Mailchimp

Mailchimp

Marketing-Automatisierungsplattform für E-Mail und Werbung

4.5/5 (11367 Bewertungen)

Mailchimp Übersicht

Mehr als 15 Millionen Kunden weltweit nutzen MailChimp zum Versenden von Marketing-E-Mails, automatisierten Nachrichten und gezielten Kampagnen.

Preis

Beginnt ab
10,00 $/Monat
Preisoptionen
Gratis Testen
Kostenlos
Abonnement
Preis-Leistungs-Verhältnis

Geräte

Unternehmensgröße

K
M
G

Märkte

Asien, Australien, Brasilien, Kanada, China und 5 weitere , Europa, Deutschland, Indien, Japan, Lateinamerika

Unterstützte Sprachen

Englisch, Spanisch

Mailchimp Bewertungen

Gesamtbewertung
4.5/5
91% Positive Bewertungen
6630
Ausgezeichnet
3760
Sehr gut
799
Durchschnitt
118
Gering
60
Schlecht
Doru D.
Mit Google übersetzen

Using Mailchimp to enhance our customer journey

Wöchentlich für Mehr als 2 Jahre genutzt
Bewertet am 16.11.2019
Quelle der Bewertung: Capterra

Used Mailchimp for a few years - switched to it from Constant Contact (and loved the change), switched from it to Exact Target (and didn't like it at all). Now back into the fold, but at a new business.
First usage - B2B communication with a few thousand contacts, really happy with how it worked, reporting could have been more robust, but for our needs it was ok.
Second usage - B2C communication with some thousands of contacts - and growing - via a e-shop interface. Like it so far, colleagues also happy with its functionality and ease of usage compared to previous solutions.

Vorteile

Easy to use and intuitive for the average user
Integrates well with our pre-existing ecommerce solution
Developments over the last few years (have been using it since 2010-ish at a previous job) are very well thought through and customer centric

Nachteile

WYSIWYG... at times. As long as what you want to do (visually) is close to its idea of what things should look like, it's great - if you need something further from the visuals/format it expects, results might vary.
Initial integration with PrestaShop was a little wonky - still not sure whether it was a PrestaShop or a Mailchimp issue, will update the review once we have it fully figured out

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort

Weiterempfehlungsquote

9.0/10
Ian P.
Mit Google übersetzen

Solid Tool for Email Marketing

Wöchentlich für Mehr als 1 Jahr genutzt
Bewertet am 30.10.2019
Quelle der Bewertung: Capterra

My overall experience with Mailchimp was a positive one. It worked well with our CRM, and was well supported by their sales and service teams. We used Mailchimp to drive email marketing efforts and, in turn, drive inbound leads and software demo requests. It was incredibly successful, as the company has continued to grow throughout our time of using mailchimp. Additionally, we saw an increase in inbound leads each month over the first 12 months of using Mailchimp. While the send and contact restriction did cause some frustration and delays, the overall experience was quite positive. I would recommend Mailchimp to other companies.

Vorteile

What I liked most about Mailchimp was it's ease of use (for our applications) and the company's customer service. It was very easy to use Mailchimp in conjunction with our CRM, HubSpot to help our email marketing efforts. We would sort, export, and download targeted lists of customers from HubSpot and upload those lists to Mailchimp. This process was incredibly easy and allowed us to be more efficient and timely with our email marketing campaigns. Additionally, any time we had any questions or issues about Mailchimp, their customer service and sales teams were always incredibly helpful and quick to respond.

Nachteile

What I liked least about this software was the pricing plan restrictions. My software company had a very, very large customer and prospect base. We targeted many different markets with a large number of people within each organization. Our software could be used by entire companies, so reaching out to many different decision makers or users was an effective marketing strategy. However, the pricing plans restricted us to a certain number of sends and contacts per month. We often found ourselves having to meet to discuss where we were going to make cuts to our email marketing efforts, which took away time from being productive. We essentially had to ration our sends on a monthly basis, because we did not see the value in the price increase for more sends. Although it would have helped our company operationally, it would have been too expensive. I feel they need to increase the number of contacts and sends for each pricing plan.

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort
Kundenbetreuung

Weiterempfehlungsquote

7.0/10
Lisandro R.
Mit Google übersetzen

Mailchimp is behind the competition

Wöchentlich für Mehr als 1 Jahr genutzt
Bewertet am 27.10.2019
Quelle der Bewertung: Capterra

MailChimp came as a free alternative to our email list when things got ugly in our business. We could say it saved our subscribers list (and business). Even though things have got better, we still use it for certain campaigns where MailChimp shines. Being it a free alternative, we cannot complain. But we wished it was easier to use and had more features (if so, we would easily go for the paid plan).

Vorteile

I liked the templates a lot. They are beautiful and well done. Very useful if you are into template use. Also, the free plan saved our business when we were out of money. It got all the basics for a business just getting started. Finally, the brand is beautiful. The UI is beautiful.

Nachteile

It's frustrating to use. The user experience is, I would say, quirky. It's really hard to find an option/feature. A lot of them are hidden in places that don't make sense. For example, I was looking for the landing page editor, I could find the landing page REPORTS under REPORTS but no editor at all. I gave up. The metrics it tracks are very limited compared to the competition that delivers way more useful and detailed metrics overall. Also, it lacks some of the most useful features like a robust tag system and marketing automation.

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort
Kundenbetreuung

Weiterempfehlungsquote

6.0/10
Randi Z.
Mit Google übersetzen

Mailchimp is my go to for newsletter marketing especially for setting up a new business

Täglich für Mehr als 2 Jahre genutzt
Bewertet am 21.9.2019
Quelle der Bewertung: Capterra

Mailchimp overall is the easiest newsletter service. They connect with with websites such as Mailchimp and Shopify which are pillars in the industry. The plugins I have to use are simple to install. At times other newsletter services are more difficult to connect with a website. I start all my clients up with Mailchimp and they are all very pleased. Your interface is simple enough for a beginner to catch on to, but now with your growing features a real whiz can get in there and create a robust email marketing experience.

Vorteile

I've been using Mailchimp since I think Mailchimp was invented. Mailchimp is way easier to use than most of the other newsletters services out there. It's easy to import your lists, set multiple kinds of audience lists. I like that you're keeping up with the other services and added automations and tags. I find it very easy to build nice looking newsletters too. I always start any of my clients with Mailchimp first. You're the most user friendly interface. Pro-free to start under a certain number of subscribers too! You now have most if not all of the features a growing organization with a deep marketing strategy would need.

Nachteile

My biggest cons was that I found originally years ago you did not have all the features thatsome of the other competitors had. AWeber had better automative responses/ journeys/scheduling capabilities that your service years ago did not offer. So when I started with you I did have times when I did have to switch softwares for growing clients who had other needs. You now have those features so I find I can start with Mailchimp and stick with you now for the long haul.

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort
Kundenbetreuung

Weiterempfehlungsquote

10.0/10
Verifizierter Rezensent
Mit Google übersetzen

A Necessary Tool for a 21st Century Business that's Reasonably Easy to Use, with Great Support

Täglich für Mehr als 2 Jahre genutzt
Bewertet am 14.9.2019
Quelle der Bewertung: Capterra

We are required to send out newsletters to our investors (over 800 of them), and this had made it easy to design good-looking emails. And you can save templates, etc., to use over and over and modify them each time. We've never had a technical problem with it, although we've had issues with 3rd party apps and linked software connecting to Mailchimp. But I contacted their support and they were able to help me fix the issue, even though it wasn't their own software! I thought that was nice of them. They could've said "That's not our app, so we can't help you," but they didn't -- they walked me through a fix.

Vorteile

It has to be their support chat function and their useful Help articles. I did not get into my business so that I could run mail marketing software, so I appreciate anything that helps ease the learning curve. Email marketing is a necessary evil, and Mailchimp lessens the unpleasantness considerably. With no prior experience, we got up and running quickly. (We tried a few of these apps, and this one seemed the easiest.) It's complicated running email campaigns and newsletters, but once we mastered a few basics, I was very happy with the results. And it scales up as you grow. When our mailing list grew, it did not become exponentially harder to use. They offer a lot of bells and whistles that we don't need/use, but our emails look good and are easy to compose, adding graphics, etc. It automates a lot of repetitive tasks for you -- like your footer and address, etc. And we've never had a problem getting reported as spam.

And this may seem minor, but I like the whimsical nature of the occasional chimp graphics. Don't get me wrong -- this is work, not play, but it's nice to see a little chimp every once in a while when you complete certain tasks. Business is hard, so a little levity along with the functionality is welcome.

Nachteile

The price! It gets expensive quickly. I guess the upside to that is it makes you hone your marketing so you are profitable. You have to cut out waste and hone your mailing list so that it's more efficient. And from my research, the other programs cost about the same. I don't mind paying for ease-of-use, but I wish they would explain "cleaning" and "archiving" and other functions that would help me get my monthly costs down. I'm not planning on jumping ship anytime soon, but if they raise their prices again (they just raised them recently), then I will be gone.

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort
Kundenbetreuung

Weiterempfehlungsquote

9.0/10

Mailchimp Preis

Beginnt ab
10,00 $/Monat
Preisoptionen
Gratis Testen
Kostenlos
Abonnement
Preis-Leistungs-Verhältnis

Mailchimp Funktionen

  • A/B-Tests
  • API
  • Aktivitäts-Dashboard
  • Anpassbare Vorlagen
  • Automatische Benachrichtigungen
  • Berichterstattung und Statistik
  • Content-Management
  • Drag-and-Drop-Oberfläche
  • E-Mail-Marketing-Management
  • Echtzeit-Analytik
  • Engagement-Analytik
  • Integration von Dritten
  • Kampagnenanalyse
  • Kampagnenmanagement
  • Multichannel-Marketing
  • Social-Media-Integration
  • Social-Network-Marketing
  • Überwachung

  • Daten-Import / -Export
  • Kundenspezifisches Branding

Zusätzliche Informationen für Mailchimp

Schlüssel-Features von Mailchimp

  • 750+ Integrationen
  • A/B-Split-Kampagnen und multivariate Tests
  • A/B-Test
  • API
  • API-Verfügbarkeit
  • Abo-Dienste
  • Abonnentenverwaltung
  • Aktivitätsüberwachung
  • Anpassbare E-Mail-Vorlagen
  • Anpassbare Felder
  • Auftragsverwaltung
  • Automatisierte Planung
  • Automatisierungs-Workflows
  • Benutzerdefinierte Felder
  • Benutzerdefinierte Formulare
  • Benutzerdefinierte Formulare
  • Benutzerdefinierte Registrierungsformen
  • Berichterstattung und Statistik
  • Berichterstattung zu Kundenaktivitäten
  • Bestellbenachrichtigungen
  • Bestellbestätigung
  • Bild- und Datei-Hosting
  • Click-Through-Tracking
  • Daten-Synchronisierung
  • Datenimport
  • Demografische Daten
  • Drip-E-Mail-Marketing
  • E-Commerce-Integration
  • E-Mail-Archivierung
  • E-Mail-Benachrichtigungen
  • E-Mail-Integration
  • E-Mail-Marketing
  • E-Mail-Verteilung
  • E-Mail-Vorlagen
  • E-Mail-Vorlagen
  • E-Mail-Zustellung
  • Echtzeit-Analysen
  • Echtzeit-Berichte
  • Echtzeit-Berichterstattung
  • Echtzeit-Überwachung
  • Echtzeitdaten
  • Einrichtung von Mail-Listen
  • Engagement-Analytik
  • Ereignisausgelöste Aktionen
  • Ereignisausgelöste E-Mail
  • Erstellung mehrerer Kampagnen
  • Excel-Listen importieren
  • Facebook- und Instagram-Anzeigenkampagnen
  • Freemium-Pläne
  • Geolokalisierung
  • Gestaltung eigener Vorlagen
  • Grafische Darstellung der Daten
  • Integration Dritter
  • Kampagnenanalyse
  • Kampagnenarchive
  • Kampagnensegmentierung
  • Komplette E-Mail-Analytik
  • Kundenanalyse
  • Kundenbindungsprogramm
  • Kundendatenbank
  • Kundenkonten
  • Kundensegmentierung
  • Lead-Erfassung
  • Lead-Generierung
  • Lead-Management
  • Marktsegmentierung
  • Mehrere Benutzerkonten
  • Mehrere Projekte
  • Mehrere Tutorials verfügbar
  • Mobile Integration
  • Multi-Kampagne
  • Multichannel-Marketing
  • Multikanal-Kommunikation
  • Multikanal-Management
  • Multivariate Prüfungen
  • Nutzungs-Kontrolle
  • Online-Wissensbasis
  • PDF-Newsletter herunterladen
  • Produktempfehlungen
  • RSS-Feeds
  • Registrierungsverwaltung
  • Rich-Text-Editor
  • Schnittstelle ziehen und loslassen
  • Serienbriefe
  • Social-Media-Integration
  • Social-Media-Kennzahlen
  • Social-Media-Plug-ins
  • Social-Network-Marketing
  • Social-Plug-ins
  • Verwaltung von Mailinglisten
  • Voll ausgestattete API
  • Vorlagen-Galerie
  • Vorschaufunktion
  • Werbung in sozialen Medien
  • Wissensbasis
  • Zielseiten-Vorlagen
  • Überwachung
  • Überwachung der Benutzeraktivität

Mailchimp Häufig gestellte Fragen

Weiter unter folgen häufig gestellte Fragen über Mailchimp.

F. Welche Preispläne bietet Mailchimp an?

Mailchimp bietet folgende Kostenpläne an:

Beginnt ab: 10,00 $/Monat

Preismodell: Kostenlos, Abonnement

Gratis Testen: Verfügbar

F. Was sind die Hauptfunktionen von Mailchimp?

Mailchimp bietet die folgenden Funktionen:

  • 750+ Integrationen
  • A/B-Test
  • A/B-Split-Kampagnen und multivariate Tests
  • API
  • API-Verfügbarkeit
  • Aktivitätsüberwachung
  • Automatisierte Planung
  • Automatisierungs-Workflows
  • Einrichtung von Mail-Listen
  • Kampagnenanalyse
  • Kampagnenarchive
  • Kampagnensegmentierung
  • Click-Through-Tracking
  • Kundendatenbank
  • Komplette E-Mail-Analytik
  • Erstellung mehrerer Kampagnen
  • Benutzerdefinierte Felder
  • Benutzerdefinierte Formulare
  • Benutzerdefinierte Formulare
  • Benutzerdefinierte Registrierungsformen
  • Kundenkonten
  • Berichterstattung zu Kundenaktivitäten
  • Kundenanalyse
  • Kundenbindungsprogramm
  • Kundensegmentierung
  • Anpassbare E-Mail-Vorlagen
  • Anpassbare Felder
  • Datenimport
  • Daten-Synchronisierung
  • Demografische Daten
  • Gestaltung eigener Vorlagen
  • PDF-Newsletter herunterladen
  • Schnittstelle ziehen und loslassen
  • Drip-E-Mail-Marketing
  • E-Mail-Archivierung
  • E-Mail-Zustellung
  • E-Mail-Verteilung
  • E-Mail-Integration
  • E-Mail-Marketing
  • E-Mail-Benachrichtigungen
  • E-Mail-Vorlagen
  • E-Mail-Vorlagen
  • Engagement-Analytik
  • Ereignisausgelöste E-Mail
  • Ereignisausgelöste Aktionen
  • Facebook- und Instagram-Anzeigenkampagnen
  • Freemium-Pläne
  • Voll ausgestattete API
  • Geolokalisierung
  • Grafische Darstellung der Daten
  • Bild- und Datei-Hosting
  • Excel-Listen importieren
  • Wissensbasis
  • Zielseiten-Vorlagen
  • Lead-Erfassung
  • Lead-Generierung
  • Lead-Management
  • Serienbriefe
  • Verwaltung von Mailinglisten
  • Marktsegmentierung
  • Mobile Integration
  • Überwachung
  • Multi-Kampagne
  • Multikanal-Kommunikation
  • Multikanal-Management
  • Multichannel-Marketing
  • Mehrere Projekte
  • Mehrere Tutorials verfügbar
  • Mehrere Benutzerkonten
  • Multivariate Prüfungen
  • Online-Wissensbasis
  • Bestellbestätigung
  • Auftragsverwaltung
  • Bestellbenachrichtigungen
  • Vorschaufunktion
  • Produktempfehlungen
  • RSS-Feeds
  • Echtzeit-Analysen
  • Echtzeitdaten
  • Echtzeit-Überwachung
  • Echtzeit-Berichterstattung
  • Echtzeit-Berichte
  • Registrierungsverwaltung
  • Berichterstattung und Statistik
  • Rich-Text-Editor
  • Werbung in sozialen Medien
  • Social-Media-Integration
  • Social-Media-Kennzahlen
  • Social-Media-Plug-ins
  • Social-Network-Marketing
  • Social-Plug-ins
  • Abonnentenverwaltung
  • Abo-Dienste
  • Vorlagen-Galerie
  • Integration Dritter
  • Nutzungs-Kontrolle
  • Überwachung der Benutzeraktivität
  • E-Commerce-Integration

F. Wer sind die typischen Nutzer von Mailchimp?

Mailchimp hat die folgenden typischen Kunden:

Freie Mitarbeiter, Großunternehmen, Mittlere Unternehmen, Non-Profit, Öffentliche Verwaltung, Kleine Unternehmen

F: Welche Sprachen werden von Mailchimp unterstützt?

Mailchimp unterstützt die folgenden Sprachen:

Englisch, Spanisch

F. Welche Preispläne bietet Mailchimp an?

Mailchimp hat folgende Preismodelle:

Kostenlos, Abonnement

F. Unterstützt Mailchimp mobile Geräte?

Mailchimp unterstützt die folgenden Geräte:

Android, iPhone, iPad

F. Mit welchen anderen Applikationen integriert Mailchimp?

Mailchimp kann in folgende Anwendungen integriert werden:

Administrate, Ambassador, Chargebee, ClickTale, Less Annoying CRM, Little Green Light, Neon One, Shopify, SurveyGizmo, TeamSupport

F. Welche Varianten der Kundenbetreuung bietet Mailchimp an?

Mailchimp bietet folgende Optionen für Kundensupport:

Häufig gestellte Fragen, Wissensdatenbank, Online-Support, Video-Anleitungen