SEMrush Funktionen, Bewertungen & Alternativen

SEMrush

Service zur Konkurrenten-Forschung, zeigt organische & fügt Passwörter für jede Website oder Domain zu

4.6/5 (213 Bewertungen)

SEMrush Übersicht

SEMrush ist ein Marketing-Toolkit für digitale Marketing-Profis, mit Werkzeugen zurStrategie-Optimierung von SEO, PPC, Social Media, Inhalten und PR

Preis

Beginnt ab
$100/Monat
Preisoptionen
Kostenlose Testversion
Abonnement
Preis-Leistungs-Verhältnis

Geräte

Unternehmensgröße

K
M
G

Märkte

Kanada, Europa, Lateinamerika, Vereinigtes Königreich, Vereinigte Staaten von Amerika

Unterstützte Sprachen

Englisch, Spanisch

SEMrush Bewertungen

Gesamtbewertung
4.6/5
97% Positive Bewertungen
140
Ausgezeichnet
67
Sehr gut
4
Durchschnitt
1
Gering
1
Schlecht
Mit Google übersetzen

I've used this in a few different positions working on a wide range of SEO campaigns.

Täglich für Mehr als 2 Jahre genutzt
Bewertet am 30.5.2018
Quelle der Bewertung: Capterra

It really is a great one-stop-shop for all your SEO and PPC tools which is fantastic. So if you're looking for an easy package to cover most all of your digital marketing needs then this is really about the best that you can do.

Vorteile

This is about the best all-around SEO software that you can find. It does a good job at about everything and doesn't have a lot of weaknesses. The competitive analysis is really the best reason to buy the software, it's comprehensive and gives you a good look at potential competitors. There are always new features being added and tested which is fantastic and gives the software good value. Some features are better than others, but the audit and competitive analysis really are fantastic. I've used the software in various forms including Business, Guru and free. The free version gives you a taste, but the full experience is generally worth the money. Guru is worth the extra money over Pro as it gives you branded reports and the ability to manage quite a few more projects. Exports and reoccurring reports are very nice and simple to set up.

Overall, this is a great tool for SEO and PPC campaigns. If you need an all-in-one type software solution then I would recommend SEMrush as it's probably the most well-rounded tool you can find.

Nachteile

If you're looking for rank tracking then I'd suggest looking elsewhere, it's a little wonky and not as easy to use as other rank tracking solutions. However, if you don't want to buy multiple pieces of software then the rank tracker will get the job done. The software is kind of a 'jack of all trades, master of none'; so you'll be able to get by with just this as your main piece of software, but if you want something a little more specialized then you should probably look elsewhere. You might end up not using a lot of the tools because there is so much to explore, but most of the tools that are there are pretty valuable. Other than that, some of the reports need some extra interpretation if you are going to present them to a client which isn't optimal but is understandable.

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort
Kundenbetreuung

Weiterempfehlungsquote

8.0/10
Mit Google übersetzen

An okay tool for quick SEO insights and report generation

Wöchentlich für Mehr als 2 Jahre genutzt
Bewertet am 21.7.2018
Quelle der Bewertung: Capterra

Ability to keep a close eye on our SEO performance by tracking large numbers of keywords on a daily basis. The ability to create custom and data-filled PDF reports were also highly useful for internal meetings.

SEO auditing for quick glances at potential new issues and alerts of competitor changes.

Vorteile

SEMRush has now grown so that it has a feature for pretty much any aspect of digital marketing, whether that's SEO, social and PPC.

The keyword tracking is one of the best elements. Daily position check on a good quota of keywords across your projects is great for quick references/health checks.

The reporting element is by far SEMRush's best feature, especially if you're an agency or company that needs to produce branded reports. The reports are fully customisable and use a simple builder tool to quickly make professional and data-rich reports in minutes.

The SEO audit tool doesn't feel like it's been expanded and improved much in recent years, but it's still one of the best features of the product. It's a pretty comprehensive and descriptive audit that is great for those with no to moderate SEO experience in improving SEO performance.

Nachteile

I feel they have become to bloated and lost their focus with the product features. They are trying too hard to be able to everything to some degree, rather than just focus on doing the SEO auditing and reporting as best as they can.

Originally SEMRush was loved by professionals because it was the go-to SEO audit tool, however I feel this is no longer the case. As they have tried too hard to add social, PPC and link metric tools into their product they have been left behind by competitors who can now provide more in-depth onsite audits.

Their position tracking is still as good as can be, although it would be good if they could track other search engines such as Bing.

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort
Kundenbetreuung

Weiterempfehlungsquote

6.0/10
Mit Google übersetzen

I use SEMRush to monitor the SEO health of all my clients.

Täglich für 6-12 Monate genutzt
Bewertet am 10.10.2017
Quelle der Bewertung: Capterra

From this one application, I can monitor the overall SEO health of multiple clients in multiple locations. I can run insightful, professional-looking reports to give to clients. And I can quickly research both their past history and their next steps. When it comes to SEO, SEMRush is the only tool I need.

Vorteile

My favorite thing about SEMRush is the keyword search tools. Even though keywords are everything when it comes to SEO anymore, they're still very important both for ranking and as an insight into a company's market share.

I was an early user of products like Market Samurai and the Google keyword tool back when they both actually told you something useful. This isn't exactly like the early days of SEO, but it's close. You can search keywords and actually return quality, actionable data that you can use in your AdWords campaigns, on-site SEO, and Social Media optimization.

Then once you've found the words you're looking for the Keyword Magic function allows you to drill down and discover long-tail and phrase match keywords. Whether you're looking for keywords to help you rank locally, nationally, or across the world, SEMRush is the best option for the money in my opinion.

Nachteile

I really don't dislike anything about SEMRush. If I had to find a least-liked feature, it would be the steep learning curve. Unless you have a firm understanding of SEO concepts and strategies, it's easy to get lost in there.

That said, the reason why there's a big learning curve is because there are so many features packed into one application. Keyword searches are only the beginning. You can monitor your Social Media rankings, your backlinks, your online reputation, and so much more with SEMRush. There's a lot to learn, because there's a lot to use.

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort
Kundenbetreuung

Weiterempfehlungsquote

8.0/10
Mit Google übersetzen

SEMRush is one of the best SEO, SEM, and content marketing tools available, with tons of extras.

Täglich für Mehr als 2 Jahre genutzt
Bewertet am 14.6.2018
Quelle der Bewertung: Capterra

Vorteile

The design is focused on what you need, and you don't get lost in SEO or SEM jargon. You can do a Site Audit, which gives you actionable information (and if you're a consultant, a huge benefit to give your clients). Keywords lists are delivered and organized in a way that again gives you actionable items, as is the PPC research. Content marketing is made simple,. with suggested ideas, questions, and all outlined in a way that you can feel smart taking these actions. Excellent support always, and the downloadable Excel spreadsheets help you share this info beyond SEMRush.

Nachteile

The con is a basic con with all SEO/SEM tools in the age of Google. PPC data is rarely accurate in terms of what companies are spending, not the fault of SEMRush as much as the sources are unreliable (yes Google, talking about you), which makes what used to be an accurate measure more of a guess. Still you will get an understanding, but the PPC end must be looked at more from Adwords than trusting this tool, or any tool.

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort
Kundenbetreuung

Weiterempfehlungsquote

9.0/10
Mit Google übersetzen

Semrush is complete, but slightly inaccurate

Täglich für 1-5 Monate genutzt
Bewertet am 8.9.2018
Quelle der Bewertung: Capterra

Overall, I love Semrush. It's a wealth of information. Even if some of the information in the database is a little out of date, the sheer amount of data and ideas you can get from Semrush are worth it. You even get bonus things like social media tools.

The interface is good, but not amazing. So they could work on that. But I never had too difficult a time finding what I wanted.

Vorteile

I love that it's a pretty comprehensive SEO and PPC research and auditing suite. There is simply a ton you can do in Semrush, even in the free version. The site audit is comprehensive, and you're given a lot of different things to look at.

One of my favorite things is the SEO Ideas module where it gives you specific things you can do on each page that will help you improve your organic traffic. While you can figure some of this out through the normal audit, having these extra ideas helps with getting the creative juices flowing. There is also a very large amount of competitive research, content idea generator and so much more. It's astounding what all is there!

I love that some emphasis is put on PPC in addition to SEO as the two often work hand in hand.

Nachteile

Unfortunately, despite being a comprehensive tool, you do have to keep in mind that not all the data is completely up to date or accurate. Not that it's unusable, but I did find myself wondering why it was showing my PPC campaign's "current real-time" ad was actually an ad I haven't used for 6 months. In addition, I found that many of the links in the backlink audit were not accurate.

This doesn't mean the tool isn't worth the money. But take everything with a slight grain of salt and back up the data with another tool if you can.

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort

Weiterempfehlungsquote

8.0/10

SEMrush Preis

Beginnt ab
$100/Monat
Preisoptionen
Kostenlose Testversion
Abonnement
Preis-Leistungs-Verhältnis

SEMrush Funktionen

  • API
  • Daten-Import / -Export
  • Engagement-Analytik
  • Etikettierung
  • Kundenspezifisches Branding

  • A/B-Tests
  • Aktivitäts-Dashboard
  • Anpassbare Vorlagen
  • Berichterstattung und Statistik
  • Content-Management
  • Drag-and-Drop-Oberfläche
  • Echtzeit-Analytik
  • Echtzeit-Daten
  • Integration von Dritten
  • Kampagnenanalyse
  • Kampagnenmanagement
  • Multichannel-Marketing
  • Social-Media-Integration
  • Social-Network-Marketing
  • Überwachung

Zusätzliche Informationen für SEMrush

Schlüssel-Features von SEMrush

  • AdSense
  • Anzeige der Ranglisten-Position von Konkurrenten
  • Anzeige der organischen Positionen von Konkurrenten
  • Backlinks
  • Crawl-Audit-Tool
  • Detaillierte und punktgenaue Anzeige-Daten
  • Detaillierter und umfassender Blick auf Kampagnendaten der Anzeigen
  • Domänenspezifisches Keyword-Ranking
  • Finde gute lange Passwörter
  • Organische Recherche
  • Passwort-Recherche
  • Positionsverfolgung
  • Rangliste
  • SEMrush Liniendiagramm und Kreisdiagramm
  • Studiere die Anzeigentexte deiner Konkurrenten
  • Verfolge viele verschiedene Passwort-Metriken
  • Vergleich von Domänen nach Keywords
  • Vergleiche die verschiedenen SEO-Metriken
  • Vergleiche mehrere Websites gleichzeitig
  • Werbeforschung

SEMrush Häufig gestellte Fragen

Weiter unter folgen häufig gestellte Fragen über SEMrush.

F. Welche Preispläne bietet SEMrush an?

SEMrush bietet folgende Kostenpläne an:

Beginnt ab: $100/Monat

Preismodell: Abonnement

Kostenlose Testversion: Nicht verfügbar

F. Was sind die Hauptfunktionen von SEMrush?

SEMrush bietet die folgenden Funktionen:

  • AdSense
  • Werbeforschung
  • Backlinks
  • Vergleiche mehrere Websites gleichzeitig
  • Vergleiche die verschiedenen SEO-Metriken
  • Vergleich von Domänen nach Keywords
  • Crawl-Audit-Tool
  • Detaillierte und punktgenaue Anzeige-Daten
  • Domänenspezifisches Keyword-Ranking
  • Finde gute lange Passwörter
  • Passwort-Recherche
  • Organische Recherche
  • Positionsverfolgung
  • Rangliste
  • SEMrush Liniendiagramm und Kreisdiagramm
  • Anzeige der Ranglisten-Position von Konkurrenten
  • Anzeige der organischen Positionen von Konkurrenten
  • Detaillierter und umfassender Blick auf Kampagnendaten der Anzeigen
  • Studiere die Anzeigentexte deiner Konkurrenten
  • Verfolge viele verschiedene Passwort-Metriken

F. Wer sind die typischen Nutzer von SEMrush?

SEMrush hat die folgenden typischen Kunden:

Großunternehmen, Mittlere Unternehmen, Kleine Unternehmen

F: Welche Sprachen werden von SEMrush unterstützt?

SEMrush unterstützt die folgenden Sprachen:

Englisch, Spanisch

F. Welche Preispläne bietet SEMrush an?

SEMrush hat folgende Preismodelle:

Abonnement

F. Unterstützt SEMrush mobile Geräte?

Wir haben keine Informationen darüber, welche Geräte SEMrush unterstützt

F. Mit welchen anderen Applikationen integriert SEMrush?

SEMrush kann in folgende Anwendungen integriert werden:

Bitium, DashThis, Domo, HubSpot CRM, HubSpot Marketing, HubSpot Marketing, Klipfolio, Kompyte, Reportz, Skyword

F. Welche Varianten der Kundenbetreuung bietet SEMrush an?

SEMrush bietet folgende Optionen für Kundensupport:

Häufig gestellte Fragen, Wissensdatenbank, Online-Support, Telefon-Support, Video-Anleitungen