Semrush

A ton, but my favorite is probably the content marketing toolset. SEMRush provides topic research, keyword research, a writing assistant, and much more. The suite of SEO tools is incredible as well: site audits, keyword research, gap analyses, backlink analytics, and keyword tracking. You are able to set up projects, receive notifications, report to clients, and more. I love SEMRush.

The only thing I don't love about SEMRush are their traffic predictions. As a smaller business, I find they're often very misleading and inaccurate. I imagine they're more accurate for larger sites. You also don't get API Access on the Guru plan – only business. I understand why, but I'd love to have access to API credits regardless my plan.

I have enjoyed that SEMRush has continued to add features to its product offering. This helps consolidate software and accounts being used, staying within one platform, and adding value to building SEO audits, reports, and the ability to pivot and make changes with all of the information in one platform. There are equal competitors out there but most require you to subscribing to individual products from different companies to achieve what SEMRush can accomplish.

There's not much to dislike about SEMRush. The only true con that I dislike about SEMRush is the pricing around adding users. For the price you pay, and the size of teams needing access to the platform, I can't find the justification of the pricing for adding users to that extent for the majority of companies that would use the platform. I think 2 or 3 users to an account should be a no brainer and provide long-term customer relationships, instead of nickel and diming to add users. If someone else is logged into the same user account, one will get kicked off the platform.

Next, this isn't really a con based on the pros stated above, but because of the numerous features available within the platform, it can become overwhelming or slow down the learning process for newcomers as it is a comprehensive, robust platform. There are many navigation paths to get to specific features and reports, but that is just the nature of the beast with consolidating and growing the product mix that is the evolving, for the better, SEMRUsh.

It has a lot of features, in dept analysis.

It is expensive and there are quiet a few other, much cheaper alternatives where the customer service doesn't rip you off!

Good UI (Similar to Google Analytics)
Feature rich
Easy to Use
Free trial period
Competitive Research

Backlink Audit is not showing all the links
Position Tracking a bit inaccurate
Log files doesn't support .log format

It's both comprehensive and easy to use at the same time. If I was only able to choose ONE tool, ONE platform to gather all my market research, competitive research, etc., this would be it. I'm able to do thorough baseline research for new clients and at the same time, I can do deep-dives on the competition. Semrush helps with just about every aspect of marketing.

Like most platforms, the data you get when you export is not formatted the same as when you see it in the platform. I wish there was more synchronicity so that I could more easily download information and present it to the client.