool.
- Branche: Medienproduktion
- Unternehmensgröße: 11–50 Mitarbeiter
- Täglich für Mehr als 2 Jahre genutzt
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Quelle der Bewertung
Gesamtbewertung
- Preis-Leistungs-Verhältnis
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- Weiterempfehlungsquote 0.0 /10
It offers more than it can handle. Terrible support. Way too expensive.
Bewertet am 1.8.2018
We were able to update designs for emails and landing pages (with limited selection) but deliverabi...
We were able to update designs for emails and landing pages (with limited selection) but deliverability suffered greatly.
Vorteile
There's some good features like email drip campaigns, landing pages and forms but they all have their drawbacks. The drip campaigns we found were never getting delivered and going to spam, no one ever opened the emails. The landing pages only provide 4 or 5 designs and only one of them is even possibly usable. You'll need to code your own. The forms are extremely complicated, I've been using for a few years and I still have no idea how to customize them to improve the designs. Basically just too complicated all around. I don't have any pros really, anything good I can find a con for. Don't get fooled into buying this software.
Nachteile
We purchased Pardot on a three year contract expecting much more than we were given. We are a news publication that sends out daily alerts that our customers pay for and were told by their sales team this was the best email delivery software out there - obviously we know they all say that but this software isn't even close. Pardot purchased Exact Target and sends out of their email. Exact Target is one of the most filtered spam filters no so it's almost impossible to get emails sent through to any customers if they have even a shred of spam filtering set up. We have had to work with hundreds of subscribers to mark our emails as a safe sender through IP and Domain whitelisting and sometimes that doesn't even work. That and they fact that the reporting and features in many ways have no flexibility make this software very frustrating for us. In the beginning we were provided a chat function to contact support and found that there wasn't really much they could do for us other than redirect us to links that did not fix our problems - this would end up turning into a ticket that would rarely be resolved. After about a year they did away with the chat function altogether and told us if we want it back we need to pay an extra per month. This is already an EXTREMELY expensive software so for them to turn their back on us for another money grab was a spit in the face. We're done with them and looking forward to the contract expiring early next year.
- Branche: Öffentliche Sicherheit
- Unternehmensgröße: 201–500 Mitarbeiter
- Täglich für Mehr als 1 Jahr genutzt
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Quelle der Bewertung
Gesamtbewertung
- Preis-Leistungs-Verhältnis
- Bedienkomfort
- Kundenbetreuung
- Weiterempfehlungsquote 10.0 /10
DNV GL US team member's review
Bewertet am 29.1.2021
Pardot is a Salesforce Marketing extension, and I really liked to use both applications. There are...
Pardot is a Salesforce Marketing extension, and I really liked to use both applications. There are different API connectors that can be used to integrate other software I use, like webinar software.
Vorteile
Easy to send emails and track activity. Reporting is very easy with all important data right on the dashboard and on the campaign canvas.
Nachteile
Possibly, templates can be created and WYSIWYG editor used, but we programmed emails in html, which was really time consuming.

- Branche: Computer-Software
- Unternehmensgröße: 51–200 Mitarbeiter
- Täglich für Mehr als 1 Jahr genutzt
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Quelle der Bewertung
Gesamtbewertung
- Bedienkomfort
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- Weiterempfehlungsquote 7.0 /10
If you are using Salesforce then this tool is great!!
Bewertet am 23.10.2018
Pardot has fit our needs especially in working with Salesforce. However, if I had an option I would...
Pardot has fit our needs especially in working with Salesforce. However, if I had an option I would use a different tool (such as Hubspot).
It feels like a dated product that needs some updates to the user experience.
Keep in mind it is VERY powerful (a ton of features) but finding them is irritating. For example, you have email templates and email drafts. The differentiation is not clear and you have to look through their knowledge base to figure that out.
Vorteile
Pardot has a huge number of features that allow you to control, split and quickly view your customer lists. It is also awesome being able to get this information into Salesforce.
Another feature I love is the customer behavior tracking. It makes it simple to get an understanding of what a prospect is interested in. We can then tailor our message to this prospect. For example, if we identify someone is from a specific State (in the U.S.A) then we can share a link in an email that is information only about that State.
The scoring feature is also great because you can quickly see the interest of a current prospect and then notify the correct sales agent to reach out.
Nachteile
There are 2 things that frustrate me about Pardot. The learning curve and intuitiveness is very poor. It takes a long time to figure out what pieces are where. On top of that, I have used Pardot for almost 2 years and I still figuring stuff out.
It has a ton of features but figuring them all out is mind-boggling.
The other thing that is irritating is the email builder. It just isn't intuitive. You have a tiny screen to make any edits and adding things (like custom information) is hard to find most times.
Then you have to sync this email to the HTML version. Every time I have clicked that button the email syncs but I have to spend 5-10 extra minutes fixing the syntax issues that come about from the sync. I feel that process should work much more seamlessly.
- Branche: Computer-Software
- Unternehmensgröße: 51–200 Mitarbeiter
- Täglich für Mehr als 1 Jahr genutzt
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Quelle der Bewertung
Gesamtbewertung
- Preis-Leistungs-Verhältnis
- Bedienkomfort
- Weiterempfehlungsquote 6.0 /10
Easy to use CRM
Bewertet am 28.3.2023
We used it for lead management snd monitoring and Salesforce's easy UI and short learni g curve...
We used it for lead management snd monitoring and Salesforce's easy UI and short learni g curve made that convenient
Vorteile
User friendly interfaceMultiple lead management optionsReports were easily generated and saved without any issues
Nachteile
If the information was captured wrong due to some reason, debugging took timeInitially learning curve difficult
- Branche: Möbel
- Unternehmensgröße: 201–500 Mitarbeiter
- Wöchentlich für Mehr als 1 Jahr genutzt
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Quelle der Bewertung
Gesamtbewertung
- Bedienkomfort
- Weiterempfehlungsquote 9.0 /10
Salesforce Marketing Cloud Account Engagement
Bewertet am 27.5.2023
My overall experience with Salesforce Marketing Cloud Account Engagement has been positive, as it...
My overall experience with Salesforce Marketing Cloud Account Engagement has been positive, as it provided a powerful and comprehensive solution for managing customer accounts and executing targeted marketing campaigns. Despite the initial learning curve and cost considerations, it significantly contributed to our marketing efforts and improved customer engagement.
Vorteile
One aspect I liked most about Salesforce Marketing Cloud Account Engagement was its comprehensive set of tools and features for managing and engaging with customer accounts. The platform's ability to create personalized and targeted marketing campaigns, along with its robust analytics capabilities, allowed for effective customer segmentation and improved campaign performance.
Nachteile
One drawback I experienced with Salesforce Marketing Cloud Account Engagement was the complexity of the platform, which required a significant learning curve to fully utilize its features and functionalities. Additionally, the cost associated with using the platform could be a limiting factor for smaller businesses or organizations with limited marketing budgets.
- Branche: Internet
- Unternehmensgröße: 2–10 Mitarbeiter
- Täglich für Mehr als 1 Jahr genutzt
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Quelle der Bewertung
Gesamtbewertung
- Preis-Leistungs-Verhältnis
- Bedienkomfort
- Kundenbetreuung
- Weiterempfehlungsquote 10.0 /10
My review Salesforce Marketing Cloud Account Engagement
Bewertet am 29.5.2023
A great email marketing software to use to make email sales
A great email marketing software to use to make email sales
Vorteile
We use this software for email marketing. Thanks to this software we make more sales by e-mail
Nachteile
Our emails are sent without worry everything is to the standard really
- Branche: Bau
- Unternehmensgröße: 501–1.000 Mitarbeiter
- Täglich für Mehr als 2 Jahre genutzt
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Quelle der Bewertung
Gesamtbewertung
- Preis-Leistungs-Verhältnis
- Bedienkomfort
- Kundenbetreuung
- Weiterempfehlungsquote 10.0 /10
cloud app
Bewertet am 14.2.2023
Vorteile
this program is very useful for companies that use Salesforce and becomes this company with cloud data sales to review with analyze data
Nachteile
this app is very important for companies of sales to show data to their customer and I know this app with any concern about it like no issue system with it
- Branche: Immobilien
- Unternehmensgröße: 501–1.000 Mitarbeiter
- Täglich für 1-5 Monate genutzt
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Quelle der Bewertung
Gesamtbewertung
- Preis-Leistungs-Verhältnis
- Bedienkomfort
- Kundenbetreuung
- Weiterempfehlungsquote 7.0 /10
SALE your Salesforce
Bewertet am 14.4.2023
Vorteile
Salesforce is best because it can accessed from anywhere and it doesn't require any server and pre and post all the activities can be managed from here.
Nachteile
The analysis tool can be changed or improved as it doesn't leads to understand by using different filters if could be done in dashboard standards so that it can be used in a more understanding way.
- Branche: Kunststoffe
- Unternehmensgröße: 51–200 Mitarbeiter
- Weitere für 1-5 Monate genutzt
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Quelle der Bewertung
Gesamtbewertung
- Bedienkomfort
- Kundenbetreuung
- Weiterempfehlungsquote 7.0 /10
Pardot for beginners
Bewertet am 14.5.2021
Allowed us to efficiently market to individuals and companies that we already had in our system...
Allowed us to efficiently market to individuals and companies that we already had in our system without using direct mail.
Vorteile
Pardot is a natural fit for Salesforce users. The functionality of Pardot and the analytics are awesome. This software is a great way to successfully streamline marketing efforts to your customers.
Nachteile
Pardot is definitely not intuitive. There is a learning curve for sure. It is not something that someone can jump into and just figure it out. Assistance from tutorials and our Pardot technical help is needed.
In Betracht gezogene Alternativen
HubSpot CRMWarum Salesforce Marketing Cloud Account Engagement gewählt wurde
Needed something much more robust with advanced features.Gründe für den Wechsel zu Salesforce Marketing Cloud Account Engagement
Pardot seemed to work more seamlessly with Salesforce and we liked the ideal of trying to learn and implement products from the same company.- Branche: Computer-Software
- Unternehmensgröße: 51–200 Mitarbeiter
- Täglich für Mehr als 2 Jahre genutzt
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Quelle der Bewertung
Gesamtbewertung
- Preis-Leistungs-Verhältnis
- Bedienkomfort
- Kundenbetreuung
- Weiterempfehlungsquote 8.0 /10
Marketing Automation for price conscious organizations
Bewertet am 30.3.2017
Pardot has a lot of base functionality that sets it apart from email platforms like Mailchimp and...
Pardot has a lot of base functionality that sets it apart from email platforms like Mailchimp and the like. It also provides better integration with Salesforce than hubspot and other less expensive CRMs to give your organization with a complete picture of the sales funnel.
Pardot provides email templates upon sign-up that are easily customizable for specific needs. You can test this emails to internal lists and with its integration with Litmus you can view how different clients and platforms will render you email before sends.
Landing pages and form are an easy way to collect leads, track conversion points, and keep the source of a lead. Forms enable you to send auto-response emails, notify teams or sales reps, and assign leads to the correct person. The can also send leads to a Salesforce campaign with detailed member statuses to provide for multi-touch attribution. Landing pages are easy to build, add Google analytics or any other tracking code and deploy.
Automation rules allow you to keep your database clean and ensure that all prospects are going to the right place, tagged correctly, and scored appropriately. Dynamic content is an excellent investment as an add on to allow you to use one template but change messaging based on known prospect information. No need to create 5 different emails or landing pages for industry segments, just create on template and use the dynamic content feature to show messaging that applies to them.
Vorteile
Intuitive UI, great functionality for the price, native integration with Salesforce, dynamic content add-on. Automation rules that can help keep the system clean and prospects updated.
Nachteile
Limitations within automation rules for mutli-variable updates. For example - Loading a tradeshow list with campaign member statuses in SFDC. I would like to upload in one automation rule to say if X campaign status, update to this campaign in SFDC for X status, within the same rule I would like to add all of the other statuses with specific completion actions instead of having to run 1 rule for each status.
Dynamic content should be able to trigger via a URL parameter and not just a known prospect field.
- Branche: Computer-Software
- Unternehmensgröße: 11–50 Mitarbeiter
- Täglich für Mehr als 2 Jahre genutzt
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Quelle der Bewertung
Gesamtbewertung
- Bedienkomfort
- Kundenbetreuung
- Weiterempfehlungsquote 6.0 /10
Pardot is somewhat sophisticated
Bewertet am 29.9.2020
Great tool - has more sophisticated features than less expensive tools, but is more complex to use.
Great tool - has more sophisticated features than less expensive tools, but is more complex to use.
Vorteile
Easy to build and send emails, manage contacts, track lists/segmentation, and built automation. You can also setup scoring/grading to see your interest/lead interest.
Nachteile
The integration with Salesforce is a bit confusing, and they change the way it's implemented with every release. This causes issues with clients trying to launch all users at once on Pardot, and ensuring they have the right licensing.
In Betracht gezogene Alternativen
Salesforce Marketing CloudWarum Salesforce Marketing Cloud Account Engagement gewählt wurde
More functionalityZuvor genutzte Software
MailchimpGründe für den Wechsel zu Salesforce Marketing Cloud Account Engagement
better tool
- Branche: Computer-Software
- Unternehmensgröße: 201–500 Mitarbeiter
- Täglich für Mehr als 1 Jahr genutzt
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Quelle der Bewertung
Gesamtbewertung
- Preis-Leistungs-Verhältnis
- Bedienkomfort
- Weiterempfehlungsquote 7.0 /10
Easy to start, harder to master
Bewertet am 4.8.2020
Great to up your inbound marketing game through strong prospect tracking and seamless sync with...
Great to up your inbound marketing game through strong prospect tracking and seamless sync with Salesforce CRM. It's easy to get started with the basics of what Pardot offers but there are more powerful features which can be harder to understand and use.
Vorteile
Great integration with Salesforce CRM as expected. Lots of guides, resources are available along with an active community.
Nachteile
Multiple ways of accomplishing the same results make it a tad bit confusing. Also, in-built connectors are limited as compared to some of the other alternatives.
Warum Salesforce Marketing Cloud Account Engagement gewählt wurde
To move to the Salesforce ecosystemZuvor genutzte Software
HubSpot Marketing HubGründe für den Wechsel zu Salesforce Marketing Cloud Account Engagement
Integration with SFDC, pricing structure.- Branche: Krankenhausversorgung & Gesundheitswesen
- Unternehmensgröße: 51–200 Mitarbeiter
- Täglich für Mehr als 2 Jahre genutzt
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Quelle der Bewertung
Gesamtbewertung
- Preis-Leistungs-Verhältnis
- Bedienkomfort
- Kundenbetreuung
- Weiterempfehlungsquote 8.0 /10
Best if you use SalesForce Sales Cloud
Bewertet am 23.9.2020
We use Pardot as a marketing automation platform including email management, automated nurtures,...
We use Pardot as a marketing automation platform including email management, automated nurtures, lead scoring, engagement tracking, etc.
Vorteile
The best part of Pardot is the integration with SalesForce and being able to push and pull a variety of information into and from both systems.
Nachteile
The UI is pretty poor and there are some key features such as in-depth reporting that the system is still lacking
Zuvor genutzte Software
HubSpot Marketing Hub- Branche: Maschinenbau oder Wirtschaftsingenieurwesen
- Unternehmensgröße: 51–200 Mitarbeiter
- Täglich für Mehr als 2 Jahre genutzt
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Quelle der Bewertung
Gesamtbewertung
- Preis-Leistungs-Verhältnis
- Bedienkomfort
- Kundenbetreuung
- Weiterempfehlungsquote 7.0 /10
Pardot - Ease of Use
Bewertet am 8.8.2019
Dissatisfied. I have worked with other systems as a sales person but as an administrator it could...
Dissatisfied. I have worked with other systems as a sales person but as an administrator it could certainly use some enhancing and development to make it better. Unfortunately being under the umbrella of Salesforce will set that back for a while. They are just satisfied it works and you can ultimately get the job done. Unfortunately, not caring about their customers frustration level will get them one day.
Vorteile
Ability to segment your prospects into silos that can help determine which direction will bring the best return on our investment of time. I also like the ability to add photos of our work. We offer a very visual product that clients need to see which will help with their buying decision. Finally, the ability to schedule email drops which allows me to not consume network speed since I can do it after business hours.
Nachteile
Workflows are not well established. It took me a while to learn them because they do not flow logically. A training documentation does not outline any type of logical flow for some of the common ways people work. Secondly, support is lacking. I do think this is a Pardot issue directly but a Salesforce issue. Your best support person is Mr. Google since he knows everything and you do not have to fill out multiple screens hoping you get to the right person.
- Branche: Marketing & Werbung
- Unternehmensgröße: 2–10 Mitarbeiter
- Täglich für Mehr als 2 Jahre genutzt
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Quelle der Bewertung
Gesamtbewertung
- Bedienkomfort
- Kundenbetreuung
- Weiterempfehlungsquote 9.0 /10
Great marketing automation, but not easy to use.
Bewertet am 24.1.2019
I really did enjoy using Pardot overall, and I would recommend it as a top-notch automation tool....
I really did enjoy using Pardot overall, and I would recommend it as a top-notch automation tool. The learning curve can be steep. I recommend attending one of their 3 day foundations training courses to help jump start your experience.
Vorteile
Pardot is great for companies whose sales teams also use Salesforce due to the tight integration between the two products. Prospect and campaign tracking data can sync easily between the two systems and keep track of all campaign touch points across sales and marketing teams. Engagement studios are super easy to set up and allow for easy engagement-driven campaigns that help avoid "spammy" campaigns that help you stay off the blacklists of ISPs.
Nachteile
My major complaint with Pardot really has been with the UI/UX. The user experience is not great. It's not intuitive AT ALL. There are many instances where the interface breaks standard functionality conventions, leaving you in the dark trying to figure out how to do even simple tasks. That being said, the Engagement Studio has completely different UI than the rest of the app, and is actually quite a good experience. I guess Salseforce is taking their time redoing the rest of the app, but I'm sure they'll get around to it soon enough.

- Branche: Personalwesen
- Unternehmensgröße: 201–500 Mitarbeiter
- Täglich für Mehr als 2 Jahre genutzt
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Quelle der Bewertung
Gesamtbewertung
- Preis-Leistungs-Verhältnis
- Bedienkomfort
- Kundenbetreuung
- Weiterempfehlungsquote 9.0 /10
Great tool, especially for B2b Marketers
Bewertet am 13.12.2019
I am Pardot certified and it has been an extremely helpful tool in my Marketing career. It can do...
I am Pardot certified and it has been an extremely helpful tool in my Marketing career. It can do very complex marketing tasks but is a great entry point.
Vorteile
Powerful marketing automation tool that integrates extremely well with the Salesforce platform. Easy to learn, hard to master.
Nachteile
Things have improved, but considering it's under the same roof as Salesforce, the integration is clearly an afterthought. I think it does it better than other tools, but not as well as it could have been.
- Branche: Computer-Software
- Unternehmensgröße: 11–50 Mitarbeiter
- Täglich für Mehr als 2 Jahre genutzt
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Quelle der Bewertung
Gesamtbewertung
- Preis-Leistungs-Verhältnis
- Bedienkomfort
- Kundenbetreuung
- Weiterempfehlungsquote 10.0 /10
Everything has a learning curve
Bewertet am 26.6.2017
Pardot's just great overall, every tool has a grace period of learning and individualizing the use...
Pardot's just great overall, every tool has a grace period of learning and individualizing the use - you can't always read a KB article and have things humming, you have to hit the dirt face first a few times, show some humility, not break the law and find your fit with how you use it most effectively.
Vorteile
Once you understand the areas of Pardot and how affective they are throughout the areas of your marketing efforts and establish a synergy it's a great tool that's used frequently to solve and offload processes from other, potentially costly systems.
Nachteile
My con is a con that anyone would have, it's a different UI, capabilities are different in some contexts, and it really just takes a matter of time to feel it out and get comfortable with. If time is that bad of a con, than we'd all have a bad wrap. I do with their integrations were a bit long but with most things going to Salesforce and Pardot having a bond with it, we can solve things through that channel.
- Branche: Marketing & Werbung
- Unternehmensgröße: 2–10 Mitarbeiter
- Täglich für 6-12 Monate genutzt
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Quelle der Bewertung
Gesamtbewertung
- Bedienkomfort
- Weiterempfehlungsquote 10.0 /10
Great if You Also Have Salesforce and a Sales Team
Bewertet am 14.8.2020
Overall I really like Pardot because it syncs with Salesforce and allows us to automate tasks that...
Overall I really like Pardot because it syncs with Salesforce and allows us to automate tasks that help the sales team make timely follow ups specific to the actions a recipient takes. For example, if a recipient opens an email and downloads a specific guide we can automatically let the sales person know that person downloaded that specific guide and to follow up on it.
Vorteile
Pardot is perfect for companies that use Salesforce and also have a multiple person sales team. It has advanced automation features, and allows you to send emails from sales reps and insert dynamic content to make that email from the rep seem personalized. Dyamic content can be anything from the typical first name, company name, to custom dynamic content that's unique to whatever your needs are. Because Pardot syncs with Salesforce it also allows you to assign sales members tasks based on behaviors the recipients of the emails are taking which is great for strategic and timely sales follow up.
Nachteile
The email editor could be better and easier to use. There isn't an undo button which is very frustrating. If you need to undo something you pretty much have to start over.
- Branche: Computer-Software
- Unternehmensgröße: 51–200 Mitarbeiter
- Täglich für Mehr als 1 Jahr genutzt
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Quelle der Bewertung
Gesamtbewertung
- Bedienkomfort
- Weiterempfehlungsquote 10.0 /10
100% YOY Increase in Leads with Pardot and Salesforce Intergration
Bewertet am 20.7.2017
We've been using Pardot for years to manage emails and landing pages, but once we added Salesforce,...
We've been using Pardot for years to manage emails and landing pages, but once we added Salesforce, we saw a dramatic increase in Pardot's usefulness. Having the ability to score prospects' interactions on the web and easily hand off warmed up leads has made a real impact.
Vorteile
- Once you have solid templates built, creating new emails and landing pages is very fast
- Integration with Salesforce is solid, no issues with data sync in either direction
- Automation rules (especially b/t Salesforce and Pardot) can take care of a lot of mundane tasks without needing to remember to do them
Nachteile
- Getting started with the Program can be tough because there is so much it can do
- Reporting on data can be difficult to figure out. Not on a per-email basis, but rather on Campaign-level performance. There seem to be multiple places to get information and they don't always match up.
- Landing page templates are not responsive. Seriously! You have to have a web designer built and import them to be useful
- Branche: Medizinische Praxis
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Quelle der Bewertung
Gesamtbewertung
- Bedienkomfort
- Kundenbetreuung
- Weiterempfehlungsquote 9.0 /10
Standard Marketing Automation with Advanced Email and Content Tools
Bewertet am 17.3.2016
Vorteile
From its Exact Target roots, the email marketing capabilities are what I like the best about Pardot. I have full HTML control and can easily create my own templates, A/B test, use variable tags, view reports, and more. The use of Litmus email previews is awesome too.
I've been using the new SF Lighting UI for a while now and I like it a lot better. There were a few bugs at the beginning, but I thin they are all cleaned up now.
The folder organization is probably a feature that doesn't get talked about much, but it helps a lot. We were told to try to use them and much as possible during the initial Pardot setup, and I'm so glad we did because you'll notice content and files start piling up immediately and having a solid folder structure makes life a lot easier.
I've used a few other Marketing Automation tools before and Pardot is my favorite. It's simple, but robust enough to handle advanced needs.
Nachteile
The automation and "Drip" functionality is pretty simple and doesn't offer any real advanced options. For example, you can't create drip automation based on if a prospect clicks a certain link in an email, but I think there are working on that.
There are a few other little things, but nothing major. One item that Pardot could improve upon is Basic Chat Support. They only offer basic support through their Olark chat, and more than half the time I check, it shows them offline which means they are full. It can get a little annoying at times if you need something urgent. However, their case management is very good and if you have a case get escalated to a higher team, the support is very good. I've had the team spend a lot of time working on some advanced form functionality for me that helped a lot. Their knowledge base is strong too, so that usually a good place to start.

- Branche: Finanzdienstleistungen
- Unternehmensgröße: 11–50 Mitarbeiter
- Täglich für Mehr als 2 Jahre genutzt
-
Quelle der Bewertung
Gesamtbewertung
- Preis-Leistungs-Verhältnis
- Bedienkomfort
- Kundenbetreuung
- Weiterempfehlungsquote 7.0 /10
Does the job but don't expect custom reporting
Bewertet am 27.9.2018
I think Pardot gets you 2/3rds of the way their with Marketing automation and you have to augment...
I think Pardot gets you 2/3rds of the way their with Marketing automation and you have to augment with other tools to get the rest of the way. If you use SalesForce connected to Pardot then you really have to do all of your reporting in SalesForce or it gets really confusing trying to sync the two together.
Vorteile
I like that they have a landing page builder but their user interface for building landing pages should be more competitive with what's in the market.
I like their email campaign builder interface and the drip marketing tool.
Nachteile
Their reporting is lacking because you can't customize it. It's hard to really know track leads through the pipeline and recycle them when they aren't ready to buy. The tagging and folder structure isn't intuitive and takes a bit to get used to.
- Branche: Computer-Software
- Unternehmensgröße: 51–200 Mitarbeiter
- Täglich für Mehr als 2 Jahre genutzt
-
Quelle der Bewertung
Gesamtbewertung
- Preis-Leistungs-Verhältnis
- Bedienkomfort
- Kundenbetreuung
- Weiterempfehlungsquote 7.0 /10
Great for enterpries
Bewertet am 16.8.2019
Great tool that speaks very well with Salesforce and an essential tool in our marketing department.
Great tool that speaks very well with Salesforce and an essential tool in our marketing department.
Vorteile
Easy to set up and use. Many customization options and high quality.
Nachteile
Suppot is a bit cumbersome and takes too long.
In Betracht gezogene Alternativen
HubSpot Marketing HubGründe für den Wechsel zu Salesforce Marketing Cloud Account Engagement
Better Salesforce integration
- Branche: Eventservice
- Unternehmensgröße: 2–10 Mitarbeiter
- Täglich für Mehr als 1 Jahr genutzt
-
Quelle der Bewertung
Gesamtbewertung
- Preis-Leistungs-Verhältnis
- Bedienkomfort
- Kundenbetreuung
- Weiterempfehlungsquote 5.0 /10
Higher End, but worth it if you use Salesforce
Bewertet am 22.6.2021
Vorteile
The automation and contact management is of the best I've worked with. Not turn is unturned in regards to what you can do to optimize your communications and lead management especially if you're using Salesforce.
Nachteile
Costs. I've only had one client that could afford this investment. It's really an enterprise solution.