Hootsuite Funktionen, Bewertungen & Alternativen

Hootsuite

Social-Media-Management und Planung

4.4/5 (1115 Bewertungen)

Hootsuite Übersicht

Hootsuite ist ein Social-Media-Marketing-Tool für Unternehmen zur Verwaltung, Planung und Verfolgung von Inhalten in allen sozialen Netzwerken.

Preis

Beginnt ab
AUD19/Monat
Preisoptionen
Kostenlose Testversion
Freemium
Abonnement
Preis-Leistungs-Verhältnis

Geräte

Unternehmensgröße

K
M
G

Märkte

Asien, Australien, Brasilien, Kanada, China und 5 weitere , Europa, Deutschland, Indien, Japan, Lateinamerika

Unterstützte Sprachen

Niederländisch, Englisch, Französisch, Deutsch, Italienisch und 5 weitere , Japanisch, Polnisch, Portugiesisch, Spanisch, Türkisch

Hootsuite Bewertungen

Gesamtbewertung
4.4/5
89% Positive Bewertungen
554
Ausgezeichnet
436
Sehr gut
110
Durchschnitt
14
Gering
1
Schlecht
Mit Google übersetzen

Manage and schedule your tweets (and posts) for SUITE results

Wöchentlich für Mehr als 2 Jahre genutzt
Bewertet am 23.7.2018
Quelle der Bewertung

Vorteile

As a Hootsuite user for 7 years now, it is by far my favorite social media management software. Creating, optimizing, and posting social media for different platforms, etc. takes a lot more time than you would expect. Not only do you have to craft each post to fit each platform you’re posting to… you have to choose the best time, use the right hashtags, shorten URLS, and include something interesting (i.e. picture, video, content). Overall, what many believe will only take them 10 minutes, in reality it can take up 2-5 (or more) hours of your work week; even more when you include the content creation for the actual posting. Hootsuite is the best tool for compiling all your social media efforts into one dashboard you can work from and will definitely knock hours off your work week.

PROS
The best feature of Hootsuite is the time you will gain. Most social media platforms have a scheduling aspect to them but having to manually log in and out of each one, to do so, is not feasible or conducive for speed. Hootsuite provides you with analytics on each of your chosen platforms, located in its dashboard, to help you identify the most optimal time(s) to schedule each post to be sent out; this especially comes in handy for days you know you will be on the go and/or do not have access to technology. You can also scroll through past social media posts, save unfinished drafts, and boost posts for content promos; which will provide you with more insight and/or a better understanding of which of your efforts and/or CTA’s are working best. Hootsuite’s platform has various analytics and reports you can export so your team(s) can measure things like conversion rates, marketing and sales initiatives, and improvements in monthly social capital. One of the neat things about this platform is the option to purchase additional social media management applications for things like YouTube Analytics and video posting, Wordpress blog analytics and posting, Google Analytics, etc. Hootsuite also provides the option to export reports (including customized reports) on any of the platforms connected to your account, to measure competition, areas of improvement, click stats, and which platform is bringing in the largest amount of traffic to your website/content, etc.

Because the company I work for uses another third-party application (Lead Liaison) to track visitors and traffic sources to our website, we use the free version of Hootsuite.

Nachteile

One of the cons of Hootsuite is its inability to detect whether or not your traffic is originating from an actual human or an automated bot. This can interfere with your data and make it hard to decipher if the data you have access to is valid or not; this is true for Google Analytics as well. To avoid this, we use a third-party application for visitor tracking (Lead Liaison).

You may get notifications that your social network(s) have been disconnected from your dashboard; don’t worry, you simply just have to reconnect them. Although I am not sure why this happens so often, I trust that this has nothing to do the security of my account and I always receive notifications when I sign in to my account from a new device, etc.

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort
Kundenbetreuung

Weiterempfehlungsquote

10.0/10
Mit Google übersetzen

Reliable and easy social media manager

Täglich für Mehr als 2 Jahre genutzt
Bewertet am 11.11.2016
Quelle der Bewertung: Capterra

Hootsuite and Buffer are my go to social media, despite the several other SM Managers that I've tried out. I work with 5 brands and I have to manage their social media accounts (Facebook, Twitter, Instagram and LinkedIn)

I've been using Hootsuite (and Buffer) for three years but of the two Hootsuite is my favorite and my safe bet. I have a habit of testing out as many free marketing software's as I can find and in terms of social media marketing Hootsuite is the best. The interface is easy to use, and the tutorial available to each new signup is very helpful.

I love being able to tag a Facebook page, Twitter profile or Instagram profile in a post. The android app is also fully functional on my Kindle Fire (Unlike Buffer) which is a plus.

The Feedly> Hootsuite integration is a major plus, I've never used the Hootsuite RSS feed option even though I keep planning to, but I like being able to share informative posts from feedly (On my Kindle Fire) to Hootsuite.

What I love the best is that the free plan unlike buffer lets you schedule as many posts as you want to 3 social media profiles. This is great because I can schedule a month worth of social media posts in three days unlike the 10 posts per profile restriction on the Buffer's free plan.
The analytics reports aren't very detailed and often I rely on Start a Fire as well as a variety of other software's to get in-depth analytics but the brands I work with do not understand or see the need for in-depth analysis so I suppose it's okay.

I'm not happy that Hootsuite doesn't support posts with multiple images, I learnt that the awkward way when I made a post with 3 pictures.

I recommend Hootsuite for beginners and Individuals who want a simple, straight forward social media manager. Oh, and the Hootsuite academy is very insightful.

Vorteile

It is one of the simplest Social media managers in the market, the freeplan is great because it provides essential features for beginners and experts at no cost. I also like the mini tutorial for new users, at the right side of the dashboard.

I personally use Tweetdeck for social listening on Twitter but Hootsuite is also great for that.

Nachteile

I dont like the fact that if i want to schedule a post with multiple images i'll have to schedule it directly on Facebook or on Tweetdeck for twitter.

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort

Weiterempfehlungsquote

10.0/10
Mit Google übersetzen

Easy to use with tons of features and plugins to compliment it

Täglich für Mehr als 2 Jahre genutzt
Bewertet am 17.8.2018
Quelle der Bewertung

Vorteile

Hootsuite is one of the most versatile tools out there in the market. Starting from its free package, you will find yourself covering all the essentials you need for your day to day operations when it comes to social media. The columns/tabs interface is what sold the product to our team compared to all the other competitors we tried.
In addition, the ability to connect multiple profiles, create columns to listen to important topics and team communications and messaging (paid feature).

The free plan also allows you to schedule up to 30 posts, and if you need more, upgrading to any of their paid plans is as cheap.
As we had many clients to handle and our team required a lot of collaboration, we were under the team plan. it was easy to setup an automated monthly report that goes to the client, which saved us tons of time, and the team collaboration features allowed us to assign the right roles and exchange messages, assign tasks and customer inquiries (tweets and comments) to one another with ease.

Nachteile

While Hootsuite covers the essentials you might need for your day to day social media, it lacks much in-depth analysis, listening and reporting features.

In addition, it does not have cross-platform profiling and does not have features to help you setup competitions or gather/mine data easily.

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort
Kundenbetreuung

Weiterempfehlungsquote

10.0/10
Mit Google übersetzen

Great for Managing My Nonprofit Social Media Pages!

Wöchentlich für Mehr als 1 Jahr genutzt
Bewertet am 10.1.2018
Quelle der Bewertung: SoftwareAdvice

If you manage multiple social media pages for an organization or business, this is a great tool that will make your life so much easier and save you a lot of time!

Vorteile

Hootsuite is a great timesaver. I love that as I'm setting up social media posts for the week, I can schedule posts across multiple platforms at the same time, and be able to further tailor them to the character of each platform (Facebook post vs. Twitter post) all from the same site. I also really appreciate how you can add or remove different "streams" from your viewing page for each social media platform. For instance, on my Facebook tab in Hootsuite, I have my page's scheduled posts in one column, our already published posts in the next column, and our inbox messages in another. For Twitter, though, I have my page's tweets in one column, our other newsfeed tweets in another (which I can retweet, reply to, and like all from that column in Hootsuite!), our mentions in a third column, and our direct messages in another.

Nachteile

Overall, Hootsuite is great, but there are a couple of things that bother me from time to time. When scheduling Facebook posts with multiple photo attachments, I've found that Hootsuite will publish each photo as a separate post, but with the same text each time, instead of including all the images in one post. This means that in these cases, I always have to go to Facebook's page to schedule posts with multiple images instead of being able to do it from Hootsuite. It's not something I have to do very often (typically, I only include one image with a post), but it's annoying nevertheless. I've also occasionally had Hootsuite incorrectly block me from being able to schedule my posts because it's internal clock is off and says that my posts (which I'm trying to schedule for several days away) aren't being scheduled for more than 5 minutes in the future.

Verteilung der Bewertung

Bedienkomfort

Weiterempfehlungsquote

9.0/10
Mit Google übersetzen

Great tool for agencies managing multiple clients

Täglich für 6-12 Monate genutzt
Bewertet am 15.5.2018
Quelle der Bewertung: Capterra

Vorteile

Benefits of Hootsuite for agencies:
1. Super easy to manage multiple networks for multiple clients, and all in one or two clicks once you've completed set-up
2. Easy to collaborate, which is key for agency happiness; you can assign tasks and monitor the progress of those assignments
3. Viewing scheduled content for single accounts or multiple accounts is possible, even across clients, which is a big plus
4. They do have a content approval process that you can set up at their highest level which is pretty good, not the best out there, but more than most other management platforms offer
5. They have a LOT of plug-ins for their platform, which is awesome, including Slack, Wordpress and several other big ones that agencies might use or find helpful
6. They stay ahead of opportunities and have the first collaborations with the key social networks, like Instagram publishing, they were the first there

Nachteile

On the negative side:
1. You can only have like 7 streams in each tab, which seems like a lot, but it's not enough. I feel like there should not be a limit within each tab
2. They are expensive, in my opinion; they do compare with Sprout Social and some others, but I think they are all on the pricey side
3. Not their fault, but you now have to go direct to IG and FB for some things like checking private messages or for IG even commenting on others content is no longer available; this makes paying the higher price less desirable because now you are having to go back to managing the channels directly AND managing them via Hootsuite

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort
Kundenbetreuung

Hootsuite Preis

Beginnt ab
AUD19/Monat
Preisoptionen
Kostenlose Testversion
Freemium
Abonnement
Preis-Leistungs-Verhältnis

Hootsuite Funktionen

  • A/B-Tests
  • API
  • Aktivitäts-Dashboard
  • Berichterstattung und Statistik
  • Content-Management
  • Daten-Import / -Export
  • Echtzeit-Analytik
  • Engagement-Analytik
  • Etikettierung
  • Integration von Dritten
  • Kampagnenanalyse
  • Kundenspezifisches Branding
  • Social-Media-Integration
  • Social-Network-Marketing
  • Überwachung

  • Anpassbare Vorlagen
  • Drag-and-Drop-Oberfläche
  • Echtzeit-Daten
  • Kampagnenmanagement
  • Multichannel-Marketing

Zusätzliche Informationen für Hootsuite

Schlüssel-Features von Hootsuite

  • Automatische Inhaltsplanung
  • Erwähnungen der eigenen Marke verfolgen und entsprechende Schlüsse ziehen
  • Interessenvertretung der Mitarbeiter
  • Lieferung optimieren
  • Mehrere Netzwerke in einem Schritt aktualisieren
  • Social Analytics-Berichte
  • Verwalten mehrerer Teilnehmer

Hootsuite Häufig gestellte Fragen

Weiter unter folgen häufig gestellte Fragen über Hootsuite.

F. Welche Preispläne bietet Hootsuite an?

Hootsuite bietet folgende Kostenpläne an:

Beginnt ab: AUD19/Monat

Preismodell: Freemium, Abonnement

Kostenlose Testversion: Verfügbar

F. Was sind die Hauptfunktionen von Hootsuite?

Hootsuite bietet die folgenden Funktionen:

  • Automatische Inhaltsplanung
  • Interessenvertretung der Mitarbeiter
  • Erwähnungen der eigenen Marke verfolgen und entsprechende Schlüsse ziehen
  • Verwalten mehrerer Teilnehmer
  • Lieferung optimieren
  • Social Analytics-Berichte
  • Mehrere Netzwerke in einem Schritt aktualisieren

F. Wer sind die typischen Nutzer von Hootsuite?

Hootsuite hat die folgenden typischen Kunden:

Freie Mitarbeiter, Großunternehmen, Mittlere Unternehmen, Non-Profit, Öffentliche Verwaltung, Kleine Unternehmen

F: Welche Sprachen werden von Hootsuite unterstützt?

Hootsuite unterstützt die folgenden Sprachen:

Niederländisch, Englisch, Französisch, Deutsch, Italienisch, Japanisch, Polnisch, Portugiesisch, Spanisch, Türkisch

F. Welche Preispläne bietet Hootsuite an?

Hootsuite hat folgende Preismodelle:

Freemium, Abonnement

F. Unterstützt Hootsuite mobile Geräte?

Hootsuite unterstützt die folgenden Geräte:

Android, iPhone, iPad

F. Mit welchen anderen Applikationen integriert Hootsuite?

Hootsuite kann in folgende Anwendungen integriert werden:

Batchbook, Bitium, Brandwatch, Constant Contact, Influitive AdvocateHub, Kapost, Locowise, Nimble, Storify Enterprise, Zendesk

F. Welche Varianten der Kundenbetreuung bietet Hootsuite an?

Hootsuite bietet folgende Optionen für Kundensupport:

Häufig gestellte Fragen, Wissensdatenbank, Online-Support, Telefon-Support, Video-Anleitungen