Google Ads

Easy to set up
Simple and advanced features.
It's also accessible with an android app
Can run search, video, and display campaigns
Can integrate with other Google tools such as analytics and data studio

Not much but to get the most out of it, it's highly recommended you take the Google ads training and certifications courses that are available for free to get the most use out of it.

Has a plethora of campaign type options PPC, Display, Video, etc. This along with the volume of searches and reach that google platforms have, google ads have changed our marketing strategy completely.

Google ads lets us fine tune the parameters in the campaign to an unbelievable degree. This has allowed us to target a hyper niche audience.

In India it charges 18% GST. This eats up the budget very rapidly. It also gives very subpar recommendations which are sometimes optimized to google's own objectives to make money.

They provide an easy insight into the activity of users you are interacting with. I am a layman at this, doing our campaign management while the SEO is done by a consultant. I am able to navigate googles interfaces and become knowledgeable and fairly competent at using it.

The are constantly trying to push you to spend money that wont get accurate hits. Their bidding system does not have the customers best interest in mind and boarders on deceitful. None of the advice I have gotten from google personnel over the 3+ years i have been using the system is in the best interest of my company. It is all tailored around you spending more money to get more clicks. They are not interested in efficiency or correct value pricing. They simply want to get you competing with other bidders to inflate the price they can get. This might be a useful strategy if you're selling low quality B2C products, but anything that take research or a discerning purchaser the premiums they try to push for first clicks are not worth it. The staff at google are trained to pushed everyone to this style of marketing auction. They do not care about learning your business or efficiently and economically getting you customers.

I experience that they may be gear that makes google's circle of relatives even easier, they may be smooth to apply and learn, they may be taught to apply to kids and this is certainly wonderful.

I think they can be better, they want to enhance even though they're heading in the direction of development, different matters I do not assume are all accessible.