Bookafy

***SMS reminders to customers is amazing.
***I love that the customers get an email confirmation with the appointment attachment that saves to their personal calendar.
***I love the google calendar sync. Most of our techs use google on their phones, and although Bookafy is great for phones... many staff members like that it is saved to both Bookafy and Google.
***Payments- we keep meaning to get set up with their payment processor... but we have been using their system to simply record the transaction (one field to enter $ amount) and it has been really handy to track sales right inside the calendar app.
***I just started using the Zapier integration, and now everything is syncing to Quickbooks. I love that I dont have to double enter info.
***Reviews... this is big for us. We don't get it right everytime... before we were using Genbook and we did get reviews but we didn't know who the customer was or who the staff member was, so we weren't able to correct or praise as needed. If we would get an upset customer, we had to guess who to deal with. That was useless. Bookafy tells us who the customer is and who the staff member is so we can high five our staff or correct them as needed. Now, if we get a bad review we hop on it, solve the problem and customers are very happy.
Syncing to my email CRM is awesome! I send out monthly emails, and I dont have to worry about syncing my customer list. Its done automatically. Yippie!

Look and feel when integrated into my website, ability to customize, steller customer service (yes, I've used them a few times), and the different integrations with other services (google calendar, stripe, zoom, etc)

The 'back end' is not very intuitive, esp. when trying to find a particular setting

I am so pleased with this product because it offers nonprofits like ours a way for our library patrons to schedule their own appointments without overloading our librarian with email exchanges. As many nonprofit managers know, products like this usually come with extreme limitations unless you move up to a higher tier, but this product was ready to go for us with lots of features right out of the box. I am grateful that Bookafy exists and is so affordable, not to mention it's just well done all around. I can't say enough about it.

Nothing. It all works beautifully and intuitively.

I love the flexibility in creating appointment types, customizing availability and start times for meetings. Bookafy is easy to use and looks great on mobile.

There is nothing that I don't like about this software.