Zen Cart

The implementation process is really easy, support is on point and it really solves most of ecommerce needs for companies of any size.

It could have better tracking capabilities but there are always work arounds to get that fixed.

The ease of navigating from one task to another.

There are more specific things that can be charted on similar software systems

The cart is open source, so it is perfect for those on a budget. Once you get it set up, adding categories and products are fairly easy, just a bit time consuming.

I run my own social network, and I couldn't set up ZenCart myself. I had to pay a friend to do it. There's just so much work involved with settings and criteria that needs to be done that it was overwhelming for a first timer. A clearer, more concise back end would be a wonderful thing.

I have used this software for over 5 years with a client and it has served us well. Each year, I load in the new events for the summer camping season and add links to the separate website. It is quick, provides a quick and easy way for our customers to pre-register. I am so glad I decided to go with this 3rd party software than trying to set up my own system.

I have not found any cons. I have had to troubleshoot customer orders or different features but there is a rich and diverse support system from other having similar issues.

The software is completely free, and also not too difficult to install.
It is also completely open source, so the customization options are endless.
The developers do update it regularly.
It includes everything necessary to start your online store/ecommerce business.
There are many modules you can add to it, to apply any feature your business might need.
Once set up, it is easy to use by anyone

Broken code requires time intensive debug, and once in a while things may not work perfectly together.
Some of the features that can be added with modules could just be part of the default experience, in my opinion.
Setup requires some technical skill, but again, it is free.