Marketing 360® is a marketing software company that provides an intelligent combination of integrated software and professional marketing services. The platform is designed for organizations of all sizes to have access to certified digital marketing professionals including marketing experts, developers, content writers, designers, and video producers who understand today’s digital marketing needs.
The platform allows brands to optimize their most essential marketing channels through various modules within a single software solution. The Marketing 360 Natural Listing Ads® module helps organizations improve organic sales and keyword rankings with its SEO software program. The Top Placement Ads® function helps businesses get to the top 3 ads on search engine results.
The Retargeting Ads® module keeps organizations on top of potential sales by displaying banner ads on websites, while the Top Rated Local® or National program helps brands control their reputation online. Marketing 360’s On-Demand Marketing Services option allows users to leverage the expertise of highly skilled marketers, designers, content writers, developers, and video experts in the cloud, on-demand.
Marketing 360 provides organizations with #1 Website Platform™, UXi® with highly adaptable designs. Users can modify the website design to match the organization’s branding and content, as well as easily update and maintain the website using drag-and-drop in the front-end editor. The platform also includes a powerful #1 CRM Software® (customer relationship management) module for managing contacts, tasks and sales pipelines.
I've been with Marketing 360 over two years now. From day one the level of service I received from every person I worked with was exceptional. I've referred at least 10 other businesses owners I know to Marketing 360 and they're all extremely happy as well. Pretty much, anybody business owner I talk to I tell about how amazing Marketing 360 is. I can't image running my business at this point without Marketing 360. I love the fact that through one company I have everything I need. I literally don't use any other tools to run my business except for Quickbooks for my accounting and Google Apps for my email and online documents, etc.. So if you are looking for a powerful software platform to build your business on I think you'll find Marketing 360 is hard to beat. But the real difference maker is the people. Having dedicated specialists do everything for you is such a huge value. I basically have my own marketing team without the cost by working with Marketing 360. I can't express enough how powerful that has been for me. My final advice is to be patient. The marketing works really well, but it takes time. The results I'm getting now (2 years later) are 4-5 times better than the results I got inside the first 6 months even though my advertising budget is roughly the same as it was then. But my ads are better now, my rankings on Google are higher, my social media presence is better and more. So be patient and commit long-term.
The best part about Marketing 360, at least for me, is that fact that they do everything for you. My Marketing Executive is amazing. Whenever I need something done or have a question, I just give him a quick call or shoot him a quick text and he knocks it out. Candice, my CRM expert is so awesome. She has taken so much time to walk me and my team through how to use the CRM and set it up so it works perfectly for our business. The CRM has been a game-changer for us. I have worked with so many incredible people at Marketing 360 it's hard to remember them all. But everyone is friendly, knowledgeable and a joy to work with. As far as products & services go, the Marketing 360 platform has it all. They designed and manage my website, which I love. The website took about 2 and a half weeks to design and get live. It took about a week to get the initial website designed and built, we then went back and forth 2-3 times on revisions until I approved it to go live. My project manager called me every 2-3 days to give me an update which was great. Once the website was live, marketing executive took over and started all the marketing campaigns. I gave him some guidance, but for the most part, he took the lead and wrote and designed all our ads for Google and social media, etc. It was pretty hands off for me which was great. The ads started to drive traffic and leads about 4-5 days after the website was live! From there I really started to heavily use the CRM and love it!
The Marketing 360 platform does it all (website, crm, email, text message marketing, google ads, social ads, etc...) which can be intimidating to setup and learn! The good news is, Marketing 360 has dedicated people assigned to your account which setup everything for you, answer your questions, provide training, etc.. Without their help, I'm not sure I'd have the time or skill to do it all myself. So it's great that they offer that at no additional cost. My CRM expert must have spent countless hours working on my account and it was all included free! Very thankful. The reason I signed up with Marketing 360 was the fact that I did not have to do it all myself. I spent a lot of time looking around at other solutions and found a lot of great tools/platforms out there, but none offered the level of dedicated support that Marketing 360 did so that was the deciding factor for me.
Hi Gina! Wow! Thanks for taking the time to write us such a detailed and in-depth review! I really appreciate your honesty and candor.
I wanted to take a moment and touch on a few points you brought up. First - it sounds like we got your site live in about 15 business days or less which is exactly what we aim for! I'm happy to hear we reached that milestone.
Second, it sounds like you're using just about every service that we offer - pay-per-click advertising, email, SMS marketing, CRM, etc. Managing all of those services on your own take time away from running your business, and by utilizing everything we offer you give yourself an even greater chance of success. Like you said, taking advantage of your dedicated support team and getting the most out of every single service essentially gives you your own marketing team!
You and your team have been great to work with these past 2 years and I wanted to personally thank you so much for your trust & partnership!
Overall do not trust this company. You can say they don't know what they are doing when it comes to ads. They screwed me over on their sales pitch and nothing they said they would do to my website was carried over into their work. Plugins were deactivated and deleted from my website when we were done.
Prior to signing up with this company their sales team was contacting me almost everyday with their pressure sales tactics. "What's taking you so long to finish what you're doing with your website". So many statements like that which then lead them to say they could do what was needed. Which they didn't. There wasn't one good thing about this company. Ads were late, not promoted, graphic design was poor quality and no imagination.
We planned on launching the first ads campaign on Black Friday and they missed the launch. Their excuse was they were snowboarding. They didn't think it was a big deal and brushed it off.
I signed up with them because their sales department said they could help me with my website. I needed video integration, stats and a email pop up. They were confident prior to signing their contract that they could do it until after I paid them.
Prior to signing their contract I ran my own ads for 3 weeks on Google and I brought 30,000 visitors to my website with a average stay of 5 minutes. In their 4.5 months of ads they brought a total of 3,500 visitors with a average stay of .5 seconds.
Nothing they said in the beginning was carried over into their advertising strategies.
Zero remarketing was done the majority of the money spent was on Facebook. When you sign up with them you basically pay for someone to take a image off Google and add caption to it. That is all they did.
When I was done with their advertising I had a lot of plugins (wordpess) deactivated prior to them leaving my website. They were also following random people on Instagram.
Hi Tyler, Thank you for providing your feedback. It disappoints us you feel this way and would like to address your concerns. We developed a marketing game plan for one of your two businesses, and we trusted the information you gave us was up-front and correct. Just before signing on, you made the decision to change which business you would be bringing on board with us but chose to utilize a marketing strategy developed for your other business. The planned Black Friday campaign was, in fact, ready to launch, pending your final approval. We made multiple attempts to reach you for final approval well in advance of Black Friday. However, you weren't able to respond to us until the Monday following Black Friday. It also seems that either your analytics are off, or you misrepresented your previous marketing strategy to our team. 30,000 visitors in three weeks via Google ads would indicate you spent more on ads in two days, before hiring us, than what you invested into your ads over the course of our four month (not 2+years) relationship. We agree that trust is important in a partnership, and we'd likely agree it must go both ways. We work hard for our clients. We're sure you do as well. We wish you the best moving forward.
There are only two pros:
1) First and foremost, my contract with Marketing360 is finally over.
2) I was forced to learn everything about sales and marketing that I was trying to delegate.
Honestly, I didn't want to write this review. I tried to forget about it and just accept my poor decision, but I just can't. I've been done working with the company for nearly a month now and it still bothers me.
Why? Well, I feel it's my public duty to save my fellow entrepreneurs from the jaws of deceit, empty promises, and weekends filled with bashing your head against your computer monitor.
To be perfectly frank, you'd be better off lighting your money on fire than hiring Marketing360 - at least doing so would spare you months of frustration, anger, and disappointment. Hiring them was the worst decision I've ever made.
Their sales guys were a bit pushy, but raised no red flags. The issues started after I signed my contract.
They convinced me that my website needed to be redone, so we embarked on a 2-month search for fool's gold. Unfortunately, I didn't realize that their web designers build their customer's websites on the back of a clunky, archaic platform that they call "UXI."
I have used Squarespace, Wix, Wordpress, Leadpages, and ClickFunnels, so I know a thing or two about website builders. UXI is unspeakably bad.
And the worst thing is that they can literally hold your website hostage - should you decide to part ways with them - because they have total control over the backend.
It took them over 2 months to "optimize my website for conversions" on UXI. I repeatedly requested access to the backend of this website during these 2 months and they told me that they couldn't allow me to do that because they were afraid that I would "break the site." Finally, my marketing executive relented and jokingly told me on a call that "if you break it, you bought it", referring to the complex UXi platform. She then conceded that their developers have trouble using it. Their developers!!
Who in their right mind would want to run their business website on a custom platform that its developers have trouble using?
At this point, I quickly learned how dreadful the whole platform was. Plus, the initial designs were complete garbage. I had to re-design my entire site myself using Wordpress and I did it over a weekend. It took me less than 48 hours to do the exact same thing that was taking them over 2 months!
At every step in the design, the Marketing360 team pushed back on my requests for edits. To them, this was a get-in-and-out, cookie-cutter, copy-and-paste job, while to me, my website is the face of my awesome company - my livelihood - and I truly cared how it represented me and my brand. I wanted it to be welcoming and thoughtful, not a clunky, "conversion-optimized" mess.
Things only went downhill from there.
Response time was generally about a day, which - in many parts of the country - is longer than Amazon takes to deliver your order. Even worse, they take off weekends, so if something goes wrong with an ad over the weekend, you're screwed. This ruined many of my weekends.
My marking executive did not deliver any ad mock-ups on time and she required so much hand-holding that I eventually just spoon fed her all of the ad copy, audience targeting segmentation, and literally everything else.
Just to be clear, I want to say that again...I quickly realized that the only way I could contain my losses in this terrible business relationship was to do all of the ads myself. I made ALL the landing pages, ALL of the copy, ALL of the ad images, created ALL the audiences, EVERYTHING! I had to even teach myself how to do Facebook retargeting, which was the major reason I hired them in the first place.
They require you to sign a 6-month contract and if you decide that you want out, they'll charge you an early termination fee. So, I just kept paying them to spend my money.
Marketing360 basically just worked as my Facebook ad bank, boosting my ads with the money that I gave them. Except this bank charges you thousands of dollars to help you waste your money.
As a 25-year-old who supports his "side hustle" business by working full time as an engineer, this essentially meant that I was just burning through my savings.
Shortly thereafter, my marketing executive sent me an email to tell me that she was leaving the company. I don't know if she quit or was fired, but I can't say I was surprised.
My new marketing executive began working with me 2 weeks before a huge product launch that I had been working on for months. This was basically a make-or-break product launch for my business that was on life support. Ironically, my useless marketing budget was to blame.
My new marketing executive was far better (hence the 2 stars), but the rocky relationship and abysmal results continued.
On January 23rd, 2018, I asked for a refund of all the unused ad credits that I hadn't spent.
In my contract, I was required to pay per month, of which went to ad credits. Little did I know that they actually skim off a percentage of all the ad credits spend to manage the ads. Something that was not spelled out in the contract.
When I asked to just take my unspent marketing budget and walk away, his management flatly declined despite us being outside of the 6-month contract window.
Their reason?? They said that they "want the opportunity to win my business back." I told them that there was nothing they could do to mend the relationship, and they still declined.
I even offered to pay them their "ad premium" (the percentage of money that they scrape off the top of every marketing dollar they spend for you - this was NOT mentioned at all in the contract by the way) on all but they still refused. I had to spend on underperforming ads just to burn through my money because the alternative was them simply keeping it.
And I say "underperforming ads" because I launched the EXACT SAME ADS (same images, videos, copy, targeting) and mine consistently had a 1,000% to 3,000% higher conversion. I showed them data from multiple ads proving this and they gave me the runaround every time.
Unbelievable. The icing on the cake was spending of my "creative hour credits" to one of their video editors for a 20-second promo clip and they sent me an unfinished version and told me that they burned through all the credits. They said I would have to pay them /hour to finish it. This doesn't make any sense because I provided all of the footage and told them precisely how I wanted it to be edited. Another thing that I ended up doing myself in a few hours.
If you scroll down to reviews left in August, you will see that I left a positive review. Well, I wish I could delete it, but I can't. The reason I left this review is that they hounded me for a review from week 1. After a handful of email requests to leave a review in the first month, I begrudgingly did because I didn't want to damage our already fragile relationship.
If you scroll down, you will see that there are NUMEROUS 1-star reviews, but for some reason, those reviews don't get factored into their perfect "5-star" score.
The only thing worse than the I wasted on this company was the stress and aggravation that plagued me on a daily basis. Once famously quipped that building a company is like "eating glass and staring into the abyss" - well obviously Elon has never hired Marketing360, because his entrepreneurial experience would have been worse.
One final point that you need to embrace: sales and marketing is THE MOST IMPORTANT part of your business. I wish businesses succeeded or failed by the quality of their product and service alone, but unfortunately, that's not the case. For the good of your business, you MUST NOT delegate your sales and marketing. If you are in the early stages of your business, this is even more important. You need to know that not all 20-somethings with an iPhone and 1,000 followers on Instagram know how to market in the digital world. If you can't market your business and sell your vision, don't expect someone to be able to do it for you.
If you know how to log into Facebook, then you can figure out how to make your own ads. I taught myself in the past 6 months and I've gotten pretty good.
Over the course of 8 months, Marketing360 did not help me to make a single sale. I spent working with Marketing360 with nothing to show for it.
I messed up, but you don't have to. Please do your homework and think long and hard about this decision.
I wish you all the best in your entrepreneurial endeavors.
Nexgen Software Services http://nexgent3.com/ has been in business since 1997. We have always done VERY well with simple advertising up until about 2 or 3 years ago. Sales have slipped and we have had a hard time reaching our desired customers. I finally broke down and started looking for professional help. I spent a lot of time online searching through many different marketing firms. There are so many to choose from it really made it a difficult choice to finally pick one. The reason I picked Marketing 360 was simple. The videos and the mentality they promoted in their videos was the same as my company. I know we work hard if not harder than anyone for the success of our clients and I felt that Marketing 360 was going to give me that same attention to detail that we needed. The day trading / investment world is a very competitive marketing arena. Probably more difficult than Doctors , Lawyers or Plastic Surgeons. Bottom line, everyone as Marketing 360 have done everything possible to make our business grow. We have now been with them for over 6 months and the difference in our online marketing , SEO and online presence is night and day what it was before. If you need help, professional help, you must make the commitment and let Marketing 360 work to help you better your business. I would highly recommend them , I can't see myself or my business being without them. I hope you will take the time to really investigate and give them the opportunity.
I have clients that are in the marketing business and I have had them personally audit everything that Marketing 360 has done so I could get an honest outside second opinion. The results didn't surprise me, my audit of M360 was a resounding 110% positive.
Taking the leap of faith is the hard part. Loving what they do is the easy part. I appreciate and look forward to continuing some exponential growth with Marketing 360.
Everything is very simple and easy to use.
Only thing I would like to see is live up to the minute stats which i think is coming on the next version.
John, thank you so much for taking the time to give us your input! You've been a very loyal customer over the years and we have really enjoyed partnering with you. Ultimately, we exist to help small businesses grow; we're honored you chose us! It's not easy to trust others with the success of your business, and we take that responsibility seriously. Thanks again!
In May of 2016, we decided to work with Madwire's Marketing360 software/platform after both a bad previous experience with another company and some thorough internet research. As a niche business with very little experience and history managing any advertising/marketing campaigns, we had many questions regarding the software. Fortunately, we worked with Customer support representatives, who worked very hard to provide honest feedback and guidance on our campaign to start. Now that we have become familiar with the software, we really look forward to continue using the platform as we expand our business.
The data delivered to users is both extremely relevant and timely
The customer login/portal/dashboard is very user-friendly and easy to understand. As a caveat, I am from a younger generation that grew up using technology on a daily basis.
-In the past, there were occasional reporting discrepancies when running daily reports for a given month and comparing the amounts to the same MTD reports over time (i.e. Daily ad spend / visits / conversions). However, when comparing daily reports for multiple months over time to MTD reports, the discrepancies were not a problem. Fortunately, this was a very MINOR technical issue that did not significantly impact our experience with the software.
-Occasionally, we would receive "internal server error" messages when logging into the old portal during the evenings, which resulted in no data being visible. This does not appear to be an issue with the updated software.
Brian, thank you for taking the time to provide your feedback. We're glad you've found the platform easy to navigate. Continue giving us your input and ideas. We're always improving our products and services. Thanks for your business!
Call Marketing 360® at 855-773-8169 to speak with a marketing professional
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BigCommerce, Booker Software, Emma, Facebook, Google Analytics, LinkedIn, Shopify, Workato, Yahoo Small Business, Yotpo
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