Zoho Social

Zoho Social

Social Media Marketing für wachsende Unternehmen.

4.6/5 (1802 Bewertungen)

Zoho Social Übersicht

Zoho Social hilft Vermarktern in kleinen und großen Unternehmen dabei, die Social-Media-Präsenz ihrer Marke mit umsetzbaren Erkenntnissen zu steigern, die sich auf Inhalte und Engagement konzentrieren.

Zoho Social bietet Vermarktern Einblicke vor der Veröffentlichung, basierend auf dem Engagement-Level vorheriger Posts und der Aktivität ihrer Zielgruppe. Zoho Social geht sogar einen Schritt weiter und zeigt den Nutzern den Prozentsatz des Publikums an, der wahrscheinlich jetzt ihren Post sehen wird, schlägt die nächste beste Zeit für den Post vor und lässt sie einen Post planen, der zur gleichen Zeit des Tages in verschiedenen Zeitzonen veröffentlicht werden soll.

Das Echtzeit-Monitoring-Dashboard von Zoho Social hilft Marketingteams dabei zu hören, was über ihre Marke gesagt wird. Nutzer können ein Stichwort suchen und verfolgen; und reagieren, wenn sie müssen. Sofortige Benachrichtigungen sorgen für schnelle Reaktionen und gewährleisten, dass keine relevanten Gespräche übersehen werden.

In Zoho Social werden Zahlen als Mehrwert, rund um Veröffentlichungs- und Listening-Funktionen verwendet. Eine spezielle Registerkarte für Berichte enthält Statistiken und detaillierte Analysen speziell für das soziale Netzwerk. So können die Nutzer mehr über ihre Zielgruppe und über den Umgang der Nutzer mit ihren Inhalten erfahren.

Preis

Beginnt ab
$15/Monat
Preisoptionen
Kostenlose Testversion
Kostenlos
Abonnement
Preis-Leistungs-Verhältnis

Geräte

Unternehmensgröße

K
M
G

Märkte

Australien, Kanada, China, Europa, Indien und 5 weitere , Lateinamerika, Mexiko, Mittlerer Osten und Afrika, Vereinigtes Königreich, Vereinigte Staaten von Amerika

Unterstützte Sprachen

Englisch, Französisch, Deutsch, Italienisch, Portugiesisch, Spanisch

Zoho Social Bewertungen

Gesamtbewertung
4.6/5
96% Positive Bewertungen
1240
Ausgezeichnet
496
Sehr gut
58
Durchschnitt
6
Gering
2
Schlecht
Mit Google übersetzen

An elite social media management tool

Täglich für 6-12 Monate genutzt
Bewertet am 21.2.2019
Quelle der Bewertung

Vorteile

Zoho Social is an excellent way of keeping all of your social channels in one place.

As a Digital Marketer, I've tried any different platform including the 'big brands' which offer fewer features for a higher price. I enjoy the interface of Zoho Social as it's modern, clean and easy to use whereas others seem to be dated and clunky.

Zoho Social allows me to do everything I need and more! It's also the first social media management tool I have come across that allows me to manage my Google My Business account which in my opinion is a fundamental channel.

There are endless features such as advanced analytics, post scheduler, message centre for all of your messages across the different platforms and 'brand health'.

I'm looking forward to any and every new feature that will be released in the future.

Nachteile

I wish I was able to exchange one of the 6 set social media accounts. For example, I manage two LinkedIn company pages, for the same brand, but one in London and one in Melbourne - I would like to also add Melbourne instead of using LinkedIn Profile.

I wish that I was able to manage Instagram DM's in the message centre.

I wish they have didn't remove the support for Google+ as Google+ is shutting down for consumers only and not for business - we hope to maintain our Google+ account and will have to manage this outside of Zoho Social. This may, however, not be down to Zoho as Google is removing Google+ API.I wish I was able to exchange one of the 6 set social media accounts. For example, I manage two LinkedIn company pages, for the same brand, but one in London and one in Melbourne - I would like to also add Melbourne instead of using LinkedIn Profile.

I wish that I was able to manage Instagram DM's in the message centre.

I wish they have didn't remove the support for Google+ as Google+ is shutting down for consumers only and not for business - we hope to maintain our Google+ account and will have to manage this outside of Zoho Social. This may, however, not be down to Zoho as Google is removing Google+ API.

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort
Kundenbetreuung

Weiterempfehlungsquote

9.0/10
Mit Google übersetzen

A Host of Features at a Much Cheaper Price

Täglich für Kostenlose Testversion genutzt
Bewertet am 5.6.2018
Quelle der Bewertung

Vorteile

I stumbled upon Zoho Social accidentally when I was looking for a social media software for my company. We are a small company and even smaller social media and marketing team (only 2 strong), so we didn't really a huge budget to devote. Our requirement of features centred mainly on being able to schedule our posts in advance, schedule the same post multiple times, monitor our performance across different channels and create a content and publishing calendar.

We had narrowed down to Hootsuite (which we found to be powerful, yet too expensive) and buffer (which was cheap but didn't meet all our feature requirements). I was very pleased when I came across Zoho Social, which offered us the best of both worlds. A host of great features at a much cheaper price point than Hootsuite. It meets most of our feature requirements and is a lot pleasant to look at and easier to use than Hootsuite (which we found to be a little clunky at times). Everything is really accessible, the most relevant metrics are on the home page itself, the reports give a good overview of the KPIs, and it's all so easy to use. One feature I loved is that you can track how many times a user has interacted with your brand on different channels, and then share the same information with your other team members (through the Collaborate tab). All in all, a power-packed software with all the best social media management features built in.

I discovered Zoho Social a day before when we were about to make the final call, and I am really glad we did!

Nachteile

My biggest problem with Zoho Social has been the inability to customise our set of features. The Standard plan offers most of the features, however, the Publishing Calendar is only there in the next upgrade, the Professional plan. I don't really need the other set of features like additional brands and team members, and thus don't see sense in upgrading just for one feature. When I got in touch with their customer support team, they told me that they do not allow any customisation and the features for each plan are set in stone. This was really disappointing, and Zoho Social might have been the perfect social media management software for me if not for this.

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort
Kundenbetreuung

Weiterempfehlungsquote

9.0/10
Mit Google übersetzen

Almost Perfect

Täglich für 1-5 Monate genutzt
Bewertet am 1.10.2016
Quelle der Bewertung

I have tried a lot of social media management platforms and never really considered Zoho Social. I thought of them as mostly a CRM platform, but when I saw their CRM Plus which included CRM Social and many other platforms, I decided to give it a try. I have to say that I have been very pleased with the ease of use, the browser integrations and the reporting. When you log in to your account, you can immediately see how your brand is performing via the Brand Health Dashboard. At a quick glance I can see which platforms and types of posts are getting the greatest engagement. Everything is so darn easy. The performance, the posts and the live stream are easily accessible on the Brand Health Page. Another nice feature is the Smart Q, which will automatically suggest and schedule posting times based on the percentage of top engagers that will see it. If there is not an optimal time on that day, the Smart Q will suggest the next best time. Nice!

Another great feature is the monitoring, which allows you to specifically listen for keywords, brands, mentions, users, lists and more for your social profiles. The streams are arranged similar to Hootsuite feeds which can be arranged.

The reports features are very nice as well. You can use standard reports for Facebook, Twitter and Instagram or create a custom report which can be sent at predetermined intervals to you, your clients or both. The reports are pretty robust (especially for FB) and at the price point of Zoho Social, you get all of the reports. There is no nickel and diming for more in-depth reports like some other platforms.

Their connections tab will let you know who recently engaged with you, as well as who is the most engaged. This way, you never miss an opportunity to engage and build a good audience for your brand.

Additionally, the collaborate tab allows you to have discussions with those who are engaging with you brand which can be helpful in broadcast messages or brand loyalty.

Zoho Social has so any features that it is hard to believe that you get all of this at such a reasonable price point. If you add on the ability to integrate your social with their project planning, crm, sales IQ, and campaign platforms, the capabilities are ridiculous (in a great way).

Zoho Social deserves a serious look from new social media marketers as well as established digital marketing firms.

Vorteile

-Rich Feature at a very reasonable price point
-Great analytics and custom reports and scheduling
-Brand Health at a glance-No deep digging needed for analysis
-Ability to collaborate with those who engage and team members.
-Browser posting plugin
-Smart Q for suggested best times based on engagement
-Easily switch between brands
-Integration with other valuable Zoho platforms
-Android and Iphone mobile app

Nachteile

-if you have a client that needs to approve the content, then they have to be added as a user at an additional cost
-Smart Q will sometimes only have one optimal time for a day, or possibly push your post out a few days for maximum engagement.

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort
Kundenbetreuung

Weiterempfehlungsquote

8.0/10
Mit Google übersetzen

Zoho app is really useful app for social media management.

Wöchentlich für Kostenlose Testversion genutzt
Bewertet am 27.3.2018
Quelle der Bewertung

Vorteile

I have tried a lot of social media management platforms and never really considered Zoho Social. I thought of them as mostly a CRM platform, but when I saw their CRM Plus which included CRM Social and many other platforms, I decided to give it a try. I have to say that I have been very pleased with the ease of use, the browser integrations and the reporting. When you log in to your account, you can immediately see how your brand is performing via the Brand Health Dashboard. At a quick glance I can see which platforms and types of posts are getting the greatest engagement. Everything is so darn easy. The performance, the posts and the live stream are easily accessible on the Brand Health Page. Another nice feature is the Smart Q, which will automatically suggest and schedule posting times based on the percentage of top engagers that will see it. If there is not an optimal time on that day, the Smart Q will suggest the next best time. Nice! Another great feature is the monitoring, which allows you to specifically listen for keywords, brands, mentions, users, lists and more for your social profiles.

Nachteile

The reports features are very nice as well. You can use standard reports for Facebook, Twitter and Instagram or create a custom report which can be sent at predetermined intervals to you, your clients or both. The reports are pretty robust (especially for FB) and at the price point of Zoho Social, you get all of the reports. There is no nickel and diming for more in-depth reports like some other platforms. Their connections tab will let you know who recently engaged with you, as well as who is the most engaged. This way, you never miss an opportunity to engage and build a good audience for your brand. Additionally, the collaborate tab allows you to have discussions with those who are engaging with you brand which can be helpful in broadcast messages or brand loyalty. Zoho Social has so any features that it is hard to believe that you get all of this at such a reasonable price point. If you add on the ability to integrate your social with their project planning, crm, sales IQ, and campaign platforms, the capabilities are ridiculous (in a great way). Zoho Social deserves a serious look from new social media marketers as well as established digital marketing firms.

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort
Kundenbetreuung

Weiterempfehlungsquote

9.0/10
Mit Google übersetzen

A lot of really great features, there are improvements needed, which a few companies will want/need

Wöchentlich für Kostenlose Testversion genutzt
Bewertet am 11.8.2018
Quelle der Bewertung

Vorteile

OVERALL: A really nice social management with the best analytics and a robust CRM perk included.

SUGGESTED IMPROVEMENTS: I would like to see the app to have access to the most engaged users with the brand/content (this is an amazing feature, we need to be able to take this on the go). Also to be able to schedule video is needed (you can't even schedule this to post manually). Finally, a visual planner or better proofing interface for clients would be more helpful to agencies. Also not the best for e-commerce dependent businesses - you need to add shoppable items. If you can add a few of the features Later is doing, this software would knock social media mmgt out of the park.

PROS:
- has a really unique CRM aspect that allows you to identify the most engaged users of your brand & keeps track of their interaction
- better for agencies needing to proof to clients
- works on multiple social networks
- has an app (needs improvement - missing some functionality but generally loads & functions well)
- Interface is straightforward
- has a really nice video demonstrating power of features, and how to use them
- planning calendar is one of the easiest I've used, and makes posting quicker

Nachteile

CONS:
- The online interface while nice, is a little hard to navigate at times. It is easy enough as an agency to navigate, but I haven't tested it with a client yet for this reason.
- No visual feed planner. Its easy enough to do on your own with InDesign, but if your clients are posting additionally on their own at all, it creates extra unneeded work for the agency.
- Need to be able to post video (even if its manually).
- Needs access to CRM (shows most engaged users & keeps track of their interested content) on the app.
- Be able to tag shoppable content.

FINAL THOUGHTS: Really, really, really have high hopes for Zoho here. They have been on our radar when they developed their CRM suite. We were too small at the time to need it, but with the addition of this social media mmg software, they could have a home run if they fixed a few things. Keep the updates coming! Nearly there

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort
Kundenbetreuung

Weiterempfehlungsquote

9.0/10

Zoho Social Preis

Beginnt ab
$15/Monat
Preisoptionen
Kostenlose Testversion
Kostenlos
Abonnement
Preis-Leistungs-Verhältnis

Zoho Social Funktionen

  • Aktivitäts-Dashboard
  • Berichterstattung und Statistik
  • Content-Management
  • Echtzeit-Daten
  • Engagement-Analytik
  • Etikettierung
  • Multichannel-Marketing
  • Social-Media-Integration
  • Social-Network-Marketing
  • Überwachung

  • A/B-Tests
  • API
  • Anpassbare Vorlagen
  • Daten-Import / -Export
  • Drag-and-Drop-Oberfläche
  • Echtzeit-Analytik
  • Integration von Dritten
  • Kampagnenanalyse
  • Kampagnenmanagement
  • Kundenspezifisches Branding

Zoho Social Häufig gestellte Fragen

Weiter unter folgen häufig gestellte Fragen über Zoho Social.

F. Welche Preispläne bietet Zoho Social an?

Zoho Social bietet folgende Kostenpläne an:

Beginnt ab: $15/Monat

Preismodell: Kostenlos, Abonnement

Kostenlose Testversion: Verfügbar

F. Was sind die Hauptfunktionen von Zoho Social?

Wir haben keine Informationen über die Funktionen von Zoho Social

F. Wer sind die typischen Nutzer von Zoho Social?

Zoho Social hat die folgenden typischen Kunden:

Großunternehmen, Mittlere Unternehmen, Kleine Unternehmen

F: Welche Sprachen werden von Zoho Social unterstützt?

Zoho Social unterstützt die folgenden Sprachen:

Englisch, Französisch, Deutsch, Italienisch, Portugiesisch, Spanisch

F. Welche Preispläne bietet Zoho Social an?

Zoho Social hat folgende Preismodelle:

Kostenlos, Abonnement

F. Unterstützt Zoho Social mobile Geräte?

Zoho Social unterstützt die folgenden Geräte:

Android, iPhone

F. Mit welchen anderen Applikationen integriert Zoho Social?

Zoho Social kann in folgende Anwendungen integriert werden:

Facebook, Instagram, LinkedIn, Twitter, Workato, Zoho CRM, Zoho CRM, Zoho Desk

F. Welche Varianten der Kundenbetreuung bietet Zoho Social an?

Zoho Social bietet folgende Optionen für Kundensupport:

Häufig gestellte Fragen, Online-Support