Marketo Engage Erfahrungen

Marketo Engage

4,3 (705)
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Marketing Automation für digitale Marketingteams

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4,3 /5
(705)
Preis-Leistungs-Verhältnis
3,8/5
Funktionen
4,3/5
Bedienkomfort
3,8/5
Kundenbetreuung
3,9/5

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704 Bewertungen

Cameron
Cameron
Gesamtbewertung
  • Branche: Internet
  • Unternehmensgröße: 51–200 Mitarbeiter
  • Täglich für Mehr als 2 Jahre genutzt
  • Quelle der Bewertung

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  • Weiterempfehlungsquote 10.0 /10

Can't go wrong with the best MAP - but you need to spend time getting it how you like it

Bewertet am 28.7.2020

I've been using Marketo for over 2 years and have managed multiple instances, including implementing...

I've been using Marketo for over 2 years and have managed multiple instances, including implementing a new one. It's been great to learn and use. I came from HubSpot and although I loved HubSpot, it was limited in it's capabilities because things are locked down to look "pretty" and work more out-of-the-box. What I say is Marketo is for the "big kids"/enterprise/B2B market and HubSpot is more for the SMB market. Marketo also does well integrating with Salesforce, whereas HubSpot's API integration is very locked down and limited.

Vorteile

What can't Marketo do? Not much! It's the be-all-do-all tool. Tons of features and customization, integrations and functionality.

Nachteile

If you are looking for a "pretty" software, don't look here. The interface is dated and harder to navigate if you don't know what you are doing. I always tell people that "Marketo is UGLY, but it's POWERFUL."
What it trades for looks, it makes up for in functionality and customizations.

Verifizierter Rezensent
Gesamtbewertung
  • Branche: Computer-Software
  • Unternehmensgröße: 11–50 Mitarbeiter
  • Täglich für Mehr als 2 Jahre genutzt
  • Quelle der Bewertung

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  • Preis-Leistungs-Verhältnis
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  • Weiterempfehlungsquote 10.0 /10

Very powerful, not the most user-friendly tool out there.

Bewertet am 6.1.2023

We rolled it out 3 years ago and have been very happy with it. There's been some frustration in the...

We rolled it out 3 years ago and have been very happy with it. There's been some frustration in the business at the turn-around time on Marketing Ops requests, but that's more of a staffing issue and because of the fact that it's not very easy for an end user to just jump in and setup a campaign on their own. If you have good permissions management, use of templates, and at least some experienced admin support it can be an extremely powerful and effective tool. It's not for the faint of heart.

Vorteile

It is extremely powerful. But as Spider-Man says, with great power comes great responsibility. You definitely want someone who knows what they're doing managing this thing.

Nachteile

Relatively high cost of ownership. I'd suggest it's best for enterprises or marketing requirements that call for very sophisticated automation. It's not easy for end users to do much self-service, so you'll definitely need an admin with experience. And depending on your workload one or multiple ops specialists up to an entire team.

In Betracht gezogene Alternativen

HubSpot CRM

Warum Marketo Engage gewählt wurde

We felt we needed more flexible automation options as well as better integration with Salesforce.com.

Zuvor genutzte Software

Drip

Gründe für den Wechsel zu Marketo Engage

For the flexibility and power of the platform. We also had operators who were more comfortable with the platform.
Adam
Gesamtbewertung
  • Branche: Informationstechnologie & -dienste
  • Unternehmensgröße: 11–50 Mitarbeiter
  • Wöchentlich für Mehr als 2 Jahre genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 10.0 /10

Why Marketo Engage?

Bewertet am 2.5.2024

Vorteile

It was straightforward to deploy and implement Marketo Engage.
It allows me to automate marketing strategies and improve the SEO of our brand.

Nachteile

There is no daunting aspect that I encounter when using Marketo Engage.

Verifizierter Rezensent
Gesamtbewertung
  • Branche: Halbleiter
  • Unternehmensgröße: 51–200 Mitarbeiter
  • Täglich für Mehr als 2 Jahre genutzt
  • Quelle der Bewertung

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  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
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  • Weiterempfehlungsquote 5.0 /10

Marketo is a beast

Bewertet am 3.1.2020

It’s been really hard to learn everything but I’m starting to feel a little more confident.

It’s been really hard to learn everything but I’m starting to feel a little more confident.

Vorteile

Marketo has the ability to do so many things which is a pro and con. It takes a while to get the hang of things but Marketo can really make this happen for your company.

Nachteile

I wish Marketo was more visual. It’s sometimes hard to get from start to finish on a project without realizing how you May be affecting other campaigns and lead funnels.

In Betracht gezogene Alternativen

HubSpot CRM

Gründe für den Wechsel zu Marketo Engage

Price and training
Mumbo
Gesamtbewertung
  • Branche: Forschung
  • Unternehmensgröße: 201–500 Mitarbeiter
  • Täglich für Mehr als 1 Jahr genutzt
  • Quelle der Bewertung

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  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 10.0 /10

Effective and centralized email marketing and engagement tracking solution

Bewertet am 5.3.2024

The experience has been superb and we have been able to reach a wide audience in email marketing...

The experience has been superb and we have been able to reach a wide audience in email marketing and tracking our engagements.

Vorteile

I like that Marketo Engage is easy to use and effective in reaching a wide audience in email marketing and tracking engagements.

Nachteile

The only downside is that customizing templates might require some level of expertise and experience.

Jose Manuel
Gesamtbewertung
  • Branche: Marketing & Werbung
  • Unternehmensgröße: Selbstständig
  • Wöchentlich für Mehr als 2 Jahre genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
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  • Weiterempfehlungsquote 9.0 /10

Email marketing with a wide array of versatile features.

Bewertet am 7.12.2023

When it came to selecting an email marketing platform, I was seeking more extensive options than...

When it came to selecting an email marketing platform, I was seeking more extensive options than what Mailchimp provided. A colleague of mine recommended Marketo Engage due to its expansive feature set and capabilities. He was right.

Vorteile

Marketo Engage serves as a robust asset in your email marketing arsenal, offering a wide array of versatile features.

Nachteile

Marketo Engage serves as a robust asset in your email marketing arsenal, offering a wide array of versatile features.

Jon
Gesamtbewertung
  • Branche: Marketing & Werbung
  • Unternehmensgröße: 2–10 Mitarbeiter
  • Wöchentlich für Mehr als 2 Jahre genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 9.0 /10

Marketo - great software for demand generation

Bewertet am 17.12.2019

We implement and optimize Marketo (and several other platforms) on behalf of our clients and have...

We implement and optimize Marketo (and several other platforms) on behalf of our clients and have found Marketo a scalable solution for b2b companies with more than 100 employees. Anything less employee wise requires a lesser tool. This is the best tool for the mid-market segment in our experiences.

Vorteile

1. Ease of use
2. Drip campaigns triggered on behaviors of leads
3. Lead management (inquiry to close)
4. Ubiquitous in the 100-1000 employee segment, SaaS business

Nachteile

1. Customer support lacks
2. New feature functionality is questionable in the 2015-2018 vintage (pre-adobe) - eg Sky doesn't work as one example
3. Limitations on API use
4. Mobile responsive templates are not mobile responsive!
5. Anything account based related

Gründe für den Wechsel zu Marketo Engage

Most flexible, best integration, best deliverability, best feature functionality - scales the best.
James
James
Gesamtbewertung
  • Branche: Computer-Software
  • Unternehmensgröße: 11–50 Mitarbeiter
  • Täglich für Mehr als 1 Jahr genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
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  • Weiterempfehlungsquote 5.0 /10

I used Marketo for over a year and it was not very user friendly

Bewertet am 25.7.2018

Vorteile

Marketo seems like it is a good option for large companies and developers. We successfully ran webinars through the automation functionality and thought their support staff were nice.

Nachteile

Compared to the CMS I am using now, Marketo is very cumbersome and archaic. Marketo was very hard to get up and running on. It is very difficult to find user help articles when you need to find out how to do something. Much of the content is supplied by Marketo users rather than the company itself and ends up being very technical and hard to understand for anyone outside of being a developer. If you are new to marketing automation, I would not recommend this product.

Jason
Jason
Gesamtbewertung
  • Branche: Finanzdienstleistungen
  • Unternehmensgröße: 201–500 Mitarbeiter
  • Täglich für Mehr als 2 Jahre genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 7.0 /10

Great to use for basic reporting

Bewertet am 24.11.2018

If you want to see how your email performed, then Marketo Analytics provide the metrics. However,...

If you want to see how your email performed, then Marketo Analytics provide the metrics. However, you might find it a challenge to try to understand more than that (conversions, web page views)

Vorteile

- easy to use when it comes to getting email performance
- easy to replicate reports
- able to customize the columns you want exported
- easy to share various of reports

Nachteile

- slow to load reports when trying to segment
- find reporting to be simple, limited filtering
- unable to easily see performance and conversion in the same report

Billie
Gesamtbewertung
  • Branche: Marketing & Werbung
  • Unternehmensgröße: Selbstständig
  • Monatlich für Kostenlose Testversion genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
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  • Weiterempfehlungsquote 2.0 /10

Great software, confusing to set up

Bewertet am 29.3.2024

It’s a great software once you learn how to set it up however that will likely be difficult.

It’s a great software once you learn how to set it up however that will likely be difficult.

Vorteile

It’s a great software, lots of features

Nachteile

It was extremely confusing to set up and learn

Ed
Gesamtbewertung
  • Branche: Marketing & Werbung
  • Unternehmensgröße: 2–10 Mitarbeiter
  • Täglich für Mehr als 2 Jahre genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 10.0 /10

Marketo is the Gold Standard of Marketing CRMs in the marketplace!!

Bewertet am 5.5.2022

My experience with Marketo has been amazing from the sales rep, our implementation specialist,...

My experience with Marketo has been amazing from the sales rep, our implementation specialist, support department and our CSM went over and beyond to make sure we were getting the most value out of the platform.

Vorteile

I love the deep native integration with Salesforce that allows us to sync data and both company and contact records to communicate through marketing and sync up with our account based marketing campaigns and enabling sales to follow up at the exact right time based on lead scoring and actions take by prospect when consuming our content we deliver in the form of email opens, email clicks and % video views with the amazing integration with Wistia. The Strategies you can deploy are only limited by your creativity as a marketer and sales architect and revenue officer at your company and I absolutely love Marketo!!

Nachteile

The platform is very robust and takes learning and using it and clearly understand best practices through executional experience running campaigns and this takes an investment of time and it's absolutely worth it and the return on that time investment is the most important revenue driver in our company when combining the power of your sales reps and your sales enablement tool in your tech stack!!

Warum Marketo Engage gewählt wurde

We had to connect Infusionsoft with a 3rd party integration platform that had built a custom integration and it was a significant monthly investment and Infustionsoft is an inferior platform compared to Marketo Engage. It was a no brainer to make the switch.

Gründe für den Wechsel zu Marketo Engage

Marketo offers an agency level account allowing us to connect our clients Salesforce with a license of Marketo under our single Agency level account with Marketo Engage which allows us to provide marketing services along with our sales services, aligning both and providing maximum return on our clients investment working with us and a win/win for everyone. Also, Marketo doesn't try and be everything to everybody, they set the standard for marketing CRMs and have an excellent, deep integration with Salesforce and other platforms just didn't match up in comparison.
Lauren
Gesamtbewertung
  • Branche: Marketing & Werbung
  • Unternehmensgröße: 10.000+ Mitarbeiter
  • Täglich für Mehr als 2 Jahre genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 9.0 /10

Strong Platform for B2B Marketing

Bewertet am 5.5.2022

I have helped clients (and our own internal org) plan, automate and execute their marketing with...

I have helped clients (and our own internal org) plan, automate and execute their marketing with Marketo for over 6 years. During this time, I have also worked with other B2B and B2C Marketing Automation tools and find Marketo to the right combination of powerful, relatively easy to use (you don't have to spend thousands of dollars to master) and flexible.

Vorteile

It is a good balance of standard features and the ability to customize .

Nachteile

If you need to change your native CRM connection, you have to migrate to a new instance, which is usually very costly and time-consuming.

Austin
Gesamtbewertung
  • Branche: Unternehmensberatung
  • Unternehmensgröße: Selbstständig
  • Täglich für Mehr als 2 Jahre genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 9.0 /10

Best-in-class Marketing Automation Solution

Bewertet am 6.6.2017

Vorteile

Marketo is the "Porsche with a manual transmission" of marketing automation platforms. It's full of cool features and is incredibly powerful. The strengths: 1) Workflow flexibility that is unmatched by other platforms. Building complex data management, lead scoring, and organizational processes (such as lead routing) is very achievable in Marketo. They basically give you every function they can possibly code and let their customers piece them together as they like (more on this in #7). 2) The engagement programs, primarily meant for lead nurturing, are truly best-in-class. It's a little bit of an adjustment at first, but it really simplifies complex nurturing tracks and saves marketers from putting prospects into multiple tracks at once (which happens more than most admit) 3) The vision is impressive. Marketo has a clear, long-term vision that they continually deliver on. Examples being advances in personalization, ABM, ect. I'd bet on them to lead the way (or buy the way via Vista ) to whatever is next in marketing automation, such as AI or machine learning.

Nachteile

I love Marketo. But, there are some things I don't love. 1) The landing page builder has made improvements but still, leaves some to be desired. Unless a template available for import matches what you'd like to do, you pretty much have to hire a developer to build your templates. 2) The reporting is somewhat overhyped. They REALLY sell revenue cycle analytics, but in reality, it's tough to implement and even tougher to accurately maintain. Since data is essentially timestamped and not stored in an external record (i.e. like Salesforce has for a campaign member), if you mess it up, you're SOL. Marketo's advice to me was "don't mess up."

Jared
Jared
Gesamtbewertung
  • Branche: Maschinerie
  • Unternehmensgröße: 10.000+ Mitarbeiter
  • Täglich für Mehr als 2 Jahre genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
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  • Weiterempfehlungsquote 10.0 /10

Marketing strategies with great impact on our sales.

Bewertet am 3.3.2023

Marketo Engage has allowed us to automate the different advertising campaigns focusing on the...

Marketo Engage has allowed us to automate the different advertising campaigns focusing on the different needs of our clients, we have improved the acquisition of new clients and increased sales, we have been using it for 3 years and we have intensified the positive results with great automation in marketing campaigns.

Vorteile

Marketo Engage is easy to understand software, I really like being able to devise different marketing strategies by segmentation, marketing campaigns are automated, which generates productivity and a greater increase in sales and customers. The collection of customer data is very effective, since based on that we can devise better advertising campaigns and adapt to the needs of customers, it is a highly customizable software.

Nachteile

The price is a drawback for small businesses, but it is the best software to improve marketing strategies in the short term. For large companies, price is not an issue. Marketo Engage capabilities positively increase sales and customers.

Verifizierter Rezensent
Gesamtbewertung
  • Branche: Finanzdienstleistungen
  • Unternehmensgröße: 10.000+ Mitarbeiter
  • Täglich für Mehr als 2 Jahre genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 10.0 /10

Marketo Engage - best automation tool to date

Bewertet am 12.1.2022

Excellent overall, can be the engine of the marketing department and best support for sales if used...

Excellent overall, can be the engine of the marketing department and best support for sales if used properly

Vorteile

best automation/database management tool to date.
Create comms, forms, landing pages, a structured database, rules - an entire functioning ecosystem.

Nachteile

No batching of operations, editor of emails can be improved

In Betracht gezogene Alternativen

Salesforce Marketing Cloud Account Engagement

Warum Marketo Engage gewählt wurde

prior had limited functionalities

Gründe für den Wechsel zu Marketo Engage

Best product on the market
Devendra Kumar
Gesamtbewertung
  • Branche: Informationstechnologie & -dienste
  • Unternehmensgröße: 11–50 Mitarbeiter
  • Monatlich für Mehr als 1 Jahr genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 8.0 /10

"Powerfully Engage Your Customers with Marketo Engage: A Comprehensive Review"

Bewertet am 11.2.2023

My overall experience with Marketo Engage Software has been positive. Marketo Engage has enabled us...

My overall experience with Marketo Engage Software has been positive. Marketo Engage has enabled us to create personalized customer journeys, allowing us to build relationships with our customers and increase engagement. We have been able to track our customer journey, understand their behavior and tailor our campaigns accordingly. This has resulted in improved customer retention and improved customer loyalty. Additionally, Marketo Engage has allowed us to automate processes, saving us time and money, and enabling us to focus more on customer-facing activities. Finally, Marketo Engage has given us a better understanding of our customers, allowing us to better target our campaigns and improve our ROI. All in all, Marketo Engage has been a great asset for our business.

Vorteile

1. Easy-to-use interface: Marketo Engage has an intuitive user interface that makes it easy to quickly build complex marketing programs and campaigns.2. Advanced segmentation capabilities: Marketo Engage provides a powerful segmentation engine to target the right audiences and ensure maximum engagement.3. Automation and integration: Marketo Engage provides a wide range of automation capabilities, enabling users to save time and improve efficiency. It also allows for easy integration with other systems, such as Salesforce and Google Analytics.4. Flexible and customizable: Marketo Engage allows for easy customization of all marketing programs and campaigns, enabling users to tailor their activities to their specific needs.5. Comprehensive reporting: Marketo Engage provides comprehensive, real-time reporting on all activities, enabling users to track and measure their results.

Nachteile

One of the cons of Marketo Engage software is that its user interface is not always intuitive. It can be difficult to navigate or find the features or settings you’re looking for. Additionally, the integration with existing business processes can be tricky and may require additional time and resources to ensure a successful integration. Additionally, the software can be quite expensive, which might be cost-prohibitive for some businesses. Finally, some features are missing from the software that could be useful, such as an AI-powered analytics engine or a more comprehensive CRM system.

Louis
Gesamtbewertung
  • Branche: Computer-Hardware
  • Unternehmensgröße: 2–10 Mitarbeiter
  • Täglich für 6-12 Monate genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 10.0 /10

Our team has found Marketo an essential tool to organize and to optimize new customer...

Bewertet am 26.9.2019

Our review focused on the process of discovery relative to our website and front line presentations...

Our review focused on the process of discovery relative to our website and front line presentations to the market prospect visitors. However , Marketo Software covers the complete spectrum of marketing and prospect lead generation. Its almost intelligent interaction with prospects allows our team great confidence in engaging and in capturing quality leads.

Vorteile

We loved the Marketo's ability to rate and analyze our web pages and in addition to recommend tactics to boost our site's search ability. This is a vital feature specification on the marketing side. This task is accomplished through their easy to use user interface and dashboard which can report the necessity to upgrade target key search words and title tags. We also employ Marketo's ability to collect information from prospective visitors to our site and with its tools which customize the visitors experience based the application's unique reaction to visitor company size and industry sector as well as inquiry behavior while interacting.

Nachteile

We hoped the customer service hours to be more robust and available as we work late hours and over seas times. This is a small complaint in the over all scheme and we rate Marketo as a fine product . The online support resources are helpful.

Mark
Gesamtbewertung
  • Branche: Schreiben & Editieren
  • Unternehmensgröße: Selbstständig
  • Täglich für Kostenlose Testversion genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Bedienkomfort
  • Weiterempfehlungsquote 7.0 /10

Self sufficient automation

Bewertet am 21.3.2023

Overall Marketo Engage has helped enhance my advertising greatly. The value the software brings in...

Overall Marketo Engage has helped enhance my advertising greatly. The value the software brings in its ability to essentially run self- automated is invaluable, saving time and targeting the advertisement in a way that is far more efficient than manual work.

Vorteile

Marketo Engage is your run of the mill advertisement automation service. Marketo Engage also implements AI and allows for extensive use of AI when marketing. This feature is rare in this genre of advertising and helps stand Marketo Engage from its competitors, as will it help your product be advertised in its own unique and memorable way. The AI also helps targets aspects of advertising it considers needs improving and is capable of learning as it goes along, spotting customer trends and clickthrough rate trends. The analytics Marketo can offer also mirror conventional analytics with clickthrough rate and overall views being shown in a clear and simple way for manual improvements to advertising.

Nachteile

Marketo Engage excels in its AI component. As a result, it is necessary to give the application time to acclimatise to your advertisement style and efficacy. The AI does work best after around 1-2 weeks and so you may not see many effects before then. In order to get the best efficiency, it is also recommended that you use a wide range of Adobe products which could require some business restructuring.

Rares
Gesamtbewertung
  • Branche: Gastgewerbe
  • Unternehmensgröße: 51–200 Mitarbeiter
  • Täglich für Mehr als 1 Jahr genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Weiterempfehlungsquote 7.0 /10

Powerful marketing automation tool with a wide range of capabilities

Bewertet am 11.3.2023

Vorteile

Definitely the wide range of features. From lead scoring and nurturing to email marketing, to hosting webinars, creating landing pages, and using forms, the platform has everything we need to execute complex campaigns and track our results. Integrations with a wide range of platforms and marketing tools are also a strong point of Marketo.

Nachteile

I feel that there is a bit of a learning curve when it comes to using the platform. It's not the most intuitive system and it can take some time to get the hang of all the different tools and settings. Also, the user interface and some of the functionalities seem to be a bit old or outdated. The reporting section seems a bit complex and difficult to use. Difficult to keep the database healthy due to syncing errors with our CRM.

Vincent
Gesamtbewertung
  • Branche: Marketing & Werbung
  • Unternehmensgröße: 2–10 Mitarbeiter
  • Täglich für Mehr als 2 Jahre genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 10.0 /10

The most complete and powerful marketing automation software!

Bewertet am 12.1.2023

I use marketo as a consultant and I help and train my clients to get the best out of it. The tool...

I use marketo as a consultant and I help and train my clients to get the best out of it. The tool is hard to use as the user interface is difficult to comprehend and take on on your own, but once you've got the proper training, the possibilities that the tool offer are endless! The greatest perk is probably the ability to integrate marketo with almost any other software, which really opens the possibilities and the variety of campaigns we can do as marketers, as well as tracking all our marketing performances.

Vorteile

What I like most is the ability to create any marketing scenario with the freedom that marketo gives us in terms of automation. Also the ability to connect and integrate almost any tool with marketo, as well as the native Marketo-Salesforce CRM synchronisation.

Nachteile

The user interface is quite difficult to take on on our own, and professional training is needed/recommended.

Verifizierter Rezensent
Gesamtbewertung
  • Branche: E-Learning
  • Unternehmensgröße: 1.001–5.000 Mitarbeiter
  • Täglich für Mehr als 1 Jahr genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 7.0 /10

Easy and effective saas marketing

Bewertet am 19.2.2022

Honestly, it’s great. Most of my colleagues agree it’s very streamlined and intuitive!

Honestly, it’s great. Most of my colleagues agree it’s very streamlined and intuitive!

Vorteile

I love how it’s all of the necessary tools for data collection and customer engagement in one place. The workflow is extremely easy to follow as well. Also, the setup was quick; so we were off and running quicker than I expected.

Nachteile

I would say that the reporting would be the biggest drawback. Honestly, it meets our needs. However if we needed more detailed analytics, we might hit a few snags.

In Betracht gezogene Alternativen

Zoho CRM
norah
Gesamtbewertung
  • Branche: Computer-Software
  • Unternehmensgröße: 201–500 Mitarbeiter
  • Täglich für Mehr als 2 Jahre genutzt
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Not intuitive

Bewertet am 27.6.2017

If you're a power email marketer, and use SFDC as your primary CRM, Marketo is not for you.

If you're a power email marketer, and use SFDC as your primary CRM, Marketo is not for you.

Vorteile

Feature rich, lots of functionality, decent reporting. You don't have to know HTML to have a decent email template,

Nachteile

While its feature rich, its very complicated to use. Not very intuitive when doing campaign creation, segmentation, reporting, tokens, forms - basically anything! The UI is slow and clunky and also not intuitive. Setting up multi tiered campaigns (especially webinars) and nurture streams (which is apparently a core strength) were extremely time consuming. Support is horrible. This system MAY be okay if you have a team of highly sophisticated Marketo ops people on staff to get through it, otherwise, consider other alternatives. i have ripped and replaced Marketo 2x with Pardot and couldn't be happier.

Zack
Gesamtbewertung
  • Branche: Grundschul- & Sekundarbildung
  • Unternehmensgröße: 11–50 Mitarbeiter
  • Täglich für 6-12 Monate genutzt
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  • Weiterempfehlungsquote 8.0 /10

Multiple Layers of Useful Features, Steep Learning Curve, Ultimately Worth the Price

Bewertet am 9.11.2017

I am in the non-profit space, which generally has too few staff trying to do too many things. When...

I am in the non-profit space, which generally has too few staff trying to do too many things. When used properly, Marketo increases our capabilities beyond what any of us alone could accomplish through a typical email-blast service. That being said, it takes discipline, time, and maybe even a dedicated personnel resource (internal or external) to get it up and running where it begin to really serve your organization's needs.

Vorteile

- Options for Customization of Automation Campaigns and Landing Pages
- Extensive Analytical Tools
- "The Sky's the Limit" on how much your marketing team can do with this tool

Nachteile

- The Email Editor is difficult to use, in my opinion. But if you are comfortable with writing HTML code, you can bypass the drag-and-drop editor. Also, it may not be any more difficult than any other option (I don't have a wide exposure to email builders).
- The learning curve on the whole is steep. If you don't have a dedicated marketing staff person, you may be frustrated by how much time you need to set aside to learn how to use the various tools. But their documentation resources and training tools are very helpful.
- You have to pay extra for full-service tech support.

Julia
Gesamtbewertung
  • Branche: Computer-Software
  • Unternehmensgröße: 51–200 Mitarbeiter
  • Täglich für Mehr als 1 Jahr genutzt
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  • Weiterempfehlungsquote 9.0 /10

Marketing Automation leader, how can you exist without it?

Bewertet am 21.6.2019

We use Marketo to promote all of our content team's materials, promote and track conference and...

We use Marketo to promote all of our content team's materials, promote and track conference and registrations and integrate it across a variety of platforms (Salesforce, Cvent, Outgrow, etc.).

Vorteile

It's super flexible and can accommodate just about any marketing automation request I receive. I've been using it for a couple years now and have made hundreds of programs to send emails, create landing pages, gate content, monitor and implement events registration and once you get the hang of it, it's a breeze. The learning curve can feel a little steep at times, but their in-person onboarding is a welcome training.

Nachteile

I feel like they've grown so much that their CSMs can't keep up. Our last one rarely knew the answers to our questions and would push us to support all the time. Support usually could solve our problems, but they take a little longer to respond (about a day). If you can live with that, then you're golden.

Steven
Steven
Gesamtbewertung
  • Branche: Finanzdienstleistungen
  • Unternehmensgröße: 501–1.000 Mitarbeiter
  • Wöchentlich für Mehr als 1 Jahr genutzt
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  • Weiterempfehlungsquote 8.0 /10

First platform for marketing automation

Bewertet am 28.5.2019

When we used Marketo it was functional for what we were looking for but also a bit sterile. There...

When we used Marketo it was functional for what we were looking for but also a bit sterile. There also seemed to be a level of IT knowledge needed to use the software effectively. Overall though, we were able to distribute targeted email blasts and the analytic and reporting portions of Marketo were very helpful in analyzing the data.

Vorteile

The software allowed us to easily collect information, group it and send out targeted marketing blasts to the recipients. The drag and drop interface worked very well and allowed us to implement some logic into the queries we ran to extract the data. We were also able to schedule email blasts so that we did not send out too many at one time overloading our targeted audiences.

Nachteile

When we first used Marketo we sometimes had issues with URLs working correctly when copied into the email templates. Also when the software first came out we felt it was a bit technical where we could not just assign a marketing person to plan, create, and implement an email blast. The marketing person had to work with someone who had an IT background (our product management team at the time was full of such people). This lead to email blasts being done by the product managers or someone else in the product management team.