HubSpot Marketing Hub

Vorteile

Bei der Automatisierung des Marketings verlassen wir uns auf das individuelle Verhalten zur Anpassung von E-Mails, Inhalten und Angeboten. Automatisieren Sie E-Mail-Kampagnen, um unseren Interessenten zu helfen, den Funnel zu durchlaufen und qualifiziertere Absatzmöglichkeiten zu generieren. Es werden auch besondere E-Mails erstellt, ohne dass Codes geändert werden müssen. Sie können zwischen einem Dutzend verschiedener Aktivierungen, Bedingungen und Aktionen wählen, um die entsprechenden E-Mails zur richtigen Zeit an die richtigen Kunden zu senden. Aber das Beste von allem ist, dass jeder Workflow, den die Software erzeugt, mit einem klaren Ziel verknüpft werden kann, so dass wir immer wissen, ob unsere E-Mails korrekt funktionieren. Da die Workflows Teil der vollständig integrierten Marketing-Plattform sind, verfügt sie auch über die Tools, um unsere Datenbank zu erweitern.

Nachteile

Die Vermarktung kann ein komplexer Prozess werden, abgesehen von den wirtschaftlichen Kosten, die durch ihre Nutzung entstehen. Auch bei so vielen Instrumenten laufen wir Gefahr, uns auf eines zu konzentrieren und viele automatisierte Marketingmöglichkeiten auszulassen, und wir würden für Funktionen bezahlen, die wir nicht nutzen. Darüber hinaus haben alle Tools für automatisiertes Marketing ihre Basis in der Segmentierung von Leads, und ihre Funktion besteht darin, Informationen über diese Nutzer zu sammeln, um ihnen bestimmte Inhalte zu liefern. Das Problem dabei ist, dass diese Informationen oft nicht immer genau genug sind und dazu führen könnten, dass wir Inhalte zur falschen Zeit an nicht geeignete Personen liefern und dann nichts bekommen, was uns oder dem Kunden bei seiner Entscheidungsfindung oder der betreffenden Marke bei ihrem Wachstum nützt.

Vorteile

It's very easy for anyone to make a beautiful-looking e-blast to send to a mailing list. Managing lists is also very easy and flexible. The default e-mail templates are beautiful and easy to customize, and the drag and drop interface for e-mails is very easy to use and highly customizable.

Nachteile

Some parts of the marketing hub, such as the Form builder, need a little work. Some features available in Wordpress's Gravity Forms plugin, for instance, are not available in Hubspot (e.g. conditional logic for showing certain form elements such as text boxes, etc.) The landing page editor is also not as easy to use as the e-mail builder, and I'm not sure why it wasn't designed with the same drag and drop system as the email builder.

Vorteile

Hubspot is amazing, with great tools for list building, segmentation and email marketing. The process for building emails is easy and enjoyable and the workflow automation is a breeze. I've used MailChimp and Pardot and Hubspot is very different from either of those. Hubspot is for the company that's ready to up their marketing game to the next level while still being simple enough that your team can be onboarded and working quickly.

Nachteile

I'm not really a fan of the blog and landing page functionality and i really think you should do those on your own website and then tie them into Hubspot, which is fairly simple to do. Also, when you get into "Deals" and integrating sales and reporting from other systems, the simplicity goes out the window. It can still be done, but it's not as easy as the email marketing functionality.
Also, Hubspot has its own language and terminology, so it can be a bit confusing until you get used to it.

Vorteile

The customer service team is excellent and there is a handy chat function so you don't have to wait on an email response. For social media, you can schedule posts months in advance and view your marketing activities as a monthly calendar. Landing pages are also easy and quick to set up. This is a great tool for smaller organizations with limited contacts or leads to store who need basic marketing support.

Nachteile

The company continues to make unnecessary updates with little notice that often seems to decrease the functionality of the tool until the changes are reversed. Email is very difficult to use as the template you set up views very differently across multiple popular email platforms (to be fair, this is likely an issue with any email automation software). You also have to change your template in a different view pane from your actual email so you're constantly switch back and forth between views for very minor changes. The simplest spacing adjustment takes forever. However, the contact database portion of Hubspot is where we have the most trouble as it's hard to sort and group leads with any way other than by making smart lists or using personas. Your database will get messy fast and there's very little way to clean it if you are a large company which means over time you will be paying for useless leads in your system you cannot find and eliminate.

Vorteile

When enabled, it is easy to review the overall advertising performed in Google, LinkedIn and Facebook. Basically an All-In-One platform to create content, share content and see who interacts with the media.

Nachteile

Recently learned about a $10,000 limit per month on advertising. Normally do not spend this much monthly, but I was on Holiday. Going on my 11th day without using the ADS feature. (It stopped allowing maintenance of the ads through the easy to use control panel for ads because I went 465 dollars over the limit in December.)