HubSpot Marketing Übersicht

Was ist HubSpot Marketing?

HubSpot ist eine All-in-One-Marketing-Plattform, die eine Vielzahl von Funktionen und Fähigkeiten abdeckt. Die Software kann verwendet werden, um alle deine Online-Marketing-Aktivitäten wie Blogging, E-Mail-Marketing und Social-Media-Marketing durchzuführen, zu verfolgen und zu messen. Du kannst HubSpot auch verwenden, um Startseiten und Calls-to-Action zu erstellen sowie SEO-Tipps zu erhalten. Darüber hinaus fungiert HubSpot als Content Management System (CMS), mit dem du deine Website-Inhalte aktualisieren, für die Suche optimieren und für Mobilgeräte anpassen kannst. Du kannst das Smart Content-Tool sogar verwenden, um deine Website für jeden Besucher zu personalisieren.

HubSpot Marketing Übersicht

Kosten

Beginnt ab
50,00 $/Monat

Preisoptionen

Gratis Testen
Kostenlos
Abonnement
Preis-Leistungs-Verhältnis

HubSpot Marketing Funktionen

Geräte
Unternehmensgröße
K M G
Märkte
Asien, Australien, Brasilien, Kanada, China und 5 weitere , Europa, Deutschland, Indien, Japan, Lateinamerika
Unterstützte Sprachen
Englisch, Französisch, Deutsch, Japanisch, Portugiesisch, Spanisch

Screenshots

HubSpot Marketing Screenshot: Attract more targeted traffic to your pages with HubSpot's content strategy tool and as-you-type SEO advice
HubSpot Marketing Screenshot: Attract more targeted traffic to your pages with HubSpot's content strategy tool and as-you-type SEO advice HubSpot Marketing Screenshot: Convert visitors into qualified leads with HubSpot's built-in, conversion optimized landing page templates HubSpot Marketing Screenshot: Connect HubSpot Marketing with HubSpot CRM, HubSpot Sales, or Salesforce to automatically track each lead interaction HubSpot Marketing Screenshot: Keep an eye on what customers are saying with HubSpot Marketing's social media monitoring tools HubSpot Marketing Screenshot: Monitor performance from HubSpot's Marketing Dashboard HubSpot Marketing Screenshot: Create, optimize and publish blog articles in order to convert readers into leads

HubSpot Marketing Bewertungen

HubSpot Marketing Bewertungen

Gesamtbewertung
4,5
/
5
Ausgezeichnet
2459

Sehr gut
1411

Durchschnitt
268

Gering
37

Schlecht
19

Preis-Leistungs-Verhältnis
4,2
Funktionen
4,4
Bedienkomfort
4,3
Kundenbetreuung
4,4
92% haben diese Anwendung empfohlen
Sean D.

A platform with a soul— HubSpot keeps marketing human with products built on best practices

HubSpot is the best tool to use when learning marketing automation. Our marketing team uses HubSpot Enterprise for emails, forms, landing pages, web chat, and social scheduling. Our biggest pain point has been our third-party integration with our CRM-- we use Microsoft Dynamics 365. The more tools/features you're able to use in HubSpot, the more convenient (and powerful) it becomes as you really can benefit from having "everything you need in one place". But as companies grow, it gets harder and harder to maintain that vision. I wish we could take advantage of all of the HubSpot Enterprise features we pay for but too many of our existing tools overlap with them and that's where the importance of reliable integrations come into play.


Mit Google übersetzen
Md masoom R.

Great Marketing Automation Platform.

Overall my experience with HubSpot is amazing. I am using it on a daily basis and found it very helpful for my work. I am using it for campaign creation, campaign management, bulk emails sending to customers and new prospects, tracking emails, bounce rates, open rate, click rates which is a very amazing feature and accurate. I love the way I can manage all data and information which in it and fetching reports and creating dashboards is very easy and very informative in it.


Mit Google übersetzen
Verifizierter Rezensent

Great application to manage new leads from customer

It was great while we used to follow up with email campaign and leads. The use can be challenging if you are very sure of your business needs so I will recommend finding to HubSpot or a marking agency you trust who can help you finding exactly what kind of tools you will need to use to reach expectations and conversions


Mit Google übersetzen
Beatriz R.

With HubSpot I simplified my marketing strategy and unified my team, tools and data in one...

Answering some messages, sending welcome messages, or being able to send certain emails can be very time consuming and tiring if done manually. In fact, in cases where the volume of users is too large, it could be impossible. The best solution to these problems is using HubSpot


Mit Google übersetzen
Katie F.

Marketing Automation is a Breeze with Hubspot

Prior to using Hubspot, we had no marketing automation platform at all. Nada. Marketing automation wasn't a thing for our company! Slow to the game, I know. However, the perk of Hubspot is just how quickly you can learn and use the software. You don't have to be an expert - everything is laid out for you exactly as you need it. Plus, the Hubspot support team is incredible. Now our company has a robust and thriving series of marketing automation workflows that are based on everything from NAISC codes to form submissions to deal stages. We're happy!!


Mit Google übersetzen
Sean D.
Branche: Computer-Software
Untern. Größe: 51-200 Mitarbeiter
Übersetzen auf: Deutsch

A platform with a soul— HubSpot keeps marketing human with products built on best practices

Täglich für 6-12 Monate genutzt
Bewertet am 2.8.2019
Quelle der Bewertung: Capterra

HubSpot is the best tool to use when learning marketing automation. Our marketing team uses HubSpot Enterprise for emails, forms, landing pages, web chat, and social scheduling. Our biggest pain point has been our third-party integration with our CRM-- we use Microsoft Dynamics 365. The more tools/features you're able to use in HubSpot, the more convenient (and powerful) it becomes as you really can benefit from having "everything you need in one place". But as companies grow, it gets harder and harder to maintain that vision. I wish we could take advantage of all of the HubSpot Enterprise features we pay for but too many of our existing tools overlap with them and that's where the importance of reliable integrations come into play.

Vorteile

HubSpot has allowed us to streamline our marketing efforts so we can focus on what really matters. With We've been able to automates so many mundane processes that we used to do manually thanks to HubSpot workflows. HubSpot's ease of use also makes training and transferring ownership/management of the tool more efficient.

What I liked:
• Simple, intuitive fool-proof interface
• Great support and learning resources
• HubSpot Academy makes it easy to learn marketing automation
• Workflows look like they were designed by a kindergartener-- I love how simple they are to understand and build

Nachteile

Six months into using HubSpot we outgrew the "honeymoon phase" as we started running into limitations with the platform, mostly involving integrations with other tools we use. At the end of the day, HubSpot is phenomenal at what it does but has real limits to it's function and flexibility-- it doesn't scale comfortably to larger enterprise companies/databases. If HubSpot fits within the scope of your company's marketing needs, it's a delight to use. HubSpot is built by marketers for marketers and it's run by a very human company that injects soul and purpose into it's products.

Improvements I'd like to see:
• Better CRM function-- it was too limited for us to use
• Greater flexibility with reporting custom dashboards
• Ability to use spend/budget data from LinkedIn Ads connection
• Ability to A/B test automated emails without workaround

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort
Kundenbetreuung

Weiterempfehlungsquote: 8.0/10

Md masoom R.
Branche: Versicherung
Untern. Größe: 501-1.000 Mitarbeiter
Übersetzen auf: Deutsch

Great Marketing Automation Platform.

Täglich für Mehr als 2 Jahre genutzt
Bewertet am 11.6.2019
Quelle der Bewertung: Capterra

Overall my experience with HubSpot is amazing. I am using it on a daily basis and found it very helpful for my work. I am using it for campaign creation, campaign management, bulk emails sending to customers and new prospects, tracking emails, bounce rates, open rate, click rates which is a very amazing feature and accurate. I love the way I can manage all data and information which in it and fetching reports and creating dashboards is very easy and very informative in it.

Vorteile

I like HubSpot easy to use user interface and powerful marketing automation feature the most. I love HubSpot mobile app which is very easy to use and effective, because of this now anyone can access their HubSpot account from anywhere easily with their mobile app and on the other hand I like their dashboard reports and email tracking system too.

Nachteile

There is one thing that I dislike about it and want to highlight it which is HubSpot is a little bit expensive but I can say also that this platform is worth to spend.

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort
Kundenbetreuung

Weiterempfehlungsquote: 9.0/10

Verifizierter Rezensent
Branche: Bankwesen
Untern. Größe: 2-10 Mitarbeiter
Übersetzen auf: Deutsch

Great application to manage new leads from customer

Täglich für 6-12 Monate genutzt
Bewertet am 1.6.2020
Quelle der Bewertung: Capterra

It was great while we used to follow up with email campaign and leads. The use can be challenging if you are very sure of your business needs so I will recommend finding to HubSpot or a marking agency you trust who can help you finding exactly what kind of tools you will need to use to reach expectations and conversions

Vorteile

We used the service in our office get leads from some of our landing and referral websites. We received a lot of leads and it was hard to follow up with just a mail chimp our a google form and we needed automation to convert them to new customers. HubSpot helped us to managed the new leads and we were able to compare our campaigns with other cases similar to us that used this service so it increased out sales by 150%.

Nachteile

The service is expensive and you have to make sure all your team is dedicated to the training. Its a very different approach to follow up on leads and email marketing than other services so training is very important.

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort
Kundenbetreuung

Weiterempfehlungsquote: 8.0/10

Beatriz R.
Übersetzen auf: Deutsch

With HubSpot I simplified my marketing strategy and unified my team, tools and data in one place!

Weitere für 6-12 Monate genutzt
Bewertet am 17.4.2018
Quelle der Bewertung: Capterra

Answering some messages, sending welcome messages, or being able to send certain emails can be very time consuming and tiring if done manually. In fact, in cases where the volume of users is too large, it could be impossible. The best solution to these problems is using HubSpot

Vorteile

With the automation of marketing, we rely on the behavior to customize emails, content and offers.
Automate email campaigns to help our prospects move through the funnel and generate more qualified sales opportunities.

It also creates extraordinary emails without having to modify codes. You choose between a dozen activations, conditions and actions to send the appropriate emails to the right sales opportunities at the right time.

But the best thing of all is that each workflow that it generates can be linked to a clear objective, so that we will always know if our emails work correctly. Also, because workflows are part of the fully integrated marketing platform, it also has the tools to grow and replenish our database as contacts leave the list naturally over time.

Nachteile

The marketing aumatixación can become a complex process apart from the economic expense generated by its use. Also when there are so many tools we run the risk of focusing on paying attention to one and leaving out many automated marketing opportunities and we would be paying for functions that we do not use.
In addition, all the tools for automated marketing have their fundamental basis in the segmentation of leads, and their function is to gather information about these users in order to deliver certain content.
And the problem with this is that often this information is not always accurate enough and could lead us to deliver content to unsuitable people at the wrong time and, then, not get anything to help us, or the client in his decision-making or the brand in its growth.

Übersetzen auf: Deutsch

Antwort von HubSpot

Hello Beatriz!

Thank you for taking the time to write this thorough review - we really appreciate your feedback!

I am really glad to hear that the platform has been helpful in unifying your marketing team's strategy, tools, and data in one place! It sounds like you are making great use of the Workflows tool to do business easier and faster!

As far as room for improvement - I'd love to dig in deeper to some of the specific issues you have been facing. Specifically, when you speak about your feeling that you may prioritizing certain tools within HubSpot while neglecting other ones - do you find this is something that happens often? Do you need to remind yourself to invest time in the other tools? Would it be helpful if HubSpot reminded you periodically about the other tools at your disposal or would this prove to be more annoying than helpful?

If you would like to continue the conversation, feel free to email me and we can keep talking!

Thank you again,
Carl

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort
Kundenbetreuung

Weiterempfehlungsquote: 7.0/10

Katie F.
Branche: Maschinenbau oder Wirtschaftsingenieurwesen
Untern. Größe: 1.001-5.000 Mitarbeiter
Übersetzen auf: Deutsch

Marketing Automation is a Breeze with Hubspot

Täglich für Mehr als 2 Jahre genutzt
Bewertet am 20.5.2020
Quelle der Bewertung: Capterra

Prior to using Hubspot, we had no marketing automation platform at all. Nada. Marketing automation wasn't a thing for our company! Slow to the game, I know. However, the perk of Hubspot is just how quickly you can learn and use the software. You don't have to be an expert - everything is laid out for you exactly as you need it. Plus, the Hubspot support team is incredible. Now our company has a robust and thriving series of marketing automation workflows that are based on everything from NAISC codes to form submissions to deal stages. We're happy!!

Vorteile

Marketing Automation in Hubspot is incredible!! I couldn't be happier to work with this platform daily. From creating automated emails to implementing automated workflows - everything within Hubspot is easy peasy. When making the automated emails, it's literally as simple as 1-2-make email- click save for automation - done. I can't imagine it being any more intuitive. Then using the workflows feature that use these automated emails - super simple.

We haven't progressed too much further down the automation rabbit hole than the above, but we'll get there. So if you're a company like ours who is moving a bit slower - but wants to focus on marketing automation - Hubspot is definitely the platform for you.

Nachteile

Only issue I've encountered is that Hubspot can be buggy at times. At least twice a month you'll get a notification in the system that your emails aren't sending, or that workflows are being delayed due to "unforeseen circumstances." It can take a day or so to resolve. Not too annoying, but I'd expect this once in a while - not monthly. Seems they have a few kinks to work out.

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort
Kundenbetreuung

Weiterempfehlungsquote: 10.0/10

Nutzerempfehlung
8,5/10
Basierend auf 4.194 Benutzerbewertungen
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HubSpot Marketing Preis

HubSpot Marketing Preis

Beginnt ab
50,00 $/Monat
Gratis Testen
Kostenlos
Abonnement
Preis-Leistungs-Verhältnis
Preis-Leistungs-Verhältnis
4,2/5
Basierend auf 4.194 Benutzerbewertungen
Vergleiche das Preis-Leistungs-Verhältnis mit Alternativen
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HubSpot Marketing Funktionen

HubSpot Marketing Funktionen

A/B-Tests
API
Aktivitäts-Dashboard
Anpassbare Vorlagen
Automatische Benachrichtigungen
Berichterstattung und Statistik
Content-Management
Daten-Import / -Export
Drag-and-Drop-Oberfläche
E-Mail-Marketing
Echtzeit-Analytik
Engagement-Analytik
Integration von Dritten
Kampagnen-Segmentation
Kampagnenanalyse
Kampagnenmanagement
Kundenspezifisches Branding
Multichannel-Marketing
Social-Media-Integration
Überwachung
Funktionen
4,4/5
Basierend auf 4.194 Benutzerbewertungen
Vergleiche Funktionen mit Alternativen
Mit Alternativen vergleichen

Kategorien

Videos und Anleitungen

Videos und Anleitungen

HubSpot Marketing Häufig gestellte Fragen

HubSpot Marketing Häufig gestellte Fragen

Weiter unter folgen häufig gestellte Fragen über HubSpot Marketing.

F. Welche Preispläne bietet HubSpot Marketing an?

HubSpot Marketing bietet folgende Kostenpläne an:

Beginnt ab: 50,00 $/Monat

Preismodell: Kostenlos, Abonnement

Gratis Testen: Verfügbar

F. Was sind die Hauptfunktionen von HubSpot Marketing?

Wir haben keine Informationen über die Funktionen von HubSpot Marketing

F. Wer sind die typischen Nutzer von HubSpot Marketing?

HubSpot Marketing hat die folgenden typischen Kunden:

Freie Mitarbeiter, Großunternehmen, Mittlere Unternehmen, Kleine Unternehmen

F: Welche Sprachen werden von HubSpot Marketing unterstützt?

HubSpot Marketing unterstützt die folgenden Sprachen:

Englisch, Französisch, Deutsch, Japanisch, Portugiesisch, Spanisch

F. Welche Preispläne bietet HubSpot Marketing an?

HubSpot Marketing hat folgende Preismodelle:

Kostenlos, Abonnement

F. Unterstützt HubSpot Marketing mobile Geräte?

HubSpot Marketing unterstützt die folgenden Geräte:

Android, iPhone, iPad

F. Mit welchen anderen Applikationen integriert HubSpot Marketing?

HubSpot Marketing kann in folgende Anwendungen integriert werden:

1CRM, Bitium, Bizible, Oktopost, Pipeliner CRM, SalesforceIQ, SeamlessGov, Unbounce, Velocify, ion interactive

F. Welche Varianten der Kundenbetreuung bietet HubSpot Marketing an?

HubSpot Marketing bietet folgende Optionen für Kundensupport:

Häufig gestellte Fragen, Forum, Wissensdatenbank, Online-Support, Telefon-Support, Video-Anleitungen