VWO Testing Erfahrungen

VWO started off as a typical website testing tool, with visual selection tools (i.e. no coding required) to create a range of dynamic A/B and multivariate tests. They started to implement some new functionality and now, they have an advanced and fully comprehensive testing and optimization solution. You can create hypothesis and theories for each test with the top-tier of their product, whilst making observations along the way (during the life of each test). This can help you to better understand what you're doing, what's working and how future tests could be conducted to better the outcomes.

The basic solution is good but feels somewhat limited in comparison to their top-tier optimization product. However, their pricing for all products is expensive. Their optimization product (full suite of tools) is far too expensive for most businesses and requires a lot of management time - it's not a case of switching on a button and seeing results, the tools only enable you to create tests and track their progress. It's an ideal tool for a larger team of marketers and website testers.

The support is kindly even if they were not able to solve the bugs

A significant part of the users cannot see the a/b test.
The deploy function doesn't work properly. At least 10% of the users see alway the old code.
Google spider doesn't see the deploy version. So for instance you cannot use to deploy SEO code.

I love VWO! This software is excellent for split testing landing pages, which is extremely important for a new product launch where we want to optimize and get the most bang for our buck with the highest converting landing pages. This tool makes it easy to set up split tests and analyze.

Sometimes I question the split testing ability and have had multiple discussions with VWO about changes some things to make it better for the user / more optimized and haven't seen any changes go into effect.

I am using this tool for last 3 years and have very good feedback on this. It's easy to use and help us to increase the conversion.

Conversion tracking options.
It tracks only one visiter for a campaign i.e a visiter come 4 times via a campaign it tracks only one time.

I've been using VWO for months now, and I like it very much. It is easy to set up and there are a lot of different testing options available (A/B, multivariate, split URL, etc.). Their editor is also very powerful and their support was always quick to response and was really helpful.

I don't like that the script you need to include on your site aren't hosted on some known CDN, which gives your site lower score on sites like WebPageTest. Also, their editor doesn't work well all the time - if you are making some big change on the page, you will sometimes see in the editor that your change is applied correctly, but in the preview the change isn't there - so you need to find a way how to insert it correctly.

Once setup it's a plug and play growth hacking tool that allows validation of theories.

Very hard to get running without a developer if you are using React.

Compared to other AB testing tools, VWO succeeds in a more reactive visual interface.
Many core features are available with some of their starter plans, which only happens with more expensive plans on other AB testing softwares, like user segmentation and geo targeting.

Still expensive for the value it can provide, many of the really useful tests you can apply require complex behaviors which can be done through VWO but need technical knowledge.

Using VWO you're able to run more sophisticated tests than other, free software.
Support is helpful.

Some of the features in their reporting don't work very well, ie reports with old data and bad graphs for data over time.
Seems to have more negative affects on site speed than other platforms.

I’m not a web developer but a designer. I just have basically html knowledge. VWO doesn’t even require that. I’m able to impress my boss by running A/B tests all on my own without her needing to involve developers. It’s pretty amazing. And if I ever have a question about how to do something, they’re very prompt in answering my emails.

Sometimes it would be difficult for me to do design the variation. I would click on something, and it wouldn’t act how I wanted it to. Took me a bit of time so get the variation to look exactly how i wanted it to.

Easy to administer. It is good tool for system administrators

None. I can’t think of a shortcumming at this point.

We were able to a part of their beta program where they would roll out the most recent updates to our account. This was a great way to try new features and be able to communicate our feedback to the team.

It is a little pricey, but we got a lot of value, so no real complaints.

The easy of use and speed to set-up an A/B test.

The organization of run tests and results could be better.

- After implementation, setting up AB tests is very easy; no IT needed anymore
- Value for money is compared to Optimizely better

- For setting up more advanced AB tests, still coding skills are needed
- The contact support can be a little slow

My tests were quick and easy for the team to set up and quick for me to jump in and see the results clearly.

It sets a high bar to choose a winner, so the test took a little bit more time than I had hoped.

It's very user friendly and makes it easy to set up any kind of website test with very little code knowledge.

There is a slight "flicker" on some of the testing. This can skew your testing slightly.

Very easy to use, just copy/paste the script and create the test in the WYSYWYG, and that works
Some special features, like heatmaps, are great too.

The stats are sometimes hard to understand (especially the real difference between quick learning and the other options).

This is an affordable software which allows you to track user behavior and run some A/B testing with Wordpress sites. I like the interface and it does help us gain some useful information about the way people are interacting with the websites we design.

I think the concept of goals, especially those tied to form fills/other conversion points, are not well explained and don't seem to behave as one might expect. This software definitely has limitations, and I wouldn't recommend it to someone looking to get really in-depth data about user behavior or split testing. But it is good for those that are dabbling in it or just looking for an overview.

The most advantageous feature for me is that you can customised traffic to different variables and have more control over segmenting the audience; you can customise a new segment yourself should you wish to. Another cool feature is that when setting the parameters for the campaign, VWP takes into account the number of visitors that would be exposed to the campaign, your current conversion rate for the original version of the page and the minimal conversion rate that you care about.

Overall I'm well impressed with VWO, but for my small business I find it to be quite pricey. I understand that they have a certain audience in mind, I wish there was a smaller package for a more affordable price.

This experience haver been awesome than could be! Thanks a lot

Amazing! Good experiencie i haver been! Thanks for

I think the software is incredibly robust but at the same time very easy to use.

I wish the pricing was a bit more affordable for us.

What I like the most is that there are many functions that include personalized orientation and the availability of the heat map that eliminates the dependence on tools such as Mouseflow and Hotjar.

The only thing I could recommend is that there should be a smaller package at a more affordable price for small business owners.