--- description: Ausführliche Erfahrungsberichte zu Salesforce Marketing Cloud Account Engagement mit detaillierten Infos zu Funktionen, Preisen und Bewertungen. Verschaff dir einen schnellen Überblick zu Benutzerfreundlichkeit, Vor- und Nachteilen & vergleiche Salesforce Marketing Cloud Account Engagement mit ähnlichen Produkten. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Salesforce Marketing Cloud Account Engagement Erfahrungen, Kosten & Bewertungen | GetApp Deutschland 2026 --- Breadcrumb: [Startseite](/) > [Kampagnenmanagement Tools](/directory/304/campaign-management/software) > [Salesforce Marketing Cloud Account Engagement](/software/8294/pardot) # Salesforce Marketing Cloud Account Engagement Canonical: https://www.getapp.de/software/8294/pardot Seite: 1 / 27\ Weiter: [Nächste Seite](https://www.getapp.de/software/8294/pardot?page=2) > Pardot von Salesforce ist eine Marketing-Automation-Lösung, die die Lücke zwischen Vertriebs- und Marketingteams schließen soll. > > Bewertung: **4.1/5** von 649 Nutzern. Top bewertet für **Weiterempfehlungsquote**. ----- ## Kurzstatistiken und Ratings | Metrik | Bewertung | Detail | | **Gesamt** | **4.1/5** | 649 Nutzerbewertungen | | Bedienkomfort | 3.8/5 | Auf Basis der Gesamtbewertungen | | Kundenbetreuung | 3.8/5 | Auf Basis der Gesamtbewertungen | | Preis-Leistungs-Verhältnis | 3.8/5 | Auf Basis der Gesamtbewertungen | | Funktionen | 4.0/5 | Auf Basis der Gesamtbewertungen | | Empfehlungsprozentsatz | 70% | (7/10 Weiterempfehlungsquote) | ## Über den Anbieter - **Unternehmen**: Salesforce - **Region**: San Francisco, USA - **Gegründet**: 2003 ## Gewerblicher Kontext - **Startpreis**: 1.250,00 $ - **Preismodell**: (Kostenlose Testversion) - **Zielgruppe**: Selbstständig, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+ - **Bereitstellungen und Plattformen**: Cloud, SaaS, webbasiert, Mac (Desktop), Windows (Desktop), Linux (Desktop), Android (mobil) - **Unterstützte Sprachen**: Englisch - **Verfügbare Länder**: Australien, China, Indien, Indonesien, Kanada, Malaysia, Philippinen, Singapur, Taiwan, Thailand, Vereinigte Staaten, Vereinigtes Königreich, Vietnam ## Funktionen - A/B Testing - API - Abonnenten-Management - Aktivitäts-Dashboard - Aktivitäts-Verfolgung - Alarmfunktion / Benachrichtigungen - Angebot in sozialen Medien - Anpassbare Berichte - Anpassbare CTAs - Anpassbare Felder - Anpassbare Formulare - Anpassbare Vorlagen - Archivierung & Aufbewahrung - Autoresponders - Berichterstattung / Analyse - Berichterstattung und Statistik - Besucher-Nachverfolgung - Bildbibliothek - CAN-SPAM Compliance - CRM ## Integrationen (20 insgesamt) - Eventbrite - FullContact - Gmail - GoTo Webinar - GoodData.AI - Google Ads - Google Analytics 360 - LinkedIn for Business - Meta for Business - Microsoft Outlook - Olark - Salesforce Marketing Cloud - Salesforce Platform - Salesforce Sales Cloud - SugarCRM ... und 5 weitere Integrationen ## Optionen für Kundensupport - E-Mail/Helpdesk - FAQ/Forum - Wissensdatenbank - Telefon-Support - Chat ## Category - [Kampagnenmanagement Tools](https://www.getapp.de/directory/304/campaign-management/software) ## Ähnliche Kategorien - [Kampagnenmanagement Tools](https://www.getapp.de/directory/304/campaign-management/software) - [E-Mail Marketing Software](https://www.getapp.de/directory/307/email-marketing/software) - [Marketing Automation Tools](https://www.getapp.de/directory/308/marketing-automation/software) - [Sales Force Automation Software](https://www.getapp.de/directory/338/sales-force-automation/software) - [Lead-Management-Software](https://www.getapp.de/directory/339/lead-management/software) ## Alternativen 1. [Brevo](https://www.getapp.de/software/91466/brevo) — 4.6/5 (3439 reviews) 2. [Gmail](https://www.getapp.de/software/91602/gmail) — 4.8/5 (13398 reviews) 3. [Mailchimp](https://www.getapp.de/software/8268/mailchimp) — 4.5/5 (17600 reviews) 4. [ActiveCampaign](https://www.getapp.de/software/2348/activecampaign) — 4.6/5 (2561 reviews) 5. [MailerLite](https://www.getapp.de/software/10156/mailerlite) — 4.7/5 (2259 reviews) ## Nutzerbewertungen ### "Fast, Easy, and Powerful Marketing Automation" — 5.0/5 > **Garrett** | *7. August 2018* | Computer-Software | Empfehlungsbewertung: 10.0/10 > > **Vorteile**: The number one thing that I love about Pardot is how easy it is to use. If you're on a small marketing team, one person can easily handle the system. If you have a larger team, the functionality scales extremely well - and you can bring in as many users as you need into the system without needing to pay for any additional seats. The software is extremely consistent and reliable. Pages load quickly and properly. The WYSIWYG editor for emails is awesome\! The amount of automation you can do in Pardot is fantastic - especially with their more recent addition of repeating automations and drip programs. Awesome update releases thanks to being a Salesforce product. > > **Nachteile**: The positioning of all of the various functionality can be a little confusing at times. There are a LOT of menu items that lead to the various different features. Some cleanup/re-organization of these might help new users. The out-of-the-box Marketing templates, while serviceable, could use a reboot. For a startup they're likely sufficient, but if you're running a lot of email campaigns you might want to invest in having a developer custom-build a modular email template for your ongoing use. The built-in mail testing using Litmus is terrible. Often half of the renderings fail to load, and a number of the renderings included are not super relevant any more. I actually never use this feature any more as I prefer to send test emails to an actual mail client rather than trust the renderings. > > I have used Pardot at three different companies now and I love it. It's been one of my most reliable and useful tools in my Marketing Stack over the years and it's continued to get better thanks to the aggressive roadmap put in place by Salesforce. Great for business ranging from small business up to Enterprise. ----- ### "The best Marketing Automation tool out there\!" — 5.0/5 > **Saurabh** | *25. Juli 2020* | Informationstechnologie & -dienste | Empfehlungsbewertung: 9.0/10 > > **Vorteile**: Pardot is unmatched in its ability to automate your marketing activities. The Engagement Program features it offers is probably the best in the market and allows you to design Customer journeys with customization based on the customer attributes as well as engagement. The WYSIWYG builder allows you to build beautiful email templates and Landing pages for Lead generation and Lead nurturing. It also integrates seamlessly with Salesforce CRM and a wide variety of 3rd party applications. > > **Nachteile**: Pardot allows you to create multiple leads with the same email address. This is a compulsory feature and causes issues with duplicate and bad data. You need to make sure the data is cleansed regularly. > > The experience so far has been nothing short of exceptional. We have been using Pardot since the last 5 years and have been able to facilitate amazing co-ordination with the Sales and Marketing teams. The automation Pardot provides also helps generate reports to measure Campaign ROI and overall lead generation. ----- ### "Gets the job done" — 3.0/5 > **Verifizierter Rezensent** | *21. Dezember 2021* | Transport/Güterfrachtverkehr/Schienenverkehr | Empfehlungsbewertung: 6.0/10 > > **Vorteile**: Creating emails and landing pages are easy once you have templates that are built out. If you are not familiar with how to build templates, it may be difficult for you to use Pardot, as there is no drag and drop feature. The automation rules make it really easy for us to integrate into Salesforce, which we love. It's also very simple to create custom fields, which was important for us. > > **Nachteile**: The reporting feature in Pardot is subpar. It is extremely difficult to report on our marketing activities with their current reporting structure. There is no way to create a custom report, making it very difficult for our team to track ROI. Probably the biggest downside to using this platform. > > Pardot gets the job done, but it could definitely be better. I would recommend Pardot for smaller businesses that may just be starting out. If you are a larger company, I recommend either Marketo or Pardot. ----- ### "The tool you have to choose if you work in Salesforce infrastructure" — 4.0/5 > **Yurii** | *2. Februar 2024* | Informationstechnologie & -dienste | Empfehlungsbewertung: 6.0/10 > > **Vorteile**: Smooth integration with Salesforce. Works fast enough > > **Nachteile**: Pricing is not competitive when you look at other options available on the market (not SF appexchange) The other things might be solved with other more expensive packages, but Pardot is already expensive) Not possible to set local time of receiver when you send emails. All of them go out at once Not possible to send emails based on user behavior (also the time when they are sent) No tracking of email forwards Poor responsiveness of pages you can create through internal tools (for example to track unsubscribe reasons) ----- ### "Integrates well with Salesforce but lacks features of competitors" — 4.0/5 > **Joshua** | *26. April 2022* | Bildungsmanagement | Empfehlungsbewertung: 6.0/10 > > **Vorteile**: The fact that it integrates natively with Salesforce is Pardot's best feature. The engagement studio automation product is great as well, making it really easy to create drip campaigns and other conditional flows. > > **Nachteile**: The email builder is 10 years behind competitor's builders. To get things to behave, you have to code emails in html. The WYSIWG builder is poor, but asset management of images and files is even worse. Competitors like MailChimp and ActiveCampaign have much better platforms for designing beautiful, responsive emails. ----- Seite: 1 / 27\ Weiter: [Nächste Seite](https://www.getapp.de/software/8294/pardot?page=2) ## Links - [Auf GetApp anzeigen](https://www.getapp.de/software/8294/pardot) ## Diese Seite ist in den folgenden Sprachen verfügbar | Sprache | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | ----- ## Strukturierte Daten