Act-On

Cloudmarketing-Automatisierungsplattform

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4,3 /5
(253)
Preis-Leistungs-Verhältnis
3,9/5
Funktionen
4,1/5
Bedienkomfort
4,1/5
Kundenbetreuung
4,3/5

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253 Bewertungen

Verifizierter Rezensent
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  • Weiterempfehlungsquote 10.0 /10

One of the Best Marketing Automation Programs I've Ever Used

Bewertet am 15.5.2018

My sales and marketing team had so many benefits from this software. The marketing and data analysts had high-level, quality reports that were as detailed or as broad as they wanted. The sales team had live information about their hottest leads and could rely on the lead-generation process to do things automatically. They didn't have to worry about information not being part of the CRM from Marketing because the integration made that seamless. Truly a great program and I didn't even have enough characters to talk about all of the other features too!

Vorteile

I liked everything about this software! It was truly an all-in-one deal. First of all, it integrated with our CRM (we used SugarCRM). The features related to this integration were: lead generation from our web forms, lead generation from our email campaigns, lead generation based on user action. It also pulled information in from our CRM, so any lead lists we created in our CRM (manually or automatically based on file status, etc) could be pulled into ActOn for campaigns.

Next, it integrated with our website - it also has the ability to design your own website within ActOn that allows for even more neat features. It tracked users across emails & webpages and the reports allowed us to drill down to specific geographical areas of activity, key words used, which pages they were on and for how long, etc. It also gave a numerical value (that you can custom set) to each action and at a certain point could put that contact into a sales cycle or send an alert to the sales team to reach out to them.
Lastly, the automated marketing feature was THE BEST. You have the ability to design a multi-faceted campaign that could run for a set amount of time, or indefinitely. What I found to be the cherry on top was that you could set actions for contacts who didn't do certain things (didn't click, didn't open, etc) and then repeat steps or put them into different tracks.
As huge as this program seems, it was also incredibly easy to navigate. Saved our teams a lot of time and energy.

Nachteile

The most challenging features were the design elements. It was very template based and it took some CSS or HTML skills to make them less-standard. This was true for everything - emails, web pages, landing pages, etc.

Antwort von Act-On Software Übersetzen auf: Deutsch

Thanks so much for your enthusiastic review of Act-On! We really appreciate it and are glad to hear about your excellent experience with our solution.
Happy Marketing!
Sarah

Verifizierter Rezensent
Gesamtbewertung
  • Branche: Computer-Software
  • Unternehmensgröße: 1.001–5.000 Mitarbeiter
  • Täglich für Mehr als 2 Jahre genutzt
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  • Weiterempfehlungsquote 9.0 /10

A strategic tool to build successful marketing campaigns

Bewertet am 8.11.2018

Having a marketing automation tool such as Act-on is a really benefit to run successful marketing campaign. When we started using Act-On, we realized we were not as organized as we thought we were; It kind of "forced" us (in a positive way) to rethink our campaigns, how we built them and what we expected from them. We were able for the first time to really segment and target our audience. We saw a significant increase in our opening and click rates, we could trigger more interest by sending relevant content to our audience, and this led us to more qualified and interested leads.

This tool allowed us to track our audience and create reports on our tasks and projects such as events, webinars, digital campaign (including google adwords, social media posts, emails, website, landing pages). It is a must-have in our marketing tech-stack.
We would advise to really define your needs and do some benchmark; Act-On is a great tool to build segmentation, automated programs, nurturing programs and it can be integrated with many other tools, to create a great and efficient tech stack. It definitely is a tool worth having, but it requires to know where you want to go and what you want to achieve.
It took us a few months before understanding and mastering most of what you can do within the platform, and we’re still learning. So be persistent and don’t be afraid to “play with” and test the tool, it’s totally worth it.

Vorteile

Act-On’s automation platform is intuitive, I like the way the menu is built, it’s been made in a logical order so that when you move from one section to another, you go down the logical path to build automation.
The support team is great, they’re efficient and patient ! There are many ways to find answers and tips; the Act-On community, the Act-On university, the online training courses, the webinars, everything is made for us to easily learn and efficiently use the platform.

Nachteile

Sometimes it takes us quite some times to do some simple tasks, for example when editing a step in an automated program, we have to wait a few seconds for the system to record what we edited and allow us to move to the next step. When there are many steps, it can become frustrating. Another example is when editing an image using Act-On editor, it can time many minutes before we can see the changes on the image where it’s being used (in emails, landing page, etc). These delays can be a bit frustrating when you are working on a template and you can’t finish it because some of the assets are still being processed by the system.
The marketing calendar is a bit confusing sometimes, I see messages that have not been sent marked as sent, and we can only have a month view unless we export the details.

Antwort von Act-On Software Übersetzen auf: Deutsch

Thank you for posting your review. It's always great to get customer feedback on what's appreciated and what could be improved upon. Thanks again!

Andre
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Bewertet am 31.10.2013

Our company is an insurance brokerage firm specializing in employee benefits (health, dental, life, pensions) for midsize companies in Brazil. Our sales process is based on inside sales cold calling clients to schedule face-to-face visits with our sales consultants. We already have a great telemarketing platform, and we wanted to extract more value from the interactions we have with our prospects, especially when it's not yet time to schedule a face-to-face visit. Before Act-On, we only scheduled a follow-up call after a given time, determined by the inside sales agent according to client response.

We found Act-On as an affordable and flexible solution to our marketing automation needs. We particularly liked their "no commitment" sales approach, with month to month billing, no contracts, no upfront setup fees.

Implementation was easy, we were able to figure out how to do it ourselves. Business support is very weak, though. Interactions are very superficial, and the sales rep (who, thankfully, continued to be accessible to answer our questions) is more knowledgeable about the software and real marketing applications than the designated Customer Success Managers (who we don't feel are very invested in our success).

Its functionality is basic but complete. The content manager (for Landing Pages, for example) is quite basic, but once you figure out how to use it, it does what you need done. Lead scoring works fine, as do Automated Programs. It could have better designed templates for emails and landing pages; the ones provided are dreadful.

There is a major shortcoming, though, and I think it's a fatal one: e-mail deliverability. For some reason, most of the email I send through Act-On doesn't make it to my clients' inboxes. I have trying to address this issue with Act-On's deliverability team, but it seems to be something they have resigned to convince their customers to live with. Our clients are in Brazil, so they tried to convince me that this is a problem specific to Brazilian ISPs. I believed this, until I made a test a couple weeks ago. I sent test messages to all ISPs I could create an account on: UOL, Locaweb (Brazilian), GMail, Google Apps, Outlook.com, iCloud, and Yahoo. It turned out that all messages sent to Brazilian ISPs actually made it to their inboxes. The problem was with Google hosted email accounts (100% of the messages I sent went to junk/spam; they didn't even make it to the new Promotions tab), Outlook and Yahoo. So, even if you are in the U.S., look out for poor deliverability.

Verifizierter Rezensent
Gesamtbewertung
  • Branche: Möbel
  • Unternehmensgröße: 51–200 Mitarbeiter
  • Weitere für 1-5 Monate genutzt
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  • Weiterempfehlungsquote 8.0 /10

Powerful and user friendly marketing automation suite with excellent customer support

Bewertet am 1.3.2018

We've been able to bring our marketing data into one place and create a more unified platform from which to send out our marketing campaigns.

Vorteile

We just started using Act-On a few months ago. We had debated marketing automation companies to go with for years. Overall, Act-On was able to go toe-to-toe in most regards with the other vendors we were considering, at least. The deciding factor was the pricing model, which is a bit unusual. They only charge you for "active" contacts, which are contacts you are actually reaching out to. You can import other contacts for reporting, data synchronization, or potential marketing purposes down the line if you wish, and you won't be charged for them. The support team at Act-On is great. During our evaluation, I received an email from the CEO himself, asking what he could do to help us choose. Throughout implementation, we had several calls and I was always provided what we needed quickly. Act-On does so many things, it would be impossible to cover here, but I like their email and landing page creator. I found it to be very intuitive. The user interface is showing some age, but it's very straightforward and there's not a lot of guessing about how to use it. Act-On is list based, which is the "old" methodology in the industry right now, but if you're a fan of that strategy, you'll feel right at home. Workflow creation is very easy. Data Studio (an add-on) also allows you to create custom reporting, and baked in integrations and an automated FTP connection allow you to get your data talking to each other automatically. The university has great educational information available too.

Nachteile

You'll get out of Act-On what you put into it. The support and university is there to guide you in that process, but it's ultimately up to you. That's how it is with any platform that doesn't offer in-house services, but with a marketing automation suite, you will really get more out of it if you have knowledgeable staff that have experience implementing and using these platforms. It can be daunting if it's your first time using a marketing automation suite. While Act-On is working on some new things, I don't know that they are putting as much effort behind investing into the product as some of the leading companies in the space. Also, some of the tools are a little rudimentary, and the UI could certainly use some modernizing. It feels too much like Windows XP at times.

Verifizierter Rezensent
Gesamtbewertung
  • Branche: Computer-Software
  • Unternehmensgröße: 11–50 Mitarbeiter
  • Täglich für Mehr als 2 Jahre genutzt
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  • Weiterempfehlungsquote 10.0 /10

Excellent Segmentation and Automation Tools

Bewertet am 10.9.2018

Act-On is instrumental for meeting our company's revenue goals with email marketing campaigns.

Vorteile

Act-On gives me the ability to get extremely specific with my target prospects and customers. It's easy to build new segments and immediately see the size of those groups. It's very useful for data mining and determining where to focus your marketing efforts. For example, in just a couple of minutes (assuming you've done the work to collect the information from customers and store them properly in custom lists) you can create a segment of prospects who have downloaded or purchased x product from your website, meet criteria x,y,z for their attributes, have opened or clicked messages in a specific timeframe, and have visited a specific page of your website. You have the ability to get as granular as you want. You can then build automated programs that send targeted and timely messages depending on where these prospects are in your funnel and use conditional logic to define any future interactions.

Nachteile

The UI in some areas of the platform could use some design enhancements for aesthetics and for consistency throughout.

Antwort von Act-On Software Übersetzen auf: Deutsch

So great to hear that you're a fan of Act-On. Sounds like you're using it exactly as intended and seeing great results. That's fantastic! Thanks for sharing your review.

Verifizierter Rezensent
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  • Weiterempfehlungsquote 10.0 /10

Great Automation Program, Especially for SugarCRM Users

Bewertet am 25.11.2019

Vorteile

Great support and product learning program. The integration with our CRM and overall features/ease-of-use was excellent. It was a pleasure working with their team.

Nachteile

I'd like to have more in-person user group opportunities to discuss best practices.

In Betracht gezogene Alternativen

Salesforce Marketing Cloud Account Engagement und Marketo Engage

Gründe für den Wechsel zu Act-On

Integration to SugarCRM

Antwort von Act-On Software Übersetzen auf: Deutsch

Thank you so much for the positive feedback! We actually did a user group series this fall (London, Irvine, Chicago) and will do many more in 2020. Hopefully, you can join us in 2020. In the meantime, I would encourage you to leverage Act-On Connect, our customer portal and the vibrant community to share best practices and pose your questions. You can find it here: https://connect.act-on.com/hc/en-us
Cheers!
Sarah

Datis
Gesamtbewertung
  • Branche: Eventservice
  • Unternehmensgröße: 11–50 Mitarbeiter
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  • Weiterempfehlungsquote 7.0 /10

Some great features but a lot of big flaws (haven't used it for 2 years)

Bewertet am 28.4.2020

It did some things really well, but other things really poorly. I'm not sure how much they've improved these past couple years, but I would only use them again if I were to lock in a heavily discounted rate and needed an instant bi-lateral sync between Salesforce and my automation platform.

Vorteile

- Their support team was stellar
- Their Salesforce integration is the best I've seen in a Marketing Automation Platform
- Their list segmentation system features were fantastic
- We were early subscribers to act-on so we had a really cheap rate

Nachteile

I haven't used this software for a couple years, so they may have improved a lot but here were some of my major gripes:

- Extremely difficult to track lead sources
- Integration with ad platforms wasn't very good
- Landing page builder was terrible
- Lots of limitations with forms
- Email builder was quite painful to use but they made some improvements along the way while I was using them

Brian
Gesamtbewertung
  • Branche: Fluggesellschaften/Luftfahrt
  • Unternehmensgröße: 51–200 Mitarbeiter
  • Täglich für Mehr als 1 Jahr genutzt
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  • Weiterempfehlungsquote 7.0 /10

Good alternative for Pardot, but not as comprehensive

Bewertet am 12.3.2019

Vorteile

Act-On is great for most tasks. I can create emails, forms, and drip campaigns with ease. It syncs really easily to Salesforce and I haven't seen a single issue with that yet.

Nachteile

It's not as comprehensive and contemporary as some platforms. The forms aren't dynamic, and the emails are in a modular form instead of an easier drag-and-drop format.

Antwort von Act-On Software Übersetzen auf: Deutsch

Hi Brian,
Thanks for taking the time to share a review on Act-On. We really appreciate your feedback.
If you haven't done so already, I'd encourage you to check out the Act-On User Community for great tips, tricks and best practicing sharing. https://community.act-on.com/home
Thanks!
Sarah

Stephanie
Gesamtbewertung
  • Branche: Forschung
  • Unternehmensgröße: 51–200 Mitarbeiter
  • Täglich für 6-12 Monate genutzt
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  • Weiterempfehlungsquote 4.0 /10

I use this software regularly (almost every day) for work as a marketing specialist.

Bewertet am 28.4.2018

Vorteile

Building mailings is relatively straightforward. There are a decent amount of functions that allow us to customize our mailings in different ways based on content and branding for our various campaigns.

Nachteile

The sorting and filtering functions for sent mailings isn't very robust. The mailing builder is actually really quite finicky sometimes. Adding borders around image blocks causes extra white space around mailings. Also, buttons and other smaller elements render differently in the mailing builder than in Outlook, which is one of the primary email clients people use. Mailings end up looking less polished in Outlook.

Antwort von Act-On Software Übersetzen auf: Deutsch

Hi Stephanie,
Thanks for posting your review. We really appreciate your honest feedback and take it to heart.
Best,
Sarah

Richard
Gesamtbewertung
  • Branche: Einzelhandel
  • Unternehmensgröße: 2–10 Mitarbeiter
  • Täglich für Mehr als 1 Jahr genutzt
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  • Weiterempfehlungsquote 7.0 /10

Fully Featured Marketing Automation Solution for Right User

Bewertet am 27.9.2016

ACT-ON is a very powerful marketing automation tool that we decided upon after much research. It allows a great deal of work in segmentation, customer behavior analysis, etc. However, at $600/mo plus the $450 a month for the Salesforce CRM that we used with it, it was too much expense and, as a very small company, we were not able to take advantage of the features. Support is TREMENDOUS with this company and that goes a long way. We're dropping Act-On for now but if we grow to the size of a company that can afford a full-time marketing person and who can devote the time necessary to utilize all the great tools, we would definitely look at them again.

Vorteile

Great features
Support

Nachteile

Price
Contract length term

Rick
Gesamtbewertung
  • Branche: Versicherung
  • Unternehmensgröße: 10.000+ Mitarbeiter
  • Täglich für Mehr als 2 Jahre genutzt
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  • Weiterempfehlungsquote 10.0 /10

ActOn -- act on it!

Bewertet am 7.9.2018

ActOn allows me to get important professional messaging out to my target audience in a timely basis. I am impressed with their can-do customer support team. They always help me figure out a solution to building content. The software wear offers so much in terms of content marketing, form building and automated drip campaign functionality. The email content reporting and tracking is also very good.

Vorteile

I think you will find ActOn easy to use. I can quickly develop an email and define a target list and send as easily to 10 people or 100,000 people. I also like the reporting and graphs associated with a campaign. I also find the Form editor very valuable b/c I can quickly create a business need survey in a matter of minutes for my internal customers. The responses are easy to analyze b/c they are in spreadsheet form.

Nachteile

ActOn recently rolled out a new forms editor and they did not bring over the reporting URL feature from the Classic Form editor...this would make it easier for my internal customers to pull data vs having me pull the data for them.

Antwort von Act-On Software Übersetzen auf: Deutsch

Hi Rick,
Thanks so much for posting your review!
We appreciate your candor and will share your feedback with the product team. They continually work to improve Act-On for customers like you.
All the best,
Sarah

Matt
Gesamtbewertung
  • Branche: Einzelhandel
  • Unternehmensgröße: 501–1.000 Mitarbeiter
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  • Weiterempfehlungsquote 7.0 /10

Good marketing automation, with some catches

Bewertet am 6.8.2019

Overall, Dynamics CRM is the biggest problem; however, if Act-On is going to support its integration with the platform, it has to better understand it. Besides that, I like the tool. It has a lot of bells and whistles and is competitively priced against similar marketing automation programs.

Vorteile

Once you learn it, you realize how nice of a tool it is. Email campaigns, lead scoring, assessing total voice of customer -- it's all there.

Nachteile

Unless you get the white glove setup service, it's tough to really figure out what you're doing at first. I would not recommend for Dynamics CRM (it's missing features that other CRMs have). The Outlook email template plugin is nice when it works, but more often than not, there are problems. I do wish they help you better understand what data fields are required in both Act-On as well as the CRM, and how to add/edit what is being integrated.

Antwort von Act-On Software Übersetzen auf: Deutsch

Hi Matt,
Thanks so much for posting a review of Act-On. I would encourage you to check out Act-On's customer portal, Act-On Connect. It's full of great resources for customers and includes a customer community for sharing best practices.
https://connect.act-on.com/hc/en-us
Cheers,
Sarah

Verifizierter Rezensent
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  • Unternehmensgröße: 11–50 Mitarbeiter
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  • Weiterempfehlungsquote 2.0 /10

Terrible email delivery, customer support issues not fixed, but huge promises by sales for...

Bewertet am 21.5.2018

No benefits when looking back, lots of time, and money lost.

Vorteile

The company's main advantage (whether they market it or not, but they definitely use it during a sale) is they allow for companies to BUY lists and bring in cold contacts. Almost every other provider prohibits this.

Well, that's why for good companies, your marketing performance and emails drop wayyy down. And worse, their support imagines nothing is wrong, and everything is going OK.

They will also negotiate your price far lower than others, to lock you into an annual contract.

Nachteile

- Email delivery is terrible
- Their support tried to help, but makes false promises on waiting
- Locked into a major contract, which even with their lack of performance, is tough to leave
- Their UI is really, really bad
- Barely any templates for things like landing pages, emails, etc.
- General data between modules is not easy to gather, collect or use for additional sales.

Verifizierter Rezensent
Gesamtbewertung
  • Branche: Verlagswesen
  • Unternehmensgröße: 51–200 Mitarbeiter
  • Täglich für Mehr als 2 Jahre genutzt
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Gesamtbewertung

  • Bedienkomfort
  • Weiterempfehlungsquote 10.0 /10

Dynamics Compatible, Great Value

Bewertet am 7.9.2018

An unexpected benefit has been in the customer support department. Proactive email drips for recent purchasers helps that team provide great service consistently through scheduled email programs with tips and tutorials.

Vorteile

The Dynamics integration was a crucial part of my decision to adopt this software for my company. Ease of use is comparable to any other robust marketing automation tool. We've seen huge value in this purchase.

Nachteile

Unfortunately the software does not function well on iOS devices.

Antwort von Act-On Software Übersetzen auf: Deutsch

We love hearing your feedback. Thanks for sharing your review! Great to hear that you're benefitting from the new customer tutorials, tips and tricks. If you haven't already, please check out the Act-On User Community as another great resource for best practices and product suggestions. https://community.act-on.com/home

Josh
Gesamtbewertung
  • Branche: Finanzdienstleistungen
  • Unternehmensgröße: 51–200 Mitarbeiter
  • Monatlich für Mehr als 1 Jahr genutzt
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  • Weiterempfehlungsquote 6.0 /10

Great tool starting out but has some minor flaws

Bewertet am 30.4.2018

It's a great tool starting out but I think in the long-run you would need another option. If you're looking for a pretty simple, effective marketing automation platform that syncs with Salesforce easily and can do some pretty advanced things, this is a great option but may not be the best if you're looking to do advanced tactics.

Vorteile

- The simplicity of the interface and overall product
- Creating email programs is a nice drag and drop style
- Pretty advanced options in creating a program
- Salesforce sync is nice when building out lists. Being able to save syncing preferences is a great option that reduces time.
- Don't have to know HTML or CSS to use
- Nice Inbound section for SEO, paid ads, and website visits (if you're doing ABM you can see what companies are coming to your site).

Nachteile

- The platform for us is really slow. We have a lot of emails going out and it can really slow down the entire platform, which can be frustrating.
- Segmenting within a program not that great
- Adding multiple IF branches almost break the entire platform. Clicking on one segment to change can take 10 seconds to load the drop-down menu.
- The menu can get really confusing at times
- Knowledge-base is nonexistent. I can never find any resource from Act-On that helps with problems I encounter. I have to email or call them every time.
- Can't dive into reports (at least in my account). I can see an overall report but I can't dive into specific campaigns, lists or by time period.

Antwort von Act-On Software Übersetzen auf: Deutsch

Hi Josh,
Thanks for taking the time to post your review. We really appreciate your honest feedback and always strive to improve the product.
Thanks again,
Sarah

Faisal
Gesamtbewertung
  • Branche: Finanzdienstleistungen
  • Unternehmensgröße: 11–50 Mitarbeiter
  • Täglich für Mehr als 2 Jahre genutzt
  • Quelle der Bewertung

Gesamtbewertung

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  • Weiterempfehlungsquote 10.0 /10

The Best Marketing Automation Tool

Bewertet am 28.6.2018

Highly recommended, this is the second company in which i have worked for and implemented Act-On. This is my go to marketing automation tool.

Vorteile

I have used and reviewed many tools, but i will say Act-On is my favorite. Easy to use, and the best customer service of any of it's competitors.

Nachteile

The email builder works great but does not live up to my requirements. I wish you could get more advanced with designs.

Antwort von Act-On Software Übersetzen auf: Deutsch

Hi Faisal,
Thanks so much for posting your review. We are thrilled that you are happy and having a positive experience with Act-On.

I would encourage you to check out the Act-On user community at https://community.act-on.com/ It's a great place to share your product requests and suggestions and learn from other marketers.

Jessica
Gesamtbewertung
  • Branche: Gastgewerbe
  • Unternehmensgröße: 11–50 Mitarbeiter
  • Täglich für Mehr als 1 Jahr genutzt
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Gesamtbewertung

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  • Weiterempfehlungsquote 9.0 /10

Easy to use

Bewertet am 13.9.2018

Everyone I have spoken to from account manger, tech support and engineers for trouble shooting any problem that we have have been really helpful. They have always figured out a way to fix the problem especially with our really complex list that we have.

Vorteile

Act-On is easy to use especially if you know a bit of html knowledge. When designing you can even go into the code and alter it a bit if you know any html. The designs come out nice and clean and you can always work around any issues that comes up.

Nachteile

When designing emails and your using tables and have the image set to the max pixel you have to alter the code for it to display on mobile devices.

Antwort von Act-On Software Übersetzen auf: Deutsch

Thanks for your review, Jessica! So glad you're finding value in Act-On and that you've found our team has been friendly and helpful.

Happy marketing!

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  • Unternehmensgröße: 51–200 Mitarbeiter
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  • Weiterempfehlungsquote 8.0 /10

Easy to Use Marketing Automation Platform

Bewertet am 24.5.2019

We've built all of our landing pages in Act-On, and every marketing emails is sent through the software.

Vorteile

Very easy to learn and use the platform. The drag-and-drop Landing Page and Email composers can your team productive with Act-On in no time.

Nachteile

The interface is a inconsistent (some modules have been updated more than others), and there are a few missing nice-to-have options (like the ability to add anchors to CTA buttons - this can be done but by manually adding a button with HTML).

Antwort von Act-On Software Übersetzen auf: Deutsch

Thanks so much for sharing your feedback!

Verifizierter Rezensent
Gesamtbewertung
  • Branche: Computer-Software
  • Unternehmensgröße: 201–500 Mitarbeiter
  • Täglich für Mehr als 2 Jahre genutzt
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Gesamtbewertung

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  • Kundenbetreuung
  • Weiterempfehlungsquote 9.0 /10

Great product

Bewertet am 11.9.2018

Act-On is a mainstay of my marketing team. If I could keep only one product or service it would be Act-On. Great team behind it in my experience.

Vorteile

Good set of features and functions. Good product team and exciting roadmap. Easy to implement.

Nachteile

Onboarding could have been better (but that was some time ago now and I know they have improved it). Feature request facility feels like a black hole at times!

Antwort von Act-On Software Übersetzen auf: Deutsch

Great to hear your feedback, thank you!
Do check out the Act-On User Community for more great resources and training tools. You'll find it here: https://community.act-on.com/home

Cheers!

Elliott
Gesamtbewertung
  • Branche: Marketing & Werbung
  • Unternehmensgröße: 11–50 Mitarbeiter
  • Wöchentlich für Mehr als 1 Jahr genutzt
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Gesamtbewertung

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  • Weiterempfehlungsquote 4.0 /10

Blagh!

Bewertet am 7.11.2018

Their sales department is good at selling this product, the reality is that it's not very good.

Vorteile

We started using this as an alternative to similar features in SalesForce. It does have a ton of features and integrates with many other systems.

Nachteile

We've had nothing but trouble with this since the beginning. Even after two years we still have random issues (services disconnecting) which can take hours to repair. The bulk emails we send from Act-On consistently end up in spam folders and customer support gives us the run around about how to fix it, usually we end up spending hours just to prove to them that this is actually happening.

Antwort von Act-On Software Übersetzen auf: Deutsch

Hi Elliott,
Thanks for your feedback. I'm sorry you've been frustrated. I would encourage you to attend our upcoming deliverability webinar on November 15th. You'll learn best practices for ensuring your emails land in inboxes. You may register here: https://success.act-on.com/acton/fs/blocks/showLandingPage/a/9883/p/p-0630/t/page/fm/0
I would also encourage you to check out the Act-On User Community as well. It's a great resource for users to share tips and tricks. https://community.act-on.com/home

Verifizierter Rezensent
Gesamtbewertung
  • Branche: Bürgerliche & soziale Einrichtungen
  • Unternehmensgröße: 11–50 Mitarbeiter
  • Täglich für Mehr als 2 Jahre genutzt
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Gesamtbewertung

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  • Weiterempfehlungsquote 8.0 /10

A repeat customer

Bewertet am 7.9.2018

Act-On allows us to do some next level segmentation and marketing.

Vorteile

Act-On has been my go-to solution for the last 5 years. They may not be as well known as some, but they offer great value and a deep bench of functionality. Incredibly innovative too.

Nachteile

Customer service has gone through hiccups of late

Antwort von Act-On Software Übersetzen auf: Deutsch

Thank you for your feedback. We appreciate it and love hearing from customers. Please check out the Act-On User Community for more resources. It's a great place to exchange best practices. https://community.act-on.com/home

Verifizierter Rezensent
Gesamtbewertung
  • Branche: E-Learning
  • Unternehmensgröße: 11–50 Mitarbeiter
  • Täglich für 6-12 Monate genutzt
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  • Weiterempfehlungsquote 0.0 /10

Move On - Not Worthwhile

Bewertet am 7.6.2022

Vorteile

customer success team was friendly
feature set sounds useful

Nachteile

interface is abysmal
functionality is limited
product is slow and outdated

In Betracht gezogene Alternativen

Salesforce Marketing Cloud Account Engagement

Gründe für den Wechsel zu Act-On

We made a mistake... should not have chosen.
Verifizierter Rezensent
Gesamtbewertung
  • Branche: Marketing & Werbung
  • Unternehmensgröße: 2–10 Mitarbeiter
  • Täglich für 6-12 Monate genutzt
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Gesamtbewertung

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  • Weiterempfehlungsquote 5.0 /10

A 2nd tier product in the race of Marketing Automation

Bewertet am 6.9.2018

In my experience with using Pardot, Marketo, Hubspot, and Act-On (email marketing only solutions such as MailChimp and Constant Contact as well...), Act-On is still playing catch-up with the bigger, more enterprise companies in terms of technical capabilities. Its support system is great, however.

Vorteile

Support team, the fact that Act-On is growing quickly

Nachteile

Inability to sort information on the platform itself, rigid reporting and display of data, certain key functions that should be given to everyone are add-ons, has no predictive, real-time adjustment, automated insights, multi-channel marketing funnel value analysis, etc. yet.

Antwort von Act-On Software Übersetzen auf: Deutsch

Thanks for posting your review. We value your feedback and share it with the product team so that we can continue to improve Act-On to be the best it can be.

Amy
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Gesamtbewertung

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  • Kundenbetreuung

Bewertet am 1.11.2013

When it came to a marketing automation solution, our organization took the Goldilocks approach:

First, we tried Pardot and found that it really didn't deliver what we were looking for. Their lack of lead attribution functionality just didn't work for us. We wanted to be able to connect the dots on sales and marketing touches but ultimately know which touch landed us the business. The process that Pardot defined for us meant that we had to add several steps to our own process. It was not what we expected out of an automated program.

Second, we tried Marketo and found that it was overwhelmingly complicated. Again, not what we expected out of an automated system. Not only was it complicated to set up campaigns, but it was also complicated to get some assistance if we ran into a problem. We'd have to put in a ticket, call to follow up, wait for someone to get back to us and then wait for them to hear back from overseas trainers and developers to get back to them so they could circle back around to us. Several times, we were told that we needed to pay for some additional add-on or additional training.

Finally, we moved to Act-On and they have been "just right." Our implementation was a breeze, and the software does exactly what we want it to do - and then some. As with any new software, we had questions and user issues, etc. but the Act-On crew was always there with answers - sometimes within minutes of us contacting them! The software is great, but what makes Act-On different is their team. It's comforting to know that we have advocates there that really want us to succeed.

Kasey
Gesamtbewertung
  • Branche: E-Learning
  • Unternehmensgröße: 51–200 Mitarbeiter
  • Täglich für Mehr als 2 Jahre genutzt
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Gesamtbewertung

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  • Kundenbetreuung
  • Weiterempfehlungsquote 7.0 /10

Act-On Review

Bewertet am 10.9.2018

Vorteile

The customer support, they are very quick to respond and follow-up.

Nachteile

The ease of use you could be improved. More tutorials on new features.

Antwort von Act-On Software Übersetzen auf: Deutsch

Hi Kasey! Thanks for your review. I encourage you to check out Act-On's User Community for additional resources and best practice tips. You'll find it here: https://community.act-on.com/home