HubSpot ist eine All-in-One-Marketing-Plattform, die eine Vielzahl von Funktionen und Fähigkeiten abdeckt. Die Software kann verwendet werden, um alle deine Online-Marketing-Aktivitäten wie Blogging, E-Mail-Marketing und Social-Media-Marketing durchzuführen, zu verfolgen und zu messen. Du kannst HubSpot auch verwenden, um Startseiten und Calls-to-Action zu erstellen sowie SEO-Tipps zu erhalten. Darüber hinaus fungiert HubSpot als Content Management System (CMS), mit dem du deine Website-Inhalte aktualisieren, für die Suche optimieren und für Mobilgeräte anpassen kannst. Du kannst das Smart Content-Tool sogar verwenden, um deine Website für jeden Besucher zu personalisieren.
Vorteile
Easy to set up. Their on-boarding team was amazing. Creating emails is simple. Customizing it for our needs was great. We've also migrated our site to the CMS. We aren't live but the migration went really smoothly.
Nachteile
I think the workflow tool could use some work. I'm disappointed at the limited number of dashboards you can have with our plan. I am also disappointed at the # of templates we can have with our plan. With respect to on-boarding, I would have liked a more comprehensive training track. There's so much to learn that you get overwhelmed. It would be great if they guided you through a track.
HubSpot is the best tool to use when learning marketing automation. Our marketing team uses HubSpot Enterprise for emails, forms, landing pages, web chat, and social scheduling. Our biggest pain point has been our third-party integration with our CRM-- we use Microsoft Dynamics 365. The more tools/features you're able to use in HubSpot, the more convenient (and powerful) it becomes as you really can benefit from having "everything you need in one place". But as companies grow, it gets harder and harder to maintain that vision. I wish we could take advantage of all of the HubSpot Enterprise features we pay for but too many of our existing tools overlap with them and that's where the importance of reliable integrations come into play.
Vorteile
HubSpot has allowed us to streamline our marketing efforts so we can focus on what really matters. With We've been able to automates so many mundane processes that we used to do manually thanks to HubSpot workflows. HubSpot's ease of use also makes training and transferring ownership/management of the tool more efficient.
What I liked:
• Simple, intuitive fool-proof interface
• Great support and learning resources
• HubSpot Academy makes it easy to learn marketing automation
• Workflows look like they were designed by a kindergartener-- I love how simple they are to understand and build
Nachteile
Six months into using HubSpot we outgrew the "honeymoon phase" as we started running into limitations with the platform, mostly involving integrations with other tools we use. At the end of the day, HubSpot is phenomenal at what it does but has real limits to it's function and flexibility-- it doesn't scale comfortably to larger enterprise companies/databases. If HubSpot fits within the scope of your company's marketing needs, it's a delight to use. HubSpot is built by marketers for marketers and it's run by a very human company that injects soul and purpose into it's products.
Improvements I'd like to see:
• Better CRM function-- it was too limited for us to use
• Greater flexibility with reporting custom dashboards
• Ability to use spend/budget data from LinkedIn Ads connection
• Ability to A/B test automated emails without workaround
Hubspot has not only made our efforts more effective, it has saved us an immense amount of time through having all of our marketing efforts streamlined and integrated through the central hubspot platform. If you’re serious about marketing, make the investment and you won’t be disappointed. We are very happy with Hubspot and won’t be considering a change anytime soon.
Vorteile
Integration is the number one pro to HubSpot Marketing. You could piece together a dozen different software’s to get what Hubspot marketing does on its own, but that becomes a mess very quickly, which is probably why you’re looking for a solution in the first place. When we went with HubSpot it was night and day in terms of ease and efficiency for all the different inbound marketing tactics and strategies we had deployed. Hubspot is number 1 for a reason and we quickly saw that after implementing marketing automation.
The ability to have all your data in one place and get meaningful analytics on your efforts is unsurpassed in any of the programs I have seen out there today. Instead of having a dozen different programs we rely on hubspot for 90% of our marketing efforts. Running everything from one central hub (pun intended) is well worth the cost and comes with my highest recommendation.
Nachteile
The one con is that hubspot is geared towards larger organizations and can be a bit of a nuisance if it doesn’t fit exactly what you are trying to do. The organization of the platform and what you’re trying to achieve may be at odds. Everything works great for us, and I’m sure it will for most users, but if you’re in a small minority of organizations, particularly smaller companies, you may want to first research the functionality or request a demo, but it should work wonders for you.
Overall my experience with HubSpot is amazing. I am using it on a daily basis and found it very helpful for my work. I am using it for campaign creation, campaign management, bulk emails sending to customers and new prospects, tracking emails, bounce rates, open rate, click rates which is a very amazing feature and accurate. I love the way I can manage all data and information which in it and fetching reports and creating dashboards is very easy and very informative in it.
Vorteile
I like HubSpot easy to use user interface and powerful marketing automation feature the most. I love HubSpot mobile app which is very easy to use and effective, because of this now anyone can access their HubSpot account from anywhere easily with their mobile app and on the other hand I like their dashboard reports and email tracking system too.
Nachteile
There is one thing that I dislike about it and want to highlight it which is HubSpot is a little bit expensive but I can say also that this platform is worth to spend.
In general, hubspot is updated in a contacting manner that allows me to create a list of different groups, build my database so that the sales team can do a more efficient job and focus the strategies specific to each work group
Vorteile
It is a software dedicated to automate marketing actions, where many departments must automate tasks related to emails, social networks, in addition to those that are related to websites, in order to facilitate tasks.
With hubspot you can manage contacts, activities related to websites, Live Chat, Conversational Bots, Marketing by mail, Ad Retargeting, among others.
It should be noted that with this Software, it helps create optimized content for search engines, in turn generates user traffic on the website or blogs.
This software is recommended to all professionals dedicated to digital marketing, because it unifies all the necessary tools into one, so they can do the work in less time. In addition, consumers are no longer only in the email, nor do we have to rely solely on their actions in this medium.
Personally, what I like most about this software is that it has a free plan and allowing any company to use it, in case of wanting a paid version it has good prices.
Among other benefits of hubspot, is that you can easily see the workflow that has had a client powers, such as downloads and their interactions with the company's website, this option is great, because it can help to know how many potential customers are ready for another email or a call.
It is important to note that once downloaded the program on your computer is integrated with all the tools that are already being used.
Nachteile
Among the disadvantages of this program is: that you do not have any tool that can merge the contact information of different organizations.
It does not have the ability to register several email addresses of the same contact, this weakness is palpable at the moment of conversation by email with a user, because if we want to contact you by another address via e-mail is very difficult to connect .
You can not ignore unimportant records, this is to facilitate the reading of relevant interactions.
If you have a company that wants a smooth and powerful solution to manage contacts, that can see the visibility of the work, this program is not recommended
Weiter unter folgen häufig gestellte Fragen über HubSpot Marketing.
HubSpot Marketing bietet folgende Kostenpläne an:
Beginnt ab: 50,00 $/Monat
Preismodell: Kostenlos, Abonnement
Kostenlose Testversion: Verfügbar
Wir haben keine Informationen über die Funktionen von HubSpot Marketing
HubSpot Marketing hat die folgenden typischen Kunden:
Freie Mitarbeiter, Großunternehmen, Mittlere Unternehmen, Kleine Unternehmen
HubSpot Marketing unterstützt die folgenden Sprachen:
Englisch, Französisch, Deutsch, Japanisch, Portugiesisch, Spanisch
HubSpot Marketing hat folgende Preismodelle:
Kostenlos, Abonnement
Wir haben keine Informationen darüber, welche Geräte HubSpot Marketing unterstützt
HubSpot Marketing kann in folgende Anwendungen integriert werden:
1CRM, Bitium, Bizible, Oktopost, Pipeliner CRM, SalesforceIQ, SeamlessGov, Unbounce, Velocify, ion interactive
HubSpot Marketing bietet folgende Optionen für Kundensupport:
Häufig gestellte Fragen, Forum, Wissensdatenbank, Online-Support, Telefon-Support, Video-Anleitungen
HubSpot is great. The on-boarding team was really great. I would have liked to have a personalized training track because it's overwhelming (in a good way) to have so many videos and tutorials. The best part is everyone on my team is happy - easy of use, the information is presented cleanly, etc. We've got lots more to go be so far, it's been a great move for us.