Marketing 360

Marketing 360 does most of the work for you; sign up your business and you get paired with a marketing consultant on their end, who helps you break down all the metrics provided through their platform. Their visual representations are far superior to any marketing software I have seen -- think Google analytics, but more visually appealing.

I am sure it has a bit of a steep learning curve for new users & non-marketers. We used to give clients a portal to check out their businesses' marketing needs, etc. first hand -- but some complained that it was over-complicated, so we do not provide these anymore. However, as a graduate in Marketing at MSU, I had not problem navigating any of the resources provided; I am sure that any new user could learn the process within days.

The software is fairly simple to use. I have used different CRMs, payment processors, and website tools in the past. This software is right on par (if not more advanced) than the others. It is incredibly easy to use! The built-in automation, payment processor, and nurture tools are incredible.

The only part of the software that I think could be improved upon would be the social media tools. This could be (mostly) because I haven't used them a whole lot. I find it is almost easier to jump in and post on the different social media accounts myself.

As someone who manages marketing campaigns for a small business, I have used Marketing 360 for several months to help streamline our marketing efforts. One of the pros of Marketing 360 is its comprehensive suite of tools, which includes email marketing, social media management, and website analytics. This has allowed us to manage all of our marketing activities in one place, which has saved us time and hassle.

One of the cons of Marketing 360 is its learning curve. The software has a lot of features and can be overwhelming for new users. It took some time for me to become comfortable with navigating the dashboard and understanding how all of the features work together.