Mailchimp Funktionen, Bewertungen & Alternativen

Mailchimp

Marketing-Automatisierungsplattform für E-Mail und Werbung

4.5/5 (7685 Bewertungen)

Mailchimp Übersicht

Mehr als 15 Millionen Kunden weltweit nutzen MailChimp zum Versenden von Marketing-E-Mails, automatisierten Nachrichten und gezielten Kampagnen.

Preis

Beginnt ab
$10/Monat
Preisoptionen
Kostenlose Testversion
Free
Abonnement
Preis-Leistungs-Verhältnis

Geräte

Unternehmensgröße

K
M
G

Märkte

Asien, Australien, Brasilien, Kanada, China und 5 weitere , Europa, Deutschland, Indien, Japan, Lateinamerika

Unterstützte Sprachen

Englisch, Spanisch

Mailchimp Bewertungen

Gesamtbewertung
4.5/5
91% Positive Bewertungen
4376
Ausgezeichnet
2609
Sehr gut
574
Durchschnitt
88
Gering
44
Schlecht
Mit Google übersetzen

Useful pioneer in simplifying mass email marketing

Monatlich für Mehr als 2 Jahre genutzt
Bewertet am 26.11.2018
Quelle der Bewertung: Capterra

Our company has mostly used Mail Chimp as a recruiting and advertising tool to reach candidates for potential job opportunities. MailChimp was one of the first professional template based email marketing tools to send out mass emails to potential clients, recruits, etc. Over the years, they've refined their products and added social networking tools as well as other current trending tools for outreach. They are quite useful in adding these important tools to small to mid-sized companies that could benefit from these tools but may not necessarily have the budget to develop and utilize these tools in-house. In addition, the tools are quite affordable and there are several free sample versions/credits you can use to test out the product. The most useful tool I have used consistently with MailChimp is their automated mass-email campaigns. Provided that you obtain the list based on the candidate/clients interest and not through spam based lists, you can send out polished lists for automated outreach to large groups of individuals. We have also used MailChimp to conduct employee and client satisfaction surveys, etc. In general, lots of tools for smaller companies to utilize to stay relevant and competitive with larger companies and you can scale the account/costs to your individual needs. There are limitations with FTC/internet/marketing laws that smaller companies may not be aware of, but you learn quickly. If you know how to do MS Office mail merges, this product works.

Vorteile

Intuitive with a lot of options for smaller businesses without dedicated marketing teams to offer polished outreach tools that are normally inaccessible. This product allows sales teams, company marketing efforts, and recruiters to all have outreach tools for relatively cheap.

Free options to test out products initially to see how it fits your company/departments needs.

Nachteile

There are a lot of limiting factors based on anti-spam marketing laws (emails), FTC, etc., that MailChimp doesn't necessarily let you know before purchasing and sending out campaigns. You learn quickly limitations such as the inability to send out emails to mass email lists through MailChimp because they don't want to violate these laws. Your lists must be organically obtained (such as through your website or ATS landing site, job ads, advertisements, etc.) in order for them to be used through MailChimp. So forget purchasing an email list from a recruitment organization and then emailing thousands of cold candidates through MailChimp, you will be flagged.

Also, you need to be aware AND track candidates that asked to be removed from future emails and ensure you do NOT email them again to stay compliant.

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort

Weiterempfehlungsquote

7.0/10
Mit Google übersetzen

Great email management system to boost marketing

Wöchentlich für Mehr als 1 Jahr genutzt
Bewertet am 23.11.2018
Quelle der Bewertung: SoftwareAdvice

It is a solid tool, which provides the opportunity to effectively develop marketing activities and improve communication with all potential customers and customers. It also provides detailed analysis that yields excellent results thus contributing to great progress and to deepen much more in the complete study of emails, means by which we do campaigns and promote much more our services.

Vorteile

With MailChimp, the work now is much simpler, it allows me to connect with clients or potential clients through email to perform marketing tasks. It is amazing that I have free access for a large number of subscribers in my lists, if I want to add more than the limit, I have to pay for it, it is reasonable that it increases according to the subscribers that I have. It is very transparent and clear with everything, every time I exceed the subscriber limit, the monthly bill increases, shows the change of payment, so that I can already make the monthly payment with clarity of what I am paying. It is completely automated with regard to emails and that is the best of all, since it allows an effective connection with all customers. The configuration and customization is quick and easy. In addition to being a tool for fast connection with all customers, thanks to the automation of emails, it also offers the possibility of creating landing pages or advertising on social networks, it is totally versatile and adapts completely to my work.

Nachteile

It really is incredible software, with incredible functions.
But it has so many tools that it is a little complicated to manage and control each of them. It can be a bit overwhelming to be able to get involved with each of the characteristics that it has. However I can be guided by the frequent questions or by the assistance of the technical support that explains each step to me step. In this way I have managed to understand much better its functionality and I have been able to customize everything according to how you need it. It handles a very technical language for professionals, it is vital to handle the subject in order to understand the system much better, otherwise it is complicated.

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort
Kundenbetreuung

Weiterempfehlungsquote

10.0/10
Mit Google übersetzen

Great quality for the investment

Täglich für Mehr als 2 Jahre genutzt
Bewertet am 20.9.2018
Quelle der Bewertung: Capterra

Overall our experience with MailChimp was a good one. I think it is a perfect platform to get going on to build your audiences and find your groove. Just know that you will outgrow this platform and your need for more advanced features will push you to a different service. If you want to use some semi-advanced features of most enterprise ESP's, you will ned to utilize additional middleware to accomplish this. But MailChimp is a great return for the investment.

Vorteile

MailChimp continues to improve and add enterprise type features that you would normally pay much more for with other ESP's. Features that we get the most out of are the automations, transactional service (Mandrill), and store syncing to pull customer data and purchase behaviors into MailChimp for segmentation and triggers. We have been with MC for years and each year it continues to get better. The custom short codes we can use for personalization are very helpful in creating campaigns that are unique to the individuals that are receiving them.

Nachteile

While they continue to advance, this ESP is still along way from an enterprise solution. The syncing is great, when is works properly. MailChimp does not actually provide the connection with different shopping carts and instead relies on third-party app developers to provide this. This leads to a bunch of issues trying to get support because each wants to point the finger at the other.

Mandrill is a great service for transaction sends, but it was combined with paid MailChimp accounts awhile ago instead of a standalone service. Wish they would have kept it separate because there is much more potential on its own.

I don't like that you can not combine template types when creating a new campaign/automation. You have to either select a pre-made template or code your own. I wish it had the ability to do both.
While the automations are a must have in today's world, and they are continuing to improve them, there is still a long way to go with these in my opinion to catch up to other ESP's.

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort
Kundenbetreuung

Weiterempfehlungsquote

9.0/10
Mit Google übersetzen

A very strong email marketing tool that keeps you up to date with regulations

Täglich für Mehr als 2 Jahre genutzt
Bewertet am 6.9.2018
Quelle der Bewertung: Capterra

Overall, Mailchimp is a good tool for sending out email campaigns. It's simplicity has saved a lot of time and the way the contact lists are handled is superb. Some of the quirks I mentioned in the cons section are very frustrating but livable when weighed in with the pros. The recent GDPR regulations were a strain on our organization but getting our Mailchimp list compliant was the easiest part.

If your organization generally sends out one type of message or you don't have to worry about different divisions of your organization needing to have different settings, Mailchimp should work very well for you with very little issue. Our organization is more complicated with the need to send very different messages from different divisions and sub divisions so it is trickier for us to use. It would make sense for organizations like ours to have multiple, separate Mailchimp accounts but that would defeat the most important feature, which is the integrated contact list.

Vorteile

The best thing about Mailchimp is the ability to customize your target lists to ensure the right people are getting the right message. The days of going through spreadsheets to figure out who to send what are over and you never need to worry about sending the same person duplicate emails (unless they signed up to your list with different email accounts). The integration with social media is very convenient and really helps messages get an even further reach after they are sent. Also, having an archive of emails with many ways to view metrics on each of them as well as access to each recipient's behavior is very valuable.

Nachteile

The basic editor is very buggy so you have to be sure things look and work right every time. Even when you do make sure things work right in the preview, they sometimes don't in the actual email that goes out. When you cut and paste copy, it is unpredictable what the outcome will be because styles embedded in Mailchimp or the original document get easily mixed up. Most of these issues can be fixed if you go into the html view but who wants to do that when the purpose of the software is to help make things easier?

There are a lot of limits on what you can achieve with the look of the emails you create using the set blocks Mailchimp provides. A simple option like lining up images next to text either on top, middle or bottom should be present but is not. There are ways around this by editing your images to force the look you want but that should not have to be.

If you have more than one type of business, it is impossible to have some different social media accounts linked or different business info settings created for selection.

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort
Kundenbetreuung

Weiterempfehlungsquote

10.0/10
Mit Google übersetzen

If a tool makes mailing (as a marketing channel) fun, it is undoubtedly value for money!

Wöchentlich für 1-5 Monate genutzt
Bewertet am 28.7.2018
Quelle der Bewertung: SoftwareAdvice

Mail-chimp combines advance features with fun & utility to present a wonderful mailing tool. There is no doubt that it is the best in the market and rightly so! I have tried using other mailing software; a non-tech person like me gets stuck with the UI at the very outset. Mail-Chimp is a piece of cake!!

Vorteile

I recently started using Mail Chimp to send across bulk mails for user acquisition and boy! I have never enjoyed bulk e-mails so much! Each mail sent to a batch (list of mail-IDs) is basically a campaign.
1) Once you upload a list of mails, the inbuilt tracker in mail-chimp displays how "active" the subscriber list is which is very useful.
2) I like how I can play around with the formatting options while designing my mails once I am through with the copy. The easy to use formatting options make you look forward to adorning the mails. Lots of in-built e-mail design templates to choose from!
3) Very systematic with each aspect of e-mailing. Upload list, design e-mail, preview it, put in the subject line and other info like intimating the user as to why the mail is being sent, send a test-email and there you have it!
4) Integrated with analytics - Shows open rate, click rate (in case of in-built links). Can be integrated with Google Analytics as well. The easy to use UI, fun features and options together make it a power package!
5) MailChimp's overall heavy usage across industries is indicated by the fact that Facebook Ads Manager provides a separate tab to import data directly from a MailChimp account.

Nachteile

1) It is quite expensive indicated by the fact that other mailing software have incorporated "A MailChimp Alternative" as their marketing message in their Google Ads! You really need to test the waters before you are sure that your mails are ready to go via paid MailChimp campaigns. The number of test e-mails (which is just 2000 per week) can be increased slightly though. It will enable a better judgement of whether the mails are working or not, before one goes ahead with purchasing an account.
2) The software only allows you to delete a subscriber list if it has not been used for 7 days or more. I can't quite understand the point. I would like to avail the option of deleting a list whenever I want to.
3) Limit on the option of inserting multiple Call-To-Actions (CTAs) in your mail. I think, just like any other formatting option, the user should be able to insert more than one CTA in their mails, if need be from the in-built CTA provided. In case, there is more than one CTA required, we have no choice but to go with an image and then later on hyperlink it.

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort

Weiterempfehlungsquote

9.0/10

Mailchimp Preis

Beginnt ab
$10/Monat
Preisoptionen
Kostenlose Testversion
Free
Abonnement
Preis-Leistungs-Verhältnis

Mailchimp Funktionen

  • A/B-Tests
  • API
  • Aktivitäts-Dashboard
  • Anpassbare Vorlagen
  • Berichterstattung und Statistik
  • Content-Management
  • Drag-and-Drop-Oberfläche
  • Echtzeit-Analytik
  • Echtzeit-Daten
  • Engagement-Analytik
  • Integration von Dritten
  • Kampagnenanalyse
  • Kampagnenmanagement
  • Multichannel-Marketing
  • Social-Media-Integration
  • Social-Network-Marketing
  • Überwachung

  • Daten-Import / -Export
  • Etikettierung
  • Kundenspezifisches Branding

Zusätzliche Informationen für Mailchimp

Schlüssel-Features von Mailchimp

  • 750+ Integrationen
  • A/B-Split-Kampagnen und multivariate Tests
  • A/B-Test
  • API
  • API-Verfügbarkeit
  • Abo-Dienste
  • Abonnentenverwaltung
  • Aktivitätsüberwachung
  • Anpassbare E-Mail-Vorlagen
  • Anpassbare Felder
  • Auftragsverwaltung
  • Automatisierte Planung
  • Automatisierungs-Workflows
  • Benutzerdefinierte Felder
  • Benutzerdefinierte Formulare
  • Benutzerdefinierte Formulare
  • Benutzerdefinierte Registrierungsformen
  • Berichterstattung und Statistik
  • Berichterstattung zu Kundenaktivitäten
  • Bestellbenachrichtigungen
  • Bestellbestätigung
  • Bild- und Datei-Hosting
  • Click-Through-Tracking
  • Daten-Synchronisierung
  • Datenimport
  • Demografische Daten
  • Drip-E-Mail-Marketing
  • E-Commerce-Integration
  • E-Mail-Archivierung
  • E-Mail-Benachrichtigungen
  • E-Mail-Integration
  • E-Mail-Marketing
  • E-Mail-Verteilung
  • E-Mail-Vorlagen
  • E-Mail-Vorlagen
  • E-Mail-Zustellung
  • Echtzeit-Analysen
  • Echtzeit-Berichte
  • Echtzeit-Berichterstattung
  • Echtzeit-Überwachung
  • Echtzeitdaten
  • Einrichtung von Mail-Listen
  • Engagement-Analytik
  • Ereignisausgelöste Aktionen
  • Ereignisausgelöste E-Mail
  • Erstellung mehrerer Kampagnen
  • Excel-Listen importieren
  • Facebook- und Instagram-Anzeigenkampagnen
  • Freemium-Pläne
  • Geolokalisierung
  • Gestaltung eigener Vorlagen
  • Grafische Darstellung der Daten
  • Integration Dritter
  • Kampagnenanalyse
  • Kampagnenarchive
  • Kampagnensegmentierung
  • Komplette E-Mail-Analytik
  • Kundenanalyse
  • Kundenbindungsprogramm
  • Kundendatenbank
  • Kundenkonten
  • Kundensegmentierung
  • Lead-Erfassung
  • Lead-Generierung
  • Lead-Management
  • Marktsegmentierung
  • Mehrere Benutzerkonten
  • Mehrere Projekte
  • Mehrere Tutorials verfügbar
  • Mobile Integration
  • Multi-Kampagne
  • Multichannel-Marketing
  • Multikanal-Kommunikation
  • Multikanal-Management
  • Multivariate Prüfungen
  • Nutzungs-Kontrolle
  • Online-Wissensbasis
  • PDF-Newsletter herunterladen
  • Produktempfehlungen
  • RSS-Feeds
  • Registrierungsverwaltung
  • Rich-Text-Editor
  • Schnittstelle ziehen und loslassen
  • Serienbriefe
  • Social-Media-Integration
  • Social-Media-Kennzahlen
  • Social-Media-Plug-ins
  • Social-Network-Marketing
  • Social-Plug-ins
  • Verwaltung von Mailinglisten
  • Voll ausgestattete API
  • Vorlagen-Galerie
  • Vorschaufunktion
  • Werbung in sozialen Medien
  • Wissensbasis
  • Zielseiten-Vorlagen
  • Überwachung
  • Überwachung der Benutzeraktivität

Mailchimp Häufig gestellte Fragen

Weiter unter folgen häufig gestellte Fragen über Mailchimp.

F. Welche Preispläne bietet Mailchimp an?

Mailchimp bietet folgende Kostenpläne an:

Beginnt ab: $10/Monat

Preismodell: Free, Abonnement

Kostenlose Testversion: Verfügbar

F. Was sind die Hauptfunktionen von Mailchimp?

Mailchimp bietet die folgenden Funktionen:

  • 750+ Integrationen
  • A/B-Test
  • A/B-Split-Kampagnen und multivariate Tests
  • API
  • API-Verfügbarkeit
  • Aktivitätsüberwachung
  • Automatisierte Planung
  • Automatisierungs-Workflows
  • Einrichtung von Mail-Listen
  • Kampagnenanalyse
  • Kampagnenarchive
  • Kampagnensegmentierung
  • Click-Through-Tracking
  • Kundendatenbank
  • Komplette E-Mail-Analytik
  • Erstellung mehrerer Kampagnen
  • Benutzerdefinierte Felder
  • Benutzerdefinierte Formulare
  • Benutzerdefinierte Formulare
  • Benutzerdefinierte Registrierungsformen
  • Kundenkonten
  • Berichterstattung zu Kundenaktivitäten
  • Kundenanalyse
  • Kundenbindungsprogramm
  • Kundensegmentierung
  • Anpassbare E-Mail-Vorlagen
  • Anpassbare Felder
  • Datenimport
  • Daten-Synchronisierung
  • Demografische Daten
  • Gestaltung eigener Vorlagen
  • PDF-Newsletter herunterladen
  • Schnittstelle ziehen und loslassen
  • Drip-E-Mail-Marketing
  • E-Mail-Archivierung
  • E-Mail-Zustellung
  • E-Mail-Verteilung
  • E-Mail-Integration
  • E-Mail-Marketing
  • E-Mail-Benachrichtigungen
  • E-Mail-Vorlagen
  • E-Mail-Vorlagen
  • Engagement-Analytik
  • Ereignisausgelöste E-Mail
  • Ereignisausgelöste Aktionen
  • Facebook- und Instagram-Anzeigenkampagnen
  • Freemium-Pläne
  • Voll ausgestattete API
  • Geolokalisierung
  • Grafische Darstellung der Daten
  • Bild- und Datei-Hosting
  • Excel-Listen importieren
  • Wissensbasis
  • Zielseiten-Vorlagen
  • Lead-Erfassung
  • Lead-Generierung
  • Lead-Management
  • Serienbriefe
  • Verwaltung von Mailinglisten
  • Marktsegmentierung
  • Mobile Integration
  • Überwachung
  • Multi-Kampagne
  • Multikanal-Kommunikation
  • Multikanal-Management
  • Multichannel-Marketing
  • Mehrere Projekte
  • Mehrere Tutorials verfügbar
  • Mehrere Benutzerkonten
  • Multivariate Prüfungen
  • Online-Wissensbasis
  • Bestellbestätigung
  • Auftragsverwaltung
  • Bestellbenachrichtigungen
  • Vorschaufunktion
  • Produktempfehlungen
  • RSS-Feeds
  • Echtzeit-Analysen
  • Echtzeitdaten
  • Echtzeit-Überwachung
  • Echtzeit-Berichterstattung
  • Echtzeit-Berichte
  • Registrierungsverwaltung
  • Berichterstattung und Statistik
  • Rich-Text-Editor
  • Werbung in sozialen Medien
  • Social-Media-Integration
  • Social-Media-Kennzahlen
  • Social-Media-Plug-ins
  • Social-Network-Marketing
  • Social-Plug-ins
  • Abonnentenverwaltung
  • Abo-Dienste
  • Vorlagen-Galerie
  • Integration Dritter
  • Nutzungs-Kontrolle
  • Überwachung der Benutzeraktivität
  • E-Commerce-Integration

F. Wer sind die typischen Nutzer von Mailchimp?

Mailchimp hat die folgenden typischen Kunden:

Freie Mitarbeiter, Großunternehmen, Mittlere Unternehmen, Non-Profit, Öffentliche Verwaltung, Kleine Unternehmen

F: Welche Sprachen werden von Mailchimp unterstützt?

Mailchimp unterstützt die folgenden Sprachen:

Englisch, Spanisch

F. Welche Preispläne bietet Mailchimp an?

Mailchimp hat folgende Preismodelle:

Free, Abonnement

F. Unterstützt Mailchimp mobile Geräte?

Mailchimp unterstützt die folgenden Geräte:

Android, iPhone, iPad

F. Mit welchen anderen Applikationen integriert Mailchimp?

Mailchimp kann in folgende Anwendungen integriert werden:

Administrate, Ambassador, Chargebee, ClickTale, Less Annoying CRM, Little Green Light, Neon One, Shopify, SurveyGizmo, TeamSupport

F. Welche Varianten der Kundenbetreuung bietet Mailchimp an?

Mailchimp bietet folgende Optionen für Kundensupport:

Häufig gestellte Fragen, Wissensdatenbank, Online-Support, Video-Anleitungen