NetBase is a real-time social business platform for global companies to manage their brands, build businesses and stay connected with their customers.
The NetBase platform enables brands to not only connect with, but also to understand consumers more fully. NetBase delivers brands with insights on their consumers' emotions, behaviors, opinions, preferences, psychographics and more. Through real time social media monitoring, NetBase's helps businesses to understand and relate to their consumers.
Through social media listening NetBase measures passion for any brand, topic, category or person, to provide businesses with insights on their consumers' feelings. NetBase analyzes millions of social media posts every day to deliver insights and information about consumer attitudes, emotions, purchase behavior, geo-location, gender. With NetBase, brands are able to track their social media activity worldwide and respond to customers appropriately.
NetBase’s patented Natural Language Processing (NLP) technology is able to interpret 42 different languages as well as decipher social media “slang”, emoji’s, alternative spellings and more, in a human-like way. Gathered data is then delivered to businesses visually as charts, graphs and heat maps for easy interpretation.
The NetBase platform processes millions of social media posts daily for actionable business insights for research, marketing, PR customer service, sales, and product innovation. NetBase offers businesses foresight and real-time social information to stay "in the loop" and fuel action for their brands. NetBase has partnerships with Walmart, American Airlines, Coca-Cola, Arby’s, Universal Music Group, Ogilvy, T-Mobile, and YUM! Brands.
We use NetBase primarily to monitor our brand health but over the course of the last 3+ years that we have been with NetBase, our account manager/reps have helped us discover several other ways that the platform can provide intelligence. We now use NetBase for competitive analysis, crisis management/monitoring, and campaign performance. These are all areas that our organization had never before had insights to. It has also helped us become better connected with our different business lines/industries.
--NetBase's overall dedication and efforts towards improving the system, releasing regularly scheduled product release updates.
--Superior customer service and always so very knowledgeable. Our account reps have truly become an extension of our organization and really get our business.
--Visualization/ visual dashboards make insights easy to understand, especially when we are distributing reports to key stakeholders throughout our organization who may not be as familiar with our world and lingo.
--The platform does a remarkable job deciphering emojis/emoticons, slang, and alternative spelling.
--Customizable dashboards/dashboard templates have made my life as a social media analyst MUCH easier.
The dashboard reporting formatting can be a bit tedious at first in terms of ensuring all of your metrics/widgets fit together on the same page.
Over the course of the last 3 years we have been with NetBase, we have watched them expand the platform in ways we would have never imagined. They continue to expand their capabilities, and as a result, it has become indescribably less effortless for us to obtain insights and understand our customers, general consumer opinions and needs. Providing this data to our key stakeholders throughout our company is something that has never done before prior to using NetBase. We support the high level/ top of the organization who have control over how our field locations operate. These individuals are not in the social space from day-to-day, so part of what we set out to accomplish is make them aware of what is taking place in the social space. NetBase allows us to uncover insights we never had access to before, enabling us to provide strategic guidance on our social business approach on a multitude of levels, including crisis management, business development, campaign performance, and competitive intelligence.
- Customer service & attention to your company, business objectives, and what they can do to help in accomplishing those goals. Account reps are genuine and do not come across as being sales-y (i.e., 'it's all about the benjamins'). This has been a driving factor for us. NetBase has really come a long way since my first exposure to NetBase 3 years ago. Keeping up with new features/functionalities over the years has been a challenge, but an even bigger challenge has been understanding how to maximize and use it in a way that helps our business. They are ALWAYS there to provide support when you need it, no matter how minor the question or issue, I can't speak highly enough about the customer service at NetBase. It is very hard to put it in words, but this truly is vital to us, and makes all the difference. They really do act as an extension of your team.
- Product releases (constantly rolling out new features, sending out bi-weekly email notifications, offering webinars post-release)
- Digital Channel Intelligence DCI
- Dashboard templates
- They listen to customer feedback and actually action it.
User-friendliness of the reporting functionality is an ongoing issue that they are still working on (formatting of the widgets/metrics within the report and exporting to a PDF). This really is my only complaint about the platform, although this wasn't even an available feature when we first started using the platform.
We use Netbase for a variety of different needs.
Campaign tracking - When you launch a campaign, you can analyze it over time to [see] how things go. Disaster control - if something bad happens for you or your client, you can see in real time the things they are saying, so you can figure out how to fix it. Disaster tracking - if sentiment gets too low, you can set up an alert so you can immediately see what is going on in order to identify the problem. NetBase is being used in a number of different ways at my agency. We use it to keep track of our competitors; we use it to track our success for our current clients, and one of the most useful purposes is for new business. NetBase helps us discover what works and what doesn't for potential clients, and also uncovers patterns or opportunities, especially when it comes to social media.
Demographics are HUGE. You can analyze topics by people, where they live, and who they are. That way you can delve into cultural nuances. Being able to see patterns in how people react to news, campaigns, and and brand changes. Sentiment. Always sentiment. This helps us to figure out what people really feel. NetBase even accounts for sarcasm and can analyze emojis.
Sometimes sentiment analysis slips up. It can count something as negative when it is really positive, because it analyzes the sentence and not the paragraph. Neutral sentiment. A lot of the time, a topic can be 80% neutral, which makes analyzation difficult. Customer service - when you run out of hours, you can no longer get help, which is frustrating.
Campaign tracking - When you launch a campaign, you can analyze it over time to [see] how things go.
Disaster control - if something bad happens for you or your client, you can see in real time the things they are saying, so you can figure out how to fix it.
Disaster tracking - if sentiment gets too low, you can set up an alert so you can immediately see what is going on in order to identify the problem.
NetBase is being used in a number of different ways at my agency. We use it to keep track of our competitors; we use it to track our success for our current clients, and one of the most useful purposes is for new business. NetBase helps us discover what works and what doesn't for potential clients, and also uncovers patterns or opportunities, especially when it comes to social media.
Demographics are HUGE. You can analyze topics by people, where they live, and who they are. That way you can delve into cultural nuances.
Being able to see patterns in how people react to news, campaigns, and and brand changes.
Sentiment. Always sentiment. This helps us to figure out what people really feel. NetBase even accounts for sarcasm and can analyze emojis.
Sometimes sentiment analysis slips up. It can count something as negative when it is really positive, because it analyzes the sentence and not the paragraph.
Neutral sentiment. A lot of the time, a topic can be 80% neutral, which makes analyzation difficult.
Customer service - when you run out of hours, you can no longer get help, which is frustrating.
NetBase is well suited for research, new business, and diving into broad topics and finding subtrends.It also does a great job of getting to a deeper level of sentiment and behaviors/attitudes that some other platforms through NLP and the use of themes (with more accuracy). The highly flexible platform ensures that you can cut and filter your data in just about any way imaginable, and it's done very quickly. For research projects where historical data is important, NetBase can go back 2 years without additional fees (competitors often charge a fee for more than 30 days historical).
Their NLP is very strong with the ability to distinguish subject in sentences and then apply analysis based on either the subject or sentence. Competitors lack strong NLP and often have lower degrees of accuracy.
The platform is highly flexible with dozens of ways to filter and cut the data. It is great for an analyst that really wants to deep dive into the data. However, the analysis done automatically by NetBase is also strong enough that less experienced users would still be able to gain insight with ease.
The customizable dashboards are perfect for client reporting and drastically reduce the amount of time spent preparing recurring reports and decks. These are also very flexible depending on reporting needs.
I have a lot of experience with writing boolean queries in social listening platforms, and NetBase's option for boolean is not as user friendly. Getting familiar with the platform's more basic query structure when not using boolean also requires a slight learning curve (if you are used to boolean).
Even for all of it's strengths, it gets pretty pricey for only a handful of users. For an agency that requires multiple seats, this can add up very quickly.
If having 100% of data is necessary (e.g. for tracking a Twitter hashtag campaign or sweepstakes), you must enable the firehose. Otherwise the decahose is used and then the sample is projected to estimated universe count. Not a problem for some situations, but definitely a problem for others.
NetBase is an enterprise social media analytics tool that helps global brands fully understand their consumers – what they say on social media, their preferences, behaviors, aspirations, and so on. The tool gathers billions of data points and puts them all together in a format you can understand, giving you a dimensional view of your audience so you can, in turn, create targeted content that resonates with them.
NetBase pulls in conversation data from Facebook, Twitter, Instagram, Tumblr, YouTube, blogs, forums, consumer review sites, news channels, and other sites that are readily accessible to the public. It’s equipped with a real-time notification feature that alerts you of emerging trends or any deviation from a topic’s historical data. It lets you track campaigns, people, your competitors, brands that are gaining market share, and so on.
The dashboards are highly customizable, and its global content sourcing capability can cover large social networks in various regions of the world.
Today’s consumers demand individualized attention, and for brands to identify what makes them tick, they need to visualize their customers as the multidimensional beings they are. NetBase is a social listening platform that delivers real-time insights into consumers’ opinions, emotions, preferences, attitudes, and purchase intent, among other things, helping businesses deliver real business results.
NetBase’s Audience 3D leverages Twitter’s Audience API data to fetch information about Twitter’s audience demographic, device usage, media consumption, and other social data while keeping their privacy intact. The NetBase LIVE Pulse suite brings together social data with the KPIs that matter most to your business into real-time dashboards, allowing companies to make accurate, instant decisions.
Data can be searched by topic terms, and insights can be filtered by including or excluding domains, hashtags, authors, and other parameters. Depending on the nature of your research, NetBase data can be as extensive as worldwide trends and as specific as individual conversations. The app also captures up to 27 months of social data across millions of sources, providing context for brand research or around previous campaigns.
NetBase comes with a number of prebuilt dashboards and templates that you can either customize or use right out of the box. For insights tailored to your company’s social monitoring needs, the app allows you to create custom dashboards from scratch to help you visualize campaign, brand, and category performance across 99+ countries. For local insights, results can be drilled down to the city and metro level.
Visualization tools available in the platform include heatmaps, charts, and graphs, and reports can be emailed to you hourly, daily, weekly, or monthly, depending on the frequency you specify.
NetBase supports three alert types: Any Mention, Any Metrics, and Triggered Alerts. Any Mention Alerts allow customers to know when a defined event occurs so that they can respond appropriately. Users can set alerts to detect any mention of a word or phrase, allowing for even more ways to not only respond to customers online, but also stay one step ahead of the competition. For example, get alerted anytime an influencer or celebrity negatively mentions your brand so that you can respond accordingly.
Any Metric Alerts enable customers to track key metrics, such as the number of mentions, posts, or net sentiment. Track if they increase or decrease by a certain number or percentage, as well as if they break a certain threshold. Triggered Alerts let customers identify any unexpected issues by looking at the expected post volume for the topic based on historical data.
NetBase’s Brand Passion Index is a graphical representation of people’s sentiment toward a brand and the intensity of their passion, as “love” is a much stronger emotion than “like.” It provides an immediate visual into how your brand stacks up against the competition and how society in general is reacting to your brand.
Net sentiment (positive vs. negative) is mapped on the x-axis, and passion intensity (weak vs. strong emotions) on the y-axis. The size of your logo or the bubble representing your brand is directly proportional to the amount of conversation happening for your brand.
NetBase’s real-time reporting and analytics feature assembles tracking reports for any topic at any interval you specify, whether hourly, monthly, or quarterly. The consumer research and data insights it produces can be used for crafting annual plans, branding strategies, or crisis mitigation policies.
Its reports cover trends, brand comparisons, brand analysis, emerging themes, consumer behavior, terms, hashtags, influencers, sound bites, and even emoji analysis. Data can be sliced or summarized according to industry, sources, demographics, or whatever statistics you’re looking to evaluate. Demographics cover gender, age, interests, professions, and ethnicity.
To understand social media postings the way humans do, NetBase’s natural language processing engine combines machine learning and text analytics to analyze millions of postings on social media. This affords the system a level of accuracy that gets past language intricacies such as slang, colloquialisms, sarcasm, and misspellings, among other things.
NetBase’s NLP engine specifically targets the social media lexicon, and new rules are constantly added based on customer feedback, findings by computational linguistic experts, and crowdsourced human evaluations. It understands conversations in 42 languages, including Portuguese and Chinese.
The NetBase Insight API can be used to connect NetBase insights and analysis to your existing business applications.
Contact the NetBase sales department for more information on pricing.
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Chinesisch (vereinfacht), Chinesisch (traditionell), Englisch, Französisch, Deutsch, Japanisch, Portugiesisch, Spanisch
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