Das Erfahrungsmanagement hilft Organisationen bei der Messung, Priorisierung und Optimierung der Erfahrungen, die sie in den vier grundlegenden Erfahrungen des Unternehmens bieten:
Qualtrics Experience Management: So verwaltest du die vier Kern-Erfahrungen eines Unternehmens. So erstellst du herausragende Produkte, die die Menschen lieben werden. So begeisterst du Kunden an jedem Touchpoint. So baust du eine phänomenale Mitarbeiterkultur auf. Und so baust du ikonische Marken auf.
Kundenerfahrung ist mehr als Werbung zu tracken oder ein Zufriedenheits-Scoring. Du musst wissen, wie sich deine Kunden verändern, welche am wichtigsten sind und wie du deine Marke für sie attraktiv machen kannst. Qualtrics Customer Experience hilft dir, jeden Berührungspunkt während der Kundenreise zu überwachen, darauf zu reagieren und ihn zu verbessern.
Am Puls deines Unternehmen und in Verbindung mit den Mitarbeitern zu bleiben, ist hart. HR-Leiter müssen Ausbildungslücken aufzeigen, Top-Performer pflegen und die Front in Bewegung halten. Qualtrics Employer Experience hilft, das Engagement zu verbessern, unerwünschte Fluktuation zu reduzieren und stärkere Teams aufzubauen, indem Schlüsselmomente im gesamten Mitarbeiter-Lebenszyklus optimiert werden.
Brand Equity kann dein wertvollstes Gut sein und auch das Flüchtigste. Da der Weg zu Bewusstsein, Präferenz und Loyalität schwieriger zu navigieren ist, hilft Qualtrics Brand Experience dir Markenbekanntheit, Werte und Wahrnehmungen zu benchmarken und zu tracken. Und dann gehe von Einblicken in Aktion über.
Wie groß ist dein Markt; könnte er größer sein? Heute musst du ein Produkt, dessen Eigenschaften und die Preisgestaltung lange fertig haben, bevor das Produkt versenden kannst. Und wenn sich dein Markt verändert, darfst du nicht der letzte sein, der es merkt. Qualtrics Product Experience hilft dir, ungedeckte Produktanforderungen aufzudecken, Funktionen zu priorisieren, Benutzererfahrung zu messen und Marktakzeptanz und-Nutzung vorherzusagen.
Qualtrics is excellent all around, and has been the standard survey software among academic researchers for years for a reason. However, while the base platform is great, the organization is far from perfect. I had numerous issues deploying the offline app. After months of contacting support -- and getting zero explanation as to why my account, which was enabled for the offline app, could not access the app. After months of bothering them, they did something -- didn't tell me what -- and it worked. Their support team, while friendly, wasn't knowledgeable about their survey app and couldn't connect me with someone who was. Their best information regarding app crashes was that "the development team says it's buggy." Not super helpful considering the additional fee for the app. The timing of these experiences with support -- the same time that the Qualtrics company was sold, and immediately refocused toward the "customer experience" and CRM products they make -- has me concerned about the future of Qualtrics for academic research.
The data analysis options offered within Qualtrics are weak, as are the data cleaning options. This is a non-issue for smaller, or non-scientific surveys. However, for most of its existence Qualtrics has been licensed by universities worldwide specifically for use in scientific studies. Less experienced researchers may be misled by these lacking tools and produce inaccurate analyses based on them. The Qualtrics survey platform also offers an offline application -- for an additional fee -- which is extremely weak. It does not work with many functions that a survey used primarily online may include, such as the "request response" option. It's also prone to crashing for no clear reason. Users dealing with protected health information (i.e. those who need to be HIPAA compliant) should consider other options. While Qualtrics does consider themselves "self-assessed" to be HIPAA compliant, they do not enter business associate agreements with clients (so, they do not take liability for the protection of the data); other platforms, such as SurveyMonkey, offer full HIPAA compliance with a BAA.
Out of the all the survey platforms I have tried (survey monkey, wufoo, google forms etc.), Qualtrics has the most flexibility and functionality, without compromising the intuitive, user-friendly layout. Building surveys is painless, and when building more complicated surveys, I never hesitate to call the support team because of the short wait time and COMPREHENSIVE, USEFUL HELP.
Qualtrics allows our lab to create, share and score surveys EFFICIENTLY.
With the `Library, we can store surveys, blocks, and questions, which can be copied, edited or referenced in future projects. We have a personal libraries, and shared lab library.
`Scoring saves us days of data cleaning. We can score a survey multiple times for different categories we create (ex. categories like Depression Score, Hopelessness Subscale Score). We also can customize the point value of the question items. This is important when the Likert Scale does not follow 1-5, or when a question needs to be reverse coded. When we need more advanced/customizable calculations we use embedded data (ex. converting sum to word labels depending on cutoffs). With scoring features, data can be expertorted and ready for analysis with VERY MINIMAL data cleaning.
Before I explain the cons, I want to lead with saying support is always open and grateful for feedback and has even reached out to speak with me about what features I would like to be added.
Although useful, scoring is cumbersome, and confusing. 1. 'Scoring' does not automatically set the items point value based on how it is recoded (items need to be reverse coded when inputting AND scoring). 3. Scoring does not stay with a survey when added to library 4. Scoring also has glitched numerous times not allowing me to create new scoring categories. Support has yet to reach out to me about a solution (over 8mns later).
Embedded data (ED) also causes issues. 1. ED is case sensitive, so you must be very careful when inputting ED in logic or piped text. Often my logic is not working, or data is wrong, simply because I have an extra space at the end of my ED. Qualtrics should add the ability to choose ED you set from a dropdown eliminating this problem 3. ED has glitches for me not allowing me to view certain dropdown options in Survey Flow (also unexplained by Support)
Survey flow is also quite cumbersome. When working with a complex survey (a lot of logic/branches/ED) it is hard to navigate. Survey Flow should have a side bar of levels for easier management. Survey flow would also benefit from having a 'checker' for incorrect logic or ED, keeping me from having to use the trial and error method.
Other features I would like to see to the platform, 1. conditional formatting for email triggers. 2. ability to breakdown a survey report by individual 3. ability to link surveys reports together to look at data over time (ex. weekly report of anxiety symptoms).
This tools is fantastic for working with our Faculty and Researchers. They expect in-depth analysis and appreciate the power of Qualtrics. Our staff and administrative personnel have all learned to use Qualtrics and most of my co-workers find it easy to use and can adapt it to their various needs. This is a great option for anyone looking for a variety of analytics for surveying, and can be adapted to simpler projects as well.
The most useful part of Qualtrics is the depth of analytics you receive on your surveys, questionnaires, and other tools. In real time, as you develop your surveys you are given insights into how your data can be analyzed. It is designed to help you get the data you need back without asking unnecessary questions. The menu for building out surveys is very easy to use and the number of options and variety in types of questions gives you the ability to develop them exactly how you want. Conditional formatting is easy to implement, and there are many ways to incorporate other media into your survey/questionnaire. The surveys are built to be compatible in mobile without any additional design input as well.
At times Qualtrics is a more powerful tool than you need. I find that there are some users who adapt to Qualtrics quickly, but others simply do not need it. If you are asking straight-forward surveys and only need basic analysis, you can find easier and lower cost tools. Some people can be overwhelmed by the options and the "analysis" that come with the variety of question-types. That being said, this can be a one-size-fits-all solution, but there will be some training and trial and error involved.
If you're willing to invest the time in exploring their documentation and tutorials and your experience will be much easier and more productive. Qualtrics allows for a huge amount of customization in order to collect and safely store, organize, and analyze a wide variety of data. Highly recommend it!
Qualtrics offers more options for survey creation and distribution than nearly any other survey platform I've used, and makes data collection, storage, and analysis a fairly painless process. I'm currently using Qualtrics to distribute linguistic research to a targeted population. The anonymizing features make the software particularly attractive for the sensitive nature of some of the data I'm collecting. The output format of the data is also highly pliable and can be output into any number of analysis platforms, from Excel to SPSS and others.
It's not always very user friendly up front, but they have great documentation and with a little work, you can become an expert quickly.
The product is intuitive, easy to use, and the online training videos made the system easy to learn as well. Implementation went very smoothly thanks to the Qualtrics employees that worked with us on setting up single-sign on and our more complex surveys. The surveys look modern, and the questions are versatile (which makes it more fun to take surveys). In my opinion, this has led to higher response rates, overall. It's also easy to analyze the data and send out reports.
The intuitive, user-friendly interface makes building surveys a breeze. There are many different question types to choose from so it's easy to find one to fit your needs, and additional survey options (such as branching, embedded data, customized messages, email triggers, and more) make the instrument very versatile. Qualtrics is also modern looking and mobile friendly, and I have seen survey response rates increase since its inception.
I have had the pleasure of working with several Qualtrics employees during implementation and found them to be extremely helpful and professional. No matter what I ask, they deliver, and quickly too! Even when I think I have a problem they can't solve, they come up with a solution that works. I also appreciate that the product is constantly evolving and making improvements based on customer feedback.
Depending on the amount of data, the Report interface can be slow to load. Also, when exporting reports to a word document or PDF, the graphs sometimes appear blurry and can be difficult to read.
Weiter unter folgen häufig gestellte Fragen über Qualtrics.
Qualtrics bietet folgende Kostenpläne an:
Beginnt ab: 1.500,00 $/Jahr
Preismodell: Kostenlos, Abonnement
Kostenlose Testversion: Verfügbar
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Qualtrics hat die folgenden typischen Kunden:
Freie Mitarbeiter, Großunternehmen, Mittlere Unternehmen, Non-Profit, Öffentliche Verwaltung, Kleine Unternehmen
Qualtrics unterstützt die folgenden Sprachen:
Chinesisch (vereinfacht), Chinesisch (traditionell), Niederländisch, Englisch, Finnisch, Französisch, Deutsch, Irisch, Italienisch, Japanisch, Koreanisch, Spanisch, Taiwanisch
Qualtrics hat folgende Preismodelle:
Qualtrics unterstützt die folgenden Geräte:
Android, iPhone, iPad
Qualtrics kann in folgende Anwendungen integriert werden:
Adobe Marketing Cloud, Contegro, Datagame, Decibel, Domo, Marketo, Quantum Metric, Rippling, Slack, Tableau
Qualtrics bietet folgende Optionen für Kundensupport:
Häufig gestellte Fragen, Wissensdatenbank, Online-Support, Telefon-Support, Video-Anleitungen