Proof Pulse

Overall, my experience with Proof is extremely positive. It's an amazing piece of software, created by and run by a group of individuals who are not content to sit on their accomplishments and never innovate. They are innovating every single day to make this piece of software the best it can be, to increase your conversions, and ultimately put more money in your pocket.

The technology works well, and we grow up our conversion rate.

I had signed up for a free trial in August. However, after exploring the tool I didn’t find it to be the right fit for what we needed at the time. So I put it on a back burner. Like any other SaaS product, they sent across a set of nurturing emails to get me to convert. The last of which was a reminder that it was the last day of my trial. Since there was no mention of being charged once the trial lapse, I didn't do anything. A little more than a month later I find out I have been charged twice -- Aug/ Sep, 129$ each time.

#1 Their email which says (Subject line: "Your free trial is going… going…") only talks about the trial expiring and not the charge that will be applied to the account.
#2 I did not receive any notification informing me of the expected payment deduction. This is standard practice for any susbscription service.
#3 Even after the payment was deducted for August, I did not receive any invoice or confirmation of the payment being deducted. Had I received this, I would have been able to ask for a correction/ refund right there.
#4 During my trial period, their follow-up emails were quick to spot the pixel code wasn't implemented and get me to do so. But after charging my account, there was little or no regard to check in on why I was paying charges for the highest subscription plan when the pixel code was still not implemented.

They cancelled my account but just refunded the fees for September since it was within their 72-hour refund period.

Proof is great. It helps me keep clients on longer and shows my expertise in A/B testing and how social proof can really drive conversions. It also makes my life easier because happy clients are always much easier. I'd say across the board we're seeing anywhere between 5-12% increase in conversion rate when we use proof with a client.

Social proof is a necessity for ecommerce, but where it really shines is in digital products. If you're launching your own ebook, selling streaming tutorial videos, etc, then social proof helps to elevate your product into the category of trustworthy. I've personally seen it increase conversion rates on my own sites.