Buffer

4,5 (1.477)
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Plattform für das Social Media Marketing

Über Buffer

Buffer ist eine intuitive, rationalisierte Social Media Marketing-Plattform, der Marken, Unternehmen, Agenturen und Einzelpersonen vertrauen, um sinnvolles Engagement und Ergebnisse in sozialen Medien zu fördern. Mit Buffer können Nutzer mehrere Social Media-Profile verwalten, Beiträge im Voraus planen und terminieren, mit mehreren Teammitgliedern zusammenarbeiten und die Leistung in sozialen Medien analysieren. Buffer ist bestrebt, ständig neue, nützliche Funktionen einzuführen, wie z. B. die vorgeschlagene Medienfunktion, die Instagram-Direktplanungsfunktion und vieles mehr. Native iOS- und Android-Mobilfunkapplikationen geben den Nutzern die Flexibilität, Inhalte auch unterwegs zu planen.

Weitere wichtige Funktionen sind ein Social-Media-Kalender und ein RSS-Feed, soziale Analysen sowie ein Video- und GIF-Uploader und ein Pablo-Bilderzeuger.


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Du bist nicht sicher, ob Buffer das Richtige ist? Mit einer beliebten Alternative vergleichen

Startpreis

6,00 $
Monat
200,00 $
Jahr

Preisoptionen

Kostenlose Version
Kostenlose Testversion
Kostenlose Version
Kostenlose Testversion

Funktionen

23
79

Integrationen

38
8

Bedienkomfort

4,6 (1.477)
4,2 (38)

Preis-Leistungs-Verhältnis

4,4 (1.477)
3,8 (38)

Kundenservice

4,4 (1.477)
4,4 (38)
Die grünen Bewertungsbalken geben an, welches Produkt gemessen an der Durchschnittsbewertung und der Zahl der Bewertungen am besten abschneidet.

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Nutzerbewertungen

Gesamtbewertung

4,5 /5
(1.477)
Preis-Leistungs-Verhältnis
4,4/5
Funktionen
4,3/5
Bedienkomfort
4,6/5
Kundenbetreuung
4,4/5

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Zeigt 5 von 1.477 Bewertungen
Darien
Darien
Gesamtbewertung
  • Branche: Religiöse Einrichtungen
  • Unternehmensgröße: 2–10 Mitarbeiter
  • Weitere für Mehr als 1 Jahr genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Weiterempfehlungsquote 7.0 /10

One of the best social media management platforms with a high price for teams

Bewertet am 14.1.2020

Overall, Buffer is an excellent platform that offers incredible features - but due to the high...

Overall, Buffer is an excellent platform that offers incredible features - but due to the high price for simple features like team management & multiple users, it is not for me. While our social media team was just me, I found it to be the very best platform for social media management - offering a simple UI & high quality features for the free & low-tier accounts - as our team grew, we rapidly outgrew Buffer simply due to pricing, and found that there were similar products at a lower price point that would fit our needs.

Vorteile

Buffer is perhaps one of the simplest & easiest social media platforms on the market today; offering comprehensive and crucial features for managing your social media streams. This platform allows for the easy management of multiple social media accounts, allowing you to customize post-times & days, and then schedule posts quickly via the Queue only for those days. It offers built in analytics, direct posting to Instagram & Instagram stories, team management features & more - assuming you are willing to pay for those features.

Overall, Buffer was probably my favorite social media management platform due to its simplicity & base features, yet it suffers in a few key areas.

Nachteile

I loved using Buffer for the period of time that I actually used it, but quickly discovered that the platform could not suite my needs because of one insurmountable obstacle - price. As a non-profit youth organization, having a low overhead cost for platforms such as this is extremely important, and I quickly found myself unable to continue using Buffer as my social media team grew simply because I could not afford their $65 CAD/month just to be able to have a second user (without admin privileges). The added features like direct Instagram Story & first comment seem interesting for me, but not at the cost $663/annually when there are alternatives (be it, with less features) out there that offer a lower overhead cost AND non-profit discounts.

Furthermore, while the platform itself is extremely simple to use, I found their pricing structure & different brand building products to be quite confusing - with products such as "Reply", "Publish" and "Analyze" featuring little to no immediately accessible descriptions, and each one carrying a different pricing structure & subscription requirement.

Lastly, one feature I've found on other social media platforms (but not on buffer) that I wish were available is the ability to draft a single post that can be queued in multiple social media channels, and customized for each channel. With buffer, you would need to recreate each post - which can take added time dependent on your social media channels.

Elizabeth
Elizabeth
Gesamtbewertung
  • Branche: Onlinemedien
  • Unternehmensgröße: Selbstständig
  • Täglich für Mehr als 2 Jahre genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Bedienkomfort
  • Weiterempfehlungsquote 10.0 /10

Easy to use and essential for my business

Bewertet am 10.2.2021

Buffer is one of the more inexpensive social media scheduling and tracking sites. I really like...

Buffer is one of the more inexpensive social media scheduling and tracking sites. I really like how easy it is to link all my different social media accounts and schedule my posts ahead of time. It also makes it really easy to post to all my social media accounts at once. I like the browser extension that allows me to buffer an image, website, or page on the fly. I also use their app on my smartphone. It gives me all the tools I need for only about $8 per month. I also like that it offers analytics and tracking information on my posts. You can also republish an old post. Another feature I love is the ability to see all your post comments and comment back from Buffer.

Vorteile

The ability to link to all different social media accounts.
The extension for the web browser is amazing and easy to use.
The app for the smartphone is also very easy to use.
The free version also has a lot of features. If you do not have a lot of social accounts, the free version works perfectly.
You can track the engagement and analytics of your posts.
You can actually comment and engage on your posts from the website or app!
It's very inexpensive.

Nachteile

Nothing really. Sometimes a post gets blocked because of the link, but that's an issue with the social media site and not Buffer directly.

In Betracht gezogene Alternativen

Hootsuite

Gründe für den Wechsel zu Buffer

I started out with the free version of Buffer and liked it, so I ended up upgrading to the paid version. It's also much cheaper than Hootsuite.
Tracy
Gesamtbewertung
  • Branche: Design
  • Unternehmensgröße: 2–10 Mitarbeiter
  • Täglich für Mehr als 1 Jahr genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 3.0 /10

The first content scheduler I used

Bewertet am 22.8.2022

Buffer was a great tool to start learning how to plan and schedule content to social media ahead of...

Buffer was a great tool to start learning how to plan and schedule content to social media ahead of time. Its very easy to use and even my not so tech savvy clients managed to use it and enjoy using it.

Vorteile

At the time f using Buffer – there weren’t many social media content schedulers on the market. Buffer was inexpensive and easy to use. It was easy to integrate Buffer with Facebook and Instagram and Twitter. The most impactful feature was how easy it was to use and that you could schedule multiple posts to go out automatically which is a huge time saver.

Nachteile

Buffer was extremely glitchy. There were periods of time that it would not post the content and you wouldn’t know unless you checked. Once this had happened a few times I started to not trust it anymore. As I publish a lot of content at once for multiple businesses it was no longer sustainable to keep checking if posts were going out or not.

HEATHER
Gesamtbewertung
  • Branche: Versicherung
  • Unternehmensgröße: 10.000+ Mitarbeiter
  • Wöchentlich für Mehr als 1 Jahr genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Weiterempfehlungsquote 9.0 /10

Great Free Product

Bewertet am 14.11.2023

I moved from a different platform that limited how many pending posts you could have. This has been...

I moved from a different platform that limited how many pending posts you could have. This has been a great move and I'm happy that I did it.

Vorteile

Buffer allows me to quickly and easily create and schedule posts for LinkedIn. It even has a handy place to store ideas to post later. I'm on the free version and can set up a large number of posts in advance. While I believe there's a limit, I haven't hit it. I usually have 5 or 6 pre-planned at any time.

It's easy to post, find the day on the calendar you wish to post and begin typing. You can narrow down the time to the exact minute you want to post. That's a very handy feature!

Nachteile

There are other features that would be helpful but you can only use them if you're on the paid plan. The system will ask if you want to do xyz then when you click yes you find out you have to pay for that feature. It would be nice if they would say up front, do you want to try xyz feature on the paid plan or something like that.

Isabel
Gesamtbewertung
  • Branche: Informationstechnologie & -dienste
  • Unternehmensgröße: 11–50 Mitarbeiter
  • Wöchentlich für Mehr als 1 Jahr genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Weiterempfehlungsquote 9.0 /10

Great option for startups

Bewertet am 15.12.2023

Great. It has become my go-to for startup projects or freelance projects.

Great. It has become my go-to for startup projects or freelance projects.

Vorteile

It has a free plan that allows you to post to three different channels. This is great when you are working with a reduced budget, but you still need to save time from posting across channels.

Nachteile

While the free version is very helpful, it doesn't allow for any type of monitoring or conversations with users. So it's very one direction.

In Betracht gezogene Alternativen

Later , Semrush und Hootsuite

Warum Buffer gewählt wurde

Hootsuite doesn't have a good free plan and has become very expensive.

Zuvor genutzte Software

Hootsuite

Gründe für den Wechsel zu Buffer

Because of the free plan. Later is good but posting across channels is not that intuitive.
5 von 1.477 Bewertungen angezeigt Alle Bewertungen

Buffer Häufig gestellte Fragen

Weiter unter folgen häufig gestellte Fragen über Buffer.

Buffer bietet folgende Kostenpläne an:

  • Ab: 6,00 $/Monat
  • Preismodell: Kostenlose Version, Abonnement
  • Gratis Testen: Verfügbar

Buffer hat die folgenden typischen Kunden:

Selbstständig, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000

Buffer unterstützt die folgenden Sprachen:

Englisch

Buffer unterstützt die folgenden Geräte:

Android (mobil), iPhone (mobil), iPad (mobil)

Buffer kann in folgende Anwendungen integriert werden:

123FormBuilder, Azendoo, Bottlenose, CoSchedule Marketing Suite, Crate, Curata, Cyfe, Databox, Determ, Eventbrite, Evernote Teams, Feedly, FluidSurveys, Google Calendar, Google Drive, HipChat, IFTTT, Instagram, LinkedIn for Business, Mailchimp, Maintenance Care, MeisterTask, Mention, Meta for Business, Microsoft Viva Engage, Process Street, PromoRepublic, Rebrandly, ReviewPush, Scoop.it, Slack, Sniply, Trello, Twitter/X, Typeform, WordPress, Wufoo, Zapier

Buffer bietet folgende Optionen für Kundensupport:

E-Mail/Helpdesk, FAQ/Forum, Chat

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