--- description: Ausführliche Erfahrungsberichte zu Act-On mit detaillierten Infos zu Funktionen, Preisen und Bewertungen. Verschaff dir einen schnellen Überblick zu Benutzerfreundlichkeit, Vor- und Nachteilen & vergleiche Act-On mit ähnlichen Produkten. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Act-On Erfahrungen, Kosten & Bewertungen | GetApp Deutschland 2026 --- Breadcrumb: [Startseite](/) > [Marketing Automation Tools](/directory/308/marketing-automation/software) > [Act-On](/software/90889/act-on) # Act-On Canonical: https://www.getapp.de/software/90889/act-on Seite: 1 / 12\ Weiter: [Nächste Seite](https://www.getapp.de/software/90889/act-on?page=2) > Act-On-Software ist Anbieter von Lösungen zur Marketing-Automation mit der Marketingfachleute mehr als nur einen Lead generieren und Ziele in jedem Schritt des Kundenlebenszyklus umsetzen können. > > Bewertung: **4.3/5** von 258 Nutzern. Top bewertet für **Weiterempfehlungsquote**. ----- ## Kurzstatistiken und Ratings | Metrik | Bewertung | Detail | | **Gesamt** | **4.3/5** | 258 Nutzerbewertungen | | Bedienkomfort | 4.1/5 | Auf Basis der Gesamtbewertungen | | Kundenbetreuung | 4.3/5 | Auf Basis der Gesamtbewertungen | | Preis-Leistungs-Verhältnis | 3.9/5 | Auf Basis der Gesamtbewertungen | | Funktionen | 4.1/5 | Auf Basis der Gesamtbewertungen | | Empfehlungsprozentsatz | 80% | (8/10 Weiterempfehlungsquote) | ## Über den Anbieter - **Unternehmen**: Act-On Software - **Region**: Portland, USA - **Gegründet**: 2008 ## Gewerblicher Kontext - **Startpreis**: 900,00 $ - **Zielgruppe**: 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+ - **Bereitstellungen und Plattformen**: Cloud, SaaS, webbasiert - **Unterstützte Sprachen**: Deutsch, Englisch, Französisch, Niederländisch, Spanisch - **Verfügbare Länder**: China, Deutschland, Kanada, Vereinigte Staaten, Vereinigtes Königreich ## Funktionen - A/B Testing - API - Abonnenten-Management - Aktivitäts-Dashboard - Aktivitäts-Verfolgung - Angebot in sozialen Medien - Anpassbare CTAs - Anpassbare Felder - Anpassbare Formulare - Anpassbare Vorlagen - Autoresponders - Berichterstattung / Analyse - Berichterstattung und Statistik - Besucher-Nachverfolgung - Bildbibliothek - CAN-SPAM Compliance - CRM - Dashboard - Daten-Import / -Export - Datenextraktion ## Integrationen (44 insgesamt) - Act\! - Adobe Commerce - Amazon S3 - BrightInfo - Curata - Eventbrite - Formstack Forms - FullContact - GoTo Webinar - Google Ads - Google Drive - Gravity Forms - Interact - Interaction Studio - Justuno ... und 29 weitere Integrationen ## Optionen für Kundensupport - E-Mail/Helpdesk - FAQ/Forum - Wissensdatenbank - Telefon-Support - 24/7 Live-Support - Chat ## Category - [Marketing Automation Tools](https://www.getapp.de/directory/308/marketing-automation/software) ## Ähnliche Kategorien - [Marketing Automation Tools](https://www.getapp.de/directory/308/marketing-automation/software) - [All-in-One-Marketingplattformen](https://www.getapp.de/directory/310/online-marketing/software) - [E-Mail Marketing Software](https://www.getapp.de/directory/307/email-marketing/software) - [Social Media Management Tools](https://www.getapp.de/directory/927/social-media-management/software) - [Kampagnenmanagement Tools](https://www.getapp.de/directory/304/campaign-management/software) ## Alternativen 1. [Brevo](https://www.getapp.de/software/91466/brevo) — 4.6/5 (3410 reviews) 2. [Mailchimp](https://www.getapp.de/software/8268/mailchimp) — 4.5/5 (17572 reviews) 3. [ActiveCampaign](https://www.getapp.de/software/2348/activecampaign) — 4.6/5 (2561 reviews) 4. [MailerLite](https://www.getapp.de/software/10156/mailerlite) — 4.7/5 (2256 reviews) 5. [Constant Contact](https://www.getapp.de/software/90578/constant-contact) — 4.3/5 (2913 reviews) ## Nutzerbewertungen ### "Good alternative for Pardot, but not as comprehensive" — 4.0/5 > **Brian** | *12. März 2019* | Fluggesellschaften/Luftfahrt | Empfehlungsbewertung: 7.0/10 > > **Vorteile**: Act-On is great for most tasks. I can create emails, forms, and drip campaigns with ease. It syncs really easily to Salesforce and I haven't seen a single issue with that yet. > > **Nachteile**: It's not as comprehensive and contemporary as some platforms. The forms aren't dynamic, and the emails are in a modular form instead of an easier drag-and-drop format. ----- ### "I use this software regularly (almost every day) for work as a marketing specialist." — 4.0/5 > **Stephanie** | *28. April 2018* | Forschung | Empfehlungsbewertung: 4.0/10 > > **Vorteile**: Building mailings is relatively straightforward. There are a decent amount of functions that allow us to customize our mailings in different ways based on content and branding for our various campaigns. > > **Nachteile**: The sorting and filtering functions for sent mailings isn't very robust. The mailing builder is actually really quite finicky sometimes. Adding borders around image blocks causes extra white space around mailings. Also, buttons and other smaller elements render differently in the mailing builder than in Outlook, which is one of the primary email clients people use. Mailings end up looking less polished in Outlook. ----- ### "Terrible email delivery, customer support issues not fixed, but huge promises by sales for lock in" — 2.0/5 > **Verifizierter Rezensent** | *21. Mai 2018* | Unternehmensberatung | Empfehlungsbewertung: 2.0/10 > > **Vorteile**: The company's main advantage (whether they market it or not, but they definitely use it during a sale) is they allow for companies to BUY lists and bring in cold contacts. Almost every other provider prohibits this. Well, that's why for good companies, your marketing performance and emails drop wayyy down. And worse, their support imagines nothing is wrong, and everything is going OK. They will also negotiate your price far lower than others, to lock you into an annual contract. > > **Nachteile**: - Email delivery is terrible - Their support tried to help, but makes false promises on waiting - Locked into a major contract, which even with their lack of performance, is tough to leave - Their UI is really, really bad - Barely any templates for things like landing pages, emails, etc. - General data between modules is not easy to gather, collect or use for additional sales. > > No benefits when looking back, lots of time, and money lost. ----- ### "Fully Featured Marketing Automation Solution for Right User" — 4.0/5 > **Richard** | *27. September 2016* | Einzelhandel | Empfehlungsbewertung: 7.0/10 > > **Vorteile**: Great features Support > > **Nachteile**: Price Contract length term > > ACT-ON is a very powerful marketing automation tool that we decided upon after much research. It allows a great deal of work in segmentation, customer behavior analysis, etc. However, at $600/mo plus the $450 a month for the Salesforce CRM that we used with it, it was too much expense and, as a very small company, we were not able to take advantage of the features. Support is TREMENDOUS with this company and that goes a long way. We're dropping Act-On for now but if we grow to the size of a company that can afford a full-time marketing person and who can devote the time necessary to utilize all the great tools, we would definitely look at them again. ----- ### "Quick to Learn, Easy to Use" — 5.0/5 > **Dan** | *1. Juli 2019* | Computer-Software | Empfehlungsbewertung: 10.0/10 > > **Vorteile**: It didn't take long for me to learn how to use it, even without hands-on guidance. I primarily focus on a monthly campaign being sent to a massive group of clients, and I was able to refer to past ones created by my predecessor as a standard template. Designing is a very simple processes. > > **Nachteile**: I didn't like the reporting at first, but, now that I better understand the information I being provided, it's better. > > Overall, it's just been a good experience. I had to learn this software at the same time as a handful of others related to my new responsibilities, and this was definitely the easiest to pick up on. ----- Seite: 1 / 12\ Weiter: [Nächste Seite](https://www.getapp.de/software/90889/act-on?page=2) ## Links - [Auf GetApp anzeigen](https://www.getapp.de/software/90889/act-on) ## Diese Seite ist in den folgenden Sprachen verfügbar | Sprache | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Strukturierte Daten