SEMrush

Vorteile

A ton, but my favorite is probably the content marketing toolset. SEMRush provides topic research, keyword research, a writing assistant, and much more. The suite of SEO tools is incredible as well: site audits, keyword research, gap analyses, backlink analytics, and keyword tracking. You are able to set up projects, receive notifications, report to clients, and more. I love SEMRush.

Nachteile

The only thing I don't love about SEMRush are their traffic predictions. As a smaller business, I find they're often very misleading and inaccurate. I imagine they're more accurate for larger sites. You also don't get API Access on the Guru plan – only business. I understand why, but I'd love to have access to API credits regardless my plan.

Vorteile

I enjoy a variety of features that SEMrush provides me. Domain analytics reports are incredibly useful to me in my role as an SEO link builder so that I know the sites I'm gaining backlinks from are trafficked. Keyword Analytics help me determine how well my clients are doing for their Keywords while also providing ideas for new content to capture new Keywords. Lastly, the projects section offers tons of technical SEO information on my clients' individual sites so that I can ensure their continued health.

Nachteile

The only thing about SEMrush that I don't like is that it's honestly TOO MUCH information. I really need to enroll in their academy so that I can learn more about all the tools at my disposal

Vorteile

Very good website tracking platform and easily track your complete website SEO performance, backlink analysis, SEO audit, keyword analysis and more seo performance. Easily track your best competitor sites and analyze the performance of other websites. This is an overall SEO tool used by the SEO agencies.

Nachteile

This website is very esy to use but the pricing plan is too high cost. SEMRUSH is very high cost for individual or freelancers. SEMRUSH should think about the pricing plan for an individual or freelancers.

Vorteile

SEMRush has now grown so that it has a feature for pretty much any aspect of digital marketing, whether that's SEO, social and PPC.

The keyword tracking is one of the best elements. Daily position check on a good quota of keywords across your projects is great for quick references/health checks.

The reporting element is by far SEMRush's best feature, especially if you're an agency or company that needs to produce branded reports. The reports are fully customisable and use a simple builder tool to quickly make professional and data-rich reports in minutes.

The SEO audit tool doesn't feel like it's been expanded and improved much in recent years, but it's still one of the best features of the product. It's a pretty comprehensive and descriptive audit that is great for those with no to moderate SEO experience in improving SEO performance.

Nachteile

I feel they have become to bloated and lost their focus with the product features. They are trying too hard to be able to everything to some degree, rather than just focus on doing the SEO auditing and reporting as best as they can.

Originally SEMRush was loved by professionals because it was the go-to SEO audit tool, however I feel this is no longer the case. As they have tried too hard to add social, PPC and link metric tools into their product they have been left behind by competitors who can now provide more in-depth onsite audits.

Their position tracking is still as good as can be, although it would be good if they could track other search engines such as Bing.

Vorteile

SEMRush is a great hub for virtually every facet of SEO you can imagine - integrations for social media, analytics, search console, competitor research, the whole nine yards - that doesn't have too terribly steep of a learning curve.

Nachteile

SEMRush is prone to highlighting the "worst" part of a site on any given auto-generated email or scan based on the metrics its own scans find, and a lot of them are unnecessary scare-mongering. For example, it's normal to have redirects on a well developed site, but this will come through as "9% of your site's pages have redirects!" It can spook a client who doesn't know any better.