ROIVENUE

The most useful feature for our company was integration data from all marketing platforms. Roivenue is the right tool for this purpose, wide scale of connectors with many export options is exactly what we need. The second most important thing is well-designed attribution modeling including custom models. After upgrade to Roivenue2 there is also very comfortable work on frontend.

Considering we are not standard ecommerce sales, there are some limitations in using few features, because of problematic data integration. UI bugs may be a little disturbing but this should be a temporary issue as Roivenue2 is a relatively new environment.

It helps us to track our investments and match it with performance of marketing campaigns, also make an attribution view. Sales data are exact because of connection to ERP system, also we can see Marketing Profit which means that we can optimise all the campaigns in dependence to real margin. System is well automated and safe your time. Traditional ROAS method (we ran before) is good but doesn't count with margin and is focused on the ratio between revenue and marketing spend - that's not enough for nowadays marketers.

Sometimes it slower and I have to wait for results.

I liked all kinds of reports to DataStudio. I used analytics prospector, that helped me analyze gaps in our campaignes.

It is great tool, maybe a bit expensive. But it does a lot of things for its price.

We can evaluate every test in marketing (marketing spend increase, freeshipping, improved product page, different pricing,..) and learn from in. It is very easy to evaluate tens of ecommerce sites within literally few minutes.

Setting up traffic channels would be better if sitespeed is faster.