MarcomCentral Enterprise

MarcomCentral Enterprise

Anpassen, verwalten und digitale Assets teilen.

4/5 (84 Bewertungen)

MarcomCentral Enterprise Übersicht

Was ist MarcomCentral Enterprise?

MarcomCentral Enterprise ist eine cloudbasierte Plattform für das Management digitaler Inhalte und Marken, mit der Nutzer Marketingmaterialien und Markenwerte anpassen und verteilen können, während sie gleichzeitig Zugriff, Markenintegrität und Compliance verwalten. Feldvermarkter, Vertriebsmitarbeiter, Agenten, Franchisenehmer, Broker und Distributoren können online auf anpassbare Materialien zugreifen. Mit MarcomCentral Enterprise können Benutzer Inhalte aus dem Außendienst mithilfe des webbasierten „Marketing-Intranets“ so anpassen, dass sie von überall auf die Markenwerte zugreifen können. Das Design des Marketingportals kann angepasst werden und Benutzer können verschiedene Ebenen von Zugriffsberechtigungen aktivieren und deaktivieren, um sicherzustellen, dass Personen nur Inhalte bearbeiten und verteilen können, auf die sie Zugriff haben. Personalisierte Inhalte können erstellt werden, einschließlich Vorschlägen, Direct Mail, HTML und Sicherheit, mit Regeln, die sicherstellen, dass eindeutige Inhalte an jeden Empfänger geliefert werden. Mehrere Anzeigengrößen werden automatisch generiert, und Dateien werden automatisch in eine Reihe von Formaten konvertiert, darunter JPEG, PNG, GIF, TIF und PDF. Zahlungen können über MarcomCentral Enterprise sicher abgewickelt werden und mehrere Vertriebsoptionen sind verfügbar. Das System lässt sich in eine Reihe anderer Geschäftsanwendungen integrieren, einschließlich Salesforce.com, das die dynamische Zusammenführung von Kundendaten in Marketingmaterialien ermöglicht.

MarcomCentral Enterprise Übersicht

Preis

Beginnt ab
N/A

Preisoptionen

Gratis Testen
Abonnement
Preis-Leistungs-Verhältnis

MarcomCentral Enterprise Funktionen

Geräte
Unternehmensgröße
K M G
Märkte
Europa, Vereinigte Staaten von Amerika
Unterstützte Sprachen
Englisch

Screenshots

MarcomCentral Enterprise Screenshot: Multiple types of content can be personalized using MarcomCentral Enterprise
MarcomCentral Enterprise Screenshot: Multiple types of content can be personalized using MarcomCentral Enterprise MarcomCentral Enterprise Screenshot: MarcomCentral Enterprise allows users to create personalized html emails with merged data MarcomCentral Enterprise Screenshot: Users can track asset usage in MarcomCentral Enterprise

MarcomCentral Enterprise Bewertungen

MarcomCentral Enterprise Bewertungen

Gesamtbewertung
4
/
5 84 Nutzerbewertungen
Ausgezeichnet
28

Sehr gut
35

Durchschnitt
17

Gering
4

Schlecht
0

Preis-Leistungs-Verhältnis
3.8
Funktionen
3.7
Bedienkomfort
3.5
Kundenbetreuung
4.1
75% haben diese Anwendung empfohlen
Kelsey D.

Time and Money saved by getting rid of one-off designs


Mit Google übersetzen
Erinn R.

Review of MarcomCentral

Overall, our five-year relationship with MarcomCentral has been positive. While we've hit our roadblocks, the team always arises to the challenge. The software helped us create an environment where local markets can autonomously create marketing/event materials, while achieving brand consistency by locking down the branded design elements and incorporating an approval workflow.

The platform, however, is not particularly strong with copy fitting, and the rich text editor does not entirely fill the design gap, so most of our more complex brochures have to be custom designed.

Over the last 5 years the software has significantly progressed to incorporate our enhancement suggestions and keep up with industry trends, though at times we've experience long turnaround times for work and requests. Though, the new support ticketing system gives greater transparency into the process.


Mit Google übersetzen
Jason L.

Great Software. Less than great support

MarcomCentral has an incredible product they offer that is very complex. Some of these complexities go a little beyond what the basic user may understand, which can seem to make an easy task or simple template become tedious. While customization can be made with JavaScript knowledge, MarcomCentral very much limits the customizations possible, even with JavaScript. However, MarcomCentral has one of the better variable data Admin tools available as it offers a wide variety of field types, options and the ability to easily make changes.


Mit Google übersetzen
Andrew W.

MarcomCentral has robust capability. But, from a UX and admin standpoint, needs work

the benefits is having a location for all things brand from Sentry. We want to keep it simple for users to know where to go, and have quick and easy access to what they need to enhance their workplace duties. The software provides the resource for supporting and strengthening our brand.


Mit Google übersetzen
Kelsey D.

Creating a more efficient marketing team by reducing one-off creative requests

1. User-friendly portal internal clients are be able to easily adopt and use
2. Template capabilities
3. Designated caregiver access to create and order materials
4. Ability to build in levels of approvals and assign designated approvers of budgets and creative, copy, imagery, etc.
5. Ability to track utilization and costs by department


Mit Google übersetzen
Kelsey D.
Branche: Finanzdienstleistungen
Untern. Größe: 201-500 Mitarbeiter
Mit Google übersetzen

Time and Money saved by getting rid of one-off designs

Täglich für 6-12 Monate genutzt
Bewertet am 6.8.2018
Quelle der Bewertung: Capterra

Vorteile

MarcomCentral did exactly what we expected. It helped us automate our design and printing process by creating templates that took the place of our one-off designs. We were at a point where every business card, in a corporation that had 5,000 employees, was created by one of our designers.

We had great support with our implementation team and customer service. They are constantly improving their product, which was great.

Nachteile

The templates are not "magic" nor could you expect them to be. The front-end was very easy for users, but the back-end needed to be set up by more tech-savvy marketer/designers.

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort
Kundenbetreuung

Weiterempfehlungsquote: 7.0/10

Erinn R.
Branche: Immobilien
Untern. Größe: 51-200 Mitarbeiter
Mit Google übersetzen

Review of MarcomCentral

Täglich für Mehr als 2 Jahre genutzt
Bewertet am 10.12.2019
Quelle der Bewertung: Capterra

Overall, our five-year relationship with MarcomCentral has been positive. While we've hit our roadblocks, the team always arises to the challenge. The software helped us create an environment where local markets can autonomously create marketing/event materials, while achieving brand consistency by locking down the branded design elements and incorporating an approval workflow.

The platform, however, is not particularly strong with copy fitting, and the rich text editor does not entirely fill the design gap, so most of our more complex brochures have to be custom designed.

Over the last 5 years the software has significantly progressed to incorporate our enhancement suggestions and keep up with industry trends, though at times we've experience long turnaround times for work and requests. Though, the new support ticketing system gives greater transparency into the process.

Vorteile

MarcomCentral allows us to maintain brand integrity while giving autonomy of marketing material creation to local marketing admins.

Nachteile

Currently we are experiencing a lot of difficulty migrating from the old to new portal. It does not feel like a thorough QA testing phase was completed with a variety of product types because our products keep turning up new issues. Several integral functionalities were not considered for the new portal, so in some instances, we are taking two steps back in efficiency as a result.

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort
Kundenbetreuung

Weiterempfehlungsquote: 8.0/10

Jason L.
Branche: Druck
Untern. Größe: 13-50 Mitarbeiter
Mit Google übersetzen

Great Software. Less than great support

Täglich für Mehr als 2 Jahre genutzt
Bewertet am 15.10.2019
Quelle der Bewertung: Capterra

MarcomCentral has an incredible product they offer that is very complex. Some of these complexities go a little beyond what the basic user may understand, which can seem to make an easy task or simple template become tedious. While customization can be made with JavaScript knowledge, MarcomCentral very much limits the customizations possible, even with JavaScript. However, MarcomCentral has one of the better variable data Admin tools available as it offers a wide variety of field types, options and the ability to easily make changes.

Vorteile

MarcomCentral makes it easy to create basic static product and variable products for users to create. Many settings are self explanatory and the Support Team at MarcomCentral controls a majority of the main settings before implementation.

Nachteile

MarcomCentral Support controls a lot of the main settings. The support team is almost impossible to reach with emergencies and do not support JavaScript in templates, however they do provide a wizard to help create rules they do not support.

Outside of MarcomCentral, there is a JavaScript related forum, but articles are very difficult to filter through and it seems the employees that help out with this do not get paid to do so, so it is completed in off hours.

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort
Kundenbetreuung

Weiterempfehlungsquote: 9.0/10

Andrew W.
Branche: Versicherung
Untern. Größe: 1.001-5.000 Mitarbeiter
Mit Google übersetzen

MarcomCentral has robust capability. But, from a UX and admin standpoint, needs work

Täglich für Mehr als 2 Jahre genutzt
Bewertet am 3.1.2018
Quelle der Bewertung: Capterra

the benefits is having a location for all things brand from Sentry. We want to keep it simple for users to know where to go, and have quick and easy access to what they need to enhance their workplace duties. The software provides the resource for supporting and strengthening our brand.

Vorteile

The capability in a vacuum is awesome. It can do many things, and considers many scenarios that required as part of maintaining a businesses brand. I noticed at the last conference and even in conversations, the desire to listen and consider the challenges customers are facing with regards to system needs.
The recent hire of UX support is a tremendous step in a great direction to understand use and process and enhance from a user perspective.
I mostly enjoy the consideration of the system not just being POD, and instead, being a brand system, with needs for downloads, print, assets, guidelines, templates, videos, etc. This is where MarcomCentral can shine.

Nachteile

The capability in a vacuum is awesome. The product is better promoted than it performs. As the admin, planner, builder, and user, I see all sides. I can see what it can be but struggle with a system with an attitude. Some days, it is so great, and then something stops working or changes and all things go to hell. I need something I can be an ambassador for and believe in. The unpredictability of new releases, adding functionality, changing settings or altering things intended to improve can have unexpected and timely consequences. I can tell the fundamental system was conceived and built by techs, with limited UX exploration or user consideration.

Mit Google übersetzen

Antwort von MarcomCentral

Thank you Andrew, your comments have been sent to the appropriate teams as we are always looking to improve our platform. We have a new UX and Mobile release coming, which should alleviate a lot of these issues!

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort
Kundenbetreuung

Weiterempfehlungsquote: 6.0/10

Kelsey D.
Branche: Krankenhausversorgung & Gesundheitswesen
Untern. Größe: 1.001-5.000 Mitarbeiter
Mit Google übersetzen

Creating a more efficient marketing team by reducing one-off creative requests

Täglich für 6-12 Monate genutzt
Bewertet am 3.1.2018
Quelle der Bewertung: Capterra

1. User-friendly portal internal clients are be able to easily adopt and use
2. Template capabilities
3. Designated caregiver access to create and order materials
4. Ability to build in levels of approvals and assign designated approvers of budgets and creative, copy, imagery, etc.
5. Ability to track utilization and costs by department

Vorteile

Marcom Central has created shorter lead times and more satisfied clients. Our non-marketing employees are able to create digital collateral on the spot without having to wait for design time, proofing time and the time it takes to get things scheduled. The system is user-friendly and intuitive. The system means we require fewer employee hours, benefits, etc. due to the automation of routine tasks. It has improved operational efficiency. Most importantly, multiple members of the strategic marketing & communications team have greater job satisfaction because they can spend their time doing more meaningful work rather than making routine design updates/changes.

Nachteile

Customizing the software to fit our workflow was one of our more difficult tasks, however, I look forward to the constant improvements the team at Marcom continues to create to make the user experience better.

Mit Google übersetzen

Antwort von MarcomCentral

Kelsey,

Thank you so much for your review! We are always working to better our product to fit your needs. We appreciate your feedback!

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort
Kundenbetreuung

Weiterempfehlungsquote: 8.0/10

Nutzerempfehlung
7.1/10
Basierend auf 84 Benutzerbewertungen
Vergleiche Nutzerempfehlungen mit Alternativen
Mit Alternativen vergleichen

MarcomCentral Enterprise Preis

MarcomCentral Enterprise Preis

Beginnt ab
N/A
Gratis Testen
Abonnement
Preis-Leistungs-Verhältnis
Preis-Leistungs-Verhältnis
3.8/5
Basierend auf 84 Benutzerbewertungen
Vergleiche das Preis-Leistungs-Verhältnis mit Alternativen
Mit Alternativen vergleichen

MarcomCentral Enterprise Funktionen

MarcomCentral Enterprise Funktionen

A/B-Tests
API
Aktivitäts-Dashboard
Anpassbare Vorlagen
Automatische Benachrichtigungen
Berichterstattung und Statistik
Content-Management
Daten-Import / -Export
Drag-and-Drop-Oberfläche
E-Mail-Marketing-Management
Echtzeit-Analytik
Engagement-Analytik
Integration von Dritten
Kampagnen-Segmentation
Kampagnenanalyse
Kampagnenmanagement
Kundenspezifisches Branding
Multichannel-Marketing
Social-Media-Integration
Überwachung
Funktionen
3.7/5
Basierend auf 84 Benutzerbewertungen
Vergleiche Funktionen mit Alternativen
Mit Alternativen vergleichen

Kategorien

Videos und Anleitungen

Videos und Anleitungen

MarcomCentral Enterprise Häufig gestellte Fragen

MarcomCentral Enterprise Häufig gestellte Fragen

Weiter unter folgen häufig gestellte Fragen über MarcomCentral Enterprise.

F. Welche Preispläne bietet MarcomCentral Enterprise an?

MarcomCentral Enterprise bietet folgende Kostenpläne an:

Preismodell: Abonnement

Gratis Testen: Nicht verfügbar

F. Was sind die Hauptfunktionen von MarcomCentral Enterprise?

Wir haben keine Informationen über die Funktionen von MarcomCentral Enterprise

F. Wer sind die typischen Nutzer von MarcomCentral Enterprise?

MarcomCentral Enterprise hat die folgenden typischen Kunden:

Großunternehmen, Mittlere Unternehmen

F: Welche Sprachen werden von MarcomCentral Enterprise unterstützt?

MarcomCentral Enterprise unterstützt die folgenden Sprachen:

Englisch

F. Welche Preispläne bietet MarcomCentral Enterprise an?

MarcomCentral Enterprise hat folgende Preismodelle:

Abonnement

F. Unterstützt MarcomCentral Enterprise mobile Geräte?

Wir haben keine Informationen darüber, welche Geräte MarcomCentral Enterprise unterstützt

F. Mit welchen anderen Applikationen integriert MarcomCentral Enterprise?

MarcomCentral Enterprise kann in folgende Anwendungen integriert werden:

Birst, Marketo, Oracle Eloqua, Powerpoint, Salesforce Marketing Cloud

F. Welche Varianten der Kundenbetreuung bietet MarcomCentral Enterprise an?

MarcomCentral Enterprise bietet folgende Optionen für Kundensupport:

Forum, Online-Support, Telefon-Support, Video-Anleitungen