Hootsuite

Vorteile

Really easy to use and so many resources. The platform is brilliant for scheduling and you don't even have to visit the other social platforms to post and engage with the audience. You can really customise the streams for each user which is great for productivity, and the analytics is really useful.

As a manager, I only have to hop into the publisher section to see what posts are going out, how often we're posting, and what platform we're using most.

Using the streams, I can set up one for all posts to check consistency and monitor engagement, one for competitor research, and one for searches, and then more platform specific streams so I can really dive into the nitty-gritty if I need to.

Nachteile

It's very Twitter orientated, most of the useful streams like monitoring topical conversations etc are in Twitter (probably by nature of the Twitter platform), but I would like to see more feature on LinkedIn - so far there's only TWO streams; one to monitor Company Updates, and second to monitor scheduled posts (I can see this in the publisher planner anyway).

It would be good to see similar monitoring streams for Hashtag conversations because this feature is applicable in LinkedIn as well as Twitter.

The Publisher also feels like it's just missing something and I think it's the ability to 'plot' in posts rather than drafting out complete posts. For example when we're planning what activity we want to launch, we might not know what the full post is going to look like, but we might just want to plot in ideas which at the moment we have to do on a spreadsheet and then translate over to the Hootsuite publisher. It would be good to see this feature in the planner where we can plot ideas, and then fully draft them out later.

Vorteile

As a Hootsuite user for 7 years now, it is by far my favorite social media management software. Creating, optimizing, and posting social media for different platforms, etc. takes a lot more time than you would expect. Not only do you have to craft each post to fit each platform you’re posting to… you have to choose the best time, use the right hashtags, shorten URLS, and include something interesting (i.e. picture, video, content). Overall, what many believe will only take them 10 minutes, in reality it can take up 2-5 (or more) hours of your work week; even more when you include the content creation for the actual posting. Hootsuite is the best tool for compiling all your social media efforts into one dashboard you can work from and will definitely knock hours off your work week.

PROS
The best feature of Hootsuite is the time you will gain. Most social media platforms have a scheduling aspect to them but having to manually log in and out of each one, to do so, is not feasible or conducive for speed. Hootsuite provides you with analytics on each of your chosen platforms, located in its dashboard, to help you identify the most optimal time(s) to schedule each post to be sent out; this especially comes in handy for days you know you will be on the go and/or do not have access to technology. You can also scroll through past social media posts, save unfinished drafts, and boost posts for content promos; which will provide you with more insight and/or a better understanding of which of your efforts and/or CTA’s are working best. Hootsuite’s platform has various analytics and reports you can export so your team(s) can measure things like conversion rates, marketing and sales initiatives, and improvements in monthly social capital. One of the neat things about this platform is the option to purchase additional social media management applications for things like YouTube Analytics and video posting, Wordpress blog analytics and posting, Google Analytics, etc. Hootsuite also provides the option to export reports (including customized reports) on any of the platforms connected to your account, to measure competition, areas of improvement, click stats, and which platform is bringing in the largest amount of traffic to your website/content, etc.

Because the company I work for uses another third-party application (Lead Liaison) to track visitors and traffic sources to our website, we use the free version of Hootsuite.

Nachteile

One of the cons of Hootsuite is its inability to detect whether or not your traffic is originating from an actual human or an automated bot. This can interfere with your data and make it hard to decipher if the data you have access to is valid or not; this is true for Google Analytics as well. To avoid this, we use a third-party application for visitor tracking (Lead Liaison).

You may get notifications that your social network(s) have been disconnected from your dashboard; don’t worry, you simply just have to reconnect them. Although I am not sure why this happens so often, I trust that this has nothing to do the security of my account and I always receive notifications when I sign in to my account from a new device, etc.

Vorteile

It is one of the simplest Social media managers in the market, the freeplan is great because it provides essential features for beginners and experts at no cost. I also like the mini tutorial for new users, at the right side of the dashboard.

I personally use Tweetdeck for social listening on Twitter but Hootsuite is also great for that.

Nachteile

I dont like the fact that if i want to schedule a post with multiple images i'll have to schedule it directly on Facebook or on Tweetdeck for twitter.

Vorteile

As a marketeer, I was lucky enough to try a few different social media management platforms. Personally, Hootsuite has always been one of my favorites.
The platform is quite easy to use, and setup. The interface is quite intuitive and on boarding new members normally takes us a few minutes.
We easily managed multiple accounts and switched between them in single clicks. The mini profile icons helped our team differentiate between our different clients, so we had a smaller number of mistakes.
But that's not all!
Team collaboration is superb once you establish a professional account. Content review and approvals that is easy to set up. You can review comments and replies and assign them to other users, and even leaves comments and notes for them. You can review other users performance and get full reports on their work.

Nachteile

Reporting is weak compared to other tools. And while I enjoy their pre-designed scheduled reports, I normally end up creating my own reports using other analytics tools that are more robust and provide more in-depth insights.
While i enjoy setting up multiple topic columns to monitor, extracting the data is impossible and you will always need a listening tool to create monitoring and listening reports.
I was on an older pricing plan for awhile now, but when I checked recently, they seem to have increased their pricing and are now quite pricey compared to some of the competing platforms, however, I still have a soft spot for them.

Vorteile

If I had to pick a favorite, I would say that the scheduling feature is extraordinarily helpful. I run a small digital marketing firm and handle the social media for almost all of my clients. I created separate accounts for each client to keep my own costs down, so I will simply schedule out 30 posts at a time and set a memo for myself to post more before the campaign ends.
After that, I love the plugins and tools, especially the ones that allow you to curate content that is relevant to the industry of my clients (Mostly cleaning, software, and daycares). I can set up an RSS feed that posts at regular intervals in case I am late on posting.
Finally, the photo editor - I like this because I post a ton of pictures for my clients, which means that I need the images to fit well on different networks. The photo editor allows me to play with the size right in the app until it fits properly, which takes a lot of guesswork out when trying to edit for size rather than picture quality.

Nachteile

Honestly, I have used multiple different scheduling software for social media - Hootsuite is by far my favorite because it is so feature rich. If I had one complaint, it would actually be the cost. If you are trying to use one platform for all clients or have more than 3 social accounts per client, Hootsuite can get pretty pricey, especially for a smaller startup without much capital while they are growing.