Veritone Attribute

Veritone is simple to use. You have to pay attention to how the software is set up, but the data retrieved from it is priceless, and accurate.

It does not take much to throw the system off when setting up an account. If you make the mistake, do not waste time, contact customer service immediately. You will not catch your mistake.

I have worked exclusively with ATTRIBUTE, so no nothing about DISCOVERY. My company previously used another provider, but VERITONE's level of campaign detail is much more robust. Being able to see "First Time" client website is a huge difference (from the previous vendor) that my clients love. They also love the easy-to-read & colorful graphics. I like the ability to breakout the graph line by WEEK or MONTH too... and see associated analytics. Best of all, is being able to document that RADIO works! Clients often are dubious about broadcast media and "top of the funnel" marketing. But Veritone documents both the website lift in the 10 minutes after a commercial airs... and the overall lift when RADIO was added to the marketing mix. One of my clients saw 38% lift in that 10-minute window after a radio commercial... that feed into an overall lift of 140% since radio campaign launch.

It is somewhat difficult to learn Attribute use without a hands-on tutorial from a mentor. There is nothing on the platform itself that screams out a logical workflow or way to send out a client request for GA access... or shows you how to enter a new campaign. But once you learn the drill it quite easy. My biggest complaint about Veritone is the 'lag time' when you change the date range or other elements of the campaign. The "Still Processing" tag sometimes lingers for a very long time.

The Nielsen Impressions and Mentions are what I like most. I like that there is a breakdown of demographics with the Nielsen report to highlight who is listening to our stations. I appreciate the filtering system by programs so that we can narrow it down by stations. Also, mentions are great ways to check that we have found the correct keywords and to grab airchecks.

I think that there should be more accessible markets. Half the markets are not available. You can put them in by station but it is hard to see and select multiple station even when you widen it. The reports need to show more of the dates when you pull. You can click on it to see that they did pull more dates but in a pdf that doesn't help and it makes the client feel not all dates ran. Also, whenever you modify title you have to clone report because previous title will continue to be on report.