--- description: Ausführliche Erfahrungsberichte zu Braze mit detaillierten Infos zu Funktionen, Preisen und Bewertungen. Verschaff dir einen schnellen Überblick zu Benutzerfreundlichkeit, Vor- und Nachteilen & vergleiche Braze mit ähnlichen Produkten. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Braze Erfahrungen, Kosten & Bewertungen | GetApp Deutschland 2026 --- Breadcrumb: [Startseite](/) > [Kundenengagement Software](/directory/650/customer-engagement/software) > [Braze](/software/2052401/appboy) # Braze Canonical: https://www.getapp.de/software/2052401/appboy Seite: 1 / 8\ Weiter: [Nächste Seite](https://www.getapp.de/software/2052401/appboy?page=2) > Die Plattform Braze unterstützt Unternehmen bei der Initiierung, Pflege, Auswertung und Optimierung von Kundenbeziehungen. Im Fokus steht die Steigerung von Transaktionen und Kundentreue. Die Kampagnen von Braze richten sich gezielt an spezifische Kundensegmente und laufen kanalübergreifend ab. > > Bewertung: **4.7/5** von 168 Nutzern. Top bewertet für **Weiterempfehlungsquote**. ----- ## Kurzstatistiken und Ratings | Metrik | Bewertung | Detail | | **Gesamt** | **4.7/5** | 168 Nutzerbewertungen | | Bedienkomfort | 4.5/5 | Auf Basis der Gesamtbewertungen | | Kundenbetreuung | 4.5/5 | Auf Basis der Gesamtbewertungen | | Preis-Leistungs-Verhältnis | 4.4/5 | Auf Basis der Gesamtbewertungen | | Funktionen | 4.6/5 | Auf Basis der Gesamtbewertungen | | Empfehlungsprozentsatz | 90% | (9/10 Weiterempfehlungsquote) | ## Über den Anbieter - **Unternehmen**: Braze - **Gegründet**: 2011 ## Gewerblicher Kontext - **Preismodell**: (Kostenlose Testversion) - **Preisinformationen**: Wenden Sie sich für Preisinformationen zu Braze direkt an den Anbieter - **Zielgruppe**: 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+ - **Bereitstellungen und Plattformen**: Cloud, SaaS, webbasiert - **Unterstützte Sprachen**: Englisch, Französisch, Japanisch, Koreanisch, Portugiesisch, Spanisch - **Verfügbare Länder**: Australien, Deutschland, Indonesien, Malaysia, Neuseeland, Philippinen, Saudi-Arabien, Singapur, Sonderverwaltungsregion Hongkong, Thailand, Vereinigte Arabische Emirate, Vereinigte Staaten, Vereinigtes Königreich ## Funktionen - A/B Testing - Abonnenten-Management - Anpassbare Berichte - Anpassbare CTAs - Anpassbare Vorlagen - App Notifications - Berichterstattung / Analyse - CRM - Content-Management - Customer Journey Mapping - DSGVO-Compliance - Drip-Kampagnen - Dynamische Inhalte - E-Mail Marketing - E-Mail-Management - Email Sequences - Email-Kampagnen-Management - Ereignisgesteuerte Aktionen - Generative AI - Geotargeting ## Optionen für Kundensupport - E-Mail/Helpdesk - FAQ/Forum - Wissensdatenbank ## Category - [Kundenengagement Software](https://www.getapp.de/directory/650/customer-engagement/software) ## Ähnliche Kategorien - [Kundenengagement Software](https://www.getapp.de/directory/650/customer-engagement/software) - [Marketing Automation Tools](https://www.getapp.de/directory/308/marketing-automation/software) - [Mobile Marketing Software](https://www.getapp.de/directory/309/mobile-marketing/software) - [Push Notification Software](https://www.getapp.de/directory/1297/push-notifications/software) - [E-Mail Marketing Software](https://www.getapp.de/directory/307/email-marketing/software) ## Alternativen 1. [Brevo](https://www.getapp.de/software/91466/brevo) — 4.6/5 (3411 reviews) 2. [Gmail](https://www.getapp.de/software/91602/gmail) — 4.8/5 (13329 reviews) 3. [Mailchimp](https://www.getapp.de/software/8268/mailchimp) — 4.5/5 (17572 reviews) 4. [ActiveCampaign](https://www.getapp.de/software/2348/activecampaign) — 4.6/5 (2561 reviews) 5. [MailerLite](https://www.getapp.de/software/10156/mailerlite) — 4.7/5 (2256 reviews) ## Nutzerbewertungen ### "Braze Is a Super Reliable Email Marketing Software" — 5.0/5 > **Ruth** | *20. November 2023* | Automotive | Empfehlungsbewertung: 10.0/10 > > **Vorteile**: I like the amazing reliability of Braze. It is a friendly email marketing solution that helps us reach our target market. Moreover, Braze is highly affordable. > > **Nachteile**: I am impressed by all the features of Braze. Braze never disappoint. > > The experience I have with Braze has been sensational. ----- ### "Braze | Six-month user" — 4.0/5 > **Tyson** | *1. März 2025* | Unterhaltung | Empfehlungsbewertung: 8.0/10 > > **Vorteile**: The ability of automation and segmentation compared to their competitors. > > **Nachteile**: I find it hard to delegate work to more junior colleagues as the interface is a bit more advanced than some people are used to. > > So far, so good. It's only been six months and I'm looking forward to new features rolling out and seeing how I can implement them into my marketing campaigns. ----- ### "Horrible Custom SAML SSO integration for Google Workspace companies" — 2.0/5 > **Love** | *8. Mai 2023* | Unterhaltung | Empfehlungsbewertung: 1.0/10 > > **Vorteile**: Haven't used the customer engagement part I'm just the System administrator, but I'm sure its fine. > > **Nachteile**: If you are using Google Workspace the Custom SAML integration is horrible. Usually the setup with other companies takes a few hours, one week if there are issues. But am now six months into use. The support is polite but unable to help us to solve setting up a Custom SAML connection. An issue we have not had with setting up Custom SAML SSO connections for other apps. > > I'm sure its main customer engagement function is fine. But if you are planning to use Braze with Google Workspace and want to set up a secure login with Custom SAML SSO then look for another app. ----- ### "Works well for SMS, push, email & in-apps" — 5.0/5 > **Lindsey** | *24. Januar 2025* | Versicherung | Empfehlungsbewertung: 8.0/10 > > **Vorteile**: The dynamic fields work well for our purposes, and I appreciate that I get full support for SMS, push, email \& in-apps. > > **Nachteile**: There are a few things missing, like a check box to avoid sending on holidays or weekends, that would be nice. > > We've been with braze for a few years now, and it's met all of our needs. ----- ### "Braze is a great CRM tool that make life mostly easier" — 4.0/5 > **Sachin** | *16. Oktober 2025* | Verbraucherdienste | Empfehlungsbewertung: 9.0/10 > > **Vorteile**: Braze does a lot of lifting in terms of trying to have features available to make email automation and triggered emails easier. Having the ability pull in datafeeds in the targeting criteria, the ability to message preview and test send, are all important features that make Braze well worth using. We also have dedicated Braze solutions consultants who have a relatively quick response time that is a big help as well. > > **Nachteile**: There are a few features that, in my opinion, are critical for ease of use and needed everyday for Braze power users that I find would be hugely helpful, but aren't available. Being able to bulk select and drag components around the canvas, or bulk delete, or especially bulk edit would be huge but aren't features that are available. In the essence of fairness, one of the key features that I wanted for a long time, was implemented recently. Being able to select a push notification and have the copy be both iOS/Android inclusive, instead of having separate textboxes for each, was a huge win and timesaver. > > Overall, having Braze as part of the tech stack where I work has been a net positive. The layout is intuitive, easy to use and well defined. Braze documentation on their website is pretty detailed and helpful, and their dedicated solutions consultants are quite helpful. Overall a useful CRM tool, with good UI/UX and overall good experience, with a few key areas for small improvement ----- Seite: 1 / 8\ Weiter: [Nächste Seite](https://www.getapp.de/software/2052401/appboy?page=2) ## Links - [Auf GetApp anzeigen](https://www.getapp.de/software/2052401/appboy) ## Diese Seite ist in den folgenden Sprachen verfügbar | Sprache | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | fr | | | fr-BE | | | fr-CA | | | pt | | | pt-PT | | ----- ## Strukturierte Daten