VisitorTrack

Vorteile

There are a few things I like best about this software and company.
First. Price. For the price-point, this is hands down the best website visitor tracking software on the market that I found in over a month of research and trials.

Next, Customer Service. Let me say, five stars for customer support doesn't cut it. 10 stars might. It It is intimidating to use powerful products whose features are complicated and hard to use. Not only did one of the customer rep host a full orientation session for our whole team, he and his team are readily available whenever I need them and respond within seconds if I chat or minutes if I email. And he always wants suggestions for improving the UI, though I will say most 'suggestions' I make are things they already have and I couldn't find until he showed me.

Their UI: Somehow their designers have created very functional software with lots of sorting and filtering capabilities that is easy to use and intuitive. As a designer, I know how challenging that is and I particularly respect how they have worked around the way their data comes to them and translated into a usable, filterable and intuitive UI.

Individual Contacts (Full Access Records, or FARs), i.e. Individual Contacts within a company: With the package we got, we are allowed 100 contacts per month (they do not carry over). We can purchase more at a reasonable rate. This aspect of the service is cheaper than the other companies I vetted who sell this SAAS.

Nachteile

Like any software that pulls from big data, there are occasional errors but they are few and far between and all I have found have logically explicable.

What I do wish is that they could find a way to look around Symantec's tracker-blocker software. There are a few hits each day from "Symantec" but we have no idea of finding out who they are.

I mentioned contacts above. At a large company, there might be 100 engineers in one plant alone who might have been the one person on our site! We have therefore not utilized our Contact FARs hardly at all because it would be a complete shot in the dark. The real culprit here, however, is the company size and not VT, since we have to qualify each lead, so we are working on internal methods to figure out how to better use this data.

Vorteile

The detail of click behavior is far more accurate and easier to drill down into then other tools that I had looked at. At one point a few years ago I had a trial of a competing product that swore they were better but found that Visitor Track had captured 29% more visitors. Location data, duration and company detail summarized within the alerts allows for immediate pursuit when prospecting. This tool is effective in selling for several reasons; first it allows you to target those that browse but do not convert. Second, it allows you to view user & behavior traffic flow between products and services on your site which then allows us to narrow down our pitch when we target them. However, we have also found that in the late stages of our selling cycle after a presentation, we often see these return visitors browsing areas of our site when they are making their final decision. This buying behavior helps us with our forecasting and allows for more precise follow up, at the right time to ask final questions to them while they are "in the moment" which helps close the business.

We all wish we had a crystal ball to look into when we are selling, so we can see " what is really going on"....what people really say or think behind closed doors about the sales rep or the company, product etc. Visitor Track is as close as we can get to that crystal ball.

Nachteile

I wish I could do reporting back further than 60 days but if you need longer reporting you can call support.

Vorteile

This software is very easy to use and affordable. Custom reports can be easily set up and scheduled to email you on a schedule. I receive a weekly report of all website visitors which I send out to our inside and outside sales staff. Triggers can be set for certain webpages to alert you which companies land on your selected pages. It can be set to e-mail you immediately. This is helpful with new product launches. I receive e-mails every day based on the triggers I set. It's helpful after you make a physical sales call to see if the company goes to your website with further interest. We can see which construction companies are going to our site along with which products they are interested in. We then contact our local distributor in that area to be sure they are aware of the contractor. You can also search by company name to see if a specific company has looked at your website. It is extremely important so that we can see which of our webpages our competitors are looking at and which of our products they may be studying. These are just some of the ways we use this software. Yes, this has been a very positive review but be aware that I am an actual user and have not been compensated for this review. This is just some darn good software that I feel most companies can benefit by using.

Nachteile

There is no way to tell "who" at a specific company visited your site. It will only show the company name, address etc. Know that it will only show companies that land on your website and not homeowners or those who browse by cellphone.

Vorteile

I know having 5 stars across the board may raise suspicion, but this program is the real deal. To be able to identify businesses that are showing an interest in your service/product, that's strong regardless of the other features. Here's what i know as fact - The type of forensic information you are provided is impressive & in today's business market very valuable. VT Identifies the business visitor, details about their company & core personnel along with their contact information. You'll learn the navigation pattern of the prospect, what pages they visited in your site, which is key to understanding the type of solution the prospective client may have. A point that i think is overlooked often is the information you learn based on the origination point of the prospective clients. If you're running a Google AdWords or Bing PPC campaign - you'll be able to see the level of engagement these clicks had with your site. Providing valuable details on how viable your 'paid' traffic is. This allows for strategic decisions to made on Keyword Phrase buy (whether to keep phrases or remove from paid targeting)- as someone that deals with support departments all day let me also say VT's support is above and beyond. Always, always and i repeat always quick to reply & provide solutions to any issues that may arise. All i can say is this is a +1 program (that means very good)

Nachteile

If you lead a sales/marketing team and are lazy or have a team that isn't interested in viable/pre-qualified leads then this program isn't for you.

Vorteile

Our company has been using VisitorTrack for almost two years. As admin, I find it easy to use, and to train other users on it. I like that it can integrate with SalesForce. My sales team like the analytics on the daily visitor dashboard, ie, how a website visitor found our website, what amount of time spent on each of our webpages, industry code, etc. Quick response from customer support on the rare times it was needed. Thanks for a good product.

Nachteile

As with Millennials that jump from job to job, many companies are merging and blending which is not always updated in your data, ie, outdated website addresses and corporate street addresses. If there was a way for the user to verify the corporate accuracy, or a way to flag it so it would come to your (visitorTrack) attention for updating, that would be a nice feature, much like the point system process that Data Force uses. Right now, if a contact doesn't have an email address, odds are they don't work there anymore. Do these old names ever get purged? I'm always asked by salespeople why I can't see "who" viewed our website, the actual person's name and email. It would be nice to have that ability to view who visited, but that would be kinda creepy and eventually ineffective as well.