Critical Mention

Critical Mention incorporates all coverage, including broadcast, into easy-to-research keywords and client names. Viewing, selecting and building custom reports is very simple. The UI is intuitive and effective.

Sometimes Critical Mention inexplicably misses published stories, so we always need to manually cross-reference reports. Broadcast video clips are not automatically available in HD, so while you can view and download them, they're not necessarily usable for creating internal tools such as sizzle reels.

Critical Mention allows us to stay up-to-the-very-minute (literally) of media mentions of our agency and our clients. Often when we do a PR interview, Critical Mention lets us know it is live before the reporter has had a chance to email us. It also provides the metrics we need for clients to be able to showcase overall impressions and media value, while allowing us to remove clutter nonsense that is repetitive and not relevant for tracking needs. We use the software more so for tracking TV coverage for clients as we do product placement for brands as part of our agency services. Critical Mention allows us to review content without having to have a massively extensive (with heavy upkeep) monster of a DVR system in place.

The social media analytics still have some room to improve, and the maximum you can search for mentions is 60 days - so you need to stay on top of reporting and not use it for competitive research unless you have forethought to plan and download those reports on a continuous basis.