Outreach

Outreach is a product that has blown me away. It's every Director and Manager's dream when it comes to sending e-mails and keeping up with annual engagement with customers of any lifecycle. From Sales to Customer Service to Marketing, Outreach can help every member on your team.

For years I A/B tested e-mail subject lines and calculated this on an excel spreadsheet. Outreach does it for me. I have increased my cold e-mail sales open rate from 25% to 60%! The e-mails look personalized and don't look like any other e-mail campaign. Even the signatures are consistent.

The LinkedIn feature allows people on teams/enterprise to engage within the platform. For others it takes you to the person's page in a new tab. It makes it easy to increase engagement trifold in this manner by creating sequences (day 1 call, day 2 linkedin, day 3 email, etc.).

One improvement would be a better LinkedIn integration. I wish the Sales Navigator e-mails fed through in order to create a task in SalesForce just as an e-mail through OutReach does.

There absolutely needs to be more personalizations (i.e. Dear {{first name}}, Hope you're having a great {{day_of_weeek}}). Which, this seems rather simple to code. Any real time data should be in there. Instead I have to do a long {{if/then}} that takes forever.

It's pretty easy to use and figure out. Not much help is needed to make it work.

Quality and support! Outreach experiences issues regularly. There's always something wrong with it. What's worse is when you put in a support ticket, they always give you some generic issue that its on the customer's side. That's not the case! You then later find out that they lied and are exeriencing an outage. Then you ask repeatedly for a call back because your manager is upset with them and they can't bother to do that! They won't even acknowledge your request!

Ability to setup complex user journey sequences for multiple personas, it's ease of setup and use, and that our inside sales team says they CANNOT work without this solution. We increased our rate of meetings set immediately and already have generated enough revenue to pay for the system many times over. It is not the cheapest solution out there, but you get what you pay for.

The reporting could be more robust, but we pipe all the data in SFDC and use the reporting tools there.