Oktopost Erfahrungen

Their calendar/campaign feature is probably one of my favorite features. It's comprehensive and the color coding makes it super organized. I'm a huge fan of the image library that's included. Additionally, we love this product for social employee advocacy. It has helped out employees become brand ambassadors and share content super easily to their own networks.

There truly isn't much that I don't like about this product. The Salesforce integration works but unfortunuately we haven't been able to take advantage of it too much here.

This is a really robust platform that has truly been developed for B2B clients such that social stats integrate with marketing automation. The platform is really easy to use and has resources for just about every vertical you can use social to support. Tons of analytics insight for social that you don't normally see in these kinds of platforms.

Using the platform to its fullest takes 2-3 hours of training with an Oktopost rep. That's more than any other scheduler I've used previously.

Easy to use with a very small learning curve. Ability to create campaigns and tag them with campaign attributes is a plus.

Reporting could be a bit more robust, along with the platforms ability to recommend the "best" time to post based on past performance.

No Live Chat option can be frustrating, although email support is generally pretty quick (one business day).

The tool is easy to use and I didn't need any onboarding or extra training. Through Oktopost I have a clear overview of my content across all channels and I can easily track my pieces of content. I had troubles with accessing my account in the beginning, and the support was very efficient. I like my weekly analytics emails as well as they deliver all datapoints that are relevant to my strategy.

I am looking forward to seeing ho Oktopost will develop regarding the external integrations or additional extra instruments to help me hone my hone my content & visuals (be it an image editor or automated hashtags). For now the set of the functionalities is relatively standard, albeit packed in a clear efficient way.

+ social media scheduling+ employee advocacy+ makes my work life so much easier

Analytics could be easier to understand, I would appreciate an app interface for admins

Gives you a calendar view of all your posts, allows you to create 'campaigns' and tag them for easy filtering in the analytics section, UTM parameters & link shortening via the campaign, track unknown visitors until they convert, social advocacy component built in, curated content, Marketo/SFDC integrations. Also, a great and very responsive support team!

Not much really. The new UI has a lot of great updates. The only thing I'd like to see more of are threads about how others are using the platform/how they set it up / sharing best practices and tips and tricks.

The ability to segment posts by campaign and the approval workflow process. The UI is nice and user friendly, it is easy to onboard new contributors.

Inconsistent support -- I used to hear from Oktopost a lot and responses were timely, lately I have not been able to get in touch with anyone and have a pretty pressing issue to figure out.

Love the native tagging for Twitter content. The campaign org of all content should be the gold standard for marketing automation products. Best customer service team I've worked with to date - if they do not know the answer (which they usually do), they will go well out of their way to find it for you. Calendar view is a little less intuitive than I would like, but once you get the hag of it, it is head and shoulder above the competition (I find this view is often the most sought after by leadership or cross functional partners for visibility into the content strategy).

Inability to copy posts from various listening streams to advocacy board without first posting from business account. Glitchy time zone settings. Inability to tag when purposing content for LinkedIn or Facebook.

The ease of use and security handling is the most powerful thing about this software

The speed of code generation is really very fast it should restart when we on our mobile or system

Oktopost makes advocacy and social media management easy for our organization. It's easy to post updates to all our channels and to have employees repost.

The dashboard and Manage post icons are different and it's confusing which one to operate from as both an employee advocate and a social media manager.

This software works well for our internal functions to plan, approve, and schedule posts across a number of different social media channels and regions. The calendar function gives a nice visual to ensure posts don't overlap or cross post at the wrong times. The advocacy function helps centralise posts for employees to share on their own channels.

The lack of time changes - we have teams across the US and Europe - we would like the ability to have localised time zones for users when scheduling posts.

The analytics

That you can't use Instagram with it.

It's nice to be able to schedule my monthly posts and then not have to think about it again.

You can't tag scheduled facebook or linked in posts for some reason. You can only do that for twitter. Also, if you do a hyperlink, you can preview it.

Super easy to use, makes scheduling social campaigns on multiple mediums simple. The auto-scheduling is also useful. The platform chooses the best time to post based on analytics.

You constantly have to reconnect your social profiles without warning. This is a pain if you had a bunch of social scheduled in advance because you don't know it never posted until it's too late.

One feature I liked the most about this software is the ease of use and customer service I was provided when learning how to use and administrate in Oktopost.

I have not been using the software for very long. So at this time, I cannot say what I would like least about Oktopost.

With their easy-to-use platform, I can schedule and plan my posts well in advance, which has been a huge advantage in saving time and maintaining an active presence on my social channels.

It would be very beneficial to have more flexibility to create customized reports tailored to my goals and needs.