Mixpanel

4,5 (138)
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Erweiterte Analyse-Plattform für mobile Geräte und Websites

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4,5 /5
(138)
Preis-Leistungs-Verhältnis
4,2/5
Funktionen
4,4/5
Bedienkomfort
4,1/5
Kundenbetreuung
4,2/5

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138 Bewertungen

Romaric
Romaric
Gesamtbewertung
  • Branche: Computer-Software
  • Unternehmensgröße: 2–10 Mitarbeiter
  • Wöchentlich für Mehr als 2 Jahre genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 10.0 /10

Mixpanel

Bewertet am 11.2.2023

Mixpanel helps us to measure how customers engage and interact with our services which tremendously...

Mixpanel helps us to measure how customers engage and interact with our services which tremendously contributes to growth in conversion rates & marketing productivity, I strongly recommend it.

Vorteile

Mixpanel panel solutions help our marketing team with the most accurate, reliable & professional Analytic management facilities alongside marketing.We heavily rely on the trends it provides to make appropriate tweaks to our ad campaigns. The A/B testing feature helps us with absolute control of our marketing strategies which in return advises budget, minimization, time, and resource wastage.This software offers easy workflow and consistent flexibility to our marketing department and thus aids us to improve our marketing strategies and conversion rates. Every single metric we obtain helps out to make the appropriate adjustments to our marketing strategies.The tool is easy to use, has great customer service, and the pricing options are extremely affordable.

Nachteile

Mixpanel is the perfect solution when it comes to measuring small data, however, when it requires measuring larger data, It can be less effective. Hence, it's more than enough for a small business like ours.

Luis
Luis
Gesamtbewertung
  • Branche: Marketing & Werbung
  • Unternehmensgröße: 2–10 Mitarbeiter
  • Täglich für 6-12 Monate genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 10.0 /10

The king for product Analytics

Bewertet am 1.11.2023

I track the behaviour of my users in my SaaS product. Mainly funnels inside the flows of my product...

I track the behaviour of my users in my SaaS product. Mainly funnels inside the flows of my product and segmentation between acquisition channels.

Vorteile

Amazing funnels, multichannel attribution, ease of use and customization... Mixpanel offers the next step from traditional analytics services like GA4.

Nachteile

There are some analytics features only accessible in Enterprise, but it is a minor inconvenience.

Verifizierter Rezensent
Gesamtbewertung
  • Branche: Internet
  • Unternehmensgröße: 11–50 Mitarbeiter
  • Täglich für Mehr als 1 Jahr genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Weiterempfehlungsquote 4.0 /10

Too complex and not so reliable

Bewertet am 16.9.2019

Vorteile

We can set up lots of funnels and the visualisation always helps.

Nachteile

The data is not consistant and makes our funnels a bit funky. It's a shame. Again, the pricing makes it less interested compared to other tools

Yuvan
Yuvan
Gesamtbewertung
  • Branche: Bildungsmanagement
  • Unternehmensgröße: 51–200 Mitarbeiter
  • Täglich für Mehr als 1 Jahr genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 10.0 /10

Best decision to use Mixpanel

Bewertet am 27.7.2023

Mixpanel is topnotch and lot to learn from it. If you start using it you will fall in love with the...

Mixpanel is topnotch and lot to learn from it. If you start using it you will fall in love with the product to use and will help in making business decisions.

Vorteile

Mixpanel is a powerful tool that helps to generate reports for various use cases like Facebook ads, Payments related, etc. I could make decisions really quickly because I could analyze on Mixpanel whichever data is required.

Nachteile

It should be slightly beginner friendly. As it looks over whelming in the beginning later it is super useful.

Maxim
Maxim
Gesamtbewertung
  • Branche: Computer-Software
  • Unternehmensgröße: 2–10 Mitarbeiter
  • Täglich für 1-5 Monate genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Bedienkomfort
  • Weiterempfehlungsquote 8.0 /10

Tracking user behavior is a must but we're still figuring out Mixpanel

Bewertet am 25.7.2019

We build a SaaS product and need some way of tracking and analyzing user behavior. Everyone talks...

We build a SaaS product and need some way of tracking and analyzing user behavior. Everyone talks about and recommends mixpanel, so we're trying to figure it out.

Vorteile

The new UI is really nice (visually), I love how graphs look like
Mobile app is super snappy
Integration is easy
Automatic insights are actually useful

Nachteile

Building useful graphs can be challenging and sometimes counter-intuitive. Of course, I could watch all their education videos, but I simply don't have enough time. I think there's a lot that can be done in the "getting started quickly" category.
Also, I somehow can not pin a flow-diagram to the dashboard or even save it

In Betracht gezogene Alternativen

Elastic Stack
Verifizierter Rezensent
Gesamtbewertung
  • Branche: Verbraucherdienste
  • Unternehmensgröße: Selbstständig
  • Täglich für Mehr als 1 Jahr genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Weiterempfehlungsquote 6.0 /10

Basic analytics software for simple companies

Bewertet am 5.5.2020

Overall this product was easy to integrate and use, but ultimately did not provide the level of...

Overall this product was easy to integrate and use, but ultimately did not provide the level of detail needed to run a successful data-driven business.

Vorteile

This product provides easy-to-integrate code and some very basic metrics for your digital products. It is easy to use for beginners in data & analytics.

Nachteile

There are many better visualizations and analytics metrics that could exist, but do not for the sake of simplicity. If you want to be more advanced in your ability to measure your data, look at other analytics platforms.

Mbiuki
Gesamtbewertung
  • Branche: Transport/Güterfrachtverkehr/Schienenverkehr
  • Unternehmensgröße: 1.001–5.000 Mitarbeiter
  • Täglich für Mehr als 1 Jahr genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 10.0 /10

Understanding the Features of Mixpanel is so Easy

Bewertet am 6.5.2024

Vorteile

For accurate analysis, we always choose Mixpanel because it has been reliable.
Mixpanel is easy to use.

Nachteile

I do not dislike Mixpanel.
Mixpanel is so impressive.

Jackson
Gesamtbewertung
  • Branche: Gesundheit, Wellness & Fitness
  • Unternehmensgröße: 1.001–5.000 Mitarbeiter
  • Täglich für Mehr als 1 Jahr genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 10.0 /10

Mixpanel Is an Excellent Market Analytics Solution

Bewertet am 17.4.2024

Vorteile

I am impressed by the accuracy of this market analytics solution.
Mixpanel has been so reliable.

Nachteile

I do not dislike Mixpanel.
Mixpanel has brilliant features.

Verifizierter Rezensent
Gesamtbewertung
  • Branche: Immobilien
  • Unternehmensgröße: 11–50 Mitarbeiter
  • Täglich für 6-12 Monate genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Bedienkomfort
  • Weiterempfehlungsquote 6.0 /10

Sophisticated but pricey solution

Bewertet am 3.12.2019

I really liked to use it and wish that it becomes more affordable at scale

I really liked to use it and wish that it becomes more affordable at scale

Vorteile

- Quite easy to integrate Mixpanel event tracking in existing codebase
- Granular control is provided about when we want to start tracking a user's events and when do we want to destroy it

Nachteile

- For small number of users, the solution is quite affordable but even for a small SAAS, the costs scale up so quickly depending upon the number of customers that inevitably you are forced to either cough up the money or change to another tracking service which would then take months of efforts.

Verifizierter Rezensent
Gesamtbewertung
  • Branche: Verbraucherdienste
  • Unternehmensgröße: 11–50 Mitarbeiter
  • Wöchentlich für 6-12 Monate genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 8.0 /10

MixPanel helps us to predict our business!

Bewertet am 12.11.2023

Vorteile

-Data and Metric prediction
-Import/export
-Ease of use and deployment
-Nice interface and dashboard
-Cost

Nachteile

-Customer service isn’t as good as Adobe.

Nolan
Gesamtbewertung
  • Branche: Einzelhandel
  • Unternehmensgröße: 10.000+ Mitarbeiter
  • Täglich für Mehr als 2 Jahre genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Bedienkomfort
  • Weiterempfehlungsquote 10.0 /10

Mixpanel Review

Bewertet am 22.10.2021

As an e-commerce retailer, it's imperative to have a solid engagement tracking software program....

As an e-commerce retailer, it's imperative to have a solid engagement tracking software program. Mixpanel makes a solid product to help customize the different areas you want to focus on. For a retailer, seeing where our engagement stems from and how our customers are behaving onsite is vital to the success of our business. This tool offers so many customizable interfaces and is overall very intuitive to use and helps drive business in the right areas.

Vorteile

My favourite feature about Mixpanel is the ability t create and utilize funnels. By creating a vast array of funnels, it makes it possible to track how a customer interacts with the website and what steps they take to get to the end results. This is super helpful for pinpointing things like user drop-off. Where and why did they abandon their shopping session? How can we get more customers to complete their purchase thus increase demand? With Mixpanel you don't have to do any guesswork, just setup your specific funnels and the data is right there!

Nachteile

It might just be me, but I find the event tracking dashboard can be a little convoluted at times.

Robson
Gesamtbewertung
  • Branche: Computer-Software
  • Unternehmensgröße: 2–10 Mitarbeiter
  • Wöchentlich für Mehr als 1 Jahr genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 10.0 /10

MixPanel the best Software Analytics Tool

Bewertet am 20.5.2021

We use MixPanel to measure all the resources of our Software. With the collected data, we set up...

We use MixPanel to measure all the resources of our Software. With the collected data, we set up visualizations and dashboards to make decisions in our product, and in our sales proccess, because we use MixPanel to tracking our Free Trial.
For Product Analytics, I do not doubt that the MixPanel is The best choice, even more, than we are a Startup and we have been counting on the startups program for some time.

Vorteile

Mixpanel interface is excellent. For anyone who works with software as a service, this tool is essential!
Distinguished product teams use this tool.
MixPanel have too many resources, all you need when the subject is Product Analytics you can do with Mixpanel.

I'm CTO on [SENSITIVE CONTENT HIDDEN] and use at least once on a week MixPanel to taking product decisions.

Nachteile

The initial configuration of data tracking is a bit complicated, especially if you want to evaluate everything that is possible. You will take some time to setup the events, mainly the custom events of you product.

Of course you need to evaluate the points the make sense to track, and if you love data like I, I'm sure that you will want to track everything.

Shrishtee
Gesamtbewertung
  • Branche: Informationstechnologie & -dienste
  • Unternehmensgröße: 5.001–10.000 Mitarbeiter
  • Täglich für 6-12 Monate genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 9.0 /10

An Exceptional Analytic Tool

Bewertet am 12.2.2021

We have been tracking user events and Mixpanel has proved a great ally for that. It's easy to use...

We have been tracking user events and Mixpanel has proved a great ally for that. It's easy to use features had made it stand out than other products in the market. I have been using this more for than six months now and not for once I faced any difficulties. It wasn't any arduous for me and I would suggest people who are looking for a great analytic tool to try this one.

Vorteile

Intelligible software it is, with user friendly interface. A new user doesn't have to be perturbed much to understand the functionality of this product. All the features are quite comprehensible.

Nachteile

There is nothing in this product to dislike. The price might bother a few people but in the comparison to the other analytic software out there the price of this product is very much acceptable, making this product affordable than others.

Cagri
Cagri
Gesamtbewertung
  • Branche: Transport/Güterfrachtverkehr/Schienenverkehr
  • Unternehmensgröße: 11–50 Mitarbeiter
  • Wöchentlich für Mehr als 2 Jahre genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 8.0 /10

My Favorite Tool for Product Analytics

Bewertet am 12.6.2023

Mixpanel is great product analytics tool, until you have some issues around their data collection...

Mixpanel is great product analytics tool, until you have some issues around their data collection and processing changes.

Vorteile

Mixpanel is a great product for creating cohorts, funnels, and deep-dive analysis without dealing with a database.

Nachteile

It's pretty expensive, a bit hard-to use for non-technical people, and finally, the changes they are making in the data collection and generation model can lead to corruptions in your data. It was also pretty frustrating when they turned off messaging features (Email, SMS) in a couple of months.

Viktor
Gesamtbewertung
  • Branche: Einzelhandel
  • Unternehmensgröße: 11–50 Mitarbeiter
  • Wöchentlich für Mehr als 2 Jahre genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 8.0 /10

Amazing platform perfect for data needs(specifically for eCommerce and phone applications)

Bewertet am 15.5.2018

Incredibly strong application for assessing data and customer behaviour - perfect for serving...

Incredibly strong application for assessing data and customer behaviour - perfect for serving notifications and emails to customers and this is often overlooked to Mailchimp and other strictly-email marketing competitors

Vorteile

-Incredible ability to send messages and emails with relatively no limitation
-Very robust reporting on success and outcome of particular events coded into platform
-AI and alerts activate on irregular activity
-Very, very secure in keeping data safe
-Many variables available to store and to track

Nachteile

-Somewhat difficult for new users and for trainees to use
-Very difficult to maintain parity between users and their account on other software through any changes(ie. wrong email address gets fixed)
-Reports are a bit tricky to create

Kowshik
Gesamtbewertung
  • Branche: Informationstechnologie & -dienste
  • Unternehmensgröße: Selbstständig
  • Täglich für Mehr als 1 Jahr genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 9.0 /10

Mixpanel for usability tracking

Bewertet am 16.9.2023

Vorteile

We are using mixpanel for user activity tracking in the product, its very useful to keep track of customer activity incase of error also.

Nachteile

Access to dashboard is very limited and able to create less charts only.

Anurag
Gesamtbewertung
  • Branche: Finanzdienstleistungen
  • Unternehmensgröße: 11–50 Mitarbeiter
  • Täglich für 6-12 Monate genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 10.0 /10

Honest Mixpanel Review

Bewertet am 20.11.2022

Mixpanel is being used by our company to generate daily client outreach and strategise our...

Mixpanel is being used by our company to generate daily client outreach and strategise our campaign. Helps us to generate alert in real time and organize weekly and monthly data more efficiently.

Vorteile

I like the interface and easy navigation of the platform. The quality of insightful analytics provided in time bound manner is also very helpful. Alert generation is just amazing .

Nachteile

They should focus a bit on faster loading of result of data search. Sometimes bugs comes when we try to add new alert generation parameter. Data classification and categories can be expanded for better utilization .

Charlotte
Gesamtbewertung
  • Branche: Informationstechnologie & -dienste
  • Unternehmensgröße: 201–500 Mitarbeiter
  • Täglich für 6-12 Monate genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Bedienkomfort
  • Weiterempfehlungsquote 9.0 /10

Great data visualisation tool

Bewertet am 21.8.2023

Overall positive experience

Overall positive experience

Vorteile

Data visualisation is very intuitive and it's easy to build reports for various tasks. Can go very granular with the data or keep it higher level and there are a range of visual options for each report

Nachteile

It would be useful to be able to rename some of the fields in the reports

Magnus
Magnus
Gesamtbewertung
  • Branche: Verlagswesen
  • Unternehmensgröße: 11–50 Mitarbeiter
  • Täglich für 6-12 Monate genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Bedienkomfort
  • Weiterempfehlungsquote 9.0 /10

Better than Google Analytics

Bewertet am 3.2.2019

Unlike Google Analytics, Mixpanel tracks everything and can help you understand your customers...

Unlike Google Analytics, Mixpanel tracks everything and can help you understand your customers better

Vorteile

I know a company that uses Mixpanel to track everything a customer does on their platform, including where they left off and also encountered an error. Mixpanel also shows you a customer's location.
You can also send targetted customer messages with Mixpanel

Nachteile

You will need a software developer to implement Mixpanel on your app or website. It's not something you can set up easily.

David
Gesamtbewertung
  • Branche: Finanzdienstleistungen
  • Unternehmensgröße: 51–200 Mitarbeiter
  • Weitere für Mehr als 1 Jahr genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 7.0 /10

Incredibly powerful marketing tool with the best support engineers in the world

Bewertet am 10.3.2018

Great advanced marketing software that allows you to send REALLY effective marketing messages if...

Great advanced marketing software that allows you to send REALLY effective marketing messages if you know how to configure.

Vorteile

The marketing tool is INSANELY powerful you can configure marketing messages or campaigns based on almost any data you can pipe in. The support engineers are the nicest, best support engineers on the planet (they have incredible depth of knowledge and explain in crazy detail). We see our Mixpanel marketing communications perform 4-5x better on average than our general email marketing messages.

Nachteile

It's so sophisticated and advanced it can be difficult to know where or how to get started. If you're looking for a "simple" marketing platform, this is not for you.

Masa
Gesamtbewertung
  • Branche: Maschinerie
  • Unternehmensgröße: 201–500 Mitarbeiter
  • Täglich für 6-12 Monate genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 7.0 /10

Very useful for monitoring usuage

Bewertet am 31.10.2023

Vorteile

Ease to capture overall picture and also dig into the detail

Nachteile

Inflxibility of user interface in the detail view mode

Joe
Joe
Gesamtbewertung
  • Branche: Computer-Software
  • Unternehmensgröße: 2–10 Mitarbeiter
  • Täglich für Mehr als 1 Jahr genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 4.0 /10

Would like to see more features

Bewertet am 16.12.2018

Vorteile

It's a place where we can store and view important data points.

Nachteile

It's not easy to see what you need to from the data. Lacks a lot of features and functions.

Verifizierter Rezensent
Gesamtbewertung
  • Branche: Internet
  • Unternehmensgröße: 51–200 Mitarbeiter
  • Wöchentlich für Mehr als 1 Jahr genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Bedienkomfort
  • Weiterempfehlungsquote 9.0 /10

Tracked our usage data effectively

Bewertet am 9.12.2019

Mixpanel is recommended but I would review your requirements to see that it's the right tool for...

Mixpanel is recommended but I would review your requirements to see that it's the right tool for your business needs.

Vorteile

Mixpanel provided us with a wide range of product data that helped guide our business decisions. We could also export this data and provide to customers.

Nachteile

We had a lot of issues with the reliability of the data based on how MixPanel captured it. It's also a very difficult product to use and requires extensive training to get the most out of it - even for a user that wants to access basic reports.

Jose F.
Jose F.
Gesamtbewertung
  • Branche: Internet
  • Unternehmensgröße: 51–200 Mitarbeiter
  • Weitere für Mehr als 2 Jahre genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Bedienkomfort
  • Weiterempfehlungsquote 10.0 /10

Mixpanel helps track user behavior and measure success for your application

Bewertet am 13.6.2020

I recommend Mixpanel to anyone who needs to do tracking of user behavior in web applications in...

I recommend Mixpanel to anyone who needs to do tracking of user behavior in web applications in order to measure against goals.

Vorteile

It's easy to use yet can become a very powerful tool to help understand metrics of web applications and behaviors of users.

Nachteile

Can be perceived as a simple tool at first due to its ease of use and clean UI and for more customized or complex tracking.

Verifizierter Rezensent
Gesamtbewertung
  • Branche: Computer-Software
  • Unternehmensgröße: 11–50 Mitarbeiter
  • Täglich für Kostenlose Testversion genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Weiterempfehlungsquote 7.0 /10

Great functionalities but not for its pricing

Bewertet am 29.4.2020

Great overall experience on the setup and tracking of information. But the happiness lowed down...

Great overall experience on the setup and tracking of information. But the happiness lowed down when we started needing more complex things and the pricing went up skyrocketed based on our users database despite the fact that not all of them are qualified leads for us.

Vorteile

The easiness to track information and the possibility to analyse it based on segments teams was great. The customer support has always been active and answered fast.

Nachteile

When we started needing more complex features, we found out that the pricing was too high and couldn't afford it. For the functionalities provided, we found that competitors much better suited our needs.