Kangaroo

I run a small scale business but we have fantastic profits and a lot of repeat customers, and Kangaroo was able to help me develop my own rewards program for my loyal & dedicated customers/clients. Kangaroo was very easy to learn and to navigate, which reduced the time it took to be able to achieve the rewards system that I wanted to great. When you're running a business with a close-knit team but have high production demands, time is very important, and I praise Kangaroo for helping me develop my rewards system without forcing me into spending too much time trying to learn how to navigate the software.

I don't have any cons; I still use Kangaroo on my site!

We switched from Fivestars as we are expanding to e-commerce and needed a provider that could work with us due to being in a regulated industry. We like that we can do targeted marketing based on behaviors , recent purchases, visits interests, tiers, etc. These metrics are important to understand your customers. Kangaroo customer service has been great about finding a solution when we encounter limitations within our industry or software integrations. There is an integration with Klaviyo as well, so that is nice to have. We got this software because it integrates with Lightspeed POS as well.

I hope the developers can allow us to manually export our own customers lists via a filter/csv download in the future instead of the user needing to rely on Kangaroo each time. I would recommend Kangaroo using an unlimited email system, up to 10,000 emails or a similar system and build that into their contract instead of the credit system, as emails don't cost the same as SMS texts. Most providers are using the credit system and this would set them apart.

The biggest advantage is that it is fully integrated with Lightspeed POS and E-comm. So, it helps us to create a seamless customer experience. The basic features, such as tracking customer purchase history in analytics and being able to send offers to all of the customers, works at least as well as other loyalty programs.

A lot of the additional features promised, such as being able to do targeted campaigns based on purchase history and promotions based on category, don't work as promised. The software doesn't capture the information necessary to do targeted campaigns. And, when you try to do a promotion based on a category, you can't select the category from Lightspeed. You have to tag all of the products, which is a lot of extra work.