Twilio

We used Twillio as our primary phone tool to manage and distribute contacts between a large group of sales managers.

Each sales managers operates in their own market and language, due to this setup many other tools were skipped and Twilio actually solved this issue for us.

It is really techy and not everyone from every team can be involved in setting it up.
Sometimes reliability issues arise, the pricing felt jumpy too.

Twilio is fantastic for SMS (and calls, but our primary purpose for Twilio was SMS). You are able to mass text, schedule, and use personalization options, including dynamic variables. It's very convenient and probably the best SMS integration option available. We use it with our current marketing software system. It's incredibly easy to set up, get started, and maintain.

It is a little on the pricey side but very comparable to most SMS/VOIP systems available. You do have to pay per SMS and there are character limits so if you're sending one long message - you're paying for 4. But ultimately it is worth it.

It's a solution to purchase and use numbers, and it's critical for our marketing ops

Not super easy or intuitive to set up the first time

- less intimidating interface
- seamless integration between internal voice platforms and other VoIP sub tools
- top-up mechanism to effectively manage cost

- it would require deep technical knowledge to deploy