HubSpot Marketing Übersicht

Was ist HubSpot Marketing?

HubSpot ist eine All-in-One-Marketing-Plattform, die eine Vielzahl von Funktionen und Fähigkeiten abdeckt. Die Software kann verwendet werden, um alle deine Online-Marketing-Aktivitäten wie Blogging, E-Mail-Marketing und Social-Media-Marketing durchzuführen, zu verfolgen und zu messen. Du kannst HubSpot auch verwenden, um Startseiten und Calls-to-Action zu erstellen sowie SEO-Tipps zu erhalten. Darüber hinaus fungiert HubSpot als Content Management System (CMS), mit dem du deine Website-Inhalte aktualisieren, für die Suche optimieren und für Mobilgeräte anpassen kannst. Du kannst das Smart Content-Tool sogar verwenden, um deine Website für jeden Besucher zu personalisieren.

HubSpot Marketing Übersicht

Preis

Beginnt ab
50,00 $/Monat

Preisoptionen

Gratis Testen
Kostenlos
Abonnement
Preis-Leistungs-Verhältnis

HubSpot Marketing Funktionen

Geräte
Unternehmensgröße
K M G
Märkte
Asien, Australien, Brasilien, Kanada, China und 5 weitere , Europa, Deutschland, Indien, Japan, Lateinamerika
Unterstützte Sprachen
Englisch, Französisch, Deutsch, Japanisch, Portugiesisch, Spanisch

Screenshots

HubSpot Marketing Screenshot: Attract more targeted traffic to your pages with HubSpot's content strategy tool and as-you-type SEO advice
HubSpot Marketing Screenshot: Attract more targeted traffic to your pages with HubSpot's content strategy tool and as-you-type SEO advice HubSpot Marketing Screenshot: Convert visitors into qualified leads with HubSpot's built-in, conversion optimized landing page templates HubSpot Marketing Screenshot: Connect HubSpot Marketing with HubSpot CRM, HubSpot Sales, or Salesforce to automatically track each lead interaction HubSpot Marketing Screenshot: Keep an eye on what customers are saying with HubSpot Marketing's social media monitoring tools HubSpot Marketing Screenshot: Monitor performance from HubSpot's Marketing Dashboard HubSpot Marketing Screenshot: Create, optimize and publish blog articles in order to convert readers into leads

HubSpot Marketing Bewertungen

HubSpot Marketing Bewertungen

Gesamtbewertung
4.5
/
5 3940 Nutzerbewertungen
Ausgezeichnet
2302

Sehr gut
1325

Durchschnitt
259

Gering
35

Schlecht
19

Preis-Leistungs-Verhältnis
4.2
Funktionen
4.4
Bedienkomfort
4.3
Kundenbetreuung
4.4
92% haben diese Anwendung empfohlen
Matthew H.

Well rounded and easy to use


Mit Google übersetzen
Guillaume D.

Your CRM for long

We've been using this system for 2+ years now, and it has proven itself very useful in increasing the number of RFP received for groups and meetings. The marketing features, such Forms and Emailing is efficient and easy to use. The back office might be sometimes a bit complexe when you are looking for specific information (many sub-option hidden if primary option), but their customer service is amazing, quick and responsive so I've never had to search for hours when I needed an information. Overall experience very satisfying, we would recommand using Hubspot.


Mit Google übersetzen
Verifizierter Rezensent

Best All Around Marketing Platform for Small to Mid Sized Businesses

Hubspot is the solution that propelled a single position into an entire digital marketing department. The learning curve can be steep for anyone new to this type of automation and integration, but is supplemented by Hubspot Academy's learning resources and certifications. Overall, the basic environment is intuitive and features are relatively easy to use.


Mit Google übersetzen
Verifizierter Rezensent

Great Marketing Automation Software for the Small Business or Educational Institution

Hubspot is an affordable marketing automation solution that works well for our small team. While it lacks some of the features or usability of its more expensive competitors, the tools can be leveraged to powerfully enhance the reach of a small marketing and admissions/sales team. The Hubspot Academy is a treasure trove of valuable educational and inspirational resources. For a small business/institution exploring marketing automation, Hubspot is a phenomenal place to begin.


Mit Google übersetzen
Verifizierter Rezensent

HubSpot is a very useful email marketing and automation tool.

It has been very useful indeed. Through my use of HubSpot over the last 2 years we have successfully launched tele-marketing, email marketing, and SMS marketing campaigns.

HubSpot customer support have provided exceptional service throughout this period, giving us early access to the drag & drop email builder while it was in Beta. This enabled us to scale our email marketing operations much quicker than we anticipated. Their customer support and account management teams will always go the extra mile to help you.

There have been one or two usability issues which I have mentioned but besides this it's a tool I will continue to use and one I will recommend for mid-size companies which need an automated direct marketing tool.


Mit Google übersetzen
Matthew H.
Branche: Marketing & Werbung
Untern. Größe: 13-50 Mitarbeiter
Mit Google übersetzen

Well rounded and easy to use

Täglich für Mehr als 2 Jahre genutzt
Bewertet am 12.11.2019
Quelle der Bewertung: Capterra

Vorteile

HubSpot Marketing Hub is intuitive. Ease of use is one of the primary reasons to consider HubSpot. It's easy to set up, configure and integrate with other applications. I do like that I can train others to use it across sales and marketing and empower them to take on responsibilities rather than having to ask me to set up or execute specific tasks in the tool.

Nachteile

ABM abilities are limited but they are working on added capabilties fairly regularly. There are better solutions for ABM in the marketplace for sure, but I would like to use one tool for B2B marketing automation if possible.

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort
Kundenbetreuung

Weiterempfehlungsquote: 9.0/10

Guillaume D.
Branche: Gastgewerbe
Untern. Größe: 13-50 Mitarbeiter
Mit Google übersetzen

Your CRM for long

Täglich für Mehr als 2 Jahre genutzt
Bewertet am 17.10.2019
Quelle der Bewertung: Capterra

We've been using this system for 2+ years now, and it has proven itself very useful in increasing the number of RFP received for groups and meetings. The marketing features, such Forms and Emailing is efficient and easy to use. The back office might be sometimes a bit complexe when you are looking for specific information (many sub-option hidden if primary option), but their customer service is amazing, quick and responsive so I've never had to search for hours when I needed an information. Overall experience very satisfying, we would recommand using Hubspot.

Vorteile

-Easy to use
-Does not require a lot of training
-Customization available
-Various reports
-Track individual pipeline, performance and upcoming/previous sale actions
-Marketing features

Nachteile

-Not fully oriented for hospitality company (e.g. for pipeline amount, etc.).
-Some information are repetitive between Company level and Customer level.
-It would be interesting profiles could be sync together (changing company status doesn't impact customer status), so there is a minimum of manual operation to do.
-Not compatible with Hotel PMS.

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort
Kundenbetreuung

Weiterempfehlungsquote: 8.0/10

Verifizierter Rezensent
Branche: Konsumgüter
Untern. Größe: 201-500 Mitarbeiter
Mit Google übersetzen

Best All Around Marketing Platform for Small to Mid Sized Businesses

Täglich für Mehr als 2 Jahre genutzt
Bewertet am 2.10.2019
Quelle der Bewertung: Capterra

Hubspot is the solution that propelled a single position into an entire digital marketing department. The learning curve can be steep for anyone new to this type of automation and integration, but is supplemented by Hubspot Academy's learning resources and certifications. Overall, the basic environment is intuitive and features are relatively easy to use.

Vorteile

Hubspot has every essential feature you need to build and manage a digital marketing department. From CRM and lead forms to email automation and content marketing to advance reporting; almost anything that is missing from the platform can be easily integrated either thru partnerships or Zapier APIs and web hooks. Hubspot keeps up with the fast changing landscape of digital marketing with regular launches of new features like chat bots and improved contact management. Managing several brands thru one enterprise portal, I am able to track deliverables from various divisions, monitor multiple team progress, and aggregate lead acquisition strategies to maximize talent resources. I recommend Hubspot to all small to mid sized businesses.

Nachteile

Hubspot is a jack of all trades, yet master of none. Unless you pay for add-on features, your company will miss out on the more powerful integrations, reporting, and paid ads. Otherwise, Hubspot's normal customer service is really just a human connection to their extension support docs. For any custom or complicated support requests, pay the extra for designated priority tech support. Sending 12 million emails and 6,000 social posts annually for multiple brands through a single portal sometimes can to be difficult to work around. Some improvements are rolled out that aren't always an improvement over their previous features.

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort
Kundenbetreuung

Weiterempfehlungsquote: 10.0/10

Verifizierter Rezensent
Branche: Hochschulbildung
Untern. Größe: 13-50 Mitarbeiter
Mit Google übersetzen

Great Marketing Automation Software for the Small Business or Educational Institution

Täglich für Mehr als 2 Jahre genutzt
Bewertet am 7.10.2019
Quelle der Bewertung: Capterra

Hubspot is an affordable marketing automation solution that works well for our small team. While it lacks some of the features or usability of its more expensive competitors, the tools can be leveraged to powerfully enhance the reach of a small marketing and admissions/sales team. The Hubspot Academy is a treasure trove of valuable educational and inspirational resources. For a small business/institution exploring marketing automation, Hubspot is a phenomenal place to begin.

Vorteile

Hubspot provides a self-service marketing automation solution that allows us to expand our admissions team exponentially by building workflows of automated emails, text messaging, and direct mail (with third-party integrations) that are triggered by a variety of criteria. It allows us to be sure that every prospect is receiving regular communication from our office, allowing the admissions reps to focus on only the leads that demonstrate the highest likelihood of enrollment.

Nachteile

Limitations within the tool require a variety of workarounds, some of which are laborious. Duplicate entries are common due to Hubspot using email as the unique identifier (Hubspot has added a contact ID to help address this, along with tools to sort through duplicates). Hubspot's workflow tool is basic by comparison with some of the more costly and sophisticated marketing automation solutions.

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort
Kundenbetreuung

Weiterempfehlungsquote: 10.0/10

Verifizierter Rezensent
Branche: Gesundheit, Wellness & Fitness
Untern. Größe: 13-50 Mitarbeiter
Mit Google übersetzen

HubSpot is a very useful email marketing and automation tool.

Täglich für Mehr als 2 Jahre genutzt
Bewertet am 3.10.2019
Quelle der Bewertung: Capterra

It has been very useful indeed. Through my use of HubSpot over the last 2 years we have successfully launched tele-marketing, email marketing, and SMS marketing campaigns.

HubSpot customer support have provided exceptional service throughout this period, giving us early access to the drag & drop email builder while it was in Beta. This enabled us to scale our email marketing operations much quicker than we anticipated. Their customer support and account management teams will always go the extra mile to help you.

There have been one or two usability issues which I have mentioned but besides this it's a tool I will continue to use and one I will recommend for mid-size companies which need an automated direct marketing tool.

Vorteile

- Intuitive UX (mostly).

- Extremely efficient and pro-active customer support - they will always go the extra mile for you, including creating draft workflows to demonstrate how certain features work.

- The new drag & drop email builder.

Nachteile

- Clarity of which integrations are possible with HubSpot, including the accuracy of Google Analytics attribution of HubSpot emails, and whether it is possible to design and launch push notifications through HubSpot.

- The drag & drop email builder can sometimes be quite inflexible, but this is improving with additions of features like personalisation tokens.

- Some features are little hidden and unintuitive, such as the power of building custom reports.

- The way some default filters work are also unintuitive, but I imagine these will gradually be improved (for example, there's no option to segment users in lists exactly {30 days before/after} a contact status change - combinations like "more than 30" but "less than 31" have to be used to achieve this).

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort
Kundenbetreuung

Weiterempfehlungsquote: 8.0/10

Nutzerempfehlung
8.4/10
Basierend auf 3.940 Benutzerbewertungen
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HubSpot Marketing Preis

HubSpot Marketing Preis

Beginnt ab
50,00 $/Monat
Gratis Testen
Kostenlos
Abonnement
Preis-Leistungs-Verhältnis
Preis-Leistungs-Verhältnis
4.2/5
Basierend auf 3.940 Benutzerbewertungen
Vergleiche das Preis-Leistungs-Verhältnis mit Alternativen
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HubSpot Marketing Funktionen

HubSpot Marketing Funktionen

A/B-Tests
API
Aktivitäts-Dashboard
Anpassbare Vorlagen
Automatische Benachrichtigungen
Berichterstattung und Statistik
Content-Management
Daten-Import / -Export
Drag-and-Drop-Oberfläche
E-Mail-Marketing-Management
Echtzeit-Analytik
Engagement-Analytik
Integration von Dritten
Kampagnenanalyse
Kampagnenmanagement
Kundenspezifisches Branding
Multichannel-Marketing
Social-Media-Integration
Social-Network-Marketing
Überwachung
Funktionen
4.4/5
Basierend auf 3.940 Benutzerbewertungen
Vergleiche Funktionen mit Alternativen
Mit Alternativen vergleichen

Kategorien

Videos und Anleitungen

Videos und Anleitungen

HubSpot Marketing Häufig gestellte Fragen

HubSpot Marketing Häufig gestellte Fragen

Weiter unter folgen häufig gestellte Fragen über HubSpot Marketing.

F. Welche Preispläne bietet HubSpot Marketing an?

HubSpot Marketing bietet folgende Kostenpläne an:

Beginnt ab: 50,00 $/Monat

Preismodell: Kostenlos, Abonnement

Gratis Testen: Verfügbar

F. Was sind die Hauptfunktionen von HubSpot Marketing?

Wir haben keine Informationen über die Funktionen von HubSpot Marketing

F. Wer sind die typischen Nutzer von HubSpot Marketing?

HubSpot Marketing hat die folgenden typischen Kunden:

Freie Mitarbeiter, Großunternehmen, Mittlere Unternehmen, Kleine Unternehmen

F: Welche Sprachen werden von HubSpot Marketing unterstützt?

HubSpot Marketing unterstützt die folgenden Sprachen:

Englisch, Französisch, Deutsch, Japanisch, Portugiesisch, Spanisch

F. Welche Preispläne bietet HubSpot Marketing an?

HubSpot Marketing hat folgende Preismodelle:

Kostenlos, Abonnement

F. Unterstützt HubSpot Marketing mobile Geräte?

HubSpot Marketing unterstützt die folgenden Geräte:

Android, iPhone, iPad

F. Mit welchen anderen Applikationen integriert HubSpot Marketing?

HubSpot Marketing kann in folgende Anwendungen integriert werden:

1CRM, Bitium, Bizible, Oktopost, Pipeliner CRM, SalesforceIQ, SeamlessGov, Unbounce, Velocify, ion interactive

F. Welche Varianten der Kundenbetreuung bietet HubSpot Marketing an?

HubSpot Marketing bietet folgende Optionen für Kundensupport:

Häufig gestellte Fragen, Forum, Wissensdatenbank, Online-Support, Telefon-Support, Video-Anleitungen