Dreamdata

The way we're able to connect all our sources and CRM to Dreamdata makes it super easy for us to prioritize and deploy budget towards what works.

The design is a bit clunky and I would like to be able to customize my reports a little bit more - but it's minor things. Nothing that breaks the use for us.

My team and I use Dreamdata weekly to track our performance and report to the Leadership team. We can track the Marketing ROI and better understand the prospect journey from first touch to a closed deal. The journey report has also helped us a lot in understanding what channels influence the prospect journey, which has helped us set better media budgets for top-funnel/mid-funnel/bottom-funnel activities.

The UI can be tricky to understand at first glance, especially for users who use it less often. Explaining the different metrics in all reports could help "non-marketing" users better understand the data and graphs. But overall, it's easy to work with the tool once you understand the use cases for each report.

Dreamdata is a powerful multi-touch attribution tool that tracks both paid and unpaid channels via UTMs and native connectors to CRMs, ads platforms and other tools.

Data is then processed to provide information on how much revenue is attributable to each marketing channel and campaign, how long is the sales cycle, which were the marketing and sales touchpoints of a certain account, how much did they contribute to the resulting revenue, and many more.

It provides very interesting data views and full-funnel revenue attribution models that would be extremely resource-intensive to capture and analyze via a custom in-house solution.

The Customer Success team is the best I've ever seen in any of my vendors and really assists customers end-to-end, not only with technical help with setting up the software, but also in terms of attribution modeling; they partner with clients to fine-tune and customize attribution to suit each business' unique reporting needs.

It's a feature-rich product with clear and detailed native dashboards, but it can also push data to external dashboards built in i.e. Tableau or Google Data Studio, giving even more reporting flexibility.

Last but not least, it is extremely good value for what it does, how well it does it and for the amazing customer support that the company provides.

Dreamdata is a very solid product with only a few minor weaknesses that do not hinder its usability in any way. It would be nice if it could push data to SFDC, rather than just pulling it, and if there were mouse hover tooltips that would help understand some technical terminology here and there.

What's great is that they consistently seek feedback and follow up by putting new developments all on their product roadmap, resulting in new features being developed and launched regularly.