VWO Testing
Über VWO Testing
VWO Testing ist eine cloudbasierte Lösung, mit der Unternehmen A/B-Tests für Produkte, Funktionen, Kampagnen oder Websites erstellen und durchführen können. Mit dem visuellen Editor können Fachleute vorhandene Seiten ändern oder mehrere Variationen derselben Seite erstellen, indem sie Elemente wie Layouts, Überschriften, Hintergrundfarben, Rahmen und mehr ändern.
VWO Testing ermöglicht es Unternehmen, Tests basierend auf dem Verhalten von Website-Besuchern durchzuführen, einschließlich Klicks auf Elemente, Zeit, die auf Seiten verbracht wird, Exit-Intent und Seitenscrolling. IT-Teams können den Code-Editor verwenden, um A/B-Tests mit HTML, CSS, JavaScript und jQuery aus der integrierten Bibliothek zu erstellen. Darüber hinaus können Nutzer die Konvertierungsraten von Marketingkampagnen analysieren und anpassbare Berichte mit verschiedenen Leistungsmetriken erstellen.
VWO Testing erleichtert die Integration in verschiedene Drittanbieteranwendungen wie Google Analytics, Kissmetrics, Demandware, Magento und mehr. Zu den wichtigsten Funktionen gehören Heatmaps, Besuchersegmentierung, Datenexport, Zielverfolgung und Traffic-Zuweisung. VWO Testing bietet Unternehmen Live-Vorschauen und Screenshots von gestarteten Variationen über Browser, Desktops und mobile Geräte.
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- Branche: Informationstechnologie & -dienste
- Unternehmensgröße: 11–50 Mitarbeiter
- Täglich für Mehr als 1 Jahr genutzt
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Quelle der Bewertung
Gesamtbewertung
- Preis-Leistungs-Verhältnis
- Bedienkomfort
- Kundenbetreuung
- Weiterempfehlungsquote 9.0 /10
The most comprehensive website testing and optimization tool on the market
Bewertet am 27.3.2018
Vorteile
VWO started off as a typical website testing tool, with visual selection tools (i.e. no coding required) to create a range of dynamic A/B and multivariate tests. They started to implement some new functionality and now, they have an advanced and fully comprehensive testing and optimization solution. You can create hypothesis and theories for each test with the top-tier of their product, whilst making observations along the way (during the life of each test). This can help you to better understand what you're doing, what's working and how future tests could be conducted to better the outcomes.
Nachteile
The basic solution is good but feels somewhat limited in comparison to their top-tier optimization product. However, their pricing for all products is expensive. Their optimization product (full suite of tools) is far too expensive for most businesses and requires a lot of management time - it's not a case of switching on a button and seeing results, the tools only enable you to create tests and track their progress. It's an ideal tool for a larger team of marketers and website testers.
- Branche: E-Learning
- Unternehmensgröße: Selbstständig
- Monatlich für Mehr als 2 Jahre genutzt
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Quelle der Bewertung
Gesamtbewertung
- Preis-Leistungs-Verhältnis
- Bedienkomfort
- Kundenbetreuung
- Weiterempfehlungsquote 9.0 /10
Easy to set up tests and analyze your results
Bewertet am 19.4.2019
Over the last several years I've run a lot of tests, and it's been pretty good. We've had some...
Over the last several years I've run a lot of tests, and it's been pretty good. We've had some good wins. On the other hand, if every successful test really increased our conversions by the percentage amount each test claimed it did, I'd be typing this review on a mega-yacht in the Med right now, so there's something about testing that seems to make it over-state the gains you get. Not sure what the other factors are or why, though I have noticed that if you let a test run long enough, long after you get a statistically significant result from the test, eventually pretty much all tests converge or come darn close to converging (i.e. no difference between version A and version B). That's definitely led to a lot of disappointment over the years, but we did get a few huge wins that really stuck and were verified over the years whenever we'd re-test them or accidentally re-test them (for example by accidentally running the old version of the page for a while and seeing sales drop).
Vorteile
It's super-easy to set up tests, whether they're tests using the built-in editor to edit individual pages or spilt tests where the test redirects the control page to a different url. Both are good, and the results are easy to understand. The only thing that's funky is you might start a test and get to 95% right off the bat, then later it drops way less than that and you're like "well gosh, you were a lot more sure back then!" But I guess that's the stats talking, not VWO. Overall in testing I've done with VWO, I've discovered that there is way more variance/luck than you might think, and it really is best to run tests a long time, even if it seems like you have a winner quick.
Nachteile
While goals are easy to set up, it can be pretty tough to analyze certain things, like aggregating lifetime revenue for version A versus version B... You have to manage all the cookies yourself using a third party platform, so we eventually gave up on it because it was so complicated. If you just want to compare revenue at time of conversion, though, you can do it, just need a little help from developer to pass the checkout amount to the VWO tracking code so that it gets recorded by VWO for that version of test.
Antwort von Wingify
Thanks for sharing your detailed feedback, Christopher. Regarding your feedback around stats, we would want to arrange a discussion of yours with our Statisticians and Data Scientists to discuss all the thoughts so that we can gain valuable insights. Let us know at support@vwo.com if you are available for such a discussion and we will be happy to take it forward. And we have also noted down your feedback around making aggregated revenue available. Thanks for your inputs! - Venus from VWO
- Branche: Marketing & Werbung
- Unternehmensgröße: 11–50 Mitarbeiter
- Täglich für 6-12 Monate genutzt
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Quelle der Bewertung
Gesamtbewertung
- Preis-Leistungs-Verhältnis
- Bedienkomfort
- Kundenbetreuung
- Weiterempfehlungsquote 1.0 /10
Don't waste your money. It' better Google Optimize
Bewertet am 7.6.2021
Vorteile
The support is kindly even if they were not able to solve the bugs
Nachteile
A significant part of the users cannot see the a/b test.
The deploy function doesn't work properly. At least 10% of the users see alway the old code.
Google spider doesn't see the deploy version. So for instance you cannot use to deploy SEO code.
Antwort von Wingify
Hi Alessandro, sorry to know about this issue! Google search console uses low network mobile devices to check for indexing. This can cause VWO smart code to timeout. You can increase the timeout values in the async smart code which should help with both issues.
~Neha from VWO
- Branche: Computer-Software
- Unternehmensgröße: 11–50 Mitarbeiter
- Täglich für Mehr als 2 Jahre genutzt
-
Quelle der Bewertung
Gesamtbewertung
- Preis-Leistungs-Verhältnis
- Bedienkomfort
- Kundenbetreuung
- Weiterempfehlungsquote 10.0 /10
Going on 6 years with VWO
Bewertet am 21.2.2019
We will never use anything else. VWO is awesome and is always rolling out new features to their...
We will never use anything else. VWO is awesome and is always rolling out new features to their platform. They offer all of the features you will need for A/B, split URL, and multivariate testing. They even bundle heatmap/clickmap features. If you are considering a split test platform in your organization, don't look elsewhere.
Vorteile
We run some fairly complex tests with VWO and have always had excellent support from their team, when it comes to implementing custom solutions. The software is very easy to use, well within reasonable pricing, and is so much cheaper than the competition that it's a no-brainer.
Nachteile
Over the years, there have been a few changes to the site interface. Most of these have been great improvements, however, there have been some changes to the results dashboard that we just weren't a fan of. This isn't to say that it's bad - not by any means. It was just a personal preference.
Antwort von Wingify
Thank you for sharing your feedback! Glad to know that you have been with us since so long. You can certainly let us know what you did not like in the interface (reach out to us at support@vwo.com). We will share it with the relevant team for consideration. - Venus from VWO
- Branche: Einzelhandel
- Unternehmensgröße: 11–50 Mitarbeiter
- Täglich für Mehr als 2 Jahre genutzt
-
Quelle der Bewertung
Gesamtbewertung
- Preis-Leistungs-Verhältnis
- Bedienkomfort
- Kundenbetreuung
- Weiterempfehlungsquote 9.0 /10
Fantastic for split testing landing pages
Bewertet am 3.4.2019
We have solved the ability to find winning variations of landing pages for multiple different...
We have solved the ability to find winning variations of landing pages for multiple different businesses with this software.
Vorteile
I love VWO! This software is excellent for split testing landing pages, which is extremely important for a new product launch where we want to optimize and get the most bang for our buck with the highest converting landing pages. This tool makes it easy to set up split tests and analyze.
Nachteile
Sometimes I question the split testing ability and have had multiple discussions with VWO about changes some things to make it better for the user / more optimized and haven't seen any changes go into effect.
Antwort von Wingify
Thank you for sharing your feedback! Glad to know that you like the split testing feature. Our team is constantly working on making suitable enhancements to provide more value to users. And feedback from all our customers is very valuable to us. - Venus from VWO
VWO Testing Häufig gestellte Fragen
Weiter unter folgen häufig gestellte Fragen über VWO Testing.F. Welche Preispläne bietet VWO Testing an?
VWO Testing bietet folgende Kostenpläne an:
- Preismodell: Abonnement
- Gratis Testen: Verfügbar
F. Wer sind die typischen Nutzer von VWO Testing?
VWO Testing hat die folgenden typischen Kunden:
51–200, 201–500, 501–1.000, 1.001–5.000
F: Welche Sprachen werden von VWO Testing unterstützt?
VWO Testing unterstützt die folgenden Sprachen:
Englisch
F. Unterstützt VWO Testing mobile Geräte?
VWO Testing unterstützt die folgenden Geräte:
F. Mit welchen anderen Applikationen integriert VWO Testing?
VWO Testing kann in folgende Anwendungen integriert werden:
Adobe Commerce, BigCommerce, CallTrackingMetrics, ClickTale, Comscore, Demandbase One, Drupal, Google Analytics 360, Heap, Joomla, Kissmetrics, Mixpanel, Shopify, WordPress
F. Welche Varianten der Kundenbetreuung bietet VWO Testing an?
VWO Testing bietet folgende Optionen für Kundensupport:
E-Mail/Helpdesk, FAQ/Forum, Wissensdatenbank, Telefon-Support, 24/7 Live-Support, Chat
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