Salesforce Marketing Cloud Account Engagement

Salesforce Marketing Cloud Account Engagement

Salesforce B2B-Marketing-Automation für Marketing und Vertrieb

Über Salesforce Marketing Cloud Account Engagement

Pardot: B2B Marketing Automation auf dem laut Hersteller führenden CRM. Mit Pardot können Marketing- und Vertriebsteams zusammenarbeiten, um Leads zu finden und zu fördern, mehr Geschäfte abzuschließen und die Kapitalrendite zu maximieren.

Das Lead-Management von Pardot bietet CRM-Integration, E-Mail-Marketing, Lead-Pflege, Lead-Scoring und ROI-Berichterstattung, damit Marketing- und Vertriebsteams zusammenarbeiten können, um Vertriebsleads zu generieren und zu qualifizieren, Verkaufszyklen zu verkürzen und den Marketing-ROI zu verfolgen.

Verfolge alle Interaktionen von Interessenten auf deiner Website, von Downloads bis hin zu Seitenaufrufen, und bewerte die potenziellen Kund*innen anhand von dir festgelegten Parametern. Mit automatisierter Lead-Pflege und Echtzeit-Verkaufswarnungen haben deine Vertriebsmitarbeiter*innen mehr Zeit für andere Dinge. So können sie ihre Zeit priorisieren. Messe dann den wahren ROI deiner Marketingaktivitäten mit Closed-Loop-Berichterstattung.

Beschleunige die Pipeline, steigere deinen Umsatz und passe Marketing und Vertrieb mit der Marketingautomatisierung von Pardot an.

Für weitere Informationen rufe die Website des Herstellers auf.


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Salesforce Marketing Cloud Account Engagement

4,1 (646)
VS.

Startpreis

1.250,00 $
Monat
15,00 $
Monat

Preisoptionen

Kostenlose Version
Kostenlose Testversion
Kostenlose Version
Kostenlose Testversion

Funktionen

114
69

Integrationen

23
11

Bedienkomfort

3,8 (646)
4,9 (583)

Preis-Leistungs-Verhältnis

3,8 (646)
4,9 (583)

Kundenservice

3,9 (646)
4,9 (583)
Die grünen Bewertungsbalken geben an, welches Produkt gemessen an der Durchschnittsbewertung und der Zahl der Bewertungen am besten abschneidet.

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Nutzerbewertungen

Gesamtbewertung

4,1 /5
(646)
Preis-Leistungs-Verhältnis
3,8/5
Funktionen
4,0/5
Bedienkomfort
3,8/5
Kundenbetreuung
3,9/5

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Andere Softwarekäufer brauchen deine Hilfe! Produktbewertungen helfen uns allen, die richtigen Entscheidungen zu treffen.

Zeigt 5 von 646 Bewertungen
Garrett
Garrett
Gesamtbewertung
  • Branche: Computer-Software
  • Unternehmensgröße: 11–50 Mitarbeiter
  • Täglich für Mehr als 2 Jahre genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 10.0 /10

Fast, Easy, and Powerful Marketing Automation

Bewertet am 7.8.2018

I have used Pardot at three different companies now and I love it. It's been one of my most...

I have used Pardot at three different companies now and I love it. It's been one of my most reliable and useful tools in my Marketing Stack over the years and it's continued to get better thanks to the aggressive roadmap put in place by Salesforce. Great for business ranging from small business up to Enterprise.

Vorteile

The number one thing that I love about Pardot is how easy it is to use. If you're on a small marketing team, one person can easily handle the system. If you have a larger team, the functionality scales extremely well - and you can bring in as many users as you need into the system without needing to pay for any additional seats.

The software is extremely consistent and reliable. Pages load quickly and properly. The WYSIWYG editor for emails is awesome! The amount of automation you can do in Pardot is fantastic - especially with their more recent addition of repeating automations and drip programs.

Awesome update releases thanks to being a Salesforce product.

Nachteile

The positioning of all of the various functionality can be a little confusing at times. There are a LOT of menu items that lead to the various different features. Some cleanup/re-organization of these might help new users.

The out-of-the-box Marketing templates, while serviceable, could use a reboot. For a startup they're likely sufficient, but if you're running a lot of email campaigns you might want to invest in having a developer custom-build a modular email template for your ongoing use.

The built-in mail testing using Litmus is terrible. Often half of the renderings fail to load, and a number of the renderings included are not super relevant any more. I actually never use this feature any more as I prefer to send test emails to an actual mail client rather than trust the renderings.

Verifizierter Rezensent
Gesamtbewertung
  • Branche: Non-Profit-Organisation Management
  • Unternehmensgröße: 51–200 Mitarbeiter
  • Täglich für 6-12 Monate genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 10.0 /10

Pardot Helps us Treat Each Donor as an Individual

Bewertet am 7.12.2019

Before, we were treating email like it was direct mail. Just send out a high enough quantity and...

Before, we were treating email like it was direct mail. Just send out a high enough quantity and you’ll get enough donations. However, this was treating our donors as pocketbooks and not individuals with unique interests and hearts. Using Pardot means we can tailor what we share to each individual and tell a story they can relate to. Transformational rather than transactional. Donations have increased but that’s a byproduct of involving unique people in the story of our organization. Once you learn the UI, it’s very simple to use as long as you have even a bit of html and css experience or if someone on your team has made some great templates. We love the reporting on the individual level and the integration with Salesforce.

Vorteile

We love engagement studio and how easy it is to build out automated campaigns and dynamic lists. The ease of automation has meant less time spent uploading csv’s and more time developing great content.

Nachteile

We wish it had a drag and drop editor. Not everyone on our team can code and it makes it difficult when we have a heavy season for deploys. The good news is, they’ve announced a beautiful drag and drop editor for the 20 winter release.

In Betracht gezogene Alternativen

Campaign Monitor by Marigold, Mailchimp und Marketo Engage

Warum Salesforce Marketing Cloud Account Engagement gewählt wurde

The direct integration with Salesforce and wanting more ability with automation responding to individuals engagement with us online.

Zuvor genutzte Software

Campaign Monitor by Marigold

Gründe für den Wechsel zu Salesforce Marketing Cloud Account Engagement

The direct integration with Salesforce and the sheer quantity of things that Pardot can do in making a unique experience for each of our donors.
Robert
Robert
Gesamtbewertung
  • Branche: Medienproduktion
  • Unternehmensgröße: 11–50 Mitarbeiter
  • Täglich für Mehr als 2 Jahre genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 0.0 /10

It offers more than it can handle. Terrible support. Way too expensive.

Bewertet am 1.8.2018

We were able to update designs for emails and landing pages (with limited selection) but deliverabi...

We were able to update designs for emails and landing pages (with limited selection) but deliverability suffered greatly.

Vorteile

There's some good features like email drip campaigns, landing pages and forms but they all have their drawbacks. The drip campaigns we found were never getting delivered and going to spam, no one ever opened the emails. The landing pages only provide 4 or 5 designs and only one of them is even possibly usable. You'll need to code your own. The forms are extremely complicated, I've been using for a few years and I still have no idea how to customize them to improve the designs. Basically just too complicated all around. I don't have any pros really, anything good I can find a con for. Don't get fooled into buying this software.

Nachteile

We purchased Pardot on a three year contract expecting much more than we were given. We are a news publication that sends out daily alerts that our customers pay for and were told by their sales team this was the best email delivery software out there - obviously we know they all say that but this software isn't even close. Pardot purchased Exact Target and sends out of their email. Exact Target is one of the most filtered spam filters no so it's almost impossible to get emails sent through to any customers if they have even a shred of spam filtering set up. We have had to work with hundreds of subscribers to mark our emails as a safe sender through IP and Domain whitelisting and sometimes that doesn't even work. That and they fact that the reporting and features in many ways have no flexibility make this software very frustrating for us. In the beginning we were provided a chat function to contact support and found that there wasn't really much they could do for us other than redirect us to links that did not fix our problems - this would end up turning into a ticket that would rarely be resolved. After about a year they did away with the chat function altogether and told us if we want it back we need to pay an extra per month. This is already an EXTREMELY expensive software so for them to turn their back on us for another money grab was a spit in the face. We're done with them and looking forward to the contract expiring early next year.

Saurabh
Gesamtbewertung
  • Branche: Informationstechnologie & -dienste
  • Unternehmensgröße: 201–500 Mitarbeiter
  • Täglich für Mehr als 2 Jahre genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 9.0 /10

The best Marketing Automation tool out there!

Bewertet am 25.7.2020

The experience so far has been nothing short of exceptional. We have been using Pardot since the...

The experience so far has been nothing short of exceptional. We have been using Pardot since the last 5 years and have been able to facilitate amazing co-ordination with the Sales and Marketing teams. The automation Pardot provides also helps generate reports to measure Campaign ROI and overall lead generation.

Vorteile

Pardot is unmatched in its ability to automate your marketing activities. The Engagement Program features it offers is probably the best in the market and allows you to design Customer journeys with customization based on the customer attributes as well as engagement. The WYSIWYG builder allows you to build beautiful email templates and Landing pages for Lead generation and Lead nurturing. It also integrates seamlessly with Salesforce CRM and a wide variety of 3rd party applications.

Nachteile

Pardot allows you to create multiple leads with the same email address. This is a compulsory feature and causes issues with duplicate and bad data. You need to make sure the data is cleansed regularly.

In Betracht gezogene Alternativen

HubSpot Marketing Hub und Mailchimp

Gründe für den Wechsel zu Salesforce Marketing Cloud Account Engagement

We were already using Salesforce CRM so it made sense to use Pardot as it would be easier to integrate with our CRM. Also, Pardot had many features that Mailchimp and Hubspot lacked (Engagement Studio, Grading etc.)
JOHN
Gesamtbewertung
  • Branche: Marketing & Werbung
  • Unternehmensgröße: 2–10 Mitarbeiter
  • Weitere für Mehr als 2 Jahre genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 7.0 /10

Pardot is perfect for marketing from Salesforce CRM

Bewertet am 13.12.2019

Overall its been a good experience (if you / your client doesnt mind the cost of using it). If...

Overall its been a good experience (if you / your client doesnt mind the cost of using it). If choosing to use Pardot, ALL Salesforce CRM licences need to upgraded to the highest cost level (Enterprise), even if its only small teams / individual groups that require the Pardot element. This seems a bit unfair.

Vorteile

It's a perfect 'marketing output' tool for Salesforce, which has been adapted to natively fit without having to use 3rd party marketplace plugins for marketing output. Pardot has been a gamechanger for outputting Marketing directly from Salesforce.

Nachteile

It doesnt integrate Social Media management (scheduling, Ads, etc.) - so you still need to use a Social Media tool such as hootsuite. So, while it's the most 'integrated marketing tool' for Salesforce, it's not a complete integrated marketing solution.

In Betracht gezogene Alternativen

HubSpot Marketing Hub

Gründe für den Wechsel zu Salesforce Marketing Cloud Account Engagement

The environment we deployed Pardot was a Salesforce client, thus it didn't make sense to use any other 'marketing tool', as it would have meant lots of integration patches / glue.
5 von 646 Bewertungen angezeigt Alle Bewertungen

Salesforce Marketing Cloud Account Engagement Häufig gestellte Fragen

Weiter unter folgen häufig gestellte Fragen über Salesforce Marketing Cloud Account Engagement.

Salesforce Marketing Cloud Account Engagement bietet folgende Kostenpläne an:

  • Ab: 1.250,00 $/Monat
  • Preismodell: Abonnement
  • Gratis Testen: Verfügbar

Salesforce Marketing Cloud Account Engagement hat die folgenden typischen Kunden:

Selbstständig, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000

Salesforce Marketing Cloud Account Engagement unterstützt die folgenden Sprachen:

Englisch

Salesforce Marketing Cloud Account Engagement unterstützt die folgenden Geräte:

Android (mobil)

Salesforce Marketing Cloud Account Engagement kann in folgende Anwendungen integriert werden:

BriteVerify, Data.com Contacts, Eventbrite, FullContact, Gmail, GoTo Webinar, GoodData, Google Ads, Google Analytics 360, LinkedIn for Business, Meta for Business, Microsoft Outlook, NetSuite CRM, Olark, Salesforce Marketing Cloud, Salesforce Platform, Salesforce Sales Cloud, SugarCRM, Twilio, Twitter/X, UserVoice, Webex, Wistia

Salesforce Marketing Cloud Account Engagement bietet folgende Optionen für Kundensupport:

E-Mail/Helpdesk, FAQ/Forum, Wissensdatenbank, Telefon-Support, Chat

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