Snapchat

Snapchat

Mobile messaging & multimedia platform

4.3/5 (41 Bewertungen)

Snapchat Übersicht

Was ist Snapchat?

Snapchat is a social messaging and multimedia platform that helps businesses increase awareness and reach unique audiences with engaging ad formats on mobile. Users can create, manage, and measure campaigns while at work or on the go, and drive action with ad products that are interactive and fun, for every objective.

Snapchat’s ad products include Snap Ads which help captivate audiences with full-screen vertical ads (with attachments); location-based ‘filters’ for establishments or events, and interactive ‘lenses’ for customer videos. Snapchat for business includes an ‘ad manager’ which enables users to create, optimize, and manage campaigns by uploading content and media, and selecting an ad type. Users can choose an objective, set an audience and budget, and schedule and run campaigns.

The predefined audiences feature allows business users to choose from more than 300 audiences based on what Snapchatters purchase and watch, what they like, and where they go. Users can get specific with demographics by age, location, device type, and advanced demographics such as household income and parental status. The audience matching feature enables users to combine their data with Snapchat’s to build custom audiences, with drag and drop functionality for building customer lists.

Tools for Snapchat Snap Ads reporting allow users to monitor campaigns in real time and identify key performance trends for optimization. Snapchat for business tracks the amount of times a user’s ad was served, including first and third-party metrics on how much attention ads received alongside support for MRC viewability metrics.

Snapchat Übersicht

Preis

Beginnt ab
N/A

Preisoptionen

Gratis Testen
Kostenlos
Preis-Leistungs-Verhältnis

Contact Snap Inc. for detailed pricing information.


Snapchat Funktionen

Geräte
Unternehmensgröße
K M G
Märkte
Asien, Australien, Kanada, Europa, Deutschland, Vereinigtes Königreich, Vereinigte Staaten von Amerika
Unterstützte Sprachen
Arabisch, Chinesisch (vereinfacht), Chinesisch (traditionell), Dänisch, Niederländisch und 14 weitere , Englisch, Finnisch, Französisch, Deutsch, Indonesisch, Italienisch, Japanisch, Koreanisch, Norwegisch, Polnisch, Portugiesisch, Russisch, Schwedisch, Türkisch

Screenshots

Snapchat Screenshot: Captivate audiences with full-screen Snapchat Snap Ads
Snapchat Screenshot: Captivate audiences with full-screen Snapchat Snap Ads Snapchat Screenshot: Invite customers to play and share with interactive video 'lenses' Snapchat Screenshot: Own a place or event with location-based filters Snapchat Screenshot: Create, optimize, and manage campaigns via the ads manager Snapchat Screenshot: Deliver messages to the right audiences with Snapchat Snap Ads Snapchat Screenshot: Input a brand name and headline to create a custom Snap Ad Snapchat Screenshot: Choose from a variety of templates within the library Snapchat Screenshot: Create ad videos using templates via the 'Snap publisher'

Snapchat Bewertungen

Snapchat Bewertungen

Gesamtbewertung
4.3
/
5 41 Nutzerbewertungen
Ausgezeichnet
22

Sehr gut
11

Durchschnitt
5

Gering
3

Schlecht
0

Preis-Leistungs-Verhältnis
4
Funktionen
4.1
Bedienkomfort
4.2
Kundenbetreuung
3.5
80% haben diese Anwendung empfohlen
Lindsey R.

A fun social media platform!


Mit Google übersetzen
Gabriel M.

Great Idea, and Platform!


Mit Google übersetzen
Verifizierter Rezensent

Snapchat is a decent Niche Platform

My overall experience with Snapchat was good but I think Snapchat lacks in today's social media as a leading platform. I think they could do a lot better as it seems to me that they are not being used as much anymore by the majority of people. It's still a great platform and I enjoy the vibrant colours and features and videos that are displayed.


Mit Google übersetzen
Juanita H.

Snapchat

My overall experience with Snapchat has been pretty good


Mit Google übersetzen
Jessi H.

Eh. Used to be great, but now they've overcomplicated it


Mit Google übersetzen
Lindsey R.
Branche: Medizinische Praxis
Untern. Größe: 201-500 Mitarbeiter
Mit Google übersetzen

A fun social media platform!

Täglich für Mehr als 2 Jahre genutzt
Bewertet am 5.6.2018
Quelle der Bewertung: GetApp

Vorteile

Snapchat is so much fun. It's a great way to let loose and be silly. It is great that you can set preferences for how long you want people to view your snapchat. There are so many fun filters too.

Nachteile

Snapchat has become more complicated in viewing others' snapchat stories. The old snapchat was a lot easier to use than it is now.

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort
Kundenbetreuung

Weiterempfehlungsquote: 9.0/10

Gabriel M.
Branche: Religiöse Einrichtungen
Untern. Größe: 51-200 Mitarbeiter
Mit Google übersetzen

Great Idea, and Platform!

Wöchentlich für Mehr als 2 Jahre genutzt
Bewertet am 7.9.2018
Quelle der Bewertung: GetApp

Vorteile

Snapchat is the best short video app since Vine. They came out with an original and smart idea, and you can tell it was successful, because so many other companies quickly stole and modified their ideas and still do! (I'm looking at you Instagram & Facebook). They still have the best filters, interface, and the best business options for their model. Since they partnered with Bitmoji (or took it over? I'm not sure) It's grown even more and has even more value as both a consumer and as a marketer. Their business options include being able to create filters for your own events, creating a channel for your business (if you have a social channels or content to upload) which adds value to your offering as a business. Its smart, fun, and attention grabbing!

Nachteile

The only real problem with Snapchat is that it now has to compete with big Social media companies like Instagram who quickly hopped on the short vide "story" train. The advantage to Snapchat is that they are unique and they keep adding value constantly. But Instagram and Facebook have the advantage of going to fewer places for your media consumption. If you are happy to keep then all separate, then it's no issue!

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort

Weiterempfehlungsquote: 8.0/10

Verifizierter Rezensent
Branche: Marketing & Werbung
Untern. Größe: Selbstständig
Mit Google übersetzen

Snapchat is a decent Niche Platform

Weitere für Mehr als 2 Jahre genutzt
Bewertet am 7.2.2020
Quelle der Bewertung: GetApp

My overall experience with Snapchat was good but I think Snapchat lacks in today's social media as a leading platform. I think they could do a lot better as it seems to me that they are not being used as much anymore by the majority of people. It's still a great platform and I enjoy the vibrant colours and features and videos that are displayed.

Vorteile

I like the fact that Snapchat is an easy way to broadcast to friends, coworkers, or even the world to show them what you are up to. It's a different medium of reaching people similar to that of Tik Tok or Instagram.
Snapchat is really good when it comes to messaging your friends and watching other people's content that you may not have seen before. Snapchat also has a lot of useful filters to make your images and videos stand out more.

Nachteile

What I least liked about this software is sometimes you'd read a friend's message and miss it. It was annoying because you don't know what they said and you'd have to ask that person to resend the message.

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort
Kundenbetreuung

Weiterempfehlungsquote: 8.0/10

Juanita H.
Branche: Einzelhandel
Untern. Größe: Selbstständig
Mit Google übersetzen

Snapchat

Täglich für Mehr als 2 Jahre genutzt
Bewertet am 15.12.2019
Quelle der Bewertung: GetApp

My overall experience with Snapchat has been pretty good

Vorteile

I like that I am able to link my website on snaps promoting my business. I can also share with Snapchat story so that many others can see it

Nachteile

Snapchat now has a lot of ads but I understand this is a way to keep them operating. I haven’t had any bad issues with them

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort
Kundenbetreuung

Weiterempfehlungsquote: 9.0/10

Jessi H.
Branche: Professionelles Training & Coaching
Untern. Größe: 2-10 Mitarbeiter
Mit Google übersetzen

Eh. Used to be great, but now they've overcomplicated it

Weitere für Mehr als 2 Jahre genutzt
Bewertet am 25.6.2018
Quelle der Bewertung: GetApp

Vorteile

Ever since the redesign of the app, it has really gone downhill. Especially now that you have some of the same capabilities on Instagram, which is their competitor. Pros is that there are over a million users watching billions of snaps everyday. If your company doesn't at least have an account, you're missing out on an audience. Another pro is it’s fun. The filters and editing options are out-right silly and creative. You can warp your head, add a hat and mustache, or swap faces with a friend, which you can't do on Instagram, their competitor.

Nachteile

Not very user friendly. Even for someone who's job is in social media, Snapchat takes some getting used to. Another con, is while they have a million users, not as many people use Snapchat as other apps so its not as cost effective as say marketing on Facebook or Twitter, for example. Basically I wouldn't put all your eggs into Snapchat and nothing on Facebook or Twitter, if you're starting out with social media marketing. Test the waters and see if it's the right app for your business. The app is very popular with younger teens and adults, and therefore if your audience base is an older crowd, in terms of marketing, I'd stick to something that matches your marketing demographic better. One of my personal biggest pet peeves with the new redesign is that I don't like that the app mixes in ads with stories in the inbox.

Verteilung der Bewertung

Bedienkomfort

Weiterempfehlungsquote: 0.0/10

Nutzerempfehlung
7.7/10
Basierend auf 41 Benutzerbewertungen
Vergleiche Nutzerempfehlungen mit Alternativen
Mit Alternativen vergleichen

Snapchat Preis

Snapchat Preis

Beginnt ab
N/A
Gratis Testen
Kostenlos
Preis-Leistungs-Verhältnis

Contact Snap Inc. for detailed pricing information.

Contact Snap Inc. for detailed pricing information.

Preis-Leistungs-Verhältnis
4/5
Basierend auf 41 Benutzerbewertungen
Vergleiche das Preis-Leistungs-Verhältnis mit Alternativen
Mit Alternativen vergleichen

Snapchat Funktionen

Snapchat Funktionen

A/B-Tests
API
Aktivitäts-Dashboard
Anpassbare Vorlagen
Automatische Benachrichtigungen
Berichterstattung und Statistik
Content-Management
Daten-Import / -Export
Drag-and-Drop-Oberfläche
E-Mail-Marketing-Management
Echtzeit-Analytik
Engagement-Analytik
Integration von Dritten
Kampagnen-Segmentation
Kampagnenanalyse
Kampagnenmanagement
Kundenspezifisches Branding
Multichannel-Marketing
Social-Media-Integration
Überwachung
Funktionen
4.1/5
Basierend auf 41 Benutzerbewertungen
Vergleiche Funktionen mit Alternativen
Mit Alternativen vergleichen

Kategorien

Videos und Anleitungen

Videos und Anleitungen

Zusätzliche Informationen für Snapchat

Zusätzliche Informationen für Snapchat

Schlüssel-Features von Snapchat

  • 300+ predefined audiences
  • Ad manager
  • Audience match
  • Audio
  • Build custom audiences
  • Campaign dashboard
  • Campaign results
  • Create & manage campaigns
  • Creative library
  • Custom audiences
  • Demographics
  • Drag and drop customer lists
  • Draw geofence
  • Filters
  • Full-screen vertical video ads with attachments
  • Geofilters
  • Instant messaging
  • Lenses
  • Measure and optimize campaigns
  • Multiple ad types
  • Objectives
  • Performance tracking
  • Schedule and run campaigns
  • Set budget
  • Snap Ads
  • Snap publisher (video editing suite)
  • Tune performance
  • Video streaming

Vorteile

  • Create custom filters and drive brand awareness, advocacy, and action in one package.

  • Drive traffic to pre-loaded websites and get customers to send their account email and more with a tap.

  • Create and manage campaigns with Snapchat Snap Ads including custom or predefined audiences, demographics, geofilters, and more.

  • Users can drive installs for their organization's app with a swipe and a tap, without ever leaving Snapchat.

  • Snapchat provides users with data on how many Snapchatters saw their ad, including real-time key performance trends, and reporting.

  • Snapchat Häufig gestellte Fragen

    Snapchat Häufig gestellte Fragen

    Weiter unter folgen häufig gestellte Fragen über Snapchat.

    F. Welche Preispläne bietet Snapchat an?

    Snapchat bietet folgende Kostenpläne an:

    Preismodell: Kostenlos

    Gratis Testen: Nicht verfügbar

    Contact Snap Inc. for detailed pricing information.

    F. Was sind die Hauptfunktionen von Snapchat?

    Snapchat bietet die folgenden Funktionen:

    • 300+ predefined audiences
    • Ad manager
    • Audience match
    • Audio
    • Build custom audiences
    • Campaign dashboard
    • Campaign results
    • Create & manage campaigns
    • Creative library
    • Custom audiences
    • Demographics
    • Drag and drop customer lists
    • Draw geofence
    • Filters
    • Full-screen vertical video ads with attachments
    • Geofilters
    • Instant messaging
    • Lenses
    • Measure and optimize campaigns
    • Multiple ad types
    • Objectives
    • Performance tracking
    • Schedule and run campaigns
    • Set budget
    • Snap Ads
    • Snap publisher (video editing suite)
    • Tune performance
    • Video streaming

    F. Wer sind die typischen Nutzer von Snapchat?

    Snapchat hat die folgenden typischen Kunden:

    Freie Mitarbeiter, Großunternehmen, Mittlere Unternehmen, Non-Profit, Öffentliche Verwaltung, Kleine Unternehmen

    F: Welche Sprachen werden von Snapchat unterstützt?

    Snapchat unterstützt die folgenden Sprachen:

    Arabisch, Chinesisch (vereinfacht), Chinesisch (traditionell), Dänisch, Niederländisch, Englisch, Finnisch, Französisch, Deutsch, Indonesisch, Italienisch, Japanisch, Koreanisch, Norwegisch, Polnisch, Portugiesisch, Russisch, Schwedisch, Türkisch

    F. Welche Preispläne bietet Snapchat an?

    Snapchat hat folgende Preismodelle:

    Kostenlos

    F. Unterstützt Snapchat mobile Geräte?

    Snapchat unterstützt die folgenden Geräte:

    Android, iPhone

    F. Mit welchen anderen Applikationen integriert Snapchat?

    Snapchat kann in folgende Anwendungen integriert werden:

    AdParlor, Fastory, Improvado, Kenshoo Social, LiveRamp IdentityLink, Phorest, Pixability, Sociotise, Sprinklr, Swat.io

    F. Welche Varianten der Kundenbetreuung bietet Snapchat an?

    Snapchat bietet folgende Optionen für Kundensupport:

    Häufig gestellte Fragen, Wissensdatenbank, Online-Support