Improvado

Improvado

Marketing data aggregation tool

4.7/5 (12 Bewertungen)

Improvado Übersicht

Improvado is a cloud-based marketing data aggregation system which allows users to connect to a range of marketing platforms, business intelligence (BI) and data visualization systems, without needing help from developers. More than 70 native integrations are offered, including Google AdWords, Analytics, BigQuery, Data Studio, Looker, Tableau, Power BI, Excel, and more.

Improvado’s custom dashboard provides users with cross-channel optimization advice and alerts for all of their campaigns in a single interface. Campaign performance can be tracked, with users able to measure and compare any metrics and visualize data. Performance metrics can be calculated automatically according to users’ preferred methods, and conversion paths can be tracked to identify how campaigns contribute towards KPIs and budgets. A white label client portal also allows users to present data for clients to explore through a branded portal on their own platform.

Improvado allows users to connect marketing APIs with data visualization tools, automating the marketing data pipeline. Data can be combined, mapped, and normalized, with users able to specify whether they need raw or mapped data, and change attribution models by defining how credit is assigned to touchpoints for conversions and sales. Cross-channel metrics can be compared side-by-side to provide insight for important business decisions.

Preis

Beginnt ab
1.000,00 $/Monat
Preisoptionen
Kostenlose Testversion
Abonnement
Preis-Leistungs-Verhältnis

Geräte

Unternehmensgröße

K
M
G

Märkte

Vereinigte Staaten von Amerika

Unterstützte Sprachen

Englisch

Improvado Bewertungen

Gesamtbewertung
4.7/5
100% Positive Bewertungen
8
Ausgezeichnet
4
Sehr gut
0
Durchschnitt
0
Gering
0
Schlecht
Terry W.
Mit Google übersetzen

Improvado seamlessly powers all our paid advertising and e-commerce platform reporting. We love it.

Täglich für Mehr als 2 Jahre genutzt
Bewertet am 13.3.2018
Quelle der Bewertung: Capterra

Vorteile

Powerful. Tons of APIs to hook into tons of platforms, and always adding more. Great Google Sheets integration. Solid customer support - super responsive.

Very detailed and thorough on data collection. Literally hundreds of fields are imported from various platforms, and it's easy for the user to customize how they measure and view the data.

Most reporting platforms will look good until you find the one fatal flaw that means that you can't use it for your use case. We have never run into this with Improvado, and they are always getting better.

Nachteile

Would love to get some data preparation and transformation functionality to take things to the next level.

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort
Kundenbetreuung

Scott H.
Mit Google übersetzen

Great Time Saving Client Pleasing Partner

Täglich für Mehr als 1 Jahr genutzt
Bewertet am 29.3.2019
Quelle der Bewertung: Capterra

The entire team from start to finish has been great to work with and they address problems quickly and effectively.

Vorteile

The flexibility is quite good. I know the challenges this industry faces when building a product that has multiple customers with myriad of requirements. Improvado does a great job at allowing for the flexibility of variable output demands.

Nachteile

It's not necessarily what I don't like about the software, but more so about the lack of universal stats across platforms allowing for more comparative data. There are ways to do it, but it takes more heavy lifting that we'd like. If you open two sessions on the same report you can do a side by side comparison, but the minute you dig deeper they both revert to the latest date range pulled.

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort
Kundenbetreuung

Weiterempfehlungsquote

10.0/10
Brian C.
Mit Google übersetzen

With Improvado we save huge amounts of people time and have standardized our reporting

Wöchentlich für Mehr als 2 Jahre genutzt
Bewertet am 7.3.2019
Quelle der Bewertung: Capterra

Our process for onboarding new clients and pumping out reports month after month has become way more efficient, and way faster since rolling out Improvado. We also leverage some of their 3rd party visualization options successfully, esp Google Sheets.

Vorteile

Improvado has enabled us to quickly scale our reporting and to deliver dozens of multi-page, multi-channel reports within just a few days every month. Improvado's support team is patient and focused on our priorities. They have become increasingly better at drilling in and staying on an issue until it's resolved.

Nachteile

As a relatively small upstart in their field, we found other platforms with more built-in data sources and more widgets out of the box. On the other hand, the Improvado team has built numerous custom solutions for us as part of the ongoing package. They never say no to any reasonable request.

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort
Kundenbetreuung

Weiterempfehlungsquote

9.0/10
Caroline E.
Mit Google übersetzen

Great Tool, Superb Customer Service

Täglich für 1-5 Monate genutzt
Bewertet am 15.3.2019
Quelle der Bewertung: Capterra

My overall experience has been overwhelmingly positive - they have gone out of their way to help my business get access to the data we need to grow.

Vorteile

Improvado provides exactly what it advertises - the raw data from each live connection right into a hosted database. They also have a quick and knowledgable engineering staff who have helped to add new fields to our dataset upon request. Their documentation for new products is well thought through and clear. In addition to all this, they have an excellent support staff. Our Customer Success Manager is very knowledgable about the product, communicates regularly with the development team, and provides regular status updates on development projects.

Nachteile

I have no complaints at this time - every issue that has come up they have researched and fixed.

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort
Kundenbetreuung

Weiterempfehlungsquote

10.0/10
Emily S.
Mit Google übersetzen

Removes Technical Integration Headaches

Täglich für 6-12 Monate genutzt
Bewertet am 15.3.2019
Quelle der Bewertung: Capterra

I have had a great experience with Improvado! They provide excellent customer service and provide an excellent product. Using Improvado removes time from my day, previously spend integrating different data sources.

Vorteile

Integrating many data sources through one simple connection. Easy to use UI with excellent customer service.

Nachteile

Although most of the API connections are sound, still requires monitoring of the data. Improvado is very quick with customer service if I do have any issues.

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort
Kundenbetreuung

Weiterempfehlungsquote

9.0/10

Improvado Preis

Beginnt ab
1.000,00 $/Monat
Preisoptionen
Kostenlose Testversion
Abonnement
Preis-Leistungs-Verhältnis

Contact Improvado for a custom price quote.

Improvado Funktionen

  • API
  • Automatische Benachrichtigungen
  • Berichterstattung und Statistik
  • Kundenspezifisches Branding

  • A/B-Tests
  • Aktivitäts-Dashboard
  • Anpassbare Vorlagen
  • Content-Management
  • Daten-Import / -Export
  • Drag-and-Drop-Oberfläche
  • E-Mail Marketing
  • Echtzeit-Analytik
  • Echtzeit-Daten
  • Engagement-Analytik
  • Integration von Dritten
  • Kampagnenanalyse
  • Kampagnenmanagement
  • Multichannel-Marketing
  • Social-Media-Integration
  • Überwachung

Zusätzliche Informationen für Improvado

Schlüssel-Features von Improvado

  • API
  • Ad channels report
  • Attribution modeling
  • Attribution models
  • Automated marketing data pipeline
  • Automatic performance metric calculation
  • Client portal
  • Cross-channel alerts
  • Cross-channel attribution
  • Cross-channel metric comparisons
  • Custom dashboard
  • Customer journey mapping
  • Customizable branding
  • Data mapping
  • Data transformation
  • Data visualization
  • ETL - Extract / Transfer / Load
  • Multi-touch attribution
  • Performance Metrics
  • ROI tracking
  • Reporting & statistics
  • Website analytics

Vorteile

  • Users can connect to more than 70 marketing platforms, business intelligence, and data visualization tools, including Tableau, Google Data Studio, Looker, Excel, and more.

  • Performance metrics are calculated automatically by the reporting tool based on users’ preferred methods for calculating Google Analytics and native ad platform conversions.

  • Conversion paths can be tracked and users can manage multiple cross-channel attribution models, giving insight into each campaign’s contribution to KPIs and budgets.

  • The client portal can be branded with company logos and colors, and used to present data for clients to explore.

  • Users can specify whether they want raw or mapped data, set rules to define attribution models, run side-by-side comparisons of cross-channel metrics for aggregated data, and more.

  • Improvado Häufig gestellte Fragen

    Weiter unter folgen häufig gestellte Fragen über Improvado.

    F. Welche Preispläne bietet Improvado an?

    Improvado bietet folgende Kostenpläne an:

    Beginnt ab: 1.000,00 $/Monat

    Preismodell: Abonnement

    Kostenlose Testversion: Nicht verfügbar

    Contact Improvado for a custom price quote.

    F. Was sind die Hauptfunktionen von Improvado?

    Improvado bietet die folgenden Funktionen:

    • API
    • Ad channels report
    • Attribution modeling
    • Attribution models
    • Automated marketing data pipeline
    • Automatic performance metric calculation
    • Client portal
    • Cross-channel alerts
    • Cross-channel attribution
    • Cross-channel metric comparisons
    • Custom dashboard
    • Customer journey mapping
    • Customizable branding
    • Data mapping
    • Data transformation
    • Data visualization
    • ETL - Extract / Transfer / Load
    • Multi-touch attribution
    • Performance Metrics
    • ROI tracking
    • Reporting & statistics
    • Website analytics

    F. Wer sind die typischen Nutzer von Improvado?

    Improvado hat die folgenden typischen Kunden:

    Mittlere Unternehmen, Kleine Unternehmen

    F: Welche Sprachen werden von Improvado unterstützt?

    Improvado unterstützt die folgenden Sprachen:

    Englisch

    F. Welche Preispläne bietet Improvado an?

    Improvado hat folgende Preismodelle:

    Abonnement

    F. Unterstützt Improvado mobile Geräte?

    Wir haben keine Informationen darüber, welche Geräte Improvado unterstützt

    F. Mit welchen anderen Applikationen integriert Improvado?

    Improvado kann in folgende Anwendungen integriert werden:

    AdRoll, Authoritas, Criteo, HubSpot Marketing, Mailchimp, Marketo, Salesforce Sales Cloud, Shopify, Tableau, Twitter

    F. Welche Varianten der Kundenbetreuung bietet Improvado an?

    Improvado bietet folgende Optionen für Kundensupport:

    Häufig gestellte Fragen, Wissensdatenbank, Online-Support, Telefon-Support, Video-Anleitungen